No longer limited to blue collar workers and workshops, the new workwear ideology redefines the fashion of leisure and the workplace. From the rough and hormonal atmosphere to the now popular Geek trend on the streets and alleys, the elements of workwear continue to extend. Choose a combination of a shirt jacket and khaki pants, paired with a pair of sports shoes, to showcase a clean and neat outfit.

February 2024 -- The Industry Insight of Kidswear

Interpret the latest trends in the industry based on popular activities, popular styles, and key brand dynamics from January to February, and summarize and refine key content; March Key Content Forecast; More forward-looking trend reports and service recommendations.

There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

Wasteland style is themed around ruins, waste, and desolation, expressed as a futuristic aesthetic full of a sense of apocalypse. Unlike the Y2K culture, wasteland culture is an anti utopian concept, a dilapidated functional aesthetic derived from high-tech low living, and a combination of cyberpunk and apocalyptic science fiction. Destruction and reorganization are a way to convey the spirit of "wasteland"! The overall color tone is mainly black, white, gray, and earth tones, presenting a vintage, chaotic, and rough visual effect, which is highly sought after by young consumers of Generation Z.

The 2025 spring/summer sweaters cover a highly inclusive neutral beige color scheme, with slightly vibrant yellow, purple, green, and popular pink color schemes, showcasing the overall fashion and wearability of the sweater, adding a variety of choices to the item. As a key item in children's clothing for spring and summer, color plays an important role in consumer purchasing decisions. This article combines the most representative brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the direction of color development in the new season. (The colors are analyzed in order from left to right)

POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

The colors of shirts/pullovers in the spring/summer of 2025 present a cool and elegant pink color and low saturation cool neutral colors, adding a variety of choices to the single item. As a key seasonal item, color plays an important role in consumer purchasing decisions. This season, without compromising practicality, the color clarity and gamut richness have been improved, while reducing saturation to focus on meeting the actual wear index and single item texture. This article combines the most representative brands and color trends of current shirts/pullovers to extract 9 key colors, providing more comprehensive reference value for the direction of color development in the new season. (This article analyzes colors in order from left to right)

Insight into the trends in the children's clothing industry in January 2024

In the fast-paced life, anxiety and tension have become the norm. Pursuing a comfortable and relaxed style of luxury is the first step to satisfying everyone's sense of security. Returning to the minimalist, classic and traditional dressing philosophy of "less but more refined", emphasizing the contour of smooth lines, low saturation soft color tones combined with comfortable knitting and soft tactile materials, exploring new urban commuting men's appearance. It is a cyclical and predictable result that the minimalist clothing based on practicality replaces the Internet fashion with enough gimmicks. High intelligence, simplicity, and gentleness, combined with a sense of detachment and relaxation, represent another kind of elegance for men.

Escape from the reinforced concrete of the city and have a close encounter with mountains, lakes, and nature. As the birthplace of outdoor trends, Xiaohongshu has led the continuous rise of outdoor fever. From young people to people of all ages, they have become involved in the outdoor craze, and the outdoor industry has entered a new stage of rapid development. The outdoor craze represented by camping, fishing, and emerging sports encourages people to put down their phones to fight against "nearby disappearance" and alleviate various anxieties in life. More and more urbanites are pursuing freedom, living in the city while their spirits wander outdoors.

The 2025 spring/summer cardigan features a highly inclusive neutral khaki color scheme, with slightly vibrant yellow, green, and trendy pink hues, showcasing the overall fashion and wearability of the cardigan, adding a variety of choices to the item. As a key item in sweaters, color plays an important role in consumer purchasing decisions. This article combines the most representative brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the direction of color development in the new season.

POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

The fitness industry is also constantly developing and growing, providing more diverse and personalized comprehensive physical training services. The selection of gyms, personal trainers, smart devices, and other options has increased, meeting the needs of different consumers. People's attention to health has increased, and the demand for training is also increasing. Customized training programs and personalized training services are favored by consumers. The prevalence of social media has also increased the attention and promotion of training and fitness. POP has launched relevant style plans and trends for multiple training scenarios.

In the spring and summer of 2024, the trend of design planning with the theme of "leisurely holidays" is predicted. Men's clothing designs positioned on leisure, vacation, and retro themes will showcase unique fashion elements, with retro sentiment running through the entire design theme. In terms of color, the focus is on showcasing natural primary colors, showcasing the beauty of the seaside and countryside; In terms of patterns, palm, small animals, flowers, marine creatures, and stripes are the main elements; In terms of craftsmanship and fabric, the design principle is to showcase handmade craftsmanship and a simple attitude towards life, bringing a series of cotton and linen, handmade lace, crochet, and hollow out as the main elements. Intended to showcase a relaxed and casual attitude towards life during holiday travel.

Comprehensive training tends to be personalized, diversified, and digitized, and is driven by social media and health awareness. These trends reflect consumers' pursuit of health and comprehensive improvement of physical fitness, while also placing higher demands on the fitness industry and training services. This article will combine current trends to provide a theme style, key silhouettes, and key design points for comprehensive physical training sports, helping designers develop innovation.

With the development of the times, life has become rich and colorful, and the dressing style of girls is also increasingly focused on personality and fashion sense. In daily life, girls crave to showcase different styles and personalities in different scenes. Whether it's at school, outdoor activities, or social gatherings, they are willing to express themselves through their outfits. In school, girls usually choose simple and neat clothing, striving for comfort and convenience. Versatile jeans paired with simple T-shirts, or simple dresses and comfortable sneakers, exude youthful vitality in liveliness. For outdoor activities, girls prefer to choose lightweight but energetic jackets, such as sports style jackets or windbreakers. Paired with denim shorts or sports pants, it looks lively yet fashionable. Of course, accessories are also an important part that cannot be ignored. Bright headwear and fashionable backpacks can add some small highlights to the overall design. At social gatherings, girls pay more attention to exquisite and elegant dressing. Elegant dresses paired with small high heels, or exquisite dresses paired with lace socks, let them exude a gentle and confident temperament. They can choose the appropriate dressing style according to their personal preferences and physical characteristics. Whether it's sweet and cute, trendy or minimalist, girls have the opportunity to showcase their charm and personality. Let's look forward to girls finding their own uniqueness in a variety of trendy fashion styles, and radiating confidence and beauty together!

POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

Interpret the latest trends in the industry based on popular events, popular styles, and key brand dynamics in November, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

The spring/summer 2025 men's sweater and pullover items blend tension and practicality through high saturation colors and unique base colors. As a key item in men's sweater, color plays an important role in consumer purchasing decisions. This season, the richness of colors has been improved without compromising practicality. The color extraction in this report is based on the "2025 Spring/Summer Theme Color Trend Warning" released by the POP Forward team. Eight key colors suitable for men's sweaters are selected, providing a more comprehensive reference value for the development direction of colors in spring/summer 2025.

The colors of the 2025 spring/summer sweater pullover present a fresh pink color and bright colors with a certain saturation, adding a variety of choices to the single item. The color is casual, youthful, energetic, and unique yet natural, stimulating a strong color charm. As a key sweater item, color plays an important role in consumer purchasing decisions. This article combines the most representative brands of current pullover products, spring and summer fashion shows, and POP forward-looking colors to extract 8 key colors, providing more comprehensive reference value for the direction of color development in the new season.