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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

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  • Style Insight - Differentiation of Young Women's Styles (Part 1)
    Hot

    2024-03-06 80858

    Style Insight - Differentiation of Young Women's Styles (Part 1)

    There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

  • Textile News -- The Standards of Waterproof Fabric

    2024-01-30 74129

    Textile News -- The Standards of Waterproof Fabric

    With the continuous improvement of living standards, people's requirements for clothing quality and comfort are becoming higher and higher. Especially with the popularity of outdoor sports, people's demand for waterproof performance is becoming increasingly urgent. We usually think that waterproofing refers to the ability of a fabric to remain dry after contact with water, but in reality, it should also include the ability to resist water penetration. The characteristic indicators of fabric waterproofing performance mainly include water level, resistance to static water pressure level, and water permeability.

  • Hidden Paradise -- S/S 2025 Fabric & Accessory Trend

    2024-01-11 90490

    Hidden Paradise -- S/S 2025 Fabric & Accessory Trend

    Humans born in the wilderness are gradually being transformed into cities they have built themselves, but their desire to explore the wilderness has not diminished, but rather strengthened. The power between humans and outdoor nature has fluctuated in the history of evolution, from resisting the wilderness to conquering nature and landscaping it. The natural environment is closely related to human life and the future. We need to explore how to make the natural environment play a greater potential in human living environment and coexist harmoniously with it, exploring the meaning of freedom. Fashion, like art, has fluidity and sustainability. Currently, it is the time to embrace diverse and rich artistic and cultural traditions, integrate into culture, and more broadly, integrate into nature, which has always been the vision of humanity in creation.

  • Hidden Paradise -- S/S 2025 Theme Trend
    Hot

    2023-12-21 119072

    Hidden Paradise -- S/S 2025 Theme Trend

    Humans born in the wilderness are gradually being transformed into cities they have built themselves, but their desire to explore the wilderness has not diminished, but rather strengthened. The power between humans and outdoor nature has fluctuated in the history of evolution, from resisting the wilderness to conquering nature and landscaping it. The natural environment is closely related to human life and the future. We need to explore how to make the natural environment play a greater potential in human living environment and coexist harmoniously with it, exploring the meaning of freedom. Fashion, like art, has fluidity and sustainability. Currently, it is the time to embrace diverse and rich artistic and cultural traditions, integrate into culture, and more broadly, integrate into nature, which has always been the vision of humanity in creation.

  • November 2023 - The Industry Insight of Menswear

    2023-12-06 82016

    November 2023 - The Industry Insight of Menswear

    Interpret the latest trends in the industry based on popular events, popular styles, and key brand dynamics in November, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

  • Urbancore -- The Design Development of Menswear

    2023-11-21 131982

    Urbancore -- The Design Development of Menswear

    【 Random 】 【 Freedom 】are the spiritual core of Urbancore, and modern urbanites are filled with a thirst for freedom. Being in the city and wandering outdoors, so many scenes must be its essence. Compared to the outdoor style of the Gorpcore Mountains, this is a style set against the city, combining outdoor trends with urban lifestyles; Bringing outdoor style into the city, integrating sports style into OOTD, breaking free from the constraints of location and breaking through the boundaries of fashion, this is Urbancore! Even for daily work, I hope to convey the happy mood of "people in the city, hearts in the mountains" through urban sports style clothing.

  • Champaign -- A/W 24/25 Pattern Trend

    2023-11-13 109755

    Champaign -- A/W 24/25 Pattern Trend

    After experiencing epidemics, wars, and industry changes, people's spirits have long been overwhelmed. The deformed "long gown" is like a shackle, bound hard to breathe. The external impact has made contemporary young people deeply contemplate the ways in which humans interact with nature. This inner pursuit has transformed the meaning of outdoor sports from simple relaxation and escape to deeper thinking, exploring inner ideals and cultural tension. At the same time, people's perspectives are also extending towards the mountains and rivers of our motherland, pushing urban communities in the reinforced concrete forest towards a broader world, breaking away from their current identity, integrating into the mountains and countryside, and emerging towards the wilderness.

  • Star Era -- A/W 24/25 Thematic Pattern Trend

    2023-10-17 117236

    Star Era -- A/W 24/25 Thematic Pattern Trend

    The Industry 4.0 era is gradually developing, represented by AIGC technology, providing a new way of thinking and creating ideas that are limited by the current but imaginative. Fashion design is no longer just about meeting the needs of aesthetics and clothing, but also conveying the power and story behind every creativity. Personalized, childlike, or uncoordinated creative concepts will be able to be expressed more freely through artificial intelligence, freeing traditional constraints in various industries and bringing disruptive changes to human life and work.

