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Life•IKIGAI -- 19/20 A/W Pattern Trend for Menswear
In a fast-paced, high-stress and over-consumption society, people are spiritually barren, provoking reflections on life. IKIGAI means "purpose" or "the meaning of life" in Japanese, and that's the secret why people in Kohama, Okinawa live a cheerful and long life. IKIGAI calls for a healthier and more natural lifestyle, encourages people to find happiness in busy days and seek the original force of life.
Life • IKIGAI -- 19/20 A/W Pattern Trend for Womenswear
In a fast-paced, high-stress and over-consumption society, people are spiritually barren, provoking reflections on life. The theme of Life cherishes the concept of time well spent, and the idea of living better rather than bigger. Floral patterns exude a natural style, feeling refreshing and elegant.