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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

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  • March 2024 -- The Industry Insight of Kidswear
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  • February 2024 -- The Industry Insight of Kidswear
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  • Style Insight - Differentiation of Young Women's Styles (Part 1)
    Hot

    2024-03-06 82056

    Style Insight - Differentiation of Young Women's Styles (Part 1)

    There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

  • Dress -- The Color Trend for Kidswear
    Hot

    2024-03-04 61508

    Dress -- The Color Trend for Kidswear

    The color of the 2025 spring/summer dress presents a fresh pink color, adding a variety of choices to the item. As a key seasonal item, the selection of colors also brings a bright visual effect to the item. This article combines the most representative brands and color trends of current dress items to extract 9 key colors, providing more comprehensive reference value for the direction of color development in the new season. (This article analyzes colors in order from left to right)

  • January-February 2024 -- The Industry Insight of Womenswear
    Hot

    2024-02-29 84911

    January-February 2024 -- The Industry Insight of Womenswear

    POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

  • January 2024 -- The Industry Insight of Kidswear
    Hot

    2024-02-23 72621

    January 2024 -- The Industry Insight of Kidswear

    Insight into the trends in the children's clothing industry in January 2024

  • December 2023 -- The Industry Insight of Womenswear
    Hot

    2024-01-05 118627

    December 2023 -- The Industry Insight of Womenswear

    POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

  • Fall/Winter Vibe -- The Design Development of Girlswear

    2023-12-15 84164

    Fall/Winter Vibe -- The Design Development of Girlswear

    With the development of the times, life has become rich and colorful, and the dressing style of girls is also increasingly focused on personality and fashion sense. In daily life, girls crave to showcase different styles and personalities in different scenes. Whether it's at school, outdoor activities, or social gatherings, they are willing to express themselves through their outfits. In school, girls usually choose simple and neat clothing, striving for comfort and convenience. Versatile jeans paired with simple T-shirts, or simple dresses and comfortable sneakers, exude youthful vitality in liveliness. For outdoor activities, girls prefer to choose lightweight but energetic jackets, such as sports style jackets or windbreakers. Paired with denim shorts or sports pants, it looks lively yet fashionable. Of course, accessories are also an important part that cannot be ignored. Bright headwear and fashionable backpacks can add some small highlights to the overall design. At social gatherings, girls pay more attention to exquisite and elegant dressing. Elegant dresses paired with small high heels, or exquisite dresses paired with lace socks, let them exude a gentle and confident temperament. They can choose the appropriate dressing style according to their personal preferences and physical characteristics. Whether it's sweet and cute, trendy or minimalist, girls have the opportunity to showcase their charm and personality. Let's look forward to girls finding their own uniqueness in a variety of trendy fashion styles, and radiating confidence and beauty together!

  • November 2023 -- The Industry Insight of Womenswear

    2023-12-12 80113

    November 2023 -- The Industry Insight of Womenswear

    POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

  • Dresses -- The Color Trend for Girlswear

    2023-12-06 64786

    Dresses -- The Color Trend for Girlswear

    The single color scheme of the 2025 spring/summer girls' dresses presents a trend of low purity and high brightness. The pure butterfly green, ice crystal blue, and bare crystal pink bring a fresh visual experience for the spring/summer season. The colors of Biscuit Yellow, Geranium Pink, Princess Blue, and Dubari Red showcase elegant ballet, sweet punk, college navy, ghost horse girl, and other styles of dresses to the extreme. This article combines the latest color palette to extract 9 key colors, providing comprehensive reference value for the direction of color development in the new season. (This article analyzes colors in order from left to right)

  • Cool and Elegant -- The Color Trend for Women's Dress

    2023-11-27 90825

    Cool and Elegant -- The Color Trend for Women's Dress

    According to the latest press conference research of relevant women's clothing brands, the single color of 2025 spring/summer dresses under the quiet luxury style shows a trend of lower purity and slightly higher brightness. The pure light color brings a simple and high-end visual appearance and a pure and cool color feeling. Dresses, as a key item in wardrobes, especially in the spring/summer season, are the focus of consumer purchasing intentions. On the basis of maintaining a light pink color, it leans more towards classic and practical low saturation neutral colors, which are low-key and comfortable to wear. This article combines the most topical brands at present and extracts 9 key colors, providing comprehensive reference value for the direction of color development in the new season. (This article analyzes colors in order from left to right)

