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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

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  • 2025 Industry Insight of Womenswear Brand
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    2024-04-23 8400

    2025 Industry Insight of Womenswear Brand

    With the continuous updates and iterations of the women's clothing market, focusing on consumer needs and pain points will become the core of industry exploration. In this issue, we will analyze products and marketing plans from the perspectives of commercial brands and designer brands in the women's clothing industry market, and provide inspiration for future innovation.

  • 24/25 Autumn/Winter POP Key Color Verification (Part 1)

    2024-04-12 50184

    24/25 Autumn/Winter POP Key Color Verification (Part 1)

    In order to verify the POP Forward Trend team's 23 year prediction of popular colors for autumn and winter in 24 years, this report analyzes the color application of mainstream fashion brands in the 24/25AW fashion show, including color trends and matching suggestions for 60 sets of clothing in ten major color series, hoping to provide inspiration for your design.

  • 24/25 Autumn/Winter POP Key Color Verification (Part 2)

    2024-04-12 16093

    24/25 Autumn/Winter POP Key Color Verification (Part 2)

    In order to verify the POP Forward Trend team's prediction in 2023 of popular colors for A/W 2024, this report analyzes the color application of mainstream fashion brands in the 24/25AW fashion show, including color trends and matching suggestions for 60 sets of clothing in ten major color series, hoping to provide inspiration for your design.

  • City of Light -- The Design Development of Womenswear
    Hot

    2024-04-10 67946

    City of Light -- The Design Development of Womenswear

    With the arrival of the French Olympic Games, its unique charm has brought new impetus to the fashion industry, intertwined with popular club culture, providing opportunities for those who pursue a high-quality life to showcase themselves and enjoy life. In this era, everyone is the shaper of their own lives, drawing their unique and exciting lives through continuous exploration and experience. Looking back on history and art not only reveals people's deep contemplation and challenges towards the current situation, but also illuminates the light of hope in adversity. People pursue not only material wealth, but also spiritual comfort and cultural depth. They begin to value every moment in life, learn to appreciate and take care of themselves again, and seek a harmonious balance between work and life, career and sports. The City of Light is precisely from this cutting-edge perspective, focusing on various dimensions of urban women, and thus extending the theme of clothing.

  • Neo Chinoiserie -- The Silhouette Trend for Girls' Dress
    Hot

    2024-03-25 62248

    Neo Chinoiserie -- The Silhouette Trend for Girls' Dress

    With the continuous exploration and application of Eastern culture by major brands, the new Chinese style girl's dresses for the spring and summer of 2025 are no longer focused on traditional shape improvements, but pay more attention to mood and inner expression. Spring and summer skirts pay more attention to comfortable and elegant wearing styles, with the following directions worth paying attention to: Micro A improved cheongsam skirt, sweet flying sleeve skirt, mesh princess skirt, Chinese frog button dress, horse face skirt, and modern Hanfu.

  • The Trend of Women's Silk-like Fabric

    2024-03-18 69122

    The Trend of Women's Silk-like Fabric

    Regenerated cellulose fibers are made from natural cellulose (cotton, hemp, bamboo, wood, etc.) as raw materials, only changing its physical structure to produce regenerated cellulose fibers that have good moisture absorption, breathability, silk luster, drape softness, and chemical fiber controllability. Common types of regenerated cellulose fibers include modal, viscose, lyocell, bamboo fiber, copper ammonia fiber, etc. Based on the analysis of relevant brands and market research, as well as from the perspectives of material, texture, and appearance, this report identifies the main development directions of regenerated cellulose fibers in women's clothing for the spring and summer of 2025, including plant blending, technological blending, indigo sky silk, comfortable touch, Chinese style jacquard, and bubble crepe. Relevant style recommendations are also made.

  • Style Insight - Differentiation of Young Women's Styles (Part 2)
    Hot

    2024-03-08 89764

    Style Insight - Differentiation of Young Women's Styles (Part 2)

    There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

  • February 2024 -- The Industry Insight of Kidswear
    Hot
  • Style Insight - Differentiation of Young Women's Styles (Part 1)
    Hot

    2024-03-06 82923

    Style Insight - Differentiation of Young Women's Styles (Part 1)

    There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

  • Baby Set -- The Silhouette Trend for Kidswear
    Hot

    2024-01-31 65480

    Baby Set -- The Silhouette Trend for Kidswear

    A set for infants and young children is a clothing combination designed specifically for infants and young children. The styles of sets for infants and young children are diverse, usually including tops, pants, jumpsuits, dresses, etc. This report analyzes six silhouette aspects: doll skirt set, A-line skirt set, suspender set, T-shirt set, hoodie set, and jumpsuit set, helping to create diverse baby and toddler sets.

