Rebellious preppy aesthetics have been penetrated from social medias to runway shows. The popularity of this sub-culture aesthetic also signals that fashion is a tool for self-pleasing and self-expression. Driven by the influence of D.E.B.S and Euphoria, people in this new era want to see more anti-fashion characters. Leather, transparent metal, animation elements and punk rock inject rebellious spirits into classic preppy style to interpret the New Prep.

The definition of outdoor style has already been changed. Outdoor wear becomes a lifestyle that chasing technology and performance instead of being the clothing for extreme outdoor conditions. Mountaineering culture follows the idea of ‘return to nature’. More and more people are paying attention to the natural ecology and embracing the healthy lifestyle. The concepts of camping and micro vacation reconnect the relationship between people and the natural world.

With consumers’ rising demands for aesthetics and practicality, men’s business leather jackets are tended to be more youthful and casual. Practical and fashionable details show higher commercial value. The fusion of business wear and athleisure style leads to the revolution of silhouettes and details. Rejuvenation has been the major direction of business wear.

Splicing down jackets with leather and fur has been an important technique for womenswear. We can see the impressive patchwork from cutting-edge brands to public labels. Diverse fur materials are spliced with down jacket to meet modern people’s aesthetics and dressing requirements. Polar fleece, shearling, fox fur, mink and leather are the noteworthy materials.

Multifaceted Player -- The Design Development of Menswear

The complexity of material and technique leads to the higher cost of design development in Autumn/Winter. Based on the actual demands, POP Fashion digs into fashion weeks and presale products on a world scale to figure out the most investment-worthy fabrics.

The inspirations from Art Deco sublimate the fashion design and develop gorgeous, eye-catching pieces. Based on the style of mature elegance, this report introduces the details of beaded embellishment, 3D flower, rhinestone, embroidered applique, 3D jacquard and 3D embroidery.

Monotonous pattern craft may cause aesthetic fatigue. We need to combine multiple crafts together for creativity. Layers of techniques present enriched visual effects. Delicate embroideries, rhinestones and foil prints are combined with basic printing. The ornamental effect of fuzzy surface improves the playfulness. Embroidered appliques elevate the sense of fashion in details.

Down jacket is an important category to develop in Fall/Winter. This report focuses on the most forward-looking brands and international big names to introduce ten recommended colors to inspire the design development in F/W 23/24.

The high saturation of Brilliant Blue brings strong visual impact and breaks the tranquil ice in winter. This color is suitable for developing casual down jackets and sweatshirts for children and teenagers.

Pattern is an essential part of the development of sportswear. We can see designs with visual impact among most brands. Metaverse has penetrated into our everyday culture. Psychedelic print and rippled print play an important role in the youthful market recently. To meet the popularity of outdoor sports, designer find inspirations from the inclusive, natural landscape. Mountains, waters, plants and flowers can be presented via photos and hand paintings. Traditional camous and checks are updated in a more rejuvenated way. The rise of positive attitude and graffiti uplifts the emotion of consumer and injects energy into clothing.

Driven by the tonality of urban commuting style, parka has been the latest trend in A/W 23/24 which conveys identity and personality. Minimalist commute wear and elegant urban wear diversify the atmosphere of urban fashion through minimalist performance. On-trend colors are added into neutral palettes to interpret the versatile daily aesthetics.

Crafts and details endow womenswear with a girlish mood. Corsetry structure, bright fur collars, color blocking and ornaments have been the highlights. Bright, youthful colors interpret the sophistication. The ruffles and beads in detail improve the sweetness.

Animism -- The Design Development of Womenswear

Retro Time -- The Design Development of Womenswear

Outerwear is an important category for men in transitional seasons. Classic collared boxy is paired with multi-pocket design; pull-over jacket appears on most runway shows; bomber jacket is timeless in Autumn/Winter; stand-collar jacket provides protective performance; classic H-line trench coat is joined by fine details for updating.

This report collects all-around information and news from luxury brands in March, including art exhibitions, pop-up stores, and campaigns.

There couldn’t be another more welcoming element than smiley. When we are discussing about the concept of metaverse and internet utopia, this cultural signature born in 60s can not by neglected.

Down jacket is the staple in Fall/Winter 23/24. Fashionable silhouettes and practical details are added for redefinition and upgradation, which ensures the versatility and meets all the occasions in fall and winter. The silhouette of baseball jacket has been a new fashion trend. Crop continues the popularity and weakens the bloated silhouette of down jacket. The silhouettes of overcoat and jacket are also borrowed to down jackets for practical and modern looks.

With the growing demand for non-season colors, pastel have become an important color for A/W. Tranquil pastels are evolved into bright shades such as Purple Rose and Pastel Turquoise. A tactile, plush finish and soft leather add comfort to tailored and upright styles.

The lively Deep Teal is suitable for natural and digital palettes. As an attractive color in A/W 23/24, Deep Teal can be presented in different collections and themes. The application on sophisticated streetwear makes us think of the ‘80s sport elements and also keeps the modern digitalization. This eye-catching and versatile green hue can be both used in large scales and in details.