Plastic-free Coast, one of S/S 2020 color trend themes released by POP in December 2018, starts from protecting marine life. The ocean is the birthplace of life, but now we dump plastic in it. To protect the ocean is to save life. According to the UN's latest statistics, the annual output of plastic reaches more than 0.3 billion tons, and half of it is disposable. If we don't take action now, there will be more plastic than fish by 2050. We call for a plastic-free coast and a clean sea.

S/S 2021 Theme Forecast

Throughout history people have designed, collected and worn badges for some reason. Since its birth, the badge has been associated with heroes, factions, insurrection and punk. From previous fashion shows, badge has become a visual element. Street style doodled latters, popular culture, films, American idyllic florals and military medals are gathered together, creating a flatulent fashion trend. Applique and badge are different from printing, splicing and rivets, and badge has no rules. Applique or badge made in special materials become the best choice for youngsters to extend individuality.

With the change of trends for A/W 20/21, silhouette, fabric and crafts of women's puffa jackets are also gradually changing, which present a comfortable texture. Loose and retro puffa jackets with lapels, the lethargic shawl collar, the combination of leather and fur, and attached panels are renewed by designers.

The burst of adrenaline and the rapid rhythm changes are passionate and dynamic. Rave culture is widely welcomed by young people around the world.

The jacket, as the most common style of men's outerwear in modern life, is usually the focus of designers. Outdoor style jackets provide much room for designers to play. Currently, the slight outdoor style becomes a trend. It is suitable for daily commuting. And its utility and functionality drive more and more people to choose the jacket with both outdoor function and fashion. In this season, individuality is still the main factor influencing the market. Fleece outdoor jackets with a stand collar become the hottest jacket style. In addition, the voluminous outdoor jacket with a stand collar becomes the main development direction with its utility and design sense.

Environmental protection becomes a topic of public concern, and drives the sustainable development and innovation in various fields. Thus natural organic and recycled cotton and linen fabrics become the mainstream. Comfortable recycled flax blends, skin-friendly washed cotton and sailing striped cotton lead the soft and simple comfort fashion. Workwear and folk designs can be used for reference to create the everlasting natural and comfortable style.

Hydrogen energy, one of S/S 2020 color trend themes released by POP in December 2018, starts from the 2020 Tokyo Olympic Games which take sports to the spotlight again. As the brand-new sport lifestyle becomes closer to our life, sportswear is indispensable in the fashion world. Circular economy gets attention, and hydrogen energy becomes a new concept after the idea of carbon-free energy. This healthy and dynamic state like hydrogen energy drives the "relaxed sport style".

Since the alpaca becomes the online celebrity, it turns from an economical animal to a likeable pet animal and gets favored by people worldwide as a daily design element. This season many kids' brands like Catimini and JoJoMamanBebe adopt various techniques to display the alpaca in the pattern. Starts from big brands, this report combines with crafts to conclude alpaca patterns .

With the increasing pressure of urban life, more and more people want to escape from the city and experience the nature. Therefore, in current fashion world, independent designers or popular menswear brands frequently turn outdoor clothing into daily wear. In A/W 20/21, some outdoor puffa jackets are integrated with fashionable elements, such as various splicing, artistic line decorations and fashionable mirror aluminum fabric. In addition, clothing collocation of puffa jackets reflects fashionable and leisure designs.

The British girl, Iris Grace Halmshaw, was diagnosed with autism at the age of three. She couldn't talk at that time, and avoided eye contact with people. She was extremely sensitive and afraid of the outside world. After trying a lot of treatments, her parents found that as long as Iris picked up the brush, she calmed down and devoted herself to the creation. Children's painting is like angel's handwriting, full of innocence, romance and softness. The dribs and drabs and color blocks explain the simple but wonderful inner world of children.

As the post-1995 generation enters the workplace, business menswear keeps changing. The boundary of office uniforms and leisure clothing is vaguer. Outdoor elements are added to business knitwear. Melange yarns and casual blurring bring a retro feeling. Fluorescent colors decorated in geometric graphics create a younger and more practical business style, and show the new business style combining urban style and fashion.

Splicing is widely used in modern fashion design because of its unique feeling. The deconstruction and splicing of special silhouette reshape a new silhouette and bring a strong visual impact. Nowadays youngsters pursue freedom, individuality and self-expression, and deconstruction and splicing of special silhouette cater to this trend because they reflect the differentiation of fabrics and silhouettes. Thus this technique becomes the most popular craft currently.

Milkbarn, an American fashion brand for maternal and child, always brings unique patterns. Its gorgeous appearance makes it very popular in infants' clothing. Inspiration source of this brand could be up-and-down hills, free wildlife, cute and cuddly pets. This season, the minimalist color-blocked animals, totem animals and realistic watercolor-style patterns scatter in infants' clothing. This report starts from big brands to explore all-over animal patterns.

As the most common pattern craft in clothing design, text pattern is always widely used. As the generation Z gradually becomes the core of consumers, text pattern craft also caters to the young people pursuing uniqueness and self-expression. Digital direct injection poster printing, embroidered texts will be key crafts. Off-set printed labels will bring creative decorations to streets in spring and summer. Redefined transformed letter printing will appear in the form of offset printing. Watermarked figure and letter are individual and will lead the fashion in autumn and winter.

Influenced by the current style of independent women, puffas for A/W 20/21 adopt tough lines to hold up a warm space, and fully show the minimalist style. Fabric and silhouette play an important role in puffa jackets. Woollen fabrics and soft leather combine luxury with practicality. Down jackets and over-length style bring a brand-new visual impact. In terms of pattern, plants and florals are vague or mixed with bright colors to show softness and sweetness of new females.

It is not surprising that articles for daily use have entered the fashion world. In the latest shows of S/S 2020, bottles and jars appear. Various perfume bottles and wine bottles of different shapes, multifarious bottles bring us to the collector's secret chamber. Hand-drawn bottles are combined with letters or splash-ink grounds. Color blocks and stick figure are also there. Many design crafts cater to current trend, presenting the artistic slow lifestyle.

With the change of A/W 20/21 trends, silhouette, fabrics and style details of men's business overcoats keep changing, which shows an upgraded retro sense. The loose and boxy silhouette, classic premium glen plaid, bold double-colored spliced materials, toggles, long leather overcoats in the 1990s, and retro workwear are redesigned to refresh the retro business overcoats for A/W 20/21.

Under the circumstance of increasingly serious environmental problems, the exploration of sustainability, environmental protection, and adaptability become the core of denim in A/W 20/21. The awareness of environmental protection will urge designers to choose fabrics more carefully, and the design will be in harmony with the nature, and gradually become a lasting and positive transformation. In this season, classic and loose truck jackets are still popular. Creative workwear jackets will still lead the retro fashion. Spliced materials will be improved in this season to bring more novel styles. The waisted short denim jackets are very superior. In order to cater to the environmental protection, hooded denim jackets highlighting sustainability will be the key point of this season.

Under the influence of the concept of "reshaping the nature", overcoat fabrics of A/W 20/21 highlight comfort more than maturation. Complicated crafts like brushed and composite make the fabric natural, comfortable and luxurious. Soft texture and melton with a exquisite surface create a classic and luxurious sense. Curly fleece brings a creative fabric for overcoats. Colorful alpaca and creative rainbow checks add vitality to the young market.

With cunning eyes and a mouth full of pointed teeth, crocodile is beautiful and dangerous. Perhaps it is more fascinating because it is ferocious and unapproachable. In terms of pattern, the crocodile is personified interestingly, highlighting its cuteness. This report starts from big brands to explore more possibilities of crocodile.