  • Quiet Summer - The Color Trend for Girlswear
    Hot

    2024-01-23 85767

    Quiet Summer - The Color Trend for Girlswear

    The theme color inspiration for the "Silent Summer" theme of young girls and girls comes from the illustration work "Bakery in the Forest" by Japanese illustrator Yuko Song, which delicately depicts a warm and healing summer day. The scene of Little Bear making and selling various types of bread to small animals in the forest is drawn from the color inspiration of the illustration work "Bakery in the Forest" by Japanese illustrator Yuko Song, and three stories are created: 01: Garden Afternoon Tea, Inspired by the exquisite and dreamy garden afternoon tea. In this story, sweet afternoon tea desserts and princess elements are used to create a romantic scene for girls, experiencing the pure summer fun of childhood. 02: Sweet Flower House, inspired by the blooming plants and flowers in spring and summer. Through the creation of colorful and sweet flowers and plants, guide girls to unleash their imagination, experience the joy of nature, and create stories of sweet flower houses. 03: Refreshing Orchard, mainly featuring sunflower yellow and glazed green colors. This story depicts the scene of picking fruits and having picnics in a fragrant orchard, incorporating cartoon elements such as flowers, trees, and fruits to create a joyful and energetic atmosphere.

  • City of Light -- Spring/Summer 2025 Fabric & Accessory Trend

    2024-01-18 106649

    City of Light -- Spring/Summer 2025 Fabric & Accessory Trend

    In the theme of the City of Light, consumers are "energetic backers" with high taste and energy, emphasizing a refined and enjoyable lifestyle, embellishing life with sparkling and exquisite details. I prefer an elegant sense of rhythm, integrating nostalgia and longing for a prosperous era into my life. I wander in various scenes from elegant retro to modern sports trends, and am passionate about participating in art salons and sports clubs, enjoying the passion and energy brought by the fusion of ideas and competitive collisions. In clothing, there is a greater emphasis on layered and mixed dressing, with a focus on combining comfort and leisure with fashion in the fabric, and embellishing fashion and sports through the fusion of luxurious decoration and sports functional elements in the accessories. The overall presentation is characterized by luxurious decoration, luster, lightness, vitality, and sportiness. This report will provide a detailed interpretation and display of the trend direction of auxiliary materials by constructing consumer activity scenarios under this theme.

  • Fashionable Intellectuals -- The Design Development of Kidswear
    Hot

    2023-12-29 79679

    Fashionable Intellectuals -- The Design Development of Kidswear

    "Relaxation" and "scholarly atmosphere" are the core atmosphere under the theme of fashionable and excellent student style. The concept of fashionable top students originates from the "intellectual style", which cleverly combines the elegance of academic style with the lazy leisure of Korean and French styles, creating a simple, comfortable, and artistic atmosphere. Usually, low-key and introverted color combinations are used to create a unique and casual way of expression, highlighting personal uniqueness and charm. Whether in school or leisure time, the combination of intellectual style can make us feel the comfort of freedom, expressing our longing and pursuit for knowledge and wisdom.

  • Refuse of Soul -- S/S 2025 Theme Trend

    2023-12-21 134668

    Refuse of Soul -- S/S 2025 Theme Trend

    The theme "Refuse of Soul" encourages urban elites to create "luxurious" "leisure time" in the face of being forced into a fast-paced and busy state of life, to allocate their interests and hobbies to weave a piece of peace of mind for themselves - building a habitat for the soul. In this construction process, we use nature to bring peace and tranquility to the soul, and use the wisdom of returning to the original truth - nature - as a way to place our hearts, ask them questions, and coexist with them. The theme draws inspiration from the leisurely and elegant interests outside of busy life, adhering to the concept of humanistic naturalism, exploring the style of "elegance and luxury" - maintaining a relaxed sense of leisure in exquisite attention to details.

  • Chinese Old Money -- The Design Development of Womenswear E-Commerce

    2023-12-19 120027

    Chinese Old Money -- The Design Development of Womenswear E-Commerce

    Chinese style old money style refers to the trend of incorporating modern fashion elements based on traditional Chinese culture. This style emphasizes luxury, solemnity, and elegance, showcasing the perfect combination of classical and modern. Fashion is characterized by smooth contour lines and flexible and tense materials, showcasing the charm of Eastern style.

  • HOLY.HOLY -- Spring/Summer 2025 Theme Trend

    2023-12-19 103329

    HOLY.HOLY -- Spring/Summer 2025 Theme Trend

    The inspiration for the theme of "HOLY.HOLY" is rooted in freedom, while also advocating for peace, justice, and democracy. In today's turbulent international situation, we need to pursue the value of peace and see life as a celebration. Whether it is disputes between humans or conflicts between races, religions, and cultures, the youth community remains the main driving force for resistance and mediation. This theme celebrates the meaning of all life through the spirit of Viva La Vida. Focusing on the natural environment, species conservation, and children's future with a multidimensional span that transcends species and space, respecting the existence of all forms of life.

  • The Fabric Application Trend for Women's Chemical Fiber

    2023-11-30 66791

    The Fabric Application Trend for Women's Chemical Fiber

    The main material used in fashion synthetic fabrics is polyester, which plays an important role in creating middle-aged and young ladies' clothing. The POP surface accessory trend team has continuously paid attention to the production and research and development of fashion chemical fiber fabrics, as well as in-depth research on the consumer market. They have found that polyester based chemical fibers have upgraded in terms of comfort, skin friendliness, and other practical wear properties. In terms of fashion, they mainly focus on interpreting the sense of technological luster. This report will elaborate on the six key trends of chemical fiber fabrics for spring/summer 2025 fashion from multiple dimensions such as fabric characteristics, process technology, and recommended styles.

