The Blokette style is a fashion trend that combines the styles of "Blokecore" and "Coquette". It blends the casual masculine style with the delicate elements of women, creating a unique, interesting, and contradictory fashion attitude. This style has sparked heated discussions on social media and has become a popular trend in 2023. The features of the Blokette style include sports jerseys, American letter jackets, high saturation color blocking designs, paired with vintage skirts, pleated skirts, and other bottoms, as well as decorations such as bows and lace knee socks. Paired with Mary Jane shoes or vintage sneakers, you can perfectly showcase the Blokette style. This is a bold mix and match style that attracts people who enjoy challenging tradition and pursuing personalized styles.

Stoneverse re-examines the fundamental elements through exploring the multi-level essence of the medium. "Stone" is a concept or form, rather than the stone itself. Facing the ecological crisis and global warming, people rethink their views on nature. Whether it is plants, animals, minerals, glaciers, or mountains, all other living beings inhabiting the earth have the right to exist and deserve respect. People have a responsibility to respect the life cycle of all products in the universe and to rationalize the use of resources. This attitude has influenced the way clothes and shoes are made. Today, clothing not only serves its common function but also embodies the pursuit of sustainable development and natural conservation. Consumers with binary thinking regard quality as a wise consumption behavior and turn to a culture of recycling and recyclability by extending the product life cycle, alongside iconic earth-tone colors to promote a series of strategies for high-quality products. Through the integration of natural resources and conservation in the current cosmos trend, a perfect balance between nature and low technology is achieved.

Our industry insight for menswear in November, 2022 collected important events, innovative brands and products in the industry to foresee the market trending.

Every Chinese zodiac is a cute little animal. To celebrate the coming year of rabbit, fashion brands and designers put different kinds of rabbits on clothes, shoes, bags and hats to expand the age range.

Vegan leather is a kind of leather-like fabric that is made of various chemical plastics and plant-based materials. The high cost efficiency of vegan leather makes it the best substitution of real leather, however, it also brings environmental problems such as microplastic pollution. With the development of science and technology, eco-friendly plant-based leather has been developed. Unfortunately, plant-based leather cannot be 100% biodegradable due to the use of chemicals such as coatings, but major plant-based leather companies have achieved initial success in low-impact dyes. Numerous brands have partnered with plant-based leather companies to launch products such as ready-to-wear, shoes and bags.

In the post-epidemic era, the entire world is waiting for the awakening of design concept in China. Cultural confidence and consumption upgradation inject powerful aesthetic energy, which leads to the birth of a healthy, positive and sustainable design ecology. Wabi-sabi aesthetics neglect the current consumerism. Every ancient, shabby and even destroyed thing has it own story. We should empty and purify our souls to accept and watch this world from a new perspective.

Revived economy and security bring rhythmic and positive natural colors back. Balanced dynamic, peaceful color atmosphere and high saturation express the pure hopeful light in our real life. A sensitive emotion is also exuded in this modern artistic vibe. The colors of A/W 22/23 Winter Dawn focus on the natural tonality. The higher saturation motivates the spirit and conveys the pursuit of wonderful life.

In this modern urban lifestyle with faster pace, practical, comfortable and individualized streetwear is loved by more people. Meanwhile, long-restricted people are willing to escape from city and embrace the nature, which forms a commuting and outdoor high-street style. Practical pocket design, handmade dyeing, functional fabric, and heterogeneous splicing endow daily items with diverse practicality and futuristic fashion.

The fashionable and thermal polar fleece will keep influencing the whole fashion industry. It can present diversified styles through different items and provide stylish dressing collocations to the young male consumers. The following collocations are depending on different scenes, and each one has a high utilization rate.

The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.

As "restraint" is increasingly prevailing, simple design will grow in A/W 21/22. Home exercising, the horror style, Bauhaus minimalism, outdoor modular design and dystopia will run through the A/W 21/22 sport market. A single color and small-scale color decorations are used, breaking the restrictions of season and fashion trends. Inspired by Stone Island and the collaboration collection of ROKSANDA x lululemon, warm or cold tones are complementary to neutral colors, presenting a bolder autumn palette. In the new season, color is closely tied to the fabric quality. More accurate quantification of color through fabric to clothing is our appeal for sustainability in the sportswear market. Colors fit for the whole year are explored.

Graffiti, scattered in city corners or in details of life, is always surprising. It carries a strong style and characteristics of the times, and fully display the essence of current street culture. Letter graffiti, figure graffiti and fun graffiti all present the novel maximalist theme and show unique attitude of current youngsters, so they are applied to clothing, shoes, bags and accessories, quite popular.

Many brands have been exploring the mysterious and beautiful starry sky. The bright stars on the haute couture, shoes and bags, or starry sky theme show can always bring a visual feast and promote the purchase desire. The aurora, similar to the starry sky, shines brightly in the Pre-Fall 2020 show. The aurora is regarded as one of the most beautiful wonders in nature, colorful, unique, gorgeous and unparalleled. Now let's begin the exploration of the mysterious and beautiful aurora with Chanel and Christian Dior.

With the broader exploration, the relationship between children and nature has been closer. Winter is coming, and kids start o go camping and skiing. Elements of snow mountains add vibrancy to the A/W 20/21 outdoor sporty theme. Influenced by A/W 20/21 Extraterrestrial Horizon, the classic skiing features are melded with outdoor workwear elements. Lime green, bright orange and cypress bring a different fashionable feel.

There is no doubt that PVC material prevails in this season, it is widely applied to items such as jewelry, accessories, shoes and clothes, and the PVC bag is especially popular, it has become a must-have for fashionistas. This seemingly humble material creates an unexpectedly fashion-forward look and the trend will continue.