  • Dragon Fire -- The Color Trend for Boyswear

    2023-09-28 74251

    Dragon Fire -- The Color Trend for Boyswear

    Dragon Fire is a warm, bright, and vibrant shade of orange that exudes strong passion and energy. Dragon Fire has high saturation and is extremely vivid, sitting between orange and red, thus creating a strong contrast and visual appeal. The hue of Dragon Fire is similar to the color of autumn leaves, making it a popular choice in fall and winter fashion.

  • Champaign -- The Design Development of Menswear

    2023-09-21 149842

    Champaign -- The Design Development of Menswear

    Having experienced pandemics, wars, and industry transformations, people's spirits are already burdened. The deformed "long robe" is like a shackle, binding them, making it difficult to breathe. The external impact has prompted the contemporary young people to deeply reflect on the way humans coexist with nature. This inward pursuit has transformed the meaning of outdoor activities from simple relaxation and escapism to a deeper level of contemplation, exploring inner ideals and cultural tensions. At the same time, people's perspectives are extending towards the mountains, rivers, and landscapes of our motherland, propelling urban dwellers in the concrete jungle to seek a broader world, transcending their current identities and integrating into the mountains, countryside, and wilderness, thriving in the wild.

  • Champaign -- A/W 24/25 Thematic Fabric Trend

    2023-09-18 102185

    Champaign -- A/W 24/25 Thematic Fabric Trend

    Having experienced pandemics, wars, and industry disruptions, people's spirits have long been burdened. The distorted "long gown" acts like shackles, suffocating them. The external shocks have prompted contemporary youth to deeply contemplate the way humans interact with nature. This inner pursuit has transformed the meaning of outdoor activities from simple relaxation and escapism to a deeper level of reflection, exploring inner ideals and cultural tensions. At the same time, people's perspectives are extending towards the mountains, rivers, and lands of their homeland, propelling urban communities amidst the steel and concrete forests towards a broader horizon. They are breaking free from their current identities and integrating into the wilderness, embracing a wild and natural way of life.

  • Star Era -- The Design Development of Menswear

    2023-09-05 116332

    Star Era -- The Design Development of Menswear

    The Industry 4.0 era is gradually evolving, represented by AIGC technology, providing a new way of thinking and creating for some ideas and creativity that are limited by the present but have wild imaginations. Fashion design is no longer just about satisfying aesthetic and wearable needs; it also conveys the power and story behind every creative endeavor. Personalization, childlike fun, or even inharmonious creative concepts can all be expressed more freely through artificial intelligence, liberating various industries from traditional constraints and bringing sweeping changes to human life and work.

  • Revival -- The Color Trend Verification of Menswear

    2023-08-02 102148

    Revival -- The Color Trend Verification of Menswear

    One of the 2024 Spring/Summer color trend themes, "Revival," was released by POP in December 2022. "Man is the measure of all things." In the increasingly closed-off time, people are thinking more about the meaning of their existence and perceiving the changes in the world around them. The revival of digital culture displays unlimited possibilities for the future and subsequently influences the real world. Like a great awakening, the revival of the digital world inwardly and the exploration of living space outwardly will constitute the fusion of the future world. The collection releases from major brands in this season have confirmed this thematic trend.

  • Champaign -- A/W 24/25 Kidswear Theme Trend

    2023-07-19 140672

    Champaign -- A/W 24/25 Kidswear Theme Trend

    Having experienced epidemics, wars, and changes in industries, people's spirits have long been burdened. The external shocks have made contemporary young people begin to deeply reflect on the relationship between humans and nature. This inner pursuit has transformed the meaning of outdoor activities from simple relaxation and escape to a deeper level of reflection, exploring inner ideals and cultural tension. At the same time, people's perspectives are extending towards the mountains, rivers, and landscapes of their homeland, driving the urban population in the concrete jungle to move towards a more vast world, breaking free from their current identities and merging into the countryside, emerging wild and free.

  • Kelp -- The Color Trend for Menswear

    2023-06-05 118667

    Kelp -- The Color Trend for Menswear

    Kelp conveys a leisurely and gentle sentiment of autumn and winter with its highly inclusive texture and color. As a trend color this season, it can be used to create a young and sophisticated business look, or incorporated into outdoor exploration designs, or provide a high-end street fashion feel. It can be used for key items such as outerwear, tops, and pants. The color combination mostly uses the same color system, weak contrasting colors, and neutral colors, and combines with high-end materials to present its unique texture.

