Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Snorkel Blue -- Color Evolution of Girls' Wear
Calm and flowing snorkel blue turns towards a more feminine look. The effect of sportswear's decline is becoming more apparent, especially on the dress and the skirt. Calm snorkel blue perfectly interprets simplicity and elegance with its subdued and deep temperament.
Worship Nature and Revere Wild Creatures -- The Pattern Trend for Womenswear
Driven by desire, human beings have never stopped harming wild animals and nature. At the beginning of 2020, the earth delivers a serial blow to mankind. The Australian fire, which has been burning for nearly half a year, has turned the country into a purgatory, killing nearly 500 million animals and almost wiping out endangered species. The ensuing outbreak of NCP caused by wildlife trafficking, has caused panic and shortage of goods. Many people have lost their precious lives for this and Chinese economy has been hit heavily. We are more eager to restore the vitality of nature and protect wild animals. To respect nature and wild life is to protect ourselves.
Healing Club -- Theme Color Trend for Womenswear
The outbreak of NCP drives the heat of masks and medicine, and changes people's lifestyle and living concept. People find that health is the first, and we should respect the natural ecology. Inspired by the hot topics of health and environmental protection, healing colors will widely spread. Responsible white, dynamic red, natural blue and green hide strong power and will heal people.
Combining Two into One -- The Craft Detail Trend for Womenswear
The outbreak and the restriction of residents' going out lead to the sharp decline of customers in the market-oriented offline shopping malls, results in massive stock items, and limits the production and development plans of the fashion industry for the new season. Once again, we realize the importance of sustainable and circular designs for the clothing industry, and the urgent need to reduce the resource waste associated with unmarketable products. We need to maximize the value of the product and extend the life cycle of the product. For the new season, the design mode of combining two into one can be used to integrate the old and the new.
Reversed Future -- Theme Fabric Trend for Menswear
Reversed Future blends early futuristic designs with technical colors, and it uses virtual digital technology and brilliant colors to enhance the futuristic aesthetics of S/S 2021 street fashion. Digital space reverses the future, taking us back to a new world that "never happened". The increasing value of the e-sports industry and the emergence of online clothing are all crazy and orderly, displaying fun in the form, just as American music artist Laurie Anderson said, "Now it is a good time to create a new reality!"
Friends of Nature -- The Pattern Craft Trend for Kidswear
The outbreak of the NCP makes the relationship between man and nature hot again. This season the key of pattern is abandoning complicated prints and patterns, and focusing on what people really care about. Slogans of environmental protection update T-shirt text patterns, and marine protection presents the underwater world through cartoon images. Caring about emotions and life, rainbow elements and florals are used to create a positive vibe. Plain embroidery and graffiti display our daily life.
Anti-outbreak -- The Knitted Fabric Trend for Womenswear
Because of the outbreak, antibacterial and protective fabrics are being snapped up by major medical manufacturers. Exercise and immunity will become the focus of S/S 2021, and people will pay more attention to improving their immune system through various sports. This season the knitted fabric will tend to be more protective and functional, and become water-proof, antibacterial, comfortable and luxurious to be all-weather and durable.
Re-creation of Multiple Layers -- The Craft Detail Trend for Womenswear
The current economic structure is being challenged by the outbreak, and the traditional structure is being overturned. Upset and anxiety also surround us. Under this influence, stock commodities become an urgent problem, and industry insiders also rethink the new operating mode. Redesign of clothing also brings new opportunities, and endows transseasonal items with new vitality. The commercial mode breaking rules awakens the sustainable cycle of fashion industry, rejuvenates stock products, and extend the sales period of out-of-season goods.
Forging Ahead -- The Silhouette Trend for Men's Jackets
With the improvement of people's living standards and consumption awareness, it has become an important trend to escape from the city and embrace nature. Currently, we have to stay at home because of the outbreak, and it's a good time to learn and recharge ourselves. And we can also know about how to travel outdoors responsibly and to be more fashionable when wearing outdoor clothing. A comfortable jacket is key to outdoors. The hooded jacket, the pullover jacket and the stand-collar jacket combine the neat cutting with rich colors, bringing more diversified design language to jackets.
Interpretation of The Classic -- The Silhouette Trend for Women's Overcoats
Women's coats appeared around the end of the 19th century and were developed from women's long woollen coats. The overcoat is long, waisted and with big lapels. As Audrey Hepburn, Marilyn Monroe and other stars wore the overcoat, it became popular in the world and the entertainment circle. Nowadays, the overcoat has been a classic item. And the long overcoat is optimized to be more fit for daily wearing. For A/W 21/22, we starts from the classic long overcoat to analyze the wide-shoulder boyfriend overcoats, modern X-line overcoats, retro straight overcoats, overcoats with shawl lapels and collarless overcoats.
Belle Époque -- Theme Design & Development for S/S 2021 Womenswear
Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.
Immersive Weekend -- The Fabric Trend for Menswear
Escape from the pressure of the city, embark on a journey to the distance, and find a blend of youth and nature. As Fernando Pessoa wrote in The Book of Disquiet: I would like to live a different life in a faraway land. We roam freely under the sky, search the comfortable shore of the deep heart. Every time we set out, it is to meet a better yourself. Whether it is the original intention of human, or the call of nature, the outdoor world has become a desirable spiritual place. Data show that outerwear made of recycled polyester in the UK and the US grow sharply year on year. The exploration of new protective materials and forward-looking design is getting more and more attention from brands and designers.
