Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Rebirth of Classics -- The Silhouette Trend for Men's Polo Shirts
Originally Polo shirts were worn by aristocrats when they played Polo. Later, the Polo style was applied to other sportswear and even casual wear, so it was also called as golf shirts or tennis shirts. It was tennis player Rene Lacoste who really came up with the modern polo shirt. He launched his own polo shirt brand, Lacoste, in 1933. In 1971, tennis player Ralph Lauren introduced Polo Ralph Lauren, a casual product line, and used the Polo logo. For the next 20 years Polo flourished, beating out Lacoste to become the iconic Polo shirt brand. Nowadays, Polo shirts are suitable for a wide range of occasions. In S/S 2021, Polo shirts take on a young and fashionable new business style in terms of collar change, different materials, colors and patterns on the collar.
Stylish -- The Silhouette Trend for Women's Cardigan
In the autumn breeze, the neat simple cardigan in plain colors is the first choice. Layered architectural lines and daily goods inject inspiration into the knitwear cardigan. The neat cutting, fine texture and placement details work together to create the chic and stylish knitwear items, showing the independent and individual dressing concept of modern females.
Recreated Classic Art -- The Confirmation of Menswear Color Trend
Extraterrestrial Horizon is one of A/W 20/21 theme color trends released by POP in July 2019, reflecting in this chaotic era blended art has a great appeal. British designer Paul Smith brings a street feel to gentlemen in highrises, which means classic mix is a new black for businessmen's wear. Time-tested looks and mixed design give suits a street chic touch. We respect classics but not replicate theme. We recreate them with modern forms. In the four fashion weeks which just end, the art is awakened, injecting the artistic fashion into the classic quality sense.
Extraterrestrial Horizon -- The Confirmation of Womenswear Color Trend
Extraterrestrial Horizon is one of A/W 20/21 theme color trends released by POP in July 2019. It continues the journey to probe into the unknown world from a multi-dimensional perspective. In the vast universe, humans are not alone. In 2020, 51 years after the first moon landing, human exploration of the universe has never ceased, and digital technology inspires design concepts of the remote space. Space exploration becomes a hot topic again. This new season, futurism mixes with outdoor tech to explore extraterrestrial vision in a fresh angle. Futuristic design presents a mixed palette, featuring a sports and futuristic style. Digital technology inspires design concepts from distant time and space. Colors take reference of outer planets, meteorites and interstellar light beams. Apple Green, Canary Green, Hazelnut, Vista Blue become base tones, combining with dark colors such as Andorra, French Roast and Dress Blues to keep balance, interpreting an interstellar journey where futurism meets with technology.
Urban Bystander -- Theme Design & Development for Menswear
With coffee in hand and wearing elevated business casual garments, men walk on the busy city streets. They enjoy the urban life, but are eager to integrate into the city. They appear languid, but are determined to find themselves. They are into the society, but still are calm urban bystanders.
Holly Green -- Color Evolution of Kidswear
Brook Green is a key color for 2020. Fresh and elegant Brook Green highlights the original color of nature, with Lime Punch to lead the far-sighted palette. It perfectly combines future development with nature.
Holiday of BoBos -- Theme Design & Development for Menswear
Travel is a way for human to explore the world, to pursue freedom and adventure. BoBos start a discovery tour about holiday, with swaying sycamores and undulating waves to escape busy life. Bourgeois qualities blend with free and artistic Bohemian style for an imaginative trip. Memory flashes back and time slows down, people embrace nature to enjoy vacation.
Excited Fascination -- Theme Design & Development for S/S 2021 Womenswear
With the awakening of women's self-consciousness and the change of social status, modern women can accumulate wealth instead of relying on men. They are aware of the importance of economic and ideological independence. Like enchanting roses, women are attractive yet thorny. The free will, wild vitality and tough quality shine out in history, exuding the natural beauty, which contributes to a more delicate, sensual and feminine style.
Recreated Classic Art -- The Confirmation of Womenswear Color Trend
Recreated Classic Art is one of A/W 20/21 theme color trends released by POP in September 2019. Recreated Classic Art focuses on the classic art in the past, and explores how to reinterpret classic art in a contemporary way to make it more suitable for the future. It emphasizes awakening the classics, advocates respecting rather than copying the classics, and subverts the classical art with the modern expression form. Exquisite look, retro painting pattern, and classic color proportion take root in the fashion field more firmly, bringing strong retro genes for innovative designs.
H+ -- The Confirmation of Womenswear Color Trend
H+ is one of A/W 20/21 theme color trends released by POP in September 2019. Survival, need and extreme desire for self-expression are driving humans to adapt to the next phrase of evolution, and transhumanism (H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average humans in terms of intelligence, longevity and immunity would rise. Peacock green and cactus flower are main colors, with summer green, brilliant blue, orange.com and tap shoe to create a surreal futuristic feeling.
H+ -- The Confirmation of Menswear Theme Colors
H+ is one of A/W 20/21 theme color trends released by POP in September 2019. It displays a transhumanism evolutionary. The boundary between reality and virtuality gets more blurred nowadays. And the decadent aesthetics of mixed elements is increasingly popular, bringing new opportunities for the technical street style. And the NCP also drives us to realize the importance of fashion items that are both functional protective and street fashionable. And the items are displayed on catwalks of A/W 20/21 menswear.
