Swimwear needs gorgeous colors and magnificent flowers. Saturated colorways present flowers in a gentle and elegant way. Artistic brushstrokes elevate the swimwear. Watercolor blurring enhances the artistic feel of flowers and increases the product value. Color block patterns are light and lively. Underlined veins feel sophisticated, elegant and calm.

Flowers play an indispensable role in patterns. Sophisticated flowers work well for sexy modern consumers, while childlike flowers are simplified to be more imaginative. Brights in high saturation are more eye-catching. Lively and lovely swimwear appeals to more youngsters.

In this quick-paced society, we are no longer obsessed with material possessions, but try to seek simplicity and inward tranquility. Geometric patterns grow out of the prevalence of minimalism. Elements in the plane are applied to various life scenes. Point, line and plane form lavish and fun patterns and reflect the designer's inner world.

As designers return back to classic prints, geometric patterns stand out among trans-seasonal products. Pure lines, colors and geometric patterns mix with each other, with splicing and floral elements to bring vibrant patterns. Deep or light colors fuse with other elements to display the low-key but non-negligible aesthetics.

As consumers are more aware of sustainability and the impact of throwaway fashion on the environment, swimwear focuses on multiple uses again. Consumers seek investment pieces to not only transcend seasons, bu also transform from beach-to-bar and pool-to-street styling.

For A/W 21/22 swimwear, trans-seasonal designs and cross-category property are key to success. Consumers pay more attention to the durability and versatility of clothes. Swimwear becomes the trans-seasonal and multifunctional item. In the post-coornavirus era, sales strategies and cross-category appeal are critical to products. With the rising minimalism and sustainability, trans-seasonal designs and prints will be more significant. Swimwear can be promoted as the versatile clothes. Prints on womenswear are used to invest familiar salable items and create exquisite series.

The unstable society makes our life changeable, and S/S 2021 swimwear takes on various silhouettes. Swimwear is not just a functional item. Its lavish designs and silhouettes fully cater to people's pursuit of comfortable and free items. Swimwear is necessary for high summer.

Details and decorations on swimwear are quite eye-catching on social media. Details are key to salable core styles. Year-round items emerge in the swimwear market, offering opportunities for sales. Decorations and details add newness to core styles and create surprising commercial products. Salable items mix with new highlights to renew perennial items, appealing to the market.

Vintage defines the S/S 2021 men's swimwear style. Retro color-blocking, prints and silhouettes show newness. Preppy style in the 1990s and sailing themes keep inspiring men's swimwear. Symbolic primary colors in blocked patterns display this theme. Retro piping and side stripes inject novelty into sports shorts, showing the charm of 1970s vintage beach. More and more urban stylish men favor five-inch baggies. The solid, loose and short inseam shorts are advised. Board shorts return back with the shorter fitted silhouette, neat colors and simple prints. Retro feel is integrated into sporty cutting, and bold geometric prints renew the semi-formal style.

Print is key to swimwear design. Vivid prints make clothing lively and statement-making. In S/S 2021, prints are renewed. Vivid floral patterns are bold; dainty ditsies add vibrancy; hazy florals are fresh; big florals are in striking colors for a pleasing vibe; retro florals bring a sustainable feeling for colors and prints.

During this turbulent period, consumers will be interested in staycation and explore destinations that are closer to home. Therefore, swimwear should be worn across multiple locations, from garden lounging to the pool. Highly functional fabric and comfortable design make the item more versatile and time-tested. Multifunctional design is key to meeting the demand for leisure, sports and intimates, such as "swim to gym" and "intimates-style swimwear" design. Designs should tap into rose-tinted nostalgic tones. Nostalgia reveals a desire of escaping from reality, so sun-bleached retro floral prints can create statement-making looks. Neutral tones keep the design prevalent and enhance the appeal to wider consumers.

Iris blooms in early summer. Iris, is also the name of the ancient Greek goddess of the rainbow, standing for light and freedom. It is the symbol of Kingdom of France, a sign of virtue and prosperity. Iris will be an important floral pattern in 2021, because its gorgeous colors and soft appearance perfectly show female beauty.

As free and natural lifestyle gains popularity, BoBos blend bourgeois qualities with Bohemian freewill and artistic aesthetics, bringing a perfect holiday for S/S 2021. We will go back to the 1970s and recall the good old days. We not only prefer retro the 70s styles, but also celebrate the 70s environmental life concept. We become gardeners of the earth, and create a beautiful holiday.

With the boundary between sports and leisure and the boundary between life and work get blurred, sportswear is no longer exclusive to gyms and swimsuit is no longer limited to beaches. Consumers pay more attention to comfort, utility and simplicity. In addition, values of young consumers tend to be self-identification and self-pleasure. Free stretch is not only the choice of the body, but also the psychological need. The pursuit of beautiful body makes feminine style become particularly important, which is reflected by triangle bikini, wired bikini and low v-shaped swimming trunks. Soft and fluent cutting, exquisite purfle and subtle decorations are also key details to show femininity.

Seychelles is an archipelagic country located in the Indian Ocean of East Africa, and has one of the most beautiful beaches in the world. The sea is as pure as sapphire. The sand beach is as clean as pearl essence. Various sorts of tall and straight palm plants grow savagely here. And the strong primitive flavor resembles the Eden on earth.

A symphony of midsummer flowers

Wearing for different occasions is a heated topic in the S/S 2021. Consumers desire to be unique and pay more attention to quality and practicality of products. Craft details are splicing and ruffles hot in 19/20. The asymmetrical structure and the silhouette with a volume sense show novelty and create a sweet appearance. Thick strings and buttons are new focuses. The belt makes the swimwear more commercial.

Colors, patterns and cut details play important roles. Ruffles and cutout details update swimwear.

Nostalgia continues to be updated in 20/21. Classic relaxed looks are updated by romantic elements. With the increasing emphasis of health, entertainment, house and work, versatile clothes are more popular. The boundary between swimsuit, underwear and sportswear has been blurred. To show the popular 1980s theme, designers drew inspiration from sports silhouettes and used light and soft elastic fabrics to create vintage items. Sportif straps, cutouts and high-waist are key. Renewed nostalgia pays tribute to the past and doesn't copy the past.

Maximalism prevails, combining the vintage influences of the 1970s and contemporary bold motifs. Stripes and super large flowers are impressive. Warm tones like orange, brown and bronze are reminiscent of the hippie style of the 1970s. The heritage hand-drawn florals are attractive; the tropical vacation and mini patterns are more suitable for the young. Animal skins in unconventional colors are impressive. Straight lines are changed to make a statement.

Three-dimensional effect, fruits, letters, figures, watercolor, lines, new polka dots, color blocks.