Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Parent-child Dressing Chinese Style Folk Style Middle East Style Russian Style
Stitching and Threading -- The Pattern Craft Trend for Womenswear
With the popularity of minimalism, lines are combined with various patterns to present indescribable styles. Embroidered fringe, playful sketch and linear flower fully present the sensitiveness and leisurely playfulness. Hand stitch and casual cording embroidery reveal the longing for primitive plainness.
Simple Element -- The Pattern Trend for Infants' Wear
The key point of infants' printing is being safe and eco-friendly, so designers choose to use simpler and more lovely patterns. Simple elements are arranged all over the garment to realize the cute effect. This report presents single-element printing on infants' wear through various crafts, including popular heart pattern, cute cookie word, simple vintage thing, romantic flower and shining star.
Island -- The Design Development of Womenswear
People are looking for a peaceful place as a spiritual territory. Away from the land, island also means isolation. The lost paradise values local culture and handicraft, inspires new lifestyle, and returns to an idyllic island life of Cottagecore. Self-sufficient island with coastline is soothing, while local resources form an internal circulation system. People reestablish balance with natural environment, and tap into imagination and modern tech.
Dress -- The Design Development of Kidswear Item
Dress is one of the important categories of S/S 2022. Influenced by the trend of womenswear, dramatic cross silhouette is integrated into kids' dress to present the stylish girly feel. JK uniform and eco-friendly theme are also injected into kidswear fashion.
Sunny and Sweet Girl -- The Clothing Collocation of Women's Denim
Consumers welcome the new generation with passion after the special period. Vital and enthusiastic Gen-Z girls lead the post-epidemic fashion army. Sunny and sweet girly style is what they are chasing for. And they prefer durable denim and comfortable knitwear. Color will be the next noteworthy point. Healing and color-blocking collocation satisfies the needs in the new season. Attention should be paid to the application of handmade knitwear.
A/W 22/23 Womenswear Detail Trend Keywords
Consumers pay more attention to the quality and individuality in A/W 22/23. Detail design is the key to present the value, luxurious texture and uniqueness of clothes, which injects joyful emotion to the unstable post-epidemic era. Many designers use emotional details to enliven the garments, and the simplification adds individualized fashion.
A/W 22/23 Pattern Trend Keywords
Pattern is the key carrier to express theme concept and brand tonality, which has individuality and fits the fashionable trend and current affairs. The new combination and balance of clothing style and individuality have more profound meaning. In the post-epidemic era, Lightness Story provides unencumbered sweet impact. The natural elements of Gemstone Texture and Solidification Moment soothing the upset emotion. Artistic Classic Reset, Impression Art and Fluorescent Imprinting present the patterns with blurred boundary in retro and stylish ways. The digital art brought by NFT Trend is a noteworthy pattern, and Virtual Nature takes us to discuss more possibilities of fashion. The A/W 22/23 keyword report will be updated continuously.
A/W 22/23 Women's Silhouette Trend Keywords
Having experienced the long-lasting restraint brought by the epidemic, fashion should return to the joyous condition and welcome the rapid development of new technology. People's escapist emotion leads to the longing for the retaliatory carnival. Avant-garde individuality expression is rising. The silhouette of clothing shows a more dimensional spatial styling. Designers blur the borders between reality and virtual, ancient and future through the digitalized thinking. Besides, loungewear is fused with formal wear, leisure wear and workwear to recreate the comfortable yet distinctive attitude.
Preppy Style -- The Design Development of Kids' School Uniform
As an important category of kidswear, school uniform plays an essential part in daily school life. Japanese JK style uniform is even loved by more consumers. No matter sailor suit or western uniform, all the clothes send out the youth of students. Chinese traditional sport uniform has been out of date, and more stylish JK school uniform is the current mainstream. The combination with modern fashionable sportswear can present more diversified styles and items.
Shoulder Design -- The Silhouette Trend for Women's Dress
Shoulder design is extremely important to dress, which brings prettiness. This report will demonstrate shoulder design and relative crafts through the introduction of A-line dress with shoulder strap, ruffled short-length, cinched puff sleeve, cinched leg-of-mutton and broad-shoulder X-line.
First Chinese Designer Prize -- Yu Prize
Creative Pioneer Forum came back with the collaboration of Shanghai Fashion Week and FHCM. This forum theme Unlimited Beauty attracted celebrities from fashion, art and luxury industries, and also fashion designers. Yu Prize, which aims at finding and supporting emerging Chinese designers, was set by the entrepreneur, philanthropist, artistic sponsor and the founder/CEO of Yu Holdings, Wendy Yu.
Extension of Big Brands -- The Pattern Trend for Teenager
The representative patterns on kidswear used by big brands are very important to the development of designers. We can get the recent hot topics and future fashion trend from these popular patterns. This report will introduce the reference patterns and crafts of big brands.
Playful Print -- The Pattern Craft Trend for Women's Denim
Influenced by the diverse social background, the pattern craft of denim is also more diversified. Pattern design pays more attention to the expression of art and culture connotation. No matter from the perspective of national spirit or totem worship, fashion designers should consider the changes of people' concepts and create designs through the combination of patterns' decorative property, practicality and artistry. This report will introduce the most noteworthy discharge print, burnt-out print, digital direct injection, water-based print, plastisol print and rotary print.
