In order to verify the POP Forward Trend team's 23 year prediction of popular colors for autumn and winter in 24 years, this report analyzes the color application of mainstream fashion brands in the 24/25AW fashion show, including color trends and matching suggestions for 60 sets of clothing in ten major color series, hoping to provide inspiration for your design.

In order to verify the POP Forward Trend team's prediction in 2023 of popular colors for A/W 2024, this report analyzes the color application of mainstream fashion brands in the 24/25AW fashion show, including color trends and matching suggestions for 60 sets of clothing in ten major color series, hoping to provide inspiration for your design.

With the arrival of the French Olympic Games, its unique charm has brought new impetus to the fashion industry, intertwined with popular club culture, providing opportunities for those who pursue a high-quality life to showcase themselves and enjoy life. In this era, everyone is the shaper of their own lives, drawing their unique and exciting lives through continuous exploration and experience. Looking back on history and art not only reveals people's deep contemplation and challenges towards the current situation, but also illuminates the light of hope in adversity. People pursue not only material wealth, but also spiritual comfort and cultural depth. They begin to value every moment in life, learn to appreciate and take care of themselves again, and seek a harmonious balance between work and life, career and sports. The City of Light is precisely from this cutting-edge perspective, focusing on various dimensions of urban women, and thus extending the theme of clothing.

March 2024 -- The Industry Insight of Kidswear

The colors under the theme of the Secret Realm originate from exploring the outdoors of nature. Coexisting with mountains and rainforests, coexisting with all things, using the natural background to open the door to exploration, following the footsteps of sand dunes, rocks, sunset, green forests, and yellow warblers towards the natural realm, experiencing the colorful spring scenery from a child's perspective.

Cotton and linen fabrics have an irreplaceable position in spring and summer clothing due to their excellent performance as natural fibers. The development of it still revolves around the core of leisure design, investigating changes in details and upgrading quality, and integrating fashion and comfort. Based on the analysis of relevant brands and market research, as well as from the perspectives of material, texture, and appearance, this report identifies the main development directions of cotton and linen fabrics in women's clothing for the spring and summer of 2025. These directions include lightweight paper feel, bright silk weaving, transparent and hazy, simple original linen, textured plaid, and cotton hollow embroidery. Relevant style recommendations are also made.

We have experienced a wave of resignations in recent years, from lying flat to the current state of great exhaustion: a collective feeling of fatigue and pressure. It can be said that exhaustion has become an increasingly obvious and persistent characteristic of contemporary life. In this situation, maintaining good mental health is a topic of continuous research in the future; Psychotherapist Deb Dana has found that in our overly stimulated world, low light can regulate our overwhelmed nervous system - through the feeling that makes you feel comfortable and safe, warm and fuzzy. This report explores how to apply this trend concept to the multiple crises of clothing in daily life, providing people with much-needed happiness and helping them recover their energy.

There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

February 2024 -- The Industry Insight of Kidswear

One of the themes of the 2024 Spring/Summer Color Trends released by POP in March 2023 is "Uproar Moments". The hustle and bustle of the moment conveys the exploration of "group intelligence" by social regulars, who increasingly focus on achieving interconnection through collaboration. Through diversified health methods, achieve inner encouragement and stimulate a positive oriented hedonistic mentality. The theme of noisy moments provides advocacy for the integration of community activities such as sports, art, music, etc. Everyone can find their own love and participate in public life with a positive and optimistic attitude. This season, the series releases of major brands have confirmed this theme trend.

There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

From the perspective of representative brands and similar style brands, the design techniques for children's patterns in the spring and summer of 2025 are worth paying attention to in the following trends: applique, three-dimensional decoration, badge interpretation, printing and embroidery combinations, sequin embroidery, and exquisite embroidery. Interpret diverse craft expressions, create rich visual effects of clothing patterns, and enhance product diversity. Not only does it meet the current consumer demand for practicality and fashion sense of children's items, but it also demonstrates the brand's pursuit of innovative design.

