With the increasing focus on self-spiritual healing, there is an urgent need for a healthy outlet for the daily work-life tensions. The moment of slowing down in life, unlocking a self-stretching and relaxing water retreat plan has become popular among contemporary urban elites. Whether it's basking on the beach, soaking in hot springs, surfing in the bay, or snorkeling on the island, water sports have become a hot trend. These activities have contributed to the flourishing of swimwear economy, with more and more brands developing swimwear categories. The style planning of swimwear has become particularly important. While meeting the basic requirements of comfort and functionality, swimwear design needs to innovate in terms of silhouette, color patterns, fabric, and accessories, in order to fulfill the diversity and personalized needs of various water sports. This report combines international and domestic brand release trends and design aesthetics knowledge to provide some planning directions.

July 2023 -- The Industry Trend of Underwear & Loungewear

In recent years, with people's growing enthusiasm for outdoor water activities, water sports have also become popular among children. At the same time, in order to meet children's needs for comfort, personalization, and environmental friendliness, more and more swimwear brands have started to focus on innovation and fashion. With the popularity of water sports and the continuous development of the swimwear industry, different water sports have different demands for swimwear. Therefore, the materials and designs of swimwear should also be adjusted accordingly based on different sports, and more brands are incorporating the related styles of water activities.

In recent years, with the increasing awareness of environmental protection and the promotion of sports culture, water sports are gradually becoming popular. At the same time, in the field of swimwear design, more and more brands are paying attention to innovation and fashion, in order to meet people's needs for comfort, individualization, and environmental protection. In the future, as water sports continue to become more popular and the swimwear industry continues to develop, people's demands for swimwear will also increase and change continuously. Swimwear will need to continue to meet people's needs for environmental protection, humanization, and fashion, and grow and develop together with water sports.

Summer is here, and besides sexy swimsuits, charming beachwear is also a must-have fashion item for seaside play. A unique printed beach skirt is definitely a bonus item for beach styling, fashionable and versatile.

For the coming summer, people’s appetite for swimwear is growing. Different from the sexy bikinis, these lovely styles catch eyeballs through saturated colors and vibrant patterns.

The pandemic delayed all our plans of going out. But now, in this post-pandemic era, people are walking out of their rooms. Water music festival, beach camping, surfing and diving have become the hottest activities among urban youths. This report will introduce you five different themes to predict the color trends and relative applications for swimwear in S/S 2024.

This pattern trend report draws inspirations from the ripples of swimming pools. The British Pop artist, David Hockey displays the poolside culture in ‘60s California with his obsession with swimming pools. Artist Felipe Pantone uses digital touch and color changes to present a mosaic swimming pool. Glitch, spectrum, trompe l’oeil, distortion, matrix and 3D are always in his artworks.

Scattered cute elements are printed on knitted fabrics. This report offers pattern references for the development of light cozy loungewear and underwear in Spring/Summer. Ruffles, lace and bows upgrade the design of girlswear.

With the prevalence of folk style, we can see ethnic motifs on swimsuits that present the accent of Morocco. Based on the bright palettes and architectural features, Moroccan styles show geometric shapes and sophisticated motifs. The handicrafts in Morocco are also exquisite. Porcelains, baskets and carpets along the streets lead people into a mysterious and kaleidoscopic world.

The French Riviera style is a languid and vacay style that people wear in the Southern France. The graphic design reveals the upscale natural aesthetics. Hand-painted flowers and desaturated daisies better attract young consumers. The underwater world is considered as the origin of lives. Marine creatures are printed on swimsuits to arouse the awareness of ocean environmental protection.

More and more designers introduce the design element of ready-to-wear into swimwear to present both functionality and pretty appearance. Influenced by the looks of fashion bloggers and trendsetters, swimsuit is not only the dressing for sea and beach, but is also worn as the trendy outer layer.

Paddle boarding has been a popular sport in summer, which also leads to the rising attention on paddle boarding clothing. Silhouette must be the most important part for swimsuits. Sunscreen suits, different kinds of long-sleeved swimsuits and elegant two-piece suits are the best choices for healthy outdoor sports.

Influenced by the culture of crossover dressing, swimwear is not a functional category any more. Enriched design elements and comfortable fits are in line with the pursuit of freedom. All kinds of practical silhouettes have been the staples in the leisurely summer time.

The French kidswear brand Jacadi brings a series of ocean-themed abstract illustrations with fresh colorways and simple brushstrokes. The geometric marine creatures are presented as a design language.

Geometric shapes are really clean and highly ornamental. With simple lines and colors, different geos are combined together with collages and flowers to present vibrant patterns. Colors in different shades are presented on neat dots, lines and blocks for changeable effects. The geometric patterns on swimsuit can well express the personality of wearer.

Silhouette is always a key point to the design of swimsuit. With the rising living standards, people are also pursuing different aesthetics and styles. Unconventional triangle bikini, asymmetric swimsuit, square-neck bikini set, long-sleeved swimsuit and fashionable sportif swimsuit are the new trends.

Because of the close relationship with the ocean, nautical style has been a timeless fashion trend still today. Sailboat, anchor, coconut tree, marine creatures, and surfing elements are regrouped and recreated to form youthful and avant-garde patterns.

The design elements of ready-to-wear are integrated into swimsuit to improve delicate details and functionality. Elegant silhouettes and low-profile sexiness reveal the dressing potential of swimsuit.

Flower is always a symbol of feminine charm. Flower elements in dazzling colors and enriched styles are presented on womenswear to reveal the appeal. This report will introduce you to different expressions of floral patterns.

Retro is not the copy of old fashion. Creative colors and textures are added for unique visual effects. Floral patterns are combined with diversified designs to improve the artistic value and reveal the mindset of designer. Swimsuit that fuses throwback features with creativity better meets the aesthetics nowadays.