Letter element is a must-have part of the graphic design of menswear. The written languages enrich the color layers and express the fashion attitude of young generation.

According to the interactive data and market researches of POP Fashion in January and February, geometry, rabbit, line and chinoiserie are the four hottest topics.

Old Money is an aesthetic based around a wealthy, classic style. Old Money refers to people who have inherited their wealth instead of working for it. Wearing and patterns in the style of Old Money are attracting consumers. Classic houndstooth, unisex tartan and Glen plaid explore the fashion design of Old Money Aesthetic.

Flower is a popular element for womenswear in Spring/Summer. The sweet pastoral styles are combined with romantic flowers to exude a romantic and fresh spring mood. This report discovers the design of all-over floral prints and presents a more artistic and vital touch.

According to the forward-looking trend reports of POP Fashion, the wind of nature and sophistication will blow in S/S 2024. With the changes of season and fashion trend, chemical fiber suiting welcomes a new chapter. Glossy surface and faux natural fibers are the major directions. This report will introduce the three biggest categories of women’s suiting: Fashion Blend, Classic Chemical Fiber and Luxury Gloss.

Nylon is the most useful synthetic material with applications varying from daily life activities to industries. It is a plastic which can be drawn into fibres or moulded into daily products for making amenities. The material trend report is divided into two parts, and this part will introduce you the latest products and technologies of the well-known companies, AQUAFIL, DOMO and UNITIKA.

Flower elements share a large proportion in the market. The combination with oil-painting styles creates on-trend patterns. The oil painting touches and sophisticated flowers exude a romantic and graceful temperament. Different species of flowers are combined together to show delicate brushwork and details.

Nylon is the most useful synthetic material with applications varying from daily life activities to industries. It is a plastic which can be drawn into fibres or moulded into daily products for making amenities. The material trend report is divided into two parts, and this part will introduce you the latest products and technologies of the well-known companies, NILIT and CORDURA.

Many of Yoshitomo Nara's works are inspired by Punk music and the ethos of rebellion and defiance. His work takes the traditional Japanese theater character of Otafuku, a figure who represents joy and who is always depicted with full cheeks and cheerful eyes, and turns her into a mischievous, brooding "punk" child.

In 2024, sustainability is still the first duty of textile industry. The combination of functionality and fashion appearance gives a direct presentation and guidance to consumers. Materials and techniques integrate classic elements with creativity. Nature-friendly materials are sitting on the driver’s seat. This report focuses on the appearance and texture of fabrics to inspire the design development in S/S 2024.

Not too much or too less, Lagom sources colors from the ‘balanced variations’ in intelligent living. Minimalist lines and thick hues are fused to pursue the multi-dimensional experiences. We need to slow down in the fast-tempo lifestyle to enjoy the joy in our lives. The anxiety from life and work stimulates our desire for healing. The inspirations from art, culture and senses satisfy the appetite of ‘Equilibrant Enjoyer’. Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

Little Chef brings story-telling illustrations to kidswear design and gives kids an interesting life. The combination with cozy loose fits creates a free and comfortable scene. This kind of patterns is not only suitable for Asian markets, but also give inspirations to western kidswear development.

In the post-pandemic era, people’s lifestyles have been greatly shifted. The perception to the future seeks for a balanced condition and the essence of life. Celebrating the minimalism, we don’t make too much plans about the future, but carry wonderful expectations. Driven by the theme of Lagom, colors and materials take us back to the nature.

Spring Festival is the most important festival in China. With the growing national confidence, designers try more retro chinoiserie graphics on traditional festive wear. Auspicious Chinese characters have become a design language for new year clothing.

Worsted fabric is an important category for business menswear. Based on the in-depth researches of POP Fashion, worsted fabrics combine lightweight, glossy and smooth textures with saturated colors and embellishments to satisfy the need for practicality and meet the delicate retro trend.

The versatility and unique charm of denim attracts countless consumers. Pattern crafts can improve the appeal of products. Different embroidery skills endow denim with personality; patches and labels exude a causal touch; distressed textures and laser fading express the exclusive charm of denim; modern rhinestones make luxury streetwear.

With the rise of young people's interest in the subcultures in 1990s and 2000s, the graphic design satisfies the need for Gothic aesthetics. Bold colorways and quirky patterns enrich the whole. The black-white human figures deliver the rebellious attitude of street fashion. The combinations of quirky patterns bring sharp visual impact and maximize the villain spirit.

Halloween is one of children’s favourite festivals. All the kidswear brands release festive collections to welcome the parties. Cosplay costumes and normal festivewear are the two directions. Designers try 3D hand seams to improve the playfulness.

The definition of outdoorwear has been changed. With the pursuit of technologies and functionality, outdoorwear is not only for extreme conditions but the sustainable living. Mountaineering culture follows the truth of ‘return to the nature’. People escape from the daily routine and go outdoors to rebuild the connection with the world. Inspired by camping, micro vacation and pastoral dream, designers renew the pattern elements such as landscape, ethnic motifs, camous and flowers.

The mindset of Blend Boundary provides a new mode of getting along with the natural laws: pursuing scientific creations as nurturing the nature at the same time. The theme explores the beauty of creation with an experimental spirit. The visual differences and impact of different media blur the boundaries between nature and city. The fabric development of Blend Boundary focuses on texture carving, ottoman stitch and Chanel inspire. Texture carving opts for yarns with different counts to show a relief effect; the 3D ottoman stitches bring visual impact and enriched textures; Chanel-inspired fabrics pair heavy-gauged and medium-gauged stitches with melange yarns to express urban women’s maturity and their extreme pursuit of life.

Sport boom is still the focus in 2024. With the rise of Generation Z, new sports have been developed into communities. Multi-purpose sportswear will become a trend. Popular elements team up with active performance to update the traditional sportswear. Influenced by the concept of Carbon Neutrality, this report introduces the following directions for sporty knits in S/S 2024.