There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

With the continuous improvement of living standards, people's requirements for clothing quality and comfort are becoming higher and higher. Especially with the popularity of outdoor sports, people's demand for waterproof performance is becoming increasingly urgent. We usually think that waterproofing refers to the ability of a fabric to remain dry after contact with water, but in reality, it should also include the ability to resist water penetration. The characteristic indicators of fabric waterproofing performance mainly include water level, resistance to static water pressure level, and water permeability.

Humans born in the wilderness are gradually being transformed into cities they have built themselves, but their desire to explore the wilderness has not diminished, but rather strengthened. The power between humans and outdoor nature has fluctuated in the history of evolution, from resisting the wilderness to conquering nature and landscaping it. The natural environment is closely related to human life and the future. We need to explore how to make the natural environment play a greater potential in human living environment and coexist harmoniously with it, exploring the meaning of freedom. Fashion, like art, has fluidity and sustainability. Currently, it is the time to embrace diverse and rich artistic and cultural traditions, integrate into culture, and more broadly, integrate into nature, which has always been the vision of humanity in creation.

The trend of detailed design for women's clothing in spring/summer 2025 will mainly be demonstrated through changes in cutting structures, diversification of pattern designs, and decorative accessories. This report focuses on a vacation style that emphasizes flowers and air sensation; The retro feeling of splicing and making old; Showcasing the fashionable new Chinese style; A romantic girl's bow; The functional style of outdoor fashion; The street feel of trendy graphics and text; A light luxury party feel with hardware accessories and sequins as design elements; Elegant and luxurious with a rich sense of hierarchy in structure, analyzed in eight directions of sustained high popularity theme atmosphere. Provide new inspiration directions for the detailed design of women's clothing for spring/summer 2025.

Based on recent Taobao hot search keywords, the following consumer hot search list (related to cotton down jackets) is compiled, with style as the main dimension and silhouette as the auxiliary. The hot search style content is summarized as follows: New Chinese style, Gray style, skiing outdoor, small fragrance, light and thin quilted down, etc. In the development and design of cotton down jackets, combining their own brand characteristics, corresponding style characteristics are made.

In the autumn and winter of 24/25, the stitching process of women's down jackets presents diversity, while maintaining the traditional geometric stitching, resulting in changes. By interpreting the rich changing effects through flat surfaces, the down jacket adds details and highlights to this single item. As a key item in autumn and winter, cotton down jackets will be reinterpreted in the quilting process by combining embroidery, patterns, decorations, and other forms. This article will showcase the characteristics of this season's down jacket quilting technology from the perspectives of embroidery quilting, dense geometric quilting, independent pattern quilting, regular curve quilting, vertical stripe stitching, and decorative quilting.

Humans born in the wilderness are gradually being transformed into cities they have built themselves, but their desire to explore the wilderness has not diminished, but rather strengthened. The power between humans and outdoor nature has fluctuated in the history of evolution, from resisting the wilderness to conquering nature and landscaping it. The natural environment is closely related to human life and the future. We need to explore how to make the natural environment play a greater potential in human living environment and coexist harmoniously with it, exploring the meaning of freedom. Fashion, like art, has fluidity and sustainability. Currently, it is the time to embrace diverse and rich artistic and cultural traditions, integrate into culture, and more broadly, integrate into nature, which has always been the vision of humanity in creation.

Calm endorphins are a dressing style that is completely opposite to dopamine, which refers to a dressing style that creates a sense of pleasure through pairing. Coordinate and match high saturation colors, seeking harmony and balance in bright colors. A dressing style that stimulates dopamine secretion in the brain through clothing, resulting in a sense of pleasure and satisfaction. And endorphin is a hormone secreted by the pituitary gland. The production of endorphin needs to be bitter first and then sweet, and it will produce a kind of satisfaction when achieving the goal. If dopamine is the color of joy, then endorphins are the silent black. Endorphins wear a low saturation color scheme in contrast to dopamine, with the most classic color being black.

Interpret the latest trends in the industry based on popular events, popular styles, and key brand dynamics in November, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

POP Cotton Down Industry Trend Insights (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a single focused analysis on single products, styles, and hot topics, looking forward to future market trends in the cotton down industry. This issue presents important strategic directions for the future through brand trends.

【 Random 】 【 Freedom 】are the spiritual core of Urbancore, and modern urbanites are filled with a thirst for freedom. Being in the city and wandering outdoors, so many scenes must be its essence. Compared to the outdoor style of the Gorpcore Mountains, this is a style set against the city, combining outdoor trends with urban lifestyles; Bringing outdoor style into the city, integrating sports style into OOTD, breaking free from the constraints of location and breaking through the boundaries of fashion, this is Urbancore! Even for daily work, I hope to convey the happy mood of "people in the city, hearts in the mountains" through urban sports style clothing.