The Bear -- The Pattern Trend for Kidswear
For kids, a plush toy bear is definitely a warm friend, a good listener and a companion. The movie, Ted, shows us a fashionable and cool side of teddy bear. And this report concludes cute or cool teddy bear for designers' reference.
Fun Pockets -- The Craft Trend for Men's Leather Clothing
As a main accessory, the pocket is practical and decorative. Nowadays, clothing pays more and more attention to functionality, so the pocket is increasingly important. How to balance creativity and utility becomes a critical design topic. Designers are also keen on the creative shape of pockets. Therefore, they break the orderly outline or add decorative details to endow the pocket with a unique shape and a design sense, and enrich the clothing.
Durable Clothing| Soft and Retro Ecology -- The Fabric Trend for Women's Denim
Denim is getting increasingly popular. And the cinematic aesthetics of Once Upon A Time In Hollywood has inspired emphasis on durable denim look. Catering to the revival of retro style, in S/S 2021, designers adhere to the nonchalant and sincere attitudes of the late 1970s and 1980s, use the retro keynote to add novel elements to unsalable and recycled denim, apply primitive elements to enhance the indigo denim texture, and utilize the improvement of laser and ozone to display the denim charm of natural original ecology and to bring close to the aesthetic perception of the natural environment. Reactive dyed denim, soft denim and eco-friendly denim jacquard are integrated with soft practical style, adding modern elegance and enduring vitality to new femininity.
Fashionable and Fun Icons -- The Pattern Trend for Menswear
Fun icons can bring novelty to regular styles. The bold colors and appeal of warnings enhance the chic feel and add fun to regular styles. Nostalgic games and icons of daily goods recall the childhood memory of post-1980s and post-1990s. Groundings are more diversified. Solid color, stripes and tie-dyed grounding keep the appearance commercial and conform with the trend of "bad taste" of street wear brands.
Aurora Exploration with Chanel -- The Pattern Trend for Womenswear
Many brands have been exploring the mysterious and beautiful starry sky. The bright stars on the haute couture, shoes and bags, or starry sky theme show can always bring a visual feast and promote the purchase desire. The aurora, similar to the starry sky, shines brightly in the Pre-Fall 2020 show. The aurora is regarded as one of the most beautiful wonders in nature, colorful, unique, gorgeous and unparalleled. Now let's begin the exploration of the mysterious and beautiful aurora with Chanel and Christian Dior.
Calm and Primordial -- Theme Color Trend for Men's and Women's Sportswear
More than just losing weight and getting in shape, primordial exercisers devote more time to their health and reverence for nature, creating new forms of exercise and eating habits. They advocate the outdoors and the "earth gym", drawing inspirations from nature and also influencing the use of color. Collaboration collection of Adidas × Wood Wood inspires the theme, showing the amiable tones. A/W 20/21 emphasizes more the perception of the environment, and consumers pursue physical and mental strengthening. Natural colors should be combined with functionality to be fit for the market, and the colors need to be sustainable dyed.
Outer Beauty -- The Silhouette Trend for Girls' Outerwear
Influenced by adults' clothing, simple but practical silhouette is a key direction for girls' outerwear for S/S 2021. With the continuous development of utility, "carefully buying" has been a consumption concept favored by consumers. Individual high-waist outerwear, workwear outerwear, personalized leather and nostalgic suits bring new inspirations to this season. Exquisite ruffles, visual sleeves, soft and gentle hemline and bright-colored splicing draw much attention to girls' outerwear.
Exploring The Boundary of Nature -- The Pattern Trend for Men's and Women's Fleece
In A/W 2021, it's more urgent to protect the nature, and more people will join. Besides, science and technology are changing our real life quickly. In the era when informationization and digitalization develop rapidly, people yearn for a more realistic, beautiful and down-to-earth world. Real scene of nature creates a soothing visual impact. Some conventional and negligible artistic techniques gradually draw much attention. Zebra stripes and camouflage express people's inner call, fit for fleece.
Gentle and Beautiful -- Clothing Collocation of The Mature Lady Style of Womenswear
With the awakening of women's self-consciousness and the change of social status, modern women can accumulate wealth instead of relying on men. They are aware of the importance of economic and ideological independence. Their free will shines out in history, exuding the natural beauty. Thus financially independent women will choose more diversified clothing collocation to show the sexy side and the confident side.
Psychedelic Colors -- The Pattern Trend for Menswear
As a hot element in the fashion world, tie-dye is still the mainstream, but it tends to turn towards softer colors. Hazy effect, soft focus and ombre effect develop quickly in the fashion world, so tie-dye is upgraded. Watercolor, digital feel and ombre effect are combined together to bring an ethereal visual effect.
Unlocking Black and White Stripes -- The Pattern Trend for Womenswear
Balenciaga combines zebra stripes with MIDI elements, allowing the classic to coexist with modern psychedelic elements. Anais Jourden transforms conventional animal prints, integrates textural details and other grounds, and brings a little MIDI feel to cater to youngsters. Pamella Roland breaks zebra stripe and reorganizes it to be geometric, quite modern. Chanel uses fleece, with black and white textures to be vivid.