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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

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  • Style Insight - Differentiation of Young Women's Styles (Part 2)
    Hot

    2024-03-08 89162

    Style Insight - Differentiation of Young Women's Styles (Part 2)

    There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

  • Style Insight - Differentiation of Young Women's Styles (Part 1)
    Hot

    2024-03-06 81792

    Style Insight - Differentiation of Young Women's Styles (Part 1)

    There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

  • Black Gold - The Silhouette Trend for Kids' Jacket

    2023-12-14 49655

    Black Gold - The Silhouette Trend for Kids' Jacket

    Under the influence of the new fashion trend of "Hardware Girl", the fashion aesthetics of adding metal texture is also influencing the design of children's clothing, thus extending the unique style of "Black Gold Youth". Through the combination of glossy leather materials and metal zipper style stitching, the metallic aesthetic of children's clothing has quietly emerged. Under the influence of the trend of "Black Gold Youth" style, the silhouette of teenagers' jackets pays more attention to the craftsmanship of splicing. In addition to the lapel, straight tube, cocoon shaped, and hooded jacket, the school team baseball jacket and oversize vest are more visually impactful driven by this style. In addition to the detailed craftsmanship in metal decoration, the denim splicing style also has a striking performance this season.

  • Romcom-Core Preppy -- The E-Commerce Design Development of Womenswear

    2023-11-23 98150

    Romcom-Core Preppy -- The E-Commerce Design Development of Womenswear

    In the current era where many college styles are popular, consumers are no longer satisfied with existing American style dynamic sports colleges or European style elite colleges, but rather hope for diversified new college styles to emerge. At major fashion shows in the spring and summer of 2024, the combination of sleek silhouettes and exquisite details, coupled with a rich range of design elements, has made exquisite villains one of the new top trends. The popular Korean drama "Dark Glory" and Zhang Yuanying's new song style, known as "human MIU MIU," both elaborate on the "evil girl style" This type of new sweet cool college wind is causing a storm. Combining the latest ALL BLACK color trend with street culture such as rock punk and three-dimensional decorations such as sweet ruffles, creating a spicy and sweet feminine charm. The detailed designs of the academic representative's bow tie, belt, buckle, and other details have enriched the delicacy of this style.

  • Return to the 80s -- The Design Development of Retro Sportswear

    2023-11-23 105252

    Return to the 80s -- The Design Development of Retro Sportswear

    The resurgence of retro culture provides opportunities for contemporary youth in their pursuit of unique attitudes and personalized expression. The retro style of tennis skirts and golf has become the focus of the fashion industry, attracting many fashion enthusiasts to follow. The traditional, classic, and elegant features of these clothing elements inject unique charm into the retro sports style. This article will combine current style trends to provide theme style, key silhouettes, and key design points, helping designers develop innovation.

  • Intellectual Sporty -- The Design Development of Womenswear

    2023-11-17 106555

    Intellectual Sporty -- The Design Development of Womenswear

    Recently, consumers have shown a significant downward trend in their search volume for complex clothing styles on various platforms. The academic trend is a continuously rising trend, and the Ivy League colleges, informal colleges, and American style colleges that have evolved from it are all continuously being watched. Coupled with the popularity of urban styles such as URBANCORE before, the CITYWALK trendy urban movement was born. At the 2024 Paris Fashion Week, MIU continued the previous elite college style of advanced intellectuals and combined it with the current popular sports fashion to once again create a trendsetter intellectual sports style, becoming a sample for analysis by major platforms.

  • Wild Outdoor -- The Pattern Trend for Kidswear

    2023-11-15 75127

    Wild Outdoor -- The Pattern Trend for Kidswear

    This report is inspired by the free atmosphere of outdoor mountains, with rich and full tones, symbolizing the richness and abundance of nature. Everything from terrain, forests, and mountains can be transformed into textures, colors, and patterns, becoming a source of inspiration for clothing, combining beauty and healing. These elements are applied to outdoor items such as cotton down, sweaters, jackets, pants, bags, etc. Provide reference for the development of 24/25AW youth outdoor styles. (If there are copyright issues with the report, please contact us as soon as possible to remove it from the shelves.)

  • Star Era -- The Design Development of Womenswear

    2023-10-12 98761

    Star Era -- The Design Development of Womenswear

    People gradually accept and explore the changes brought about by technology, attempting to explore new unknown fields, eager to discover the hub connecting the beautiful world, seeking satisfaction in the illusory world, and seeking the soul medium of the beautiful world and reality. The three main themes: hole breaking disorder, technology punk, and reality presentation take you into new novelty and fashion.

