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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

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  • Workwear Era -- The Design Development of Menswear
    Hot

    2024-03-19 60197

    Workwear Era -- The Design Development of Menswear

    No longer limited to blue collar workers and workshops, the new workwear ideology redefines the fashion of leisure and the workplace. From the rough and hormonal atmosphere to the now popular Geek trend on the streets and alleys, the elements of workwear continue to extend. Choose a combination of a shirt jacket and khaki pants, paired with a pair of sports shoes, to showcase a clean and neat outfit.

  • February 2024 -- The Industry Insight of Kidswear
    Hot
  • January-February 2024 -- The Industry Insight of Menswear

    2024-03-07 67130

    January-February 2024 -- The Industry Insight of Menswear

    Interpret the latest trends in the industry based on popular activities, popular styles, and key brand dynamics from January to February, and summarize and refine key content; March Key Content Forecast; More forward-looking trend reports and service recommendations.

  • Urban Leisure -- The Silhouette Trend for Men's Down Jacket

    2024-03-06 52467

    Urban Leisure -- The Silhouette Trend for Men's Down Jacket

    Cotton down jackets have always been one of the most exposed key items in autumn and winter, and are highly valued in development. This report focuses on the six major silhouettes of lightweight vest, collared shirt, anorak, bomber jacket, puffa jacket, and parka down. In addition, we have also added a series of new styles independently developed by POP to enrich consumer choices. This report will provide comprehensive support for the development of cotton down silhouettes.

  • Style Insight - Differentiation of Young Women's Styles (Part 1)
    Hot

    2024-03-06 73407

    Style Insight - Differentiation of Young Women's Styles (Part 1)

    There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

  • Apocalyptic Style -- The Design Development of Menswear
    Hot

    2024-02-29 80262

    Apocalyptic Style -- The Design Development of Menswear

    Wasteland style is themed around ruins, waste, and desolation, expressed as a futuristic aesthetic full of a sense of apocalypse. Unlike the Y2K culture, wasteland culture is an anti utopian concept, a dilapidated functional aesthetic derived from high-tech low living, and a combination of cyberpunk and apocalyptic science fiction. Destruction and reorganization are a way to convey the spirit of "wasteland"! The overall color tone is mainly black, white, gray, and earth tones, presenting a vintage, chaotic, and rough visual effect, which is highly sought after by young consumers of Generation Z.

  • Vitality Winter Color -- The Color Trend for Down Jacket

    2024-02-29 65896

    Vitality Winter Color -- The Color Trend for Down Jacket

    The 25/26 autumn/winter cotton down jacket offers a wide variety of color options, including low saturation and high brightness pink colors, practical commuting neutral colors, and a small amount of high saturation bright colors. The cool and warm colors complement each other, ensuring the practicality of the colors. As a key clothing item for autumn and winter, cotton down jackets have attracted much attention in terms of color direction and occupy an important position in consumer purchasing decisions. In this season, the color of cotton down jackets is bolder and more innovative while emphasizing practicality. This article combines the most topical down jacket brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the development direction of new season colors. (This article analyzes colors in order from left to right)

  • January-February 2024 -- The Industry Insight of Womenswear
    Hot

    2024-02-29 79558

    January-February 2024 -- The Industry Insight of Womenswear

    POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

  • January 2024 -- The Industry Insight of Kidswear
    Hot

    2024-02-23 70032

    January 2024 -- The Industry Insight of Kidswear

    Insight into the trends in the children's clothing industry in January 2024

  • January 2024 -- The Industry Insight of Down Jacket

    2024-02-20 65455

    January 2024 -- The Industry Insight of Down Jacket

    Gather updates on the cotton/down jacket industry worth paying attention to this month, and gain insights into future market trends in the industry.

  • Intellectual Commuter -- The Design Development of Menswear
    Hot

    2024-02-01 83720

    Intellectual Commuter -- The Design Development of Menswear

    In the fast-paced life, anxiety and tension have become the norm. Pursuing a comfortable and relaxed style of luxury is the first step to satisfying everyone's sense of security. Returning to the minimalist, classic and traditional dressing philosophy of "less but more refined", emphasizing the contour of smooth lines, low saturation soft color tones combined with comfortable knitting and soft tactile materials, exploring new urban commuting men's appearance. It is a cyclical and predictable result that the minimalist clothing based on practicality replaces the Internet fashion with enough gimmicks. High intelligence, simplicity, and gentleness, combined with a sense of detachment and relaxation, represent another kind of elegance for men.

  • Comfortable Winter -- The Color Trend for Women's Down Jacket

    2024-01-31 68917

    Comfortable Winter -- The Color Trend for Women's Down Jacket

    The 24/25 autumn/winter cotton down jacket offers a wide variety of color choices, presenting low saturation pink colors, practical commuting neutral colors, and a small amount of bright colors. The cool and warm colors complement each other, and multiple Maillard color schemes ensure practicality. As a key clothing item for autumn and winter, cotton down jackets have attracted much attention in terms of color direction and occupy an important position in consumer purchasing decisions. In this season, the color of cotton down jackets is bolder and more innovative while emphasizing practicality. This article combines the most topical down jacket brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the development direction of new season colors.

  • January 2024 -- The Industry Insight of Sportswear

    2024-01-31 102703

    January 2024 -- The Industry Insight of Sportswear

    Collect updates on the sports/outdoor industry worth paying attention to this month, and gain insights into future market trends in the industry.