Sunlit City -- The Design Development of Womenswear Theme
Freedom and optimism lead people to consume and think in a rational way. In S/S 2022, it will be a key emotional trend to care about real inner appeal, establish a positive psychological model and focus on people's sensory experiences. New Scandi Style is artistic, bright and elevated. Lower saturation pairs with high brightness to show weak contrasts. Multi-occasional items meet people's styling needs, while practical designs help to elevate multi-scene experiences.
Chinoiserie -- The Color Trend Confirmation of Womenswear Theme
This theme conforms to the increasing influence of oriental culture on future market and mixes oriental and western classic hues, thus presenting this novel yet nostalgic palette for autumn and winter. Chinese classical Lychee and Smoke are combined with Europeanized oriental Bel Air Blue and Cherry Mahogany, and added by modern pastel Yarrow, Peachy Keen and Lavender Blue. Dark Mysterioso shows the surreal power and gives a girly romantic touch to the retro palette. This palette echoes young consumers' desire for nostalgia and return to localization.
Playful Letters -- The Pattern Trend for Infants' Wear
Letters and symbols are the carriers to convey human cultures, and they can also be used as decorations. The combination with various arrangements allows letters to be more colorful and playful. This report will analysis and present the patterns for infants' wear through the introduction of letter application.
Denim Fashion -- The Craft Trend for Kids' Denim
Following after the sustainable fashion concept, recycled fiber, low-pollution dyeing and water-washing craft are applied to strengthen the environmental protection property of core products. Recycled fiber fabric can realize the sustainable eco-friendly design concept. Low-pollution water-washing technique, recreated stock fabric and other crafts all inject new design highlights into the denim this season.
Fitted Skirt -- The Silhouette Trend for Women's Skirt
A good fitted skirt can be collocated with any kind of item and can also be worn in multiple occasions. And as one of the most charming items for women, skirt has variant silhouettes. The report will refine the must-have A/W 22/23 silhouette through the analysis of handkerchief skirt, short skirt, knee-length pencil skirt, wrapped slit skirt, side shirred skirt and artistic flare skirt.
Filter Reality -- The Design Development of Womenswear
With the updating digital technique, the immersive technology is gradually digitalizing human's five sense. While daily social interaction is bound by virtual reality, real life is also selectively filtered. With the rapid extension and interlacement of reality and virtuality in every aspects, the identifications of materials and the concepts of environment are continuously being updated. The borders of creation have been unprecedentedly blurred, or even not exist any more. We need to abandon out pursuit of reality and redefine ourselves through surreal dimension.
Playful Time -- The Design Development of Infants' Theme
The travel restrictions make consumers reform their home into playgrounds to satisfy kids' vigorous and lively instincts, which also stimulates consumers' seamless clothing demand for kid's playing and relaxation. Applique, embroidery and velcro are used to provide adjustable patterns and increase the playfulness. Creating joyous keynote through bright colors is the theme core. Lovely dolls and bright colors are added into the patterns to provide children with relaxing and happy playful time.
Filter Reality -- The Theme Pattern Trend for S/S 2022 Kidswear
With the development of digital technology, seeing and hearing will be digitized, and touch and smell will also be digitized. Immersive digital technology is gradually filtering the reality, and reality and social intercourse are increasingly tied up with virtuality. Gen Z enjoys immersing themselves in a virtual audiovisual world, releasing their emotions and making their voices heard. We behind the filter also reach to the empathy and resonance. The blurred boundary between reality and virtuality creates these theme pattern trend, which satisfies contemporary consumers' depend on the virtual environment. Besides, the application of higher technology can provide a more eco-friendly and sustainable effect.
Hot IP Pattern -- The Pattern Trend for Toddlers' Wear
Well-known IP brings enormous traffic and attracts more purchasing power. Kidswear brands cooperate with IP to bring a win-win conclusion. The report will analysis and discuss the hot IP patterns and extend more versatile kidswear patterns. (All the IP characters in this report are just for reference)
Gravel Tactility -- The Yarn Trend for Women's Knitwear
Applying gravel tactility yarn under the unstable background satisfies the rising demands for versatility and adaptability, and fits the reviving handicraft trend. Flat tape yarn combines traditional weaving with modern design. Cashmere-feel loop yarn presents the protective texture. Coarse-court fancy yarn and neppy yarn increase the pure and peaceful healing power. Traditional crafts are used to provide the plain looks and brand new protective texture.
Swaying Iris -- The Confirmation of Womenswear Pattern
Review our report Iris -- The Pattern Trend for Womenswear. Iris is the symbol of Kingdom of France, a sign of virtue and prosperity. Iris will be an important floral pattern in 2021, because its gorgeous colors and soft appearance perfectly show female beauty. Gucci S/S 2021 widely applies iris patterns on T-shirt and sweatshirt items, which confirms the accuracy of POP prediction. This report will provide more similar patterns for quick reaction and seasonal design, enriching the forms and techniques of patterns.