Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Multi-function Practicalism -- The Silhouette Trend for Boys' Wear
More and more people are paying attention to practical, recreational and leisurely multi-function items. S/S 2022 sweatshirt and shorts set, light shirt set, lightweight blazer, cargo vest, cuffed wide-leg trousers, pastel shacket and Bermuda shorts are the key boys' silhouettes.
Stitching and Threading -- The Pattern Craft Trend for Womenswear
With the popularity of minimalism, lines are combined with various patterns to present indescribable styles. Embroidered fringe, playful sketch and linear flower fully present the sensitiveness and leisurely playfulness. Hand stitch and casual cording embroidery reveal the longing for primitive plainness.
Distinctive Applique -- The Pattern Craft Trend for Menswear
Applique is an unexpected masterpiece born in helplessness. Poor people in the past used embroidery and patch to mend the broken clothes, and these delicate handcrafted works become the applique. As a decoration element, applique has been popular in the fashion world for long. And with the development of crafts, creative effects are accepted by more and more consumers, such as multiple badges, cutout, multidimensional, raw-edge, fringe and craft combination.
Simple Element -- The Pattern Trend for Infants' Wear
The key point of infants' printing is being safe and eco-friendly, so designers choose to use simpler and more lovely patterns. Simple elements are arranged all over the garment to realize the cute effect. This report presents single-element printing on infants' wear through various crafts, including popular heart pattern, cute cookie word, simple vintage thing, romantic flower and shining star.
Island -- The Design Development of Womenswear
People are looking for a peaceful place as a spiritual territory. Away from the land, island also means isolation. The lost paradise values local culture and handicraft, inspires new lifestyle, and returns to an idyllic island life of Cottagecore. Self-sufficient island with coastline is soothing, while local resources form an internal circulation system. People reestablish balance with natural environment, and tap into imagination and modern tech.
Teen Fashion World -- The Accessory Trend for Women's Denim
The accessory trend for women's denim under this theme aims at exploring younger and cooler denim items for teenager consumers. Denim brands never stop presenting creative and individualized designs. Sustainable elements are added to take denim into a younger fashion cycle. More than a functional item, denim is also leading the industry. The trendy pearl, rhinestone and sequin return. Individualized chain and rivet present the elevated sense. Various metal eyelets are edgy. These fashionable highlights catch eyeballs of fashionistas.
Practical Winter -- The Silhouette Trend for Women's Puffa Jacket
With the improvement of life quality, puffa jacket becomes a fashion item more than a practical choice. Fashion has been a must-have factor of puffa jacket. Designers are trying to provide consumers with fashionable, practical and cross-seasonal investment items.
Indigo Memory -- The Silhouette Trend for Men's Denim
Denim is originated from the indigo fireman uniform in Edo Age of Japan. And this wear resistant and windproof denim was later loved by American cowboys and miners. With the popularity of this distinctive texture, denim outerwear has also been accepted. In the current fashion world, denim item appears in every season. Except for the most classic jacket silhouette, vest, trench coat, shirt and redesigned denim suit are all added into consumers' wardrobes. Denim is also a must-have element in the trendy sets recently.
Practical Extension -- The Detail Craft Trend for Men's Outerwear
Outerwear is always the most competitive category in autumn and winter. And with the updating craft of consumption markets, the detail design of outerwear is not only limited to the style, more creative designs are added. In this season, detachable pocket design becomes the key point of practicality. Multidimensional deconstruction provides restructuring design with more possibilities. Creativity and practicality are injected into the details of sleeves and placket. Notably, dark punk style details underline the structural lines and provide the punk feeling. The collision of fabric and metal also accentuates the structure and dark property, returning to the individualized young markets.
Combination -- The Pattern Craft Trend for Menswear
Monotonous pattern can satisfy the individualized requirements of consumers no more. Multiple crafts are combined and overlapped to present clothing patterns. Multi-layer craft presents rich visual effect. Rhinestone, bead and embroidery are decorated on common gel printing. Dimensional letter is also a popular craft. Printing and spraying are applied on embossed surface to present the multi-layer effect. Thick-textured puff printing presents more voluminous effect. The combination of print and embroidery ingeniously decorates the printed pattern. The must-have badge and label element is presented by applique, printing and embroidery this season, which catches eyeballs and increases the playfulness.
Recreation -- The Detail Craft Trend for Women's Denim
The reconstruction of jacket and trousers item is the latest trend point. The recreated craft details of denim are deeply loved by consumers. Except for the denim silhouette, detailed highlight is the main element to show features. Internal modification, restructuring, reconnection and shape&color blocking are the trendy craft elements.
A/W 22/23 Womenswear Detail Trend Keywords
Consumers pay more attention to the quality and individuality in A/W 22/23. Detail design is the key to present the value, luxurious texture and uniqueness of clothes, which injects joyful emotion to the unstable post-epidemic era. Many designers use emotional details to enliven the garments, and the simplification adds individualized fashion.
A/W 22/23 Pattern Trend Keywords
Pattern is the key carrier to express theme concept and brand tonality, which has individuality and fits the fashionable trend and current affairs. The new combination and balance of clothing style and individuality have more profound meaning. In the post-epidemic era, Lightness Story provides unencumbered sweet impact. The natural elements of Gemstone Texture and Solidification Moment soothing the upset emotion. Artistic Classic Reset, Impression Art and Fluorescent Imprinting present the patterns with blurred boundary in retro and stylish ways. The digital art brought by NFT Trend is a noteworthy pattern, and Virtual Nature takes us to discuss more possibilities of fashion. The A/W 22/23 keyword report will be updated continuously.
