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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

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  • Style Insight - Differentiation of Young Women's Styles (Part 2)
    Hot

    2024-03-08 79909

    Style Insight - Differentiation of Young Women's Styles (Part 2)

    There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

  • Style Insight - Differentiation of Young Women's Styles (Part 1)
    Hot

    2024-03-06 72789

    Style Insight - Differentiation of Young Women's Styles (Part 1)

    There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

  • HOLY.HOLY -- Spring/Summer 2025 Theme Trend
    Hot

    2023-12-19 98672

    HOLY.HOLY -- Spring/Summer 2025 Theme Trend

    The inspiration for the theme of "HOLY.HOLY" is rooted in freedom, while also advocating for peace, justice, and democracy. In today's turbulent international situation, we need to pursue the value of peace and see life as a celebration. Whether it is disputes between humans or conflicts between races, religions, and cultures, the youth community remains the main driving force for resistance and mediation. This theme celebrates the meaning of all life through the spirit of Viva La Vida. Focusing on the natural environment, species conservation, and children's future with a multidimensional span that transcends species and space, respecting the existence of all forms of life.

  • Romcom-Core Preppy -- The E-Commerce Design Development of Womenswear

    2023-11-23 95890

    Romcom-Core Preppy -- The E-Commerce Design Development of Womenswear

    In the current era where many college styles are popular, consumers are no longer satisfied with existing American style dynamic sports colleges or European style elite colleges, but rather hope for diversified new college styles to emerge. At major fashion shows in the spring and summer of 2024, the combination of sleek silhouettes and exquisite details, coupled with a rich range of design elements, has made exquisite villains one of the new top trends. The popular Korean drama "Dark Glory" and Zhang Yuanying's new song style, known as "human MIU MIU," both elaborate on the "evil girl style" This type of new sweet cool college wind is causing a storm. Combining the latest ALL BLACK color trend with street culture such as rock punk and three-dimensional decorations such as sweet ruffles, creating a spicy and sweet feminine charm. The detailed designs of the academic representative's bow tie, belt, buckle, and other details have enriched the delicacy of this style.

  • Leisure Fashion Trend -- The E-Commerce Design Development of Womenswear

    2023-11-23 75043

    Leisure Fashion Trend -- The E-Commerce Design Development of Womenswear

    This series creates an imagined utopian world where fashion has become a negative concept. This virtual society strives to avoid the existence of individual differences and attempts to eliminate the existence of individual will and uniqueness. However, in this virtual story, a group of individuals with self-awareness. The people bravely resisted this trend of unification and launched a collective uprising. Their rebellious behavior became the core of the entire story.

  • Intellectual Sporty -- The Design Development of Womenswear

    2023-11-17 103651

    Intellectual Sporty -- The Design Development of Womenswear

    Recently, consumers have shown a significant downward trend in their search volume for complex clothing styles on various platforms. The academic trend is a continuously rising trend, and the Ivy League colleges, informal colleges, and American style colleges that have evolved from it are all continuously being watched. Coupled with the popularity of urban styles such as URBANCORE before, the CITYWALK trendy urban movement was born. At the 2024 Paris Fashion Week, MIU continued the previous elite college style of advanced intellectuals and combined it with the current popular sports fashion to once again create a trendsetter intellectual sports style, becoming a sample for analysis by major platforms.

  • The Design Development of Women's Dress

    2023-10-23 97058

    The Design Development of Women's Dress

    In the spring and summer of 2025, the young lady style dress emphasizes more on the beauty, agility, and soft and carefree lightness. On the basis of practical silhouettes, the single piece presents a new style through clear and transparent colors, soft and exquisite fabrics and craftsmanship, romantic and diverse floral patterns, and ingenious and diverse local details. This article combines the most representative brands at present, bringing more reference value to the design trend of the new season from six directions: color, fabric pattern, craftsmanship, details, silhouette, and single item matching.

  • Star Era -- The Design Development of Womenswear

    2023-10-12 93697

    Star Era -- The Design Development of Womenswear

    People gradually accept and explore the changes brought about by technology, attempting to explore new unknown fields, eager to discover the hub connecting the beautiful world, seeking satisfaction in the illusory world, and seeking the soul medium of the beautiful world and reality. The three main themes: hole breaking disorder, technology punk, and reality presentation take you into new novelty and fashion.

