In the past two years, with the continuous improvement of China's international status and the continuous output of traditional Chinese culture, the cultural confidence and national pride of the Chinese people have increased. The revival of traditional culture has led to the rapid popularity of the concept of "Chinese style aesthetics" globally. Major brands have adopted Chinese elements, cleverly combining traditional classical aesthetics with modern fashion in clothing. Different from the current popular China-Chic style, "Chinese Style Aesthetics" pays more attention to displaying the fresh and elegant Chinese implicit aesthetics, interpreting the collision between classical and modern, interpreting the style of oriental civilization, inheriting the ancient charm, and presenting an oriental poetic feast. In this report, we will conduct in-depth analysis and research on the detailed craftsmanship design of the new Chinese formal dress from the aspects of standing collar hanging neck, backless beading, neckline hollowing out, feather decoration, heterogeneous splicing, etc., providing designers with more inspiration and creative inspiration.

With confidence in the strength of the country and the rejuvenation of the nation, we eagerly embrace the pursuit of traditional culture and Chinese art. The Hangzhou Asian Games have truly allowed the world to experience the profound heritage of Chinese culture and the top-level aesthetics of Eastern art. Both the opening ceremony and the closing ceremony are stunning with their stage effects, exuding a strong and splendid Chinese style. Against the backdrop of the splendid Jing-Hang Grand Canal, the event presented scenes of folk traditions such as silk, porcelain, tea, as well as incense, seals, umbrellas, fans, and showcased the natural beauty and cultural landscapes of Hangzhou. These scenes form a beautiful picture scroll, revealing the beauty and essence of the five-thousand-year history of the Chinese nation.

With the continuous improvement of China's international status, the trend of cultural confidence and revival will be one of the main trends in the future. In the silhouette of formal dresses, more emphasis will be placed on exploring clothing deeply embedded in national culture. Hanfu from different periods and traditional opera costumes from different regions are also important reference directions. Future dress designs will place greater emphasis on the integration and innovation of traditional elements. In terms of design, they may use modern cutting techniques to cleverly combine traditional elements with fashion elements. For example, in terms of silhouette, traditional clothing features may be retained, such as a standing collar, draped feel, loose cut, etc., while incorporating modern style slim cut and streamlined shapes to present a more modern and dynamic image.

With the confidence in national power and the revitalization of the nation, we eagerly embrace the pursuit of traditional culture and Chinese-style art. The promotion of Chinese-style culture is continuously deepening, and Chinese-style brands are rapidly emerging. The ZHUCHONGYUN 2023 AW "苗（Miao)" Haute Couture Collection inherits the culture of the Miao ethnic group. Chinoiserie is highly sought after by foreign countries, and topics such as the popular historical drama have brought Chinese traditional culture into the spotlight. From the perspective of clothing, it reinterprets the collision between classic modern and traditional elements, and reopens Chinese traditional customs and culture from a modern perspective.

As the younger generation of Chinese consumers deepen their understanding of Chinese style, the promotion of Chinese cultural elements continues to expand. Fashion COSMO has special initiatives promoting traditional dramas. Chinese Hanfu Day is concurrently held in various locations, with activities such as watching Hanfu shows, browsing Chinese-style markets, attending cultural lectures, and experiencing national beauty makeup.

Chinese market is the fastest recovering market in the world in the post-pandemic era. International brands regard China as their primary market, and Chinese buyers also focus eyes on local designer brands. In the fashion market, Gen Zers’ rising spend ability and cultural confidence drive them to pay for Chinese-style gowns.

Along with the revived retro fashion, chinoiserie design is sweeping the fashion world. The comeback of cheongsam is noteworthy. Fun printing, embroidery and beading create different styles of pattern.

The development and progress of China have been noteworthy in the world, which leads to Chinese people’s rethink of their culture. Exploring the traditional cultural connotation and historical traces in China, designers integrate Chinoiserie elements into modernized fashion designs and trends to create a brand-new Chinese style.