A/W 22/23 Women's Silhouette Trend Keywords
Having experienced the long-lasting restraint brought by the epidemic, fashion should return to the joyous condition and welcome the rapid development of new technology. People's escapist emotion leads to the longing for the retaliatory carnival. Avant-garde individuality expression is rising. The silhouette of clothing shows a more dimensional spatial styling. Designers blur the borders between reality and virtual, ancient and future through the digitalized thinking. Besides, loungewear is fused with formal wear, leisure wear and workwear to recreate the comfortable yet distinctive attitude.
Op Art -- Recommended Pattern Artist
Art and fashion are just like two surfaces of one thing. Psychedelic Op Art was widely used on clothing design with the development of spinning and printing techniques in the 1960s. To echo the trendy 60s retro style, Op Art comes back to the fashion stage and injects fantastic and illusory colors into A/W. The latest Louis Vuitton A/W 21 runway was collaborated with the surreal Op Art of Fornasetti to reinterpret the classic checks. ANNAKIKI A/W 21 presented the psychedelic future through the theme Wormhole.
Practical Collar -- The Detail Trend for Leather and Fur
With the acceleration of modern life pace, function and beauty-appreciation become the design direction in the future. Collar design is the major element of practical leather jacket in autumn and winter. More fashion, environmental protection and leisure concepts are injected into leather&fur item design. Exquisite crafts underline the textured feel and individuality, such as layered collar, shrunken collar, square lapel, ribbed collar and asymmetric collar.
Preppy Style -- The Design Development of Kids' School Uniform
As an important category of kidswear, school uniform plays an essential part in daily school life. Japanese JK style uniform is even loved by more consumers. No matter sailor suit or western uniform, all the clothes send out the youth of students. Chinese traditional sport uniform has been out of date, and more stylish JK school uniform is the current mainstream. The combination with modern fashionable sportswear can present more diversified styles and items.
Fantastic Palette -- The Pattern Trend for Menswear
Consumers are paying more attention to self-concern, and mental health and emotion condition will definitely affect the pattern design. Dazzling colors provide positive visual and healing effects. Watercolor pattern is combined with brand label to update the expression of Logo. Heart-shape is still a noteworthy element. Color blocking challenges the optical nerve in variable forms.
Renewed Visual Effect -- The Silhouette Trend for Sport Windbreaker
Windbreaker plays an important role in outdoor sport equipment, and its practicality and functionality is the notable topic. Commuting windbreaker and multi-pocket functional windbreaker provide both functionality and design sense, which is suitable for different occasions. Detachable three-in-one jacket has an important status for its practicality. How to present the fashionable look will be the mission in this new season. Besides, heterogeneous splicing and color-blocking are also noteworthy in A/W 22/23. The application of patterns can greatly improve the beauty and delicacy.
Island -- The Design Development of Menswear
Away from the secular society, pure islands become spiritual paradise for people. Healing sea islands tap into needs for authenticity, while natural products release wild charm. Local resources form an internal circulation system in the seasons, people heal and depend on each other.
Futuristic Letter -- The Pattern Craft Trend for Menswear
The craft design of pattern is always the core element of menswear design. Since young individualization has become the normality of menswear markets, letter pattern craft is also reformed and integrated. The expression of letter pattern is richer. Digital and electronic elements play an important role in the markets, and the combination with letter pattern craft provides brand new visual effects. Process combination is presented in more forms. Neon offset printing constantly occupies the markets for its bright colors. Digital variant endows basic letter pattern with newness. Notably, letter rubbing attracts the public through futuristic light and shade.
Upgraded Texture -- The Blend Fabric Trend for Men's and Women's Knitwear
Consumers' promotion and practice of slow and easy lifestyle make people feel that delicate urban clothes provide restraint. Finding a balanced point between urban fashion and relaxed leisure clothes therefore has become the main pursuit. Blend knit fabric is combined with minimalist modern aesthetic to refresh the fashion leisure items. It also endows delicacy based on the comfort. Flexible lifestyle allows comfortable and fashion feel to be the main point of blend knit fabric. Refined rib, thermal napping knit, mineral-textured fancy yarn and faded plain knit will be the main fabric trend for A/W 22/23.
Outerwear -- The Design Development of Kidswear
As the mainstream category of kidswear, outerwear attracts consumers in S/S 2022 for its cross-seasonal practicality, comfort and multiple functions. Lightweight paper-like protective fabric is suitable for functional sportswear. Translucent polyurethane fabric is both rainproof and sunproof. Elegant dust shirt and advanced JK suit are also the trendy items.
Urban Sports -- The Silhouette Trend for Men's Jacket
Men's jacket plays an important role in brand sale. Under the borderless fashion trend, practicality and functionality have become the hot topics recently. Deconstructed functional jacket and light protective jacket gradually emerge. Besides, the practicality of workwear still dominates the fashion world. Retro baseball jacket becomes popular due to the rise of preppy style and retro topics. The zipped pullover style in the last season will also applied on jacket items.