3D flowers, pendants and rhinestones were the major pattern crafts for youthful womenswear in S/S 2023. S/S 2024 continues the plant elements and presents handmade flowers and court-style bead flowers; starry embellishment and diamond pendant are also hot in the market; practical rhinestone logos and bows expand the longevity of this trend.

The clean green hue of Hint of Mint cools down the temperature in S/S 2024. The extremely low saturation is versatile for multiple fashion styles, especially the minimalist styles. Unlimited fabrics, patterns and textures are combined with color contrasts to highlight the main color on dresses, tops and suit jackets.

The graphic design of young businesswear pays more attention to creativity and colorways. This pattern trend report of menswear reveals an artistic approach for reference.

The eyes on fashion design and self-sufficient lifestyle prompt the popularity of plants and flowers. Planting purifies the souls and stays close to the nature. The patterns with the veins of nature deliver a distinctive sense of design; smudged gradients and surreal effects are combined to show diverse layers; artistic plant silhouettes bring a strong visual impact.

Our industry insight for menswear in November, 2022 collected important events, innovative brands and products in the industry to foresee the market trending.

Stitching is always an important element for men’s knitwear. Beyond the solid cables, the exquisite geometric stitches also develop thermal and delicate knitwear in A/W 23/24.

With the blurred boundaries between sports and fashion, people’s pursuit of high quality, beauty and personality diversifies the golfwear. Newest fashion elements are integrated into professional sportswear to lead the fashion trend.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

The collars and sleeves of men’s knitwear strengthen the sophistication and design through details. Hand stitches and fine opposing stripes on collars improve the detail and quality. Collar shapes and materials create light business styles and smart casual styles. Creative deconstruction and deformation explore more possibilities. Details, lines and distressing on sleeves improve the sense of designing.

We can see many racing elements in runway shows and streets, such as statement motor jackets and active racing pants. Bikercore is officially making a comeback. Bikercore is an aesthetic that consists of luxe leathers and gritty hardware—buckles, studding, decorative zippers.

The sports boom is sweeping the fashion world. The combination of sports and fashion is driven by the hashtags as #youngster#, #cool# and #selfchallenge#. The dynamic gradients and letters on jersey present a different temperament. Classic black-and-white checkerboards are combined with curved division to display the speed and passion of racing.

Jacquard stitch is an important craft for women’s knitwear, which well delivers the emotional value and presents complete patterns. This report mainly focuses on the need of young consumers. Animals, plants, checkerboards and ethnic motifs are regrouped and updated in S/S 2024.

In S/S 2024, Crystal Rose is a pink with transparent light that carries the urban romance. This sweet, innocent and also graceful color is really appealing. POP Fashion introduced Mauve Morn(Pantone 12-2102TPG) as the color for S/S 2023. The saturated gray-infused Crystal Rose(Pantone 12-1708TPG) meets the Y2K trend and digitalization, and presents a brand-new romanticism for all ages.

The energy problem caused by Russia-Ukraine war brought The Paris Agreement to the forefront once again. Environment protection and sustainability draw history-high attention and accelerate the transformation of fashion industry. Meanwhile, the negative shopping mood brought by pandemic leads to the eyes on production costs. Besides, AI virtual interactive fashion is still popular. The creative technologies on intelligent textiles will create subversive products in the future. The development of regenerated fibers is mature and stable. The emergency of regenerated fabrics and bio-based/plant-based fabrics pushes forward the sustainable approach of fashion industry.

In 2024, sustainability is still the first duty of textile industry. The combination of functionality and fashion appearance gives a direct presentation and guidance to consumers. Materials and techniques integrate classic elements with creativity. Nature-friendly materials are sitting on the driver’s seat. This report focuses on the appearance and texture of fabrics to inspire the design development in S/S 2024.

The key colors of t-shirts and sweatshirts in S/S 2024 include comfortable pastels, saturated brights and daily neutrals. As the items for all seasons, t-shirt and sweatshirt are the most versatile pieces in daily lives.

The rising cultural confidence of contemporary Chinese youths leads them to pursue those traditional Chinoiserie things. All the mainstream media are riding the tide of fusing traditional Chinese culture with the modern aesthetics. The haute couture show ‘FIND THE TRACES’ of ZHUCHONGYUN reinterprets the crash between modern and tradition, and inherits the ancient taste.

The kidswear of Gucci leads us to a joyful amusement park. Funny clown hats, geometric shapes and game tokens are integrated into graphic design. With bold color conflicts, designer combines these cute stuffs with brand logo to create retro patterns.

Layered dressing is extremely important for activities as hiking, jogging, skiing and climbing. The moisture-wicking performance of base layers adjusts the body temperature. The closest layer to human body determines the comfort during the exercising. Sweat absorbing, anti-odor, breathability and high stretch are the essential features. Temperature-control fast-dry performance fabrics not only provide better experiences, but also give more possibilities to other clothing categories.

The new chinoiserie styles in S/S 2024 continue the classics and highlight the feminine grace with fine details, fabrics and crafts. Fancy stand-up collars, metallic frog buttons and draped bias front open combine classics with creative skills. Dynamic tassels, cutouts and straps reinterpret the chinoiserie.

COSMOS perfectly fuses the sense of technology with futurism to improve the expression of avant-garde street fashion and urban techwear. The evolving of technology foresees the VR universe. Virtual vision, metallic texture, blurred colors and tensive letters are the main creative inspirations that exude a mysterious, unknown and bizarre atmosphere.