  • Natural Exploration -- The Design Development of Menswear
    Hot

    2024-01-18 101335

    Natural Exploration -- The Design Development of Menswear

    Escape from the reinforced concrete of the city and have a close encounter with mountains, lakes, and nature. As the birthplace of outdoor trends, Xiaohongshu has led the continuous rise of outdoor fever. From young people to people of all ages, they have become involved in the outdoor craze, and the outdoor industry has entered a new stage of rapid development. The outdoor craze represented by camping, fishing, and emerging sports encourages people to put down their phones to fight against "nearby disappearance" and alleviate various anxieties in life. More and more urbanites are pursuing freedom, living in the city while their spirits wander outdoors.

  • Low-Saturated Neutrals -- The Color Trend for Women's Overcoat
    Hot

    2024-01-10 93138

    Low-Saturated Neutrals -- The Color Trend for Women's Overcoat

    The color of the 24/25 autumn/winter coat presents a light pink color and practical neutral color for commuting, adding a variety of choices to the single item. As a key item for autumn and winter, the selection of colors also brings eye-catching visual effects to the item. The color selection of the 24/25 autumn/winter coat combines fresh and elegant pink colors with practical neutral colors for commuting. The pink color dispersion emits a gentle and romantic atmosphere, while the neutral color displays practical and versatile characteristics. This article combines the most representative brands and color trends of current coat products to extract 9 key colors, providing more comprehensive reference value for the direction of color development in the new season. (This article analyzes colors in order from left to right)

  • December 2023 -- The Industry Insight of Womenswear
    Hot

    2024-01-05 116478

    December 2023 -- The Industry Insight of Womenswear

    POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

  • December 2023 -- The Industry Insight of Sportswear

    2024-01-03 86775

    December 2023 -- The Industry Insight of Sportswear

    The fitness industry is also constantly developing and growing, providing more diverse and personalized comprehensive physical training services. The selection of gyms, personal trainers, smart devices, and other options has increased, meeting the needs of different consumers. People's attention to health has increased, and the demand for training is also increasing. Customized training programs and personalized training services are favored by consumers. The prevalence of social media has also increased the attention and promotion of training and fitness. POP has launched relevant style plans and trends for multiple training scenarios.

  • Fitness Training -- The Design Development of Training Wear

    2023-12-25 78000

    Fitness Training -- The Design Development of Training Wear

    Comprehensive training tends to be personalized, diversified, and digitized, and is driven by social media and health awareness. These trends reflect consumers' pursuit of health and comprehensive improvement of physical fitness, while also placing higher demands on the fitness industry and training services. This article will combine current trends to provide a theme style, key silhouettes, and key design points for comprehensive physical training sports, helping designers develop innovation.

  • Fall/Winter Vibe -- The Design Development of Girlswear
    Hot

    2023-12-15 78261

    Fall/Winter Vibe -- The Design Development of Girlswear

    With the development of the times, life has become rich and colorful, and the dressing style of girls is also increasingly focused on personality and fashion sense. In daily life, girls crave to showcase different styles and personalities in different scenes. Whether it's at school, outdoor activities, or social gatherings, they are willing to express themselves through their outfits. In school, girls usually choose simple and neat clothing, striving for comfort and convenience. Versatile jeans paired with simple T-shirts, or simple dresses and comfortable sneakers, exude youthful vitality in liveliness. For outdoor activities, girls prefer to choose lightweight but energetic jackets, such as sports style jackets or windbreakers. Paired with denim shorts or sports pants, it looks lively yet fashionable. Of course, accessories are also an important part that cannot be ignored. Bright headwear and fashionable backpacks can add some small highlights to the overall design. At social gatherings, girls pay more attention to exquisite and elegant dressing. Elegant dresses paired with small high heels, or exquisite dresses paired with lace socks, let them exude a gentle and confident temperament. They can choose the appropriate dressing style according to their personal preferences and physical characteristics. Whether it's sweet and cute, trendy or minimalist, girls have the opportunity to showcase their charm and personality. Let's look forward to girls finding their own uniqueness in a variety of trendy fashion styles, and radiating confidence and beauty together!

  • November 2023 -- The Industry Insight of Womenswear
    Hot

    2023-12-12 79073

    November 2023 -- The Industry Insight of Womenswear

    POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

  • November 2023 - The Industry Insight of Menswear

    2023-12-06 80760

    November 2023 - The Industry Insight of Menswear

    Interpret the latest trends in the industry based on popular events, popular styles, and key brand dynamics in November, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

  • Skiwear -- The Design Development of Kidswear

    2023-11-28 77272

    Skiwear -- The Design Development of Kidswear

    Under the trend of outdoor sports, autumn and winter skiing has become an important activity, and ski clothing is gradually moving from traditional performance clothing to a more comprehensive direction that combines fashion and functionality. Both exterior and functional design have been rapidly improved. The following introduces the trend of skiing clothing for children and teenagers in the 24/25 autumn and winter from various aspects such as details, patterns, and packaging.

  • New Chinese Style -- The Design Development of Menswear

    2023-11-15 88041

    New Chinese Style -- The Design Development of Menswear

    The new Chinese style national style injects modern life inspiration into traditional styles, reinterpreting and reinterpreting traditional Chinese culture. It combines elements of Chinese style with current trendy items, maintaining the classical atmosphere of Chinese style while also being more practical and full of connotation than traditional single Chinese style products. In short, the new Chinese style is more suitable for daily wear and has a more fashionable sense compared to the traditional Chinese style. It blends personal unique flavors and forms a unique personal style, showcasing the elegance of Eastern beauty to the fullest, and perfectly showcasing the aesthetics of Chinese culture.

  • October 2023 -- The Industry Insight of Womenswear

    2023-11-08 105012

    October 2023 -- The Industry Insight of Womenswear

    POP Women's Clothing Industry Trends (monthly), which extracts important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, hoping for future market trends in the women's clothing industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion highlights of POP clothing trends. Click on the link to jump to the relevant report details.

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