As consumers spend more and more time online, they long for the comforts of life. This emotion can be reflected by natural style and retro color match, so natural and nostalgic tones return back. Offline shopping will draw more attention to trying-on and comfort, while the growth of online consumption will increase the attention to colors and styles. Thin straps can be added to promote consumers' purchase desire and to be good-looking. With the integration of the global market, consumers demand for more transseasonal items, and the boundary between S/S and A/W colors is gradually blurred.

The rise of digital culture endows the past with a strong attraction, and the retro style takes root in the fashion industry, laying a comfortable foundation for innovative designs. The value and durability are always the core of knitwear. As sustainability becomes urgent, the focus of design is on delicacy instead of more. All items need to cater to our body, convenient for home and outdoors. And the item fit for various occasions will be the focus.

Embroidery, as a common decoration, has high aesthetic value and ornamental value. The concave and convex feeling of embroidery brings a special texture effect, making the clothing more 3D. In addition to bringing a more intuitive touch to the fabric like the embossment, it can also enhance the added value of clothing. In A/W 20/21, embroidery returns back to underwear with colors which make a strong visual impact. Many brands adopt embroidery to display the more exquisite crafts and reflect the influence of the classic female image. The classic floral embroidery returns. Light, thin and comfortable silhouette renews the look and adds a lightweight sense to floral embroidery. Bright colors are applied to create youthful and energetic looks.

As consumers become more willing to share their lives online, the boundary between the online and the offline becomes vaguer and vaguer, and digitization will have a stronger impact in the real world. In S/S 2021, this change will drive needs of artificial colors, exaggerated forms, printing and pattern. And we will see old ideas and new classic specifically recreated for the digital age. Designs of products will broaden horizon and use elements from different ages and industries as reference. Combined with the influence of digitization and artificial intelligence on life, this theme analyzes underwear products' changes of color, silhouette, fabric, craft and pattern.

In 2021, digital technology is closer and closer to our daily life. New digital technology is driving innovation of sustainability. And traditional classics and nostalgia will be combined with modern digital technology. The integration of digital technology and sustainability will lead to digital transformation, which will have an impact on consumers' demand. The digital world and physical design are getting closer. The boundary between virtuality and reality is getting vaguer. In the real world where anxiety is ubiquitous, digital space becomes a way to escape from reality and to express selves. This theme combines digital artificial colors and environment colors to extract key colors in the application and collocation for underwear.

It is hot to print heroes on garments. The combination of anime elements and modern designs blurs the boundary between fashion and anime. Simplified cute, abstract geometric and illustration-like hero patterns are mainly applied.

The comfort theme explores the relationship between individuals and houses. Simplicity and comfort in swimwear are increasing important.

With the emerging of the young consumers and the shift toward premium products, lingerie is functional and cosy. Different fabrics, colors and patterns are mixed to add a dressy and delicate edge.

It is key to combine cosiness and innovation, and stretch fabrics are used widely in bras. Cosy sport bras are popular. The supportive all-size soft cups, long corset-style bra suitable for layering, comfortable deep V-neck design, vintage silky bra and smooth bra are fashionable and easy-to-wear.

Technology development inspires our imagination to distant time and space. With more time spent online, people grab every opportunity to go into nature. Minimalism and neutrals start to gain traction. Soft textured synthetic pastels create a relaxed effect mixing internet and reality. Nature lovers, architects and philosophers provide inspiration. Technical pastels and warm browns are key for light daily lingerie and loungewear.

Nostalgia continues to be updated in 20/21. Classic relaxed looks are updated by romantic elements. With the increasing emphasis of health, entertainment, house and work, versatile clothes are more popular. The boundary between swimsuit, underwear and sportswear has been blurred. To show the popular 1980s theme, designers drew inspiration from sports silhouettes and used light and soft elastic fabrics to create vintage items. Sportif straps, cutouts and high-waist are key. Renewed nostalgia pays tribute to the past and doesn't copy the past.

More brands start to pay high attention to cosy underwear. Sports bras and corsets are increasingly popular. In S/S 2020, consumers prefer soft and lightweight bras. At the same time, nude, honey, spice color and coco color are essential. Simple cut, elastic lace, knits and neat edges elevate items.

Eyelash lace, vibrant sheer, polka-dot lace, special surface, and mesh paneling

Limoges, evergreen and black play important roles in this season. Dark natural tones are original. The metallic lustre of fabrics increase brightness, which is suitable for luxury underwear and fashionable outer underwear.

The intimates are designed for ultimate comfort. They are smooth under clothes and includes feminine details.

Simple cut, stretch lace, knit fabrics and clean edges are key to the design. A pared-back finishing is also important for a smooth look under clothes. For color updates, consider neutral palettes and purple, blue shades.

Lace embroidered intimates are elegant. The flower patterns are delicate and sumptuous. Optical art and patterns are retro-modernism, integrating the style of the 60s with modern fashion. Doutone makes intimates dynamic.

Skin-friendly design is key for sports intimates. Soft and breathable cotton fabric can reinforce comfort. As the importance of sleep and restorative fitness in performance is better understood, a new genre of athleisure bra emerges. Activewear combines with intimates, can be worn for light sports or lounging

More and more lingerie brands focus on the delicate craft to emphasize the significance of lingerie. Some intimate brands like Liza Cheng launch customized brassiere. Exquisite paneling perfectly combines utility with aesthetics to keep classic.

Bridal intimates ranges continue to expand into sleepwear and swimwear categories, and this report focuses on lingerie. These items offer camera-ready looks for hen-do and honeymoon events. In terms of design, three-dimensional embroidered motifs continue to be important, and longer-line brami styles play with corset-inspired looks to flatter the body shape. Classic pale blue is emerging as a key color for retro-inspired designs, marketed at a young fashion customer.

Cute animals are important patterns for kidswear. This report is all about all-over or isolated prints. Children grow up with these animals.