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Anti-outbreak -- The Knitted Fabric Trend for Womenswear
Because of the outbreak, antibacterial and protective fabrics are being snapped up by major medical manufacturers. Exercise and immunity will become the focus of S/S 2021, and people will pay more attention to improving their immune system through various sports. This season the knitted fabric will tend to be more protective and functional, and become water-proof, antibacterial, comfortable and luxurious to be all-weather and durable.
Spring Blossoms - Theme Color Trend for Womenswear
At the beginning of 2020, we are seemingly surrounded by bad things, like the outbreak and the earthquake. Anxiety, panic and sadness are overwhelming. We want hope, want to be healed, and want to embrace the fresh air. What we are going through endows pastel colors with more responsibilities. Soft pink tones, sunshine yellow tones and green tones are powerful, endowing pastel colors with a new definition. When spring is in the air and blossoms are everywhere, everything will be alright.
The Flower Field -- Theme Design & Development for Kidswear
In the modern city life full of reinforced concrete, returning to nature is more and more concerned. Inspired by the flower field, designers combine sweet flowers with utility, focus on comfort, take neutral tones like reseda and sunny yellow as main tones, and use red tones like gossamer pink and coral as decorations, presenting the colorful and soft natural theme.
Belle Époque -- Theme Design & Development for S/S 2021 Womenswear
Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.
The Bear -- The Pattern Trend for Kidswear
For kids, a plush toy bear is definitely a warm friend, a good listener and a companion. The movie, Ted, shows us a fashionable and cool side of teddy bear. And this report concludes cute or cool teddy bear for designers' reference.
Meditation and Practice -- The Fabric Trend for Women's Yoga Clothes
Comfort and renewable fabrics are increasingly important in S/S 2021. Based on adaptability, functionality will be more and more prominent. In search for optimized technology and innovation of fabrics, consumers demand for personality and sustainability. In S/S 2021, clothes for yoga and Pilates will be more durable and practical. Functional knitted items, matte quick-dry fabric and sustainable polyester fabrics are used to create leggings and base-layer, and to protect the wearer during exercise.
Aurora Exploration with Chanel -- The Pattern Trend for Womenswear
Many brands have been exploring the mysterious and beautiful starry sky. The bright stars on the haute couture, shoes and bags, or starry sky theme show can always bring a visual feast and promote the purchase desire. The aurora, similar to the starry sky, shines brightly in the Pre-Fall 2020 show. The aurora is regarded as one of the most beautiful wonders in nature, colorful, unique, gorgeous and unparalleled. Now let's begin the exploration of the mysterious and beautiful aurora with Chanel and Christian Dior.
Calm and Primordial -- Theme Color Trend for Men's and Women's Sportswear
More than just losing weight and getting in shape, primordial exercisers devote more time to their health and reverence for nature, creating new forms of exercise and eating habits. They advocate the outdoors and the "earth gym", drawing inspirations from nature and also influencing the use of color. Collaboration collection of Adidas × Wood Wood inspires the theme, showing the amiable tones. A/W 20/21 emphasizes more the perception of the environment, and consumers pursue physical and mental strengthening. Natural colors should be combined with functionality to be fit for the market, and the colors need to be sustainable dyed.
Gentle and Beautiful -- Clothing Collocation of The Mature Lady Style of Womenswear
With the awakening of women's self-consciousness and the change of social status, modern women can accumulate wealth instead of relying on men. They are aware of the importance of economic and ideological independence. Their free will shines out in history, exuding the natural beauty. Thus financially independent women will choose more diversified clothing collocation to show the sexy side and the confident side.
Urban Bystander -- Theme Color Trend for Women's Knitwear
Some of urban females are broad-chested, roaming in the city. We are urban bystanders. We pursue comfort and simplicity, choose stylish clothing and the minimalist match, and insists on true selves.
Psychedelic Colors -- The Pattern Trend for Menswear
As a hot element in the fashion world, tie-dye is still the mainstream, but it tends to turn towards softer colors. Hazy effect, soft focus and ombre effect develop quickly in the fashion world, so tie-dye is upgraded. Watercolor, digital feel and ombre effect are combined together to bring an ethereal visual effect.
Unlocking Black and White Stripes -- The Pattern Trend for Womenswear
Balenciaga combines zebra stripes with MIDI elements, allowing the classic to coexist with modern psychedelic elements. Anais Jourden transforms conventional animal prints, integrates textural details and other grounds, and brings a little MIDI feel to cater to youngsters. Pamella Roland breaks zebra stripe and reorganizes it to be geometric, quite modern. Chanel uses fleece, with black and white textures to be vivid.
Big Color Blocks -- The Pattern Trend for Kidswear
The illustration of big color blocks gains much attention. Simple color blocks turn into fun patterns through ingenious combinations. Seeking fun in the ordinary is a little happiness in life. The pattern which focuses on trifles in daily life enters the public view.
