With the continuous upgrading of fiber and fabric technology, seamless knitting technology will continue to innovate and transform to adapt to changes in the market and consumer demands. There will be more new materials and fabrics available for seamless knitting, improving comfort, elasticity, and performance. The seamless connections also reduce the seams, making the overall appearance more beautiful and concise, and the design more diverse. Seamless knitting is gradually expanding into various fields beyond traditional fashion industries, such as sports, fitness, and outdoor activities.

Combining minimalism with fashion trends results in the concept of "Minimalist Fashion." This concept represents not only a design style that pursues simplicity but also a personalized attitude towards life. In this fashion trend, we continuously explore new fashion elements and design ideas, promote the beauty of modern simplicity, and express ultimate fashion and personality through minimalistic designs.

As the pace of urban life accelerates, “comfort” and “personalization” have become the pursuit of many consumers. By integrating into the contemporary sports trend, people can enjoy the freedom of street dance in yoga fitness, release themselves outdoors, and pursue exquisite daily commuting, while also seeking a healthy lifestyle. The themes are divided into three color stories: Natural Energy, Rhythmic Trend, and Slow Urban Life. Through natural, healthy, and diverse forms of exercise, people can better balance their mind and body, and achieve a state of harmony between the two.

Our industry insight for underwear & loungewear in April, 2023 collected important events, innovative brands and products in the industry to foresee the market trending.

Tulle is one of the common fabrics we see. The soft and dreamy texture of the tulle feels comfortable and elastic, with good breathability and high transparency. As underwear, it is comfortable and lightweight to wear close to the body. This report takes the silhouette of tulle bra as a starting point, combined with exquisite detail design, to create fashionable single products that are comfortable and creatively designed.

Active bras not only need to meet the functional needs of athletes, but also need to possess beauty and fashion elements. By incorporating fashion elements and details, they can improve the comfort of daily wear. Precise perforations not only provide excellent breathability, but also bring a beautiful appearance. Multiple shoulder straps and adjustable designs can enhance stability and support, as well as enrich the visual effect.

Smooth and soft printed sheer lingerie is delicate and skin-friendly, with excellent breathability, is most suitable for wearing in summer. The see-through printed sheer fabrics with embossed textures improve the three-dimensional and realistic effect of prints.

This report focuses on the crafts and details at the front gore of bras. In A/W 24/25 lingerie collection, the neckline design leans towards a delicate balance of functionality and decoration, with elements such as strap designs, wide underband, thin rope, hardware connection, double-layer connection, and front gore splicing incorporated to create high-end lingerie products.

With the increasing awareness of health, performance underwear has become a new and emerging market in recent years. This type of underwear not only provides basic comfort and aesthetics, but more importantly, it can provide various functional protections for the body.

Traditional shapewear relies on compression to achieve a slimming effect. It can be tight and uncomfortable to wear, and it may even cause harm to the body if worn for long periods of time. However, with the increasing popularity of technology-driven shaping concepts, unique cutting can achieve an intimate effect that lifts and shapes the body, creating beautiful curves.

Wireless bras are the mainstream underwear product in the current market, but they also have many problems, such as inability to shape the breasts, lack of support, and easy deformation or displacement. Nowadays, the leading wireless bras in the market are gradually being upgraded with techniques such as material splicing, seamless knitting, traceless fit, and three-dimensional shaping to make them more functional.

This report focuses on the crafts and details of performance thermal wear. Seamless knitting, chest shaping, breathable structure, comfort zone, performance thermal wear and outdoor thermal layer are the main directions.

For A/W 24/25, we backtrack the classic items in the time river, inherit the tradition, and recreate the culture, art and inspiration through an advanced idea. Balletcore, Euphoria, Star Trek, Urban Tribe and Chinoiserie are the five major topics of this theme.

Consumers require active bras with creative appearances and performance. Comfortable and stylish elements offer best experiences from day to night. Sophisticated ties and back designs become the noteworthy points. Bias spaghetti straps and statement shoulder straps meet the fashion trend. Lettered ribbons and mesh panels elevate the qualities.

This report offers graphic design of fruits, animals and desserts. Fruits are the most popular element for homewear design. Details as ruffles and smocking show the sweetness and loveliness of girls.

Chinese fashion has been a mainstream in the world. This report focuses on chinoiserie elements. The line drawing and poetic touch of bamboo, flowers, birds and natural landscape create classical underwear pieces.

The theme of Endless Holiday intends to let people express their actual needs. The most wonderful life should be linked to continuous pleasure. Learn to release pressure and distractions in enjoyment. The dazzling sequins are the extreme expression to solve the loneliness. The exaggerated rustic prints reflect people’s longing for perfect holiday. The bright red and pink hues indicate the desire for joy.

With the development of yoga and fitness, active underwear becomes the important item. Designers also pay more attention to fashion and matching. Mock layers and active bra are the day-to-night everyday items. Shoulder cutouts and crossed hem meet the fashion trend. Bold backless design is innovative and noteworthy.

Flower is a common pattern element for lace fabrics. The detailed floral laces display the romantic and fresh femininity. Inspired by the plants and flowers in botanical garden, the blooms are really elegant and comfortable.

Girlish outfit is one of the most popular styles in summer. Bright colors and smart details reflect the vitality and positiveness of girls. Bow straps, shirring and 3D appliques give a sweet and lovely visual effect and rich layers. Sweet hearts and fresh florals exude a gentle and friendly vibe.

January 2023 -- The Industry Insight of Underwear & Loungewear