  • American Animation -- The Pattern Trend for Womenswear

    2023-09-28 80870

    American Animation -- The Pattern Trend for Womenswear

    From representative brands such as Jil Sander, Gucci, and 1xblue, it is evident that American comic book patterns are prominently featured in dress designs, particularly in the style of youth and elegance. This report explores the creative application of comic book patterns in clothing design, focusing on the combination of elements, localized facial print, and figure portrayal. The aim is to enhance the aesthetic appeal and artistic atmosphere of clothing development for the spring/summer season of 2025, while also providing a more refined wearing experience.

  • Korean Sea Salt -- The Design Development of Denim

    2023-05-30 99944

    Korean Sea Salt -- The Design Development of Denim

    Korean version of the little lady's denim is one of the preferred fashion styles in the domestic market. With the increasing influence of the Korean wave culture, the market demand has been continuously growing. Korean-style women's denim has gained wide recognition and popularity in the domestic market. The denim style combines Korean-style ladylike, cool and trendy, and Korean-style minimalist elements. In terms of overall style, it emphasizes natural, comfortable, and casual lines, presenting a Korean-style minimalist and gentle ladylike style with fresh colors and simple patterns. At the same time, it emphasizes the concept of self-indulgent consumption, focusing on texture and comfort. Korean denim items pay attention to the delicate handling of details, often incorporating elements such as ruffles and puff sleeves to make the designs more sweet and in line with the characteristics of Korean-style ladies.

  • The Style Analysis of S/S 2024 Women's Knitwear

    2023-05-11 133544

    The Style Analysis of S/S 2024 Women's Knitwear

    For the 2024 Spring/Summer season, the style of women's knitwear is influenced by woven garments. In addition to the traditional classic styles, a variety of new styles are prevalent in knitwear. This article analyzes six styles, including the classic European and American styles, Korean style, wasteland style, new Chinese style, ballet style, and vacation style, in terms of their style characteristics, elements, colors, yarn organization, and other aspects.

  • Suspense Drowning -- S/S 2024 Women's Knitwear Design Development

    2023-04-28 124297

    Suspense Drowning -- S/S 2024 Women's Knitwear Design Development

    Suspense Drowning describes a group of people who break free from the constraints of mainstream society, and enjoy being themselves by expressing their individuality. They can be sweet, rebellious or whimsical in a digital world where they indulge their hearts’ desires. They embrace both nostalgia and future technology, constantly exploring new things and seeking new experiences that satisfy their content cravings for the future. Although this group is niche, they possess a strong and unique consciousness, and respect diversity, allowing each individual to find what they love.

  • Uproar Moments -- The Thematic Design Development of Womenswear

    2023-03-08 124216

    Uproar Moments -- The Thematic Design Development of Womenswear

    Uproar Moments shows Ravers’ exploration of collective intelligence, and pays more attention to the cooperative interconnection. The cognitive network is developing and growing with an inclusive attitude. Advocate people's pursuit of collective energy and the spread the experience of altruism. Stimulate positive hedonism and inner inspiration through diverse well-being. Communities as sports, arts and musics are fused together in this theme. Everyone can participate in the public life via an optimistic mindset.

  • Elegant Charm -- The Pattern & Craft Trend for Womenswear

    2023-02-13 116650

    Elegant Charm -- The Pattern & Craft Trend for Womenswear

    Chinoiserie style is now popular among fashion brands throughout the world. Youth womenswear and minimal styles integrate traditional elements as florals, peaches, cranes, bamboos and ancient paintings into fashion design to present a perfect combination between fine textures and elegant spirit.

  • Sweet Hotties -- The Design Development of Dress
  • Roadside Picnic -- The Womenswear Design Development for Spring Outing

    2022-02-22 245717

    Roadside Picnic -- The Womenswear Design Development for Spring Outing

    The coming sunny spring is a good season for outing. Bright colors and refreshing prints create a pastoral tonality. A sweet and romantic capsule is presented.

  • Part-time Youth -- The Design Development of Womenswear

    2021-08-27 134102

    Part-time Youth -- The Design Development of Womenswear

    Young people are having a more diverse cognition of the workplace fashion. They own more hobbies and skills and switch between different roles and jobs. No longer being a full-time worker, the youthful generation has formed a unique diversified fashion culture.