  • October 2023 -- The Industry Insight of Womenswear

    2023-11-08 106174

    October 2023 -- The Industry Insight of Womenswear

    POP Women's Clothing Industry Trends (monthly), which extracts important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, hoping for future market trends in the women's clothing industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion highlights of POP clothing trends. Click on the link to jump to the relevant report details.

  • September 2023 -- The Industry Insight of Womenswear

    2023-10-10 101211

    September 2023 -- The Industry Insight of Womenswear

    POP Women's Clothing Industry Trend Insight (monthly), which extracts important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, hoping for future market trends in the women's clothing industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion highlights of POP clothing trends. Click on the link to jump to the relevant report details.

  • Summer Brights -- The Color Trend for Women's Dress

    2023-09-25 110188

    Summer Brights -- The Color Trend for Women's Dress

    In the spring and summer of 2025, the dresses present a moderate saturation of colors, combining warm and cool tones, adding diversified choices to the individual items. As a key item in the wardrobe, dresses, especially in the spring and summer seasons, are the focal reference for consumers' purchasing intentions. The trend colors lean towards more eye-catching bright colors to cater to the hottest season, while the extended colors are in a medium-saturation color range with a hint of gray. In addition, while maintaining the vitality of summer, classic and practical low-saturation neutral colors are incorporated, creating a low-key and comfortable style. This article combines the most topical brands and extracts nine key colors, providing comprehensive reference value for the development direction of new season colors.

  • August 2023 -- The Industry Insight of Womenswear

    2023-09-08 111423

    August 2023 -- The Industry Insight of Womenswear

    POP Women's Clothing Industry Trend Insight (Monthly) focuses on extracting the industry's important brand events, innovative brands and products, as well as cultural and artistic hotspots. It also provides analysis and insights on specific products, styles, and hot topics, offering a glimpse into the future market trends in the women's clothing industry. This issue presents future strategic directions through brand trends. Below are recent popular industry insights and daily fashion news on POP clothing trends. Click on the links to access the relevant report details.

  • The Industry Insight of Mid-aged Fashion
  • Dazzling Colors -- The Color Trend for Women's Dress

    2023-08-07 99677

    Dazzling Colors -- The Color Trend for Women's Dress

    In 2025 spring and summer, the color palette of dresses is characterized by high saturation bright colors, relaxing pastel shades, and classic practical neutral colors, providing a diverse selection of options for individual pieces. As one of the crucial items in women's spring and summer fashion, the choice of colors for dresses brings eye-catching visual effects. The dresses in the 2025 spring and summer collection will showcase a vibrant and lively ambiance. While bright colors and pastel shades are the focus of this season, the classic practical neutral colors still maintain their charm. This article combines representative brands and color trends of jackets in the current fashion market to extract nine key colors, offering a more comprehensive reference value for the development direction of new season colors.

  • 2025 Trend Insight for Fashion Sustainability

    2023-07-25 117649

    2025 Trend Insight for Fashion Sustainability

    In the year 2025, the fashion industry is undergoing profound changes, encompassing a comprehensive transformation in procurement, production, sales, transportation, and usage patterns. The concept of global sustainable development requires considering the lifespan of products at the early stage of design and exploring how to integrate sustainable innovation. In the stage of material selection, sustainable measures emphasize choosing fiber materials that require less water and pesticides or using fiber materials derived from agricultural by-products, as well as utilizing recyclable waste textiles or leather scraps. Another key stage occurs during the transformation, dyeing, and finishing processes, where it is necessary to determine product characteristics, and low-chemical impact solutions are continuously emerging. Packaging also plays a significant role, particularly in selecting packaging components that are sustainability-oriented. At each stage, choosing packaging, transportation, and distribution methods that align with sustainable commitments is a crucial step. This report analyzes innovative environmentally-friendly production technologies and performance characteristics in the areas of materials, production, and certification, starting from the perspective of sustainable development.