The Blokette style is a fashion trend that combines the styles of "Blokecore" and "Coquette". It blends the casual masculine style with the delicate elements of women, creating a unique, interesting, and contradictory fashion attitude. This style has sparked heated discussions on social media and has become a popular trend in 2023. The features of the Blokette style include sports jerseys, American letter jackets, high saturation color blocking designs, paired with vintage skirts, pleated skirts, and other bottoms, as well as decorations such as bows and lace knee socks. Paired with Mary Jane shoes or vintage sneakers, you can perfectly showcase the Blokette style. This is a bold mix and match style that attracts people who enjoy challenging tradition and pursuing personalized styles.

During a period of rapid social development, it becomes increasingly important to ignite people's inner vitality and products. Rediscovering the main theme is divided into four stories: Cross-border Athletes, Urban Air, Ocean Breeze, and Elegance Coexistence. Soft colors can achieve a dual effect of soothing the soul and uplifting the mood. This season's color palette combines warm tones with a touch of cool tones to present a diverse style. The yellow-red hues bring optimism and health attributes and will be the key color for all categories this season. The nostalgic theme of dark blue-green gives consumers a sense of security. By combining neutral colors with soft and vibrant bright colors, we hope to stimulate people's inner vitality and potential, allowing consumers to find their unique style and strength amidst the intertwining of sports and trends.

This report is inspired by the trendy style that children and teenagers are interested in. It is divided into three parts: font changes, quirky cartoons, and trendy play technology, which bring a different visual experience to the trendy style. Personalized and playful colored cartoons are added to the regular font based patterns, adding a sense of technology and trendy play patterns, adding diversity and fun. It serves as a reference for the development of trendy brand patterns in the spring and summer of 2025.

The key color for girls in spring and summer 2025 is Pastel Lilac, which brings a relaxed, fresh, and friendly feeling to girls during the transition between seasons. Due to its perfect visual appeal and strong color practicality, Pastel Lilac has become the core practical color for the spring and summer of 2025. The visual appearance and practicality of this color are very appropriate, which can effectively showcase the wearer's personality and charm.

The popularity of the Blokecore style showcases a review and tribute to football culture and street culture, while combining modern fashion, adjusting the comfort of sportswear, and emphasizing fashionable appearance and detail design. Providing a unique fashion choice for young people, emphasizing personalization and self-expression, and showcasing the charm of sports fashion. The rise of this trend can be traced back to the trend of reinterpreting and mining sports. This article will combine current popular trends to provide theme style, key silhouettes, and key design points for jersey development, helping designers develop innovation.

Golf is traditionally considered a noble sport. However, with the participation of more young people and the dominance of urban lifestyles, golf today is increasingly focused on breaking this bias and emphasizing it as a national sport. The development of golf in China is showing trends such as popularization, younger consumer groups, and cooperative operation. This change in demand is also affecting the supply side, and golf is starting to target younger consumer groups, becoming a new trend in golf segmentation. This article will combine current popular trends to provide theme style, key silhouettes, and key design points for golf development, helping designers develop innovation.

Extract the key style trends of children's clothing in December, summarize popular items and trends. Popular items, popular patterns, key brand trends: MAXMARA Spring Festival illustrations, parent-child series; Minipeace x MARIA Co branded Series; Blabla Museum Collaboration - Eastern Treasure Program; FILA KIDS Co branded Series.

The colors of the 25 spring and summer fabrics are minimalist and carry a pragmatic sentiment, with elegant and transparent colors complemented by vibrant colors. Among the 10 color schemes, the concise neutral color scheme significantly increases, with a wide range of color schemes, especially the pink and blue color schemes are the most popular. This report analyzes the color trend of knitted fabrics from the perspective of their suitability for ready to wear clothing in spring and summer. A key color for knitted fabrics is selected from the yellow, blue, and red series, respectively. Bright, gentle, and minimalist pragmatic colors are the mainstream color trend for knitted fabrics in Spring/Summer 25.

【 Random 】 【 Freedom 】 is the spiritual core of the urban outdoor style of light outdoor. Modern urbanites are full of a thirst for freedom. Being in the city, their spirit wanders outdoors, and so many scenes must be its essence. Compared to the Gorpcore mountain outdoor style, this is a style set in the city, combining outdoor trends with urban lifestyle; Bringing outdoor style into the city, integrating sports style into OOTD, breaking free from location constraints, and breaking through fashion boundaries, this is Urbancore! Even for daily work, I hope to convey the joyful mood of "people in the city, hearts in the mountains and wilderness" through urban sports style clothing.