  • S/S 2025 Key Accessory Trend

    2023-11-28 92793

    S/S 2025 Key Accessory Trend

    The spring/summer 2025 accessories have been impacted by fashion topics such as technology, culture, and environmental protection, exhibiting diverse styles and material applications. The key style focuses on the retro and gorgeous palace style, the sweet and luxurious princess style, the modern interpretation of Chinese elements, and the cross-border integration of trendy outdoor and urban commuting. The material application continues the core concept of sustainable development from the previous season, focusing on the design of the source of circular economy, and achieving zero waste utilization of clothing waste. On this basis, incorporating handicrafts, technological protection, natural elements, and exquisite minimalist design, combined with the increasing attention of consumers to their own emotions and social dynamics, to meet personalized self display, as well as their needs for comfort and curiosity.

  • New Year Clothing -- The Silhouette Trend for Kidswear

    2023-11-17 68969

    New Year Clothing -- The Silhouette Trend for Kidswear

    The silhouette of the 24/25 autumn and winter girls' New Year's clothing is mainly composed of classic mandarin jacket sets, horse face skirt sets, and cloak cloaks, continuing traditional Chinese aesthetics and showcasing the charm of traditional culture. The cheongsam dress combines cheongsam elements with modern mesh to create a gentle and sweet new Chinese style. The Chinese style standing collar top uses different materials such as plush and woven to create a more practical New Year item, while the hooded contrast colored cotton jacket combines elements of warmth to create a creative New Year item. In summary, the 24/25 autumn and winter women's childhood clothing has two main branches in terms of silhouette: traditional New Year's clothing and new Chinese style, emphasizing creativity and details. Create a traditional and fashionable dressing experience for children, as well as a beautiful New Year atmosphere.

  • Oriental Elegance - The Pattern Trend for Chinese-style Kidswear

    2023-11-16 73178

    Oriental Elegance - The Pattern Trend for Chinese-style Kidswear

    This trend report combines elements such as Jiaotu, Shenlong, Xianhe, Qingsong Xiangyun, and uses hand painting and halo dyeing gradient as the main techniques to depict the distant and gentle charm of the Eastern natural secret realm in skirts, Hanfu, and national style jackets, injecting a natural beauty and harmonious atmosphere into children's clothing. Intended to provide a reference direction for the development of 24/25AW girls' national style patterns.

  • The Silhouette Trend for Girls' Suit

    2023-10-24 63748

    The Silhouette Trend for Girls' Suit

    The silhouette of the 24/25 autumn/winter girls' set is mainly an H-shaped silhouette and a loose shoulder style. Based on this, it is divided into outstanding Korean style sets with bright colors, comfortable and relaxed casual sports sets, academic style sets with a sharp style, and exquisite and sweet small fragrant style sets. In addition, the shirt collar style home suit is also a key silhouette under this category. With the trend of national fashion, the horse face skirt set is also a silhouette that needs to be focused on this season. In summary, the 24/25 Autumn/Winter girls' set not only diversifies in silhouette and style, but also emphasizes creativity and details, creating rich, fashionable, and personalized clothing choices for children. Whether it's Korean style, leisure sports, college style, Chanel style, or home clothing and national style sets, they can meet the needs and preferences of different children.

  • Christmas Tales -- The Pattern Trend for Kidswear

    2023-10-20 66792

    Christmas Tales -- The Pattern Trend for Kidswear

    Traditional Christmas elements will inject a festive atmosphere into the warm and joyful Christmas. By combining with Korean-style cartoon illustrations, the patterns are given a cozy and adorable feeling. The addition of Korean-style cartoon illustrations adds a touch of childlike fun and familiarity to the patterns, allowing people to recall the wonderful memories of their childhood while celebrating Christmas. This report aims to explore the possibilities of developing Christmas themes and recommend suitable Christmas patterns for the 24/25 autumn and winter seasons.

  • Childlike Animals -- The Pattern Trend for Kidswear

    2023-10-12 79566

    Childlike Animals -- The Pattern Trend for Kidswear

    Korean children's clothing patterns often feature cute and charming cartoon animals, becoming a key element in Korean children's clothing design. Korean children's clothing patterns are often expressed in the texture of prints, hand painted watercolors, and colored lead, imitating the creative method of children's painting, presenting animal images in a unique and vivid way. This trend report focuses on cartoon animals as the core element and serves as a reference for the development of Korean children's clothing patterns for 25SS.

  • September 2023 -- The Industry Insight of Womenswear

    2023-10-10 101389

    September 2023 -- The Industry Insight of Womenswear

    POP Women's Clothing Industry Trend Insight (monthly), which extracts important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, hoping for future market trends in the women's clothing industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion highlights of POP clothing trends. Click on the link to jump to the relevant report details.

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