  • The Design Development of Sports Babe

    2023-06-30 120773

    The Design Development of Sports Babe

    The rise of the hot girl style theme and its further evolution and development have mixed retro style, street style, and sporty style, and have also incorporated niche cultural elements, moving towards a more diverse direction. Under the trend of sporty babes, the combination of sneakers, sporty pants, skirts, sporty vests, and bras remains the first choice for hot girls when going out. At the same time, more emphasis is placed on compatibility, uniqueness, and innovation, in order to satisfy the spicy girls' need for comfort while showcasing a fashionable attitude. This article will analyze the various popular styles derived from the sporty spicy girl trend, as well as key items and design elements, to provide a comprehensive understanding of the style essentials of sporty babes.

  • Silk -- The Fabric Trend for Womenswear

    2023-06-23 71307

    Silk -- The Fabric Trend for Womenswear

    As lifestyle changes, indoor temperature remains constant regardless of the seasons. Under this background, attention is paid to mid-layer single items that meet seasonal clothing needs. Lightweight and breathable fabrics, which are typical for spring and summer, still dominate in autumn and winter. Due to the climate characteristics of autumn and winter, designers prefer natural, highly breathable, moisture-absorbing, soft and comfortable silk fabrics for their designs. Through trendy style design and fashion matching, silk fabrics are increasingly favored by young consumers. This report provides a comprehensive analysis of the consumer market and ongoing research and development of silk fabric production technology. It focuses on the texture of the fabric, material processing technology, and final usability to present the trends for silk fabric in the 2024/2025 autumn and winter season.

  • Decorative Crafts -- The Fabric Trend for Women's Lace

    2023-05-12 92948

    Decorative Crafts -- The Fabric Trend for Women's Lace

    The focus of lace fabrics in the Fall/Winter 24/25 is on the development of decorative techniques. The popularity of heavy decorative techniques is influencing lace fabrics, and the three most important trends are art printing, embroidery decoration, and double-layer bonding. Thanks to the addition of decorative crafts, lace fabrics are no longer limited to a fixed style, and are widely used in popular styles among Gen Zers, such as streetwear and Y2K.

  • The Color Trend for Women's Dress

    2023-04-24 115636

    The Color Trend for Women's Dress

    One-piece dresses in the style of middle-aged women in A/W 24/25 achieve an effective balance between practicality and aesthetics by choosing colors with moderate saturation. As a highly sought-after item all year round, color plays an important role in consumers' purchasing decisions. In the previous season, the color of one-piece dresses emphasized the sense of stability and versatility in autumn/winter, with gray tones being widely popular. In the new season, while maintaining practicality, the brightness of colors has been increased, emphasizing uniqueness and attractiveness. This article combines the most topical brands and selects nine key colors for analysis, providing comprehensive reference value for the development.

  • COSMOS -- The Thematic Design Development of Womenswear

    2022-10-13 151556

    COSMOS -- The Thematic Design Development of Womenswear

    COSMOS expresses its optimism about future. The fashion industry has never as technological as now. The sci-fi aesthetic began with exploration of space by humans in the middle of the last century. The exploration of material technology is no longer conceptual, but practical and artistic. Apparels carry designers’ desire for futuristic creation. Integrating swing, programming and induction technology, streamlined shapes and fluid hi-tech materials outline the imagination toward the future space, and describe a parallel universe that tends to be supernatural, comprehensive and pioneering.

  • Multifaceted Player -- The S/S 2023 Theme Trend

    2021-12-15 387477

    Multifaceted Player -- The S/S 2023 Theme Trend

    The theme Multifaceted Player conveys that these unconventional cross-border people desire for a carefree and unlimited lifestyle in this diversified background. They are always switching between different characters and scenes and enjoying the fun of being a multifaceted player. The fashion world is also trying to be break the restraint of design to meet consumers’ need of multidimensional symbiosis.

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