  • Champaign -- A/W 24/25 Thematic Fabric Trend

    2023-09-18 102613

    Champaign -- A/W 24/25 Thematic Fabric Trend

    Having experienced pandemics, wars, and industry disruptions, people's spirits have long been burdened. The distorted "long gown" acts like shackles, suffocating them. The external shocks have prompted contemporary youth to deeply contemplate the way humans interact with nature. This inner pursuit has transformed the meaning of outdoor activities from simple relaxation and escapism to a deeper level of reflection, exploring inner ideals and cultural tensions. At the same time, people's perspectives are extending towards the mountains, rivers, and lands of their homeland, propelling urban communities amidst the steel and concrete forests towards a broader horizon. They are breaking free from their current identities and integrating into the wilderness, embracing a wild and natural way of life.

  • Romantism Epic -- The Design Development of Women's Leather & Fur

    2023-07-22 102366

    Romantism Epic -- The Design Development of Women's Leather & Fur

    With the continuous turbulence of the global economy and society's focus on sustainability issues, this wave of logo craze is approaching its end. Reshaping modern luxury, strengthening brand DNA, and cultural heritage will become the mainstream strategies for brand development. The theme of "Romantism Epic" emphasizes the retrospection of history and culture, paying tribute to brilliance and seeking inspiration and enlightenment from it, while re-creating and deriving in a unique way. "Romantism Epic" reflects the longing and pursuit of the past, combining ancient elements with modern innovation, creating a world where tradition and culture intertwine, interpreting timeless artistic beauty and magnificent echoes. It explores the potential of culture, injecting new vitality into the fashion industry. While paying attention to current trends, it also values the accumulation of history and the inheritance of culture.

  • Korean Sea Salt -- The Design Development of Denim

    2023-05-30 101494

    Korean Sea Salt -- The Design Development of Denim

    Korean version of the little lady's denim is one of the preferred fashion styles in the domestic market. With the increasing influence of the Korean wave culture, the market demand has been continuously growing. Korean-style women's denim has gained wide recognition and popularity in the domestic market. The denim style combines Korean-style ladylike, cool and trendy, and Korean-style minimalist elements. In terms of overall style, it emphasizes natural, comfortable, and casual lines, presenting a Korean-style minimalist and gentle ladylike style with fresh colors and simple patterns. At the same time, it emphasizes the concept of self-indulgent consumption, focusing on texture and comfort. Korean denim items pay attention to the delicate handling of details, often incorporating elements such as ruffles and puff sleeves to make the designs more sweet and in line with the characteristics of Korean-style ladies.

  • American Retro -- The Design Development of Denim

    2022-10-28 192384

    American Retro -- The Design Development of Denim

    American Retro is a popular fashion style among young consumers. We can see the evolution of retro fashion in the denim industry. The vintage campus style and the looks of Bella Hadid awaken the feeling for denim. Baseball jacket, parachute pants and straight wide-legged pants are the staples.

  • Commute Wardrobe -- The Item Design Development of Women's Overcoat
  • COSMOS -- The Design Development of Men's & Women's Leather & Fur

    2022-08-20 130937

    COSMOS -- The Design Development of Men's & Women's Leather & Fur

    With the constant development of metaverse, the once sub-culture concept has been the core for technical products to explore the virtual world and establish in-depth relationship with Chinese youths. Online spaces, virtual connections and digital items have been widely accepted by Chinese people.

  • Sportsmanship -- The Fast-response Pattern Trend for Menswear & Womenswear

    2022-07-27 101352

    Sportsmanship -- The Fast-response Pattern Trend for Menswear & Womenswear

    The storm of sports is sweeping the fashion world. With the combination of fashion and sport, ‘youth’, ‘coolness’, and ‘self-challenging’ have been the more acceptable tags. Burberry, HUF, Nike, VERDY, Auntys Haus and Stüssy are releasing their active collaborations. Designers draw inspirations from outdoor skateboarding, baseball, football, basketball, diving and even table tennis. Sport is not only a trend, but a new social approach and lifestyle.

  • SD Recollect -- The Design Development of Women's Leather & Fur

    2022-07-04 122354

    SD Recollect -- The Design Development of Women's Leather & Fur

    In this era that goes against the mainstream, we can see cultural rebellion everywhere in the world. Lo-Fi is a largely music-centric aesthetic that utilizes muted tones and mundane imagery to evoke a feeling of calm and nostalgia. SD(Standard Definition) Recollect brings the flashback of classic moments and pays homage to the charm of golden era.