The Dream World from Marc Chagall -- The Theme Color Trend for Women's Knitwear
Oil paintings of Marc Chagall have bright and gorgeous colors, and bring a surreal dreamlike charm. Chagall draws inspirations from the plain images in nature, and subjects are mainly about lovers, romances, and Jewish legends. Chagall integrates love into the paintings. Different colors represent different good meanings, which is blended with the rhythmic textures of oil painting. This also inspires the development of knitwear colors. In view of trend and data analysis, we select four representative colors, "the flowing blue pigment" displays the neat cutting; "Baltic" has the crystal blue-green, quite inclusive; positive and optimistic "limelight" shows a ladylike temperament; "exuberance" renews the tones of commute clothing. (The inverted body in Marc Chagall's painting is deeply moving. The figure will turn yellow or green after praying for a long time, so Chagall's yellow and green represent sincerity.)
Artistic Children -- Theme Design & Development for Infants' Wear
It is the nature of children to be innocent and lively. They play with colors like gumdrop green, living coral and pumpkin, overlap the colors or create abstract animal and florals. Their works can be combined with clothing to present a natural and unique artistic theme, and depict a gorgeous color world.
Misty Dried Flowers -- The Pattern Trend for Womenswear
The dried flower is quite fresh and elegant in collections of A/W 2021. Catering to the hazy trend, florals and the dried flower get blurred through ink painting. And they are applied to silk and gauze, quite ethereal. Colors tend to be greyish and with low saturation, quite fit for the quiet and elegant autumn and winter. The technique of expression combines dry drawing of oil painting and wet painting blurring of watercolor to divide dry and wet layers and transit gently.
Snorkel Blue -- Color Evolution of Girls' Wear
Calm and flowing snorkel blue turns towards a more feminine look. The effect of sportswear's decline is becoming more apparent, especially on the dress and the skirt. Calm snorkel blue perfectly interprets simplicity and elegance with its subdued and deep temperament.
Healing Club -- Theme Color Trend for Womenswear
The outbreak of NCP drives the heat of masks and medicine, and changes people's lifestyle and living concept. People find that health is the first, and we should respect the natural ecology. Inspired by the hot topics of health and environmental protection, healing colors will widely spread. Responsible white, dynamic red, natural blue and green hide strong power and will heal people.
Reversed Future -- Theme Fabric Trend for Menswear
Reversed Future blends early futuristic designs with technical colors, and it uses virtual digital technology and brilliant colors to enhance the futuristic aesthetics of S/S 2021 street fashion. Digital space reverses the future, taking us back to a new world that "never happened". The increasing value of the e-sports industry and the emergence of online clothing are all crazy and orderly, displaying fun in the form, just as American music artist Laurie Anderson said, "Now it is a good time to create a new reality!"
Spring Blossoms - Theme Color Trend for Womenswear
At the beginning of 2020, we are seemingly surrounded by bad things, like the outbreak and the earthquake. Anxiety, panic and sadness are overwhelming. We want hope, want to be healed, and want to embrace the fresh air. What we are going through endows pastel colors with more responsibilities. Soft pink tones, sunshine yellow tones and green tones are powerful, endowing pastel colors with a new definition. When spring is in the air and blossoms are everywhere, everything will be alright.
Belle Époque -- Theme Design & Development for S/S 2021 Womenswear
Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.
Urban Bystander -- S/S 2021 Theme Trend for Kidswear
We walk through the busy streets, pass the familiar coffee shop downstairs, visit the exhibition of Vincent van Duysen, wear basic clothes and live in a comfortable and warm house. In such a relaxed day, we enjoy the city life, feeling down-to-earth yet a little lonely. Seemingly absent, but we are determined to find ourselves - be social men, also sober urban bystanders.
Fashionable and Fun Icons -- The Pattern Trend for Menswear
Fun icons can bring novelty to regular styles. The bold colors and appeal of warnings enhance the chic feel and add fun to regular styles. Nostalgic games and icons of daily goods recall the childhood memory of post-1980s and post-1990s. Groundings are more diversified. Solid color, stripes and tie-dyed grounding keep the appearance commercial and conform with the trend of "bad taste" of street wear brands.
Renewal of Tie-dye -- The Pattern Craft trend for Womenswear
Tie-dye is a Chinese folk dyeing technique, traditional and unique. It has more than one hundred different techniques, each with its own characteristics. More surprisingly, each tie-dyed flower is unique. This unique artistic effect is hard for machine to reach. Traditional tie-dye craft gets renewed in S/S 2021. Tie-dyed stripes and bright colors are added to attract youngsters. And placement decoration creates a softer appearance.
Calm and Primordial -- Theme Color Trend for Men's and Women's Sportswear
More than just losing weight and getting in shape, primordial exercisers devote more time to their health and reverence for nature, creating new forms of exercise and eating habits. They advocate the outdoors and the "earth gym", drawing inspirations from nature and also influencing the use of color. Collaboration collection of Adidas × Wood Wood inspires the theme, showing the amiable tones. A/W 20/21 emphasizes more the perception of the environment, and consumers pursue physical and mental strengthening. Natural colors should be combined with functionality to be fit for the market, and the colors need to be sustainable dyed.
Psychedelic Colors -- The Pattern Trend for Menswear
As a hot element in the fashion world, tie-dye is still the mainstream, but it tends to turn towards softer colors. Hazy effect, soft focus and ombre effect develop quickly in the fashion world, so tie-dye is upgraded. Watercolor, digital feel and ombre effect are combined together to bring an ethereal visual effect.