  • Champaign -- A/W 24/25 Theme Trend

    2023-05-29 200871

    Champaign -- A/W 24/25 Theme Trend

    Having experienced epidemics, wars, and changes in industries, people's spirits have long been burdened. The deformed "long shirt" is like a shackle, bound hard to breathe. The impact from the outside world has prompted contemporary young people to deeply contemplate the ways in which humans interact with nature. This inner pursuit drives the meaning of outdoor sports to shift from simple relaxation and escape to deeper thinking, exploring inner ideals and cultural tension. At the same time, people's perspectives are also extending towards the mountains and rivers of our motherland, driving urban communities in reinforced concrete forests towards a broader world, breaking away from their current identities, integrating into the mountains and countryside, and emerging into the wilderness.

  • Entertainment Interaction -- Intelligent Textiles

    2023-03-16 93795

    Entertainment Interaction -- Intelligent Textiles

    The advancement of smart technology is driving the digital transformation of the textile industry, and the integration of fashion and technology will become a future development trend. Intelligent textiles are not a new concept, with a trend towards being lightweight, wearable, and mainly used in the fields of medical health, sports and fitness, and entertainment interaction. This report will focus on the application of smart wearable textiles in the field of entertainment interaction, using three representative brand products as entry points to illustrate the technical points of flexible electronic wearable textiles in emotional interaction, immersive game experience, and dynamic color-changing direction.

  • Natural Atmosphere -- The Color Trend Verification of Menswear

    2023-03-08 112530

    Natural Atmosphere -- The Color Trend Verification of Menswear

    Natural Atmosphere is a color trend released by POP Fashion in June, 2022. Our routine living and working in city limit people’s natural characteristics and hobbies. The desire for releasing mental pressure promotes the multi-dimensional revolution of micro-vacation. The longing for outdoor wildness restarts our lives in a pleasant mood and decodes the pressure. For fashion design, designers are also breaking the monotonous boundaries of purposes and properties to develop practical pieces for multiple occasions.

  • Cosmos -- The Color Trend Verification of Menswear

    2023-03-02 91593

    Cosmos -- The Color Trend Verification of Menswear

    Cosmos is an A/W 23/24 color trend released by POP Fashion in June, 2022. Internet will be our ideal future. Cosmos theme borrows a time machine to human and allows them to go back to the past. From silent-movie era to the western world, night skies to foggy forests, human are now embracing the all-around digital age and moving forward in the revolution. Aesthetic exploration fuses sci-fi with futurism, present with the past to develop tensive femininity-driven clothes.

  • Revival -- The Menswear Design Development

    2023-02-23 146155

    Revival -- The Menswear Design Development

    'Man is the measure of all things.’ Because of the long-term lockdown, people have more time to think about the meaning of their existence, and feel the surrounding changes. Abnormal natural environment, matrix interference and unknown creatures are exposed in the public, which let us think about whether the world really exists. The revival of digital culture presents infinite possibilities and affects the real world.

  • Revival -- The S/S 2024 Thematic Trend

    2022-12-12 204589

    Revival -- The S/S 2024 Thematic Trend

    'Man is the measure of all things.’ Because of the long-term lockdown, people have more time to think about the meaning of their existence, and feel the surrounding changes. Abnormal natural environment, matrix interference and unknown creatures are exposed in the public, which let us think about whether the world really exists. The revival of digital culture presents infinite possibilities and affects the real world.

  • Gaiety Breakthrough -- The S/S 2024 Theme Forecast

    2022-11-28 530474

    Gaiety Breakthrough -- The S/S 2024 Theme Forecast

    Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

  • The Material Trend of Polyester Fibers

    2022-10-25 127772

    The Material Trend of Polyester Fibers

    With the development of textile chemical technology and textile sustainability, polyester fiber welcomes a new revolution. This report introduces the technical principles and foresees the trend in two directions: eco-friendly polyester and performance polyester.

  • COSMOS -- The Thematic Design Development of Womenswear

    2022-10-13 150901

    COSMOS -- The Thematic Design Development of Womenswear

    COSMOS expresses its optimism about future. The fashion industry has never as technological as now. The sci-fi aesthetic began with exploration of space by humans in the middle of the last century. The exploration of material technology is no longer conceptual, but practical and artistic. Apparels carry designers’ desire for futuristic creation. Integrating swing, programming and induction technology, streamlined shapes and fluid hi-tech materials outline the imagination toward the future space, and describe a parallel universe that tends to be supernatural, comprehensive and pioneering.

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