With the advancement of technology and people's continuous pursuit of fashion, the demand and requirements for leather are also constantly increasing. In order to break through the boundaries of leather performance, feel, and appearance, many innovative technologies and materials have been introduced into the leather manufacturing field, bringing new possibilities. It can be predicted from fashion shows, artist collaborations, and product advertisements of international brands for the new season that the trend of leather in the new season is mainly reflected in seven directions: high elasticity, sheepskin texture, oil wax texture, fabric texture, retro color texture, caviar grain surface, and diverse texture.

In the fast-paced life, anxiety and tension have become the norm. Pursuing a comfortable and relaxed style of luxury is the first step to satisfying everyone's sense of security. Returning to the minimalist, classic and traditional dressing philosophy of "less but more refined", emphasizing the contour of smooth lines, low saturation soft color tones combined with comfortable knitting and soft tactile materials, exploring new urban commuting men's appearance. It is a cyclical and predictable result that the minimalist clothing based on practicality replaces the Internet fashion with enough gimmicks. High intelligence, simplicity, and gentleness, combined with a sense of detachment and relaxation, represent another kind of elegance for men.

Interpret the latest trends in the industry based on December's popular activities, popular styles, and key brand dynamics, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

The theme "Refuse of Soul" encourages urban elites to create "luxurious" "leisure time" in the face of being forced into a fast-paced and busy state of life, to allocate their interests and hobbies to weave a piece of peace of mind for themselves - building a habitat for the soul. In this construction process, we use nature to bring peace and tranquility to the soul, and use the wisdom of returning to the original truth - nature - as a way to place our hearts, ask them questions, and coexist with them. The theme draws inspiration from the leisurely and elegant interests outside of busy life, adhering to the concept of humanistic naturalism, exploring the style of "elegance and luxury" - maintaining a relaxed sense of leisure in exquisite attention to details.

This report focuses on the application of detailed craftsmanship techniques in fashion commuting and business leisure items, providing design guidance for fashion commuting and business leisure item details from five aspects: functional buckle, extra volume, textured hardware, diverse POLO collar and pocket design, and summarizing key trend directions. Combining with the latest releases of international forward-looking brands and relevant practical craftsmanship techniques, it can be interpreted and presented with a focus on attention and application.

Cambridge brown, originating from a nostalgic atmosphere, has a lingering coffee aroma and is used as a continuation color this season. It is introverted and warm, conveying a classical and elegant atmosphere. In product development, single colors can be widely used or used as auxiliary colors to present geometric patterns, contrasting colors, innovative patterns, etc., interpreting the application of Cambridge Brown from multiple perspectives.

This report focuses on the application of key techniques in linear details, providing design guidance for the development of fashionable commuting styles from five aspects: eye-catching collar, loop buckle decoration, heterogeneous splicing, predecessor design, and pocket decoration, and summarizing key trend directions. By combining the latest releases of international forward-looking brands and relevant practical craftsmanship techniques, we can focus on and apply them.

Brand logo plays a very important role in the application of pattern elements, and its craftsmanship is also diverse. This report focuses on the process application of brand identification elements, and is refined into five perspectives: weaving and labeling, embroidery and labeling, metal patch, leather seals, and exquisite embroidery to interpret the diversified expression of brand logo.

Interpret the latest trends in the industry based on popular events, popular styles, and key brand dynamics in October, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

In today's fast-paced life, Wandering Adventure provides a unique way of "traveling", a life journey that maintains a relaxed state and returns to the essence of life as the core. This is an evolutionary journey that emphasizes exploring essence, pursuing internal balance, and enhancing personal growth, accepting the fluidity of life, re examining life and its relationship with others, in order to have a more fulfilling and fulfilling healthy life. Emphasizing a shared concern between human reason and emotion during the journey, we fill our lives with a sense of beauty that is introverted, quiet, and abundant.

In the third quarter of 2023, Citrus, Liberty, Deep Teal, Emperador, Roasted Russet, and White Sand are all highly regarded popular colors. Among these colors, Citrus exudes the passionate flame of young and old souls with a bold tone; The mysterious, noble, and sci-fi release of Liberty brings special colors in autumn and winter; Combining retro style and modern style with Deep Teal, showcasing youthfulness; Emperador exudes a restrained and calm demeanor, conveying a noble and elegant aura; Roasted Russet is extremely inclusive, not only can you see the retro charm, but you can also find a more casual and comfortable street color sense from it; White Sand adds a hint of introverted temperament to the white with a slightly cold gray fog color. Six colors showcased their unique charm in the third quarter. The following content is the new product series and window display of major brands to confirm the accuracy of POP's color trend content.