Charming Paisley -- The Pattern Trend for Womenswear
In the 1960s, with the rise of the hippie movement, the psychedelic art form becomes popular. Especially after the Beatles come to India in 1968, Indian paisley gets favored again. At that time, the vintage trend hits the whole western world, and the popularity of various classical national costumes lasts for ten years. Paisley pattern is the favorite one because it is the most suitable for classical forms.
Duffy and His Friends -- Introduction of An Artist
The original Duffy at Disney in Tokyo is a companion bear that Minnie sews for Mickey. The face is like Mickey and the feet are embroidered with Mickey head. His friends are ShellieMay (a pink bear with a bowknot on the head), Stellalou (a purple rabbit who wants be to a dancer), Gelatoni (an Italian painter cat who loves ice cream), and Cookie (a chef dog born in Hong Kong Disney). The five characters are popular from Tokyo to the globe.
Holiday of BoBos -- The Pattern Trend
As free and natural lifestyle gains popularity. BoBos blend bourgeois qualities with Bohemian freewill and artistic aesthetics, bringing a perfect holiday for S/S 2021. We will go back to the 1970s and recall the good old days. We not only prefer the retro 70s style, but also celebrate the 70s environmental life concept. We become gardeners of the earth, and create a beautiful holiday. This theme connects retro clothing, waste fabrics, and environmentally-friendly crafts, and emphasize pattern design through sustainable ways like recycling, renovation and extending the popularity cycle
Fashionable Leopard Prints -- The Pattern Trend for Menswear
Influenced by catwalks of S/S 2020, consumers are tired of luxurious leopard prints, so designers can use abstract textures to create patterns like leopard prints. New color palette, dainty size, simplified outlines and ombre renew the design. Animal print is a hot pattern for young men and menswear market.
Belle Époque -- The Pattern Trend for Womenswear
The Belle Époque begins in the late 19th century and ends with the outbreak of World War I. Belle Époque is considered as the Golden Age by the upper class. During this relatively peaceful period, with the development of capitalism and the industrial revolution, the science and technology change along with each day, European culture, art and lifestyle get mature. Belle Époque overlaps with the late Victorian era and the Edwardian era in Britain. It is also a period when society, economy, technology and art prospered in modern French history, and it gave birth to high fashion centered on romanticism and dandyism.
Uglydolls and Little Monster -- The Pattern Trend for Kidswear
Uglydolls and M&M's dolls are popular all over the world. Through the analysis of images of the two groups, we can use as reference for kidswear. This kind of pattern blurs the boundary of head and body, with big eyes and a big moth. Thus rich colors and exaggerated facial expressions create a unique image popular globally.
Colorful Slow Life in Cape Town -- The Pattern Trend for Womenswear
Nothing can bring more intuitive pleasure than colors. Cape Town is famous for its natural beauty and its docks. Colorful beachfront villas in Muizenberg have their own characteristics, combining the color matching of traditional South African tribes with the modern feel, which can be used as reference for graphics' combination and fashionable color matching.
Excited Fascination -- The Pattern Trend for Womenswear
Flowers are the reproductive organs of angiosperms. The beautiful and colourful appearance and the recurring growth resemble the endless fertility and power of females.
Reversed Future -- Pattern Trend
From the 1940s to the 1980s, technology developed rapidly. Lloyd Dunn, a famous publisher, coined Retro Futurism in 1983, which refers to the imitation of early futuristic design by contemporary art. Nostalgic and technical futuristic styles mix, contrasting elements to create parallel space-time like reality. With the support of modern tech, early futurism still has unrealized ideas, adding appeal to "the future that never happened", and enhancing the S/S 2021 retro futuristic aesthetics through virtual technology and brilliant colors. Digital space reverses the future, taking us back to a new world that "never happened."
CHIC-LO -- S/S 2021 Theme Trend
In the social turmoil of the 1980s, people were eager to break the shackle, express themselves, and find identity. A group of enthusiasts for Ralph Lauren launched a lo-Life subculture movement. And lo-life becomes the epitome of 80s retro sports. Now they are also seeking identity, and gender fluidity has become the new label. They get beloved 80s retro sports more refined. With the resurgence of team sports such as tennis and volleyball, the group becomes a new way for young people to seek a sense of belonging and to healthily socialize.
Retro Sports Style -- Clothing Collocation of Women's Knitwear
The past and the future blend and learn from each other. In the 1980s and 1990s when they dared to express themselves and were uneasy with the status quo, there emerged signature items, such as red-and-blue sports suits, color-blocked POLO shirts, and tight pleated tennis skirts. And the collocation rule was pairing them with a neckerchief, a hair band and high-waist jeans. The nostalgic beauty and youthful sports style display the fashion charm of that era. In the new season, women's knitwear draws color proportion inspirations from old photos, revivifies key points and representative items of retro sports, and then recreates them. Therefore, previous fashionable styles revive in modern fashion, and daily sports style is combined with fashion.