  • Preppy Style -- The Design Development of Kids' School Uniform

    2021-04-18 165377

    Preppy Style -- The Design Development of Kids' School Uniform

    As an important category of kidswear, school uniform plays an essential part in daily school life. Japanese JK style uniform is even loved by more consumers. No matter sailor suit or western uniform, all the clothes send out the youth of students. Chinese traditional sport uniform has been out of date, and more stylish JK school uniform is the current mainstream. The combination with modern fashionable sportswear can present more diversified styles and items.

  • Swanky Youth -- The Theme Pattern Trend for S/S 2022 Kidswear

    2021-03-13 194578

    Swanky Youth -- The Theme Pattern Trend for S/S 2022 Kidswear

    The swanky youth of this new era are growing up in the global information explosion environment. And the cultural conflicts between East and West promote the development of various community cultures. They use the fearless attitude of extreme youth to present the classic charm of street culture. Art forms like graffiti, skateboarding and rap are just like their mother tongue and become the manifestos of self-expression. Retro posters and graffiti provide inspiration to the pattern of Swanky Youth. Pattern elements in cross-seasonal colors are suitable for cross-seasonal items like sweatshirt and T-shirt to underline the versatile style and environmental concept. More and more attention has been paid to health and emotional problems. The patterns inspired by healthy lifestyle and positive energy words are promoted by niche brands and are more and more popular. They are suitable for the comfortable basic style of 1980s sports style.

  • Skateboard Player -- The Pattern Trend for Teenager

    2021-02-25 151681

    Skateboard Player -- The Pattern Trend for Teenager

    Skateboarding and street graffiti present the charm of street culture through the fearless extreme youth attitude, and become the self-manifesto of swanky teenagers in the new era. This report lays the focus on the skateboard lovers and also presents the random hand-drawn graffiti. The combination of the most popular dinosaur elements and skateboards becomes the favourite theme pattern among children and maintains the retro charm.

  • Chinoiserie -- Theme Design & Development for Womenswear
  • Recalling the Old Dream -- Clothing Collocation for Womenswear

    2020-04-30 208088

    Recalling the Old Dream -- Clothing Collocation for Womenswear

    The design craze of the classic retro style activates the vitality of retro products. The atmosphere full of insecurity and fear makes people look forward to beautiful and hopeful things. Under this background, luxurious retro court style is awakened, so people can face the terrible circumstance with a positive and optimistic attitude. This trend is also combined with unsalable products, catering to sustainable design concept. The unique appearance contains the charm of vintage, and the nostalgic keynote enhances the value and significance of products.

  • Value Empathy -- The Analysis of Emerging Consumers in China

    2020-04-23 183266

    Value Empathy -- The Analysis of Emerging Consumers in China

    Fashion is a social psychological phenomenon, and the study of consumer psychological behavior has a practical significance for fashion brands to win the market opportunities. We have identified four emerging consumption dynamics, including Streaking Youth, New Money Quotient Era, Rebirth of Intangible Cultural Heritage, and Nationwide UP. In recent years, more and more single aristocrats joint in the group of streaking youth. With a high income, they are an important consumer group. Due to the pandemic, household entertainment rises, resulting in the nationwide uploading short videos. As rational consumption continues to deeply influence consumers' shopping behavior, the new money quotient era has arrived. In recent years, the confidence of young people in national culture has been enhanced, and the protection of intangible cultural heritage has gradually attracted attention. Rebirth of Intangible Cultural Heritage emphasizes the preservation of traditional cultural heritage and the integration of modern aesthetics, so as to achieve the goal of inheriting and benefiting from intangible cultural heritage.

  • Symbolic Youth -- Theme Color Trend for Men's and Women's Sportswear

    2020-04-07 299117

    Symbolic Youth -- Theme Color Trend for Men's and Women's Sportswear

    As "restraint" is increasingly prevailing, simple design will grow in A/W 21/22. Home exercising, the horror style, Bauhaus minimalism, outdoor modular design and dystopia will run through the A/W 21/22 sport market. A single color and small-scale color decorations are used, breaking the restrictions of season and fashion trends. Inspired by Stone Island and the collaboration collection of ROKSANDA x lululemon, warm or cold tones are complementary to neutral colors, presenting a bolder autumn palette. In the new season, color is closely tied to the fabric quality. More accurate quantification of color through fabric to clothing is our appeal for sustainability in the sportswear market. Colors fit for the whole year are explored.

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