Outdoor activities such as camping, surfing, frisbee, wild fishing and cycling become popular social topics in 2024. People are now pursuing multi-purpose apparels. Beyond the basic performance of traditional athleisure fabrics, the development of advanced technology improves the functionality of outdoor sportswear and satisfies people’s need for protection. This report will focus on the appearance and performance of outdoor active fabrics, and introduce the latest information about developing background, relative technologies and brands.

With the development of technique, the details and crafts of jacket show outstanding highlights in A/W 23/24. 3D pockets and zippers bring smart details; delicate cutting and deconstruction enrich the layers; clashing colors and heterogeneous splicing refresh the visual effect; the use of straps and buckles highlights the functionality.

Down jacket is a staple in Fall/Winter. This report refines the trending colors from the most forward-looking brands and lists out the following nine colors.

The key color in Fall/Winter 23/24, Golden Rod, is a dazzling yet not too flamboyant hue. The color of sunset and rusty antiques composes a song for the perishable youth. Golden Rod on lustrous and textured fabrics, such as satin, knit and jacquard, develops suits and sweaters.

Puffer jacket is the most important item in winter. Beyond the basic thermal performance, the development of fabric appearance is also noteworthy. The puffer jacket fabric in A/W 23/24 focuses on the ornamental effect, soft tactility and gloss. The ornaments are more extravagant and bold. 3D sequined flowers and eye-catching sequined embroideries weaken the bloated volume of puffer. Soft knits and light nylon fabrics allow winter clothes to be more lithe and skin-friendly. Glossy fabrics are joined by delicate jacquard and crinkles.

The changes of people’s spending concept lead to the rise of aesthetic economy. Designers pay more attention to the smart details and unique designs. Basic items play with pattern designs and reflect creative ideas. Neckline, cuff, back and leg are best parts for innovation.

Lace is a representative fabric for womenswear to exude an elegant and noble temperament. Spring/Summer 2024 lace fabrics focus on lightness & softness, precise 3D effect and orderly aesthetics. Linear patterns present the lightness of lace through warp-knitting jacquard and mesh embroidery. The combination with printing creates a sleek visual effect. Precise embroideries with three-dimensional ropes develop sophisticated water soluble lace and 3D embroidered lace. Orderly motifs and openwork form visual conflicts.

Softshell coat is a classic silhouette for outdoor activities. The windproof thermal fabrics with a waterproof layer are highly weatherproof, breathable and water-repellent. Pull-on jacket, softshell vest and stand collar open front coat provide more choices. Utility pockets and modular splicing are also the important designs.

Based on the design concept of classic menswear, smart casual is an important style for men’s leather clothes, especially among young consumers. Designers fuse practicality and personality with street elements and preppy style. Improved motor jacket, layered trench coat and shirt jacket put emphasis on the sense of contradiction and fashion. Patchwork and appliques add highlights to clothing.

The prints on womenswear and kidswear greatly determine the style of clothing. This report digs into the graphic design of international womenswear brands and the latest fashion trends. Abstract color, artistic flower and graphic motif are the three directions. Each direction will introduce you the specific characteristics, pattern elements, suitable materials and printing & dyeing processes. This report provides valuable references for the development in Fall/Winter 23/24.

The wide use of eye-catching and heavy-industry techniques makes streetwear luxury. Metallic beads and rhinestones take the center stage. Texts, letters and patterns are all presented by rhinestones. Beads and bead tubes are combined with exquisite embroidery skills. Besides, delicate embroideries and rubber prints team up with beads and rhinestones to show multi-layered visual effects.

Yarn-dyed gingham is a classic cross-seasonal product. A/W 23/24 womenswear and kidswear focus on retro preppy style, soft-focus visual effect and diverse space. Classic plaids and stripes are enlarged with desaturated colors to exude a unique retro vibe. Napping, jacquard and the use of fancy yarns blur the boundaries of checks and stripes and present a soft-focus effect. The combination with jacquard, printing, coating and metallic touch creates multi-layered spaces.

Shearling is a common and diverse category in the industry. Smooth matte dearskin and comfortable curly fur are conflicted. Unisex jackets, superbright color blocking, reversible design and fur piping diversify the shearling clothes. Innovation and richness are the trend directions for designers.

The womenswear line is divided into two stories: Explore the Wilderness and Camping & Fishing. Jogging and stream chasing in Spring/Summer offer freedom and joy that can not be experienced in cities. Surrounded by lakes, starry sky, delicate camps, professional gear and a barbecue, people enjoy the wonderful time in the outdoors.

Saturated brights and healing pastels are the key colors for leather & fur in Fall/Winter 23/24. This report will introduce you five color groups and 15 representative colors to upgrade your design development.

Every Chinese zodiac is a cute little animal. To celebrate the coming year of rabbit, fashion brands and designers put different kinds of rabbits on clothes, shoes, bags and hats to expand the age range.

Big names as Kenzo and MSGM repeat the brand logo in different colors to form colorful codes. The characters extending toward different directions present a brand-new visual effect. Such patterns are suitable for the all-over printing on knits and puffers. This report focuses on the recommended characters of sweatshirts, fashion suits and puffa jackets. Colorful codes, chic graffiti, twisted characters and 3D characters are the main directions.

Woolen fabrics are fabrics made of wool or wool blended with other fibers. The soft and warm touch plays a dominating role in winter fashion. A/W 23/24 woolen fabrics are tended to have soft tactility, delicate textures and vibrant colors. Based on the unique textures and tactility of woven woolen fabrics, this report focuses on the A/W 23/24 color trends and recommends thick colors and related applications.

In the constant changing of fashion styles, Chanel-inspired suit is always the most elegant and sleek choice. More diversified designs reduce the classic vibe of Chanel suit dress and develop younger and smarter looks. This report will inspire your design development in Fall/Winter 23/24 through the following six silhouettes.

The core of Lagom pursues the balance of life. Living just right in every aspect satisfies contemporary consumers’ requirement for an extraordinary taste. Slow down the living pace and return to the essence of life. Staying close to the nature soothes the restless mind. The pattern expressions and arts drawn from the balanced variation in life interpret the colorful modern aesthetics.

Young consumers have gradually become the main force in the market. With the increasing desire for going out, they turn their eyes to camping, fishing, riding and mountaineering. Outdoor industry is now stepping into an acceleration channel. The range of outdoor sport lovers is also expanded from professional players to families and youths. A healthy and sustainable outdoor lifestyle is now widely introduced.