There is an inseparable connection between architecture, fashion, and the human body. In recent times, architecture and space have played an increasingly important role in fashion design and marketing. Fashion brands and designers use architectural spaces to showcase their cultural values. The theme "Spatio-Temporal Circle" represents the aesthetics of space and architecture, the fusion of culture and history, and also reflects deeper philosophical thinking. It prompts us to contemplate the concept of time, the relationship between the body and space, and the multidimensionality of fashion. It even stimulates the audience to engage in profound reflections on fashion, society, history, and culture, thereby establishing a strong cultural value for the brand and expanding its influence.

Minimalism is not just a style, but also a lifestyle attitude. In the abundance of materialism, things tend to develop towards complexity. People are seeking emotional satisfaction and self-construction, and increasingly pursuing a harmonious relaxation of body and mind. They embrace an elegant aesthetic of "simplicity without reduction" in an interesting life. With clean and neat silhouettes combined with comfortable fabrics, it emphasizes the pursuit of quality in the modern urban environment. This pursuit of simplicity and purity extends from life to clothing, highlighting a minimalist and pure state of living.

Business-style patterns are favored not only by businessmen, but also highly respected for their simplicity and fashionable characteristics. These minimalist and trendy patterns serve as the finishing touch for men's business attire with their unique charm and sophisticated temperament. The cultural connotations and fashion spirit they embody highlight the calm and reserved nature as well as extraordinary taste of businessmen, without being ostentatious.

Released by POP in January 2023, one of the color trends for the 2024 Spring/Summer season is "Visualized Space." The colors under the theme of Imaginary Space are inspired by the concept of a high-quality and luxurious lifestyle. The entire theme is based on a natural blue-brown color palette, with low-saturation colors added as accents. It seamlessly combines urban chic sophistication with artistic natural elements, aiming to explore the diversity and practicality of color combinations and bring a fresh design concept to commuter fashion.

In today's fast-paced life, the concept of "wandering adventures" offers a unique way of traveling that focuses on returning to the essence of life and seeking a balance between our inner and outer selves during the journey of life. This beauty is understated and tranquil, contrasting with the dynamic beauty that arises during the journey itself. It emphasizes exploring our true nature, pursuing inner balance, and fostering personal growth. It involves accepting the ebb and flow of life, reevaluating our relationship with life and others, and ultimately embracing a more fulfilling and enriching lifestyle. It emphasizes a shared concern for both reason and emotions, leading to a life filled with a rich sense of quality.

The cold colors of the urban environment, gray-toned buildings, fast-moving subways, and crowded strangers are a portrait of urban commuters' exhaustion, as if their souls have been numbed and devoid of vitality. This topic mainly explores the color matching trends for the 24/25 autumn and winter seasons, with office workers as the main consumer group, emphasizing the importance of the five senses to future consumption. It also uses irony to encourage and empathize with the pressures of contemporary workplaces. As consumers continue to speak out in the digital age, it is expected that "resistance culture" will become stronger in the next 5-10 years, redefining the value of life and turning towards a slow and minimalist consumption that emphasizes durability, protection, and functionality.

The pattern of business men’s clothing exudes a subtle and delicate sense of sophistication from start to finish. This report designs the classic business elements with extreme comfort and low-saturation colors, showcasing the understated and dignified style of elite gentlemen. The combination of text and geometry or lines has a variety of forms of expression, with geometric reorganization and orderly arrangement of classic patterns giving simple business mensweaar a delicate beauty. The extension of dots and lines and the combination of brand logos create new visual effects in pattern design, injecting unique charm into the attire of business gentlemen.

Seeing begins before visualization, the body in visualization needs to be immersed in space, allowing the mind to move towards tranquility. Placing oneself in the present space, incorporating the spirit of sustainable development and pluralistic inclusiveness into the narrative, transcending the original way of thinking, reobserving, examining, and feeling one's own existence! Through visualized awareness, artistic details are integrated into contemporary business style concepts, the blending of classic neutral color palettes and pastel tones creates a harmonious symphony, delivering a new sense of modern urban business elegance, bringing surprises to sensory visual experiences and creating new artistic resonance.

Letter element is a must-have part of the graphic design of menswear. The written languages enrich the color layers and express the fashion attitude of young generation.

Lagom is a mega A/W 23/24 theme trend released by POP Fashion in June 2022. The palette of Lagom comes from the balanced life. Neutral base is joined by technical blue and green to discover the diversity and practicality of colorway. The new releases of fashion brands in this season have proved the accuracy of this trend report.