  • Freed -- The Design Development of Unisex

    2021-10-09 321550

    Freed -- The Design Development of Unisex

    Free is a word with infinite energy, which also gives people the prepared tension. New-emerging fashion we-medias and arts force the young generation to constantly accept information and try to look for the real-self. As the most direct way for self-expression, the young generation has abandoned the traditional concept of clothing and they are attempting the subversive fashion aesthetics. With the louder voice of LGBTQ+, internet youngsters start to explore the boundary of genders depend on their longing for the diverse society. The core of Freed, genderless fashion has been more popular among the fashionistas, which is a precious kind of self-expression and compromise of the young generation.

  • Part-time Youth -- The Design Development of Womenswear

    2021-08-27 134156

    Part-time Youth -- The Design Development of Womenswear

    Young people are having a more diverse cognition of the workplace fashion. They own more hobbies and skills and switch between different roles and jobs. No longer being a full-time worker, the youthful generation has formed a unique diversified fashion culture.

  • Swanky Youth -- The Color Trend Confirmation of Menswear Theme

    2021-08-18 207304

    Swanky Youth -- The Color Trend Confirmation of Menswear Theme

    The new generation of swanky youth grows up with information explosion. Cultural difference promotes the boom of varied community cultures. Swanky youth are fearless and youthful to display the charm of street culture. Graffiti, skateboard and rap help to express themselves, like their mother tongue. Swanky youth use their fashion fetish to demonstrate the endless possibilities of wild growing and break the gender border to create a new scene of gender fluidity. The swanky youth are exploring themselves and sending out the wild power of new generation.

  • Swanky Youth -- The Design Development of Menswear

    2021-06-02 219425

    Swanky Youth -- The Design Development of Menswear

    The new generation of swanky youth grows up with information explosion. Cultural difference promotes the boom of varied community cultures. Swanky youth are fearless and youthful to display the charm of street culture. Graffiti, skateboard and rap help to express themselves, like their mother tongue. Swanky youth use their fashion fetish to demonstrate the endless possibilities of wild growing and break the gender border to create a new scene of gender fluidity. The swanky youth are exploring themselves and sending out the wild power of new generation.

  • Preppy Style -- The Design Development of Kids' School Uniform

    2021-04-18 165635

    Preppy Style -- The Design Development of Kids' School Uniform

    As an important category of kidswear, school uniform plays an essential part in daily school life. Japanese JK style uniform is even loved by more consumers. No matter sailor suit or western uniform, all the clothes send out the youth of students. Chinese traditional sport uniform has been out of date, and more stylish JK school uniform is the current mainstream. The combination with modern fashionable sportswear can present more diversified styles and items.

  • New Business Tonality -- The Silhouette Trend for Men's Business Outerwear

    2021-03-19 97495

    New Business Tonality -- The Silhouette Trend for Men's Business Outerwear

    With the work environment has become more and more elastic, leisurely formal wear will be the mainstream. According to the latest products recently, three-button suit appears in many brands. This classic styling once again presents the elegant tonality of men. Wrapped surplice suit top maintains its popularity and contains business value. The combination of business and athleisure styles reforms the styling and design. With the silhouette changes and detail processes, youth will be a more and more notable trend direction for business wear.

  • After Us --  The Confirmation of Menswear Color Trend

    2021-03-17 153591

    After Us -- The Confirmation of Menswear Color Trend

    Political turmoil, economic instability and pandemic magnify people's panic about the future. In this digital age, panic spreads globally. A group of fearless youth breaks rules and pursues expressionism. They make statement with surreal, dark, edgy street looks. Dark fashion presents people's anxiety and feat in the most direct way, thus horror aesthetics rises in the fashion industry.

  • Swanky Youth -- The Theme Pattern Trend for S/S 2022 Kidswear

    2021-03-13 194578

    Swanky Youth -- The Theme Pattern Trend for S/S 2022 Kidswear

    The swanky youth of this new era are growing up in the global information explosion environment. And the cultural conflicts between East and West promote the development of various community cultures. They use the fearless attitude of extreme youth to present the classic charm of street culture. Art forms like graffiti, skateboarding and rap are just like their mother tongue and become the manifestos of self-expression. Retro posters and graffiti provide inspiration to the pattern of Swanky Youth. Pattern elements in cross-seasonal colors are suitable for cross-seasonal items like sweatshirt and T-shirt to underline the versatile style and environmental concept. More and more attention has been paid to health and emotional problems. The patterns inspired by healthy lifestyle and positive energy words are promoted by niche brands and are more and more popular. They are suitable for the comfortable basic style of 1980s sports style.

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