After experiencing epidemics, wars, and industry changes, people's spirits have long been overwhelmed. The deformed "long gown" is like a shackle, bound hard to breathe. The external impact has made contemporary young people deeply contemplate the ways in which humans interact with nature. This inner pursuit has transformed the meaning of outdoor sports from simple relaxation and escape to deeper thinking, exploring inner ideals and cultural tension. At the same time, people's perspectives are also extending towards the mountains and rivers of our motherland, pushing urban communities in the reinforced concrete forest towards a broader world, breaking away from their current identity, integrating into the mountains and countryside, and emerging towards the wilderness.

The 24/25 autumn and winter women's cotton down jacket silhouette presents a strong sense of coolness and functionality, constantly pursuing innovation and change while maintaining a classic and practical silhouette. While the classic silhouette is reproduced, innovation in style or details can also be seen. This report focuses on analyzing the puffed down jacket silhouette. By analyzing the silhouettes of truncated waist down jackets, high waisted box down jackets, short bread jackets, cocoon shaped long jackets, and A-type down jackets, more creative iterations are implanted in the design of autumn and winter down jackets.

In the autumn and winter of 24/25, the quilting process of men's and women's down jackets presents diversity, while maintaining the traditional geometric quilting, resulting in changes. By interpreting the rich changing effects through flat surfaces, the down jacket adds details and highlights to this single item. As a key item in autumn and winter, cotton down jackets will be reinterpreted in the quilting process by combining block segmentation, stitching, pleating, and decorative materials. This article will showcase the characteristics of the quilting process for this season's down jackets from the perspectives of block segmentation, pleated stitching, graphic stitching, decorative stitching, and stitching.

Insight into the trend of POP cotton/down clothing industry, extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, and an outlook on the future market trends of the cotton and down industry

In order to cope with the ever-changing climate and solve the problem of bulky down jackets, lightweight down has shown a continuous trend of popularity. In order to provide a more lightweight and comfortable choice of warm clothing, the 24/25 autumn and winter men's cotton down jacket will continuously pursue innovation and change while maintaining a classic and practical lightweight down silhouette. This report focuses on analyzing lightweight down jackets. By analyzing the silhouettes of down shirts, lightweight long styles, hooded jackets, down sweaters, and down capes, more creative iterations are implanted into the design of autumn and winter down jackets.

This report focuses on the detailed design of individual jacket and jacket products, providing design guidance for jacket and jacket product development from five aspects: neck protection, back panel addition, structural attachment, styling splicing, and seam decoration, and summarizing key trend directions. Combining with the latest releases of international forward-looking brands and relevant practical craftsmanship techniques, it can be interpreted and presented simultaneously, with a focus on attention and application.

The Industry 4.0 era is gradually developing, represented by AIGC technology, providing a new way of thinking and creating ideas that are limited by the current but imaginative. Fashion design is no longer just about meeting the needs of aesthetics and clothing, but also conveying the power and story behind every creativity. Personalized, childlike, or uncoordinated creative concepts will be able to be expressed more freely through artificial intelligence, freeing traditional constraints in various industries and bringing disruptive changes to human life and work.

Dragon Fire is a warm, bright, and vibrant shade of orange that exudes strong passion and energy. Dragon Fire has high saturation and is extremely vivid, sitting between orange and red, thus creating a strong contrast and visual appeal. The hue of Dragon Fire is similar to the color of autumn leaves, making it a popular choice in fall and winter fashion.

Having experienced pandemics, wars, and industry transformations, people's spirits are already burdened. The deformed "long robe" is like a shackle, binding them, making it difficult to breathe. The external impact has prompted the contemporary young people to deeply reflect on the way humans coexist with nature. This inward pursuit has transformed the meaning of outdoor activities from simple relaxation and escapism to a deeper level of contemplation, exploring inner ideals and cultural tensions. At the same time, people's perspectives are extending towards the mountains, rivers, and landscapes of our motherland, propelling urban dwellers in the concrete jungle to seek a broader world, transcending their current identities and integrating into the mountains, countryside, and wilderness, thriving in the wild.

Having experienced pandemics, wars, and industry disruptions, people's spirits have long been burdened. The distorted "long gown" acts like shackles, suffocating them. The external shocks have prompted contemporary youth to deeply contemplate the way humans interact with nature. This inner pursuit has transformed the meaning of outdoor activities from simple relaxation and escapism to a deeper level of reflection, exploring inner ideals and cultural tensions. At the same time, people's perspectives are extending towards the mountains, rivers, and lands of their homeland, propelling urban communities amidst the steel and concrete forests towards a broader horizon. They are breaking free from their current identities and integrating into the wilderness, embracing a wild and natural way of life.