Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Parent-child Dressing Chinese Style Folk Style Middle East Style Russian Style
Generation Y -- 2019 S/S Color Trend Confirmation for Womenswear
The S/S 2019 Color Trend – Generation Y launched in January 2018 is a deep analysis of the millennial consumers who are tired of following the same style and eager to define themselves with offbeat clothing. Bright and rebellious colors are key, of which Blazing Yellow and Deep Lavender are most recommended. Clashing colors reflect people's preference of the mix-and-match style.
2019 S/S Design Development for Young Women -- Generation Y
Generation Y includes all people born from 1984 to 2000, and the Millennials will become the main customer group by 2019. They feel unsafe and prefer frequent consumption. Fashion-forward Generation Y are tired of following the same style, and they are eager to define themselves with offbeat clothing. Innovative and rebellious concepts make apparel an extreme desire rather than necessity, which means novelty recreations and rebellious mix-and-match are important to Generation Y.
2019 S/S Color for Women's Fabric -- Unconventional Check
Intense tones reflect unique charm, and color combinations create a strong visual impact. Inspired by traditional arts, designers combine distinctive shades with fashion for unconventional effects.
2019 S/S Women's Material for Generation Y -- Self Luminescence: Obscure Vision (Sheer)
Obscure Vision celebrates individuality, confidence, free styles and bold colors. Different from the traditional street activewear, this theme combines with chic and unique styles. Innovative and rebellious concepts result in mixed fabrics. The sheer materials pair with different looks such as sweatshirts and printed shirts. It marks the popularity of the mix-and-match style.
2019 S/S Women's Material for Generation Y -- Self Luminescence -- Visual Tactility (Glittery Sequin )
Self Luminescence celebrates bold colors. Different from the traditional street activewear, this theme combines with chic styles and features glossy materials. Exaggerated sequins are key, interpreting the strong statement of Generation Y in mix-and-match looks.