Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style Outdoor Sports Indoor Sports tennis_golf J-Korea Japanese Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Old-money Style Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Party style Elegant commute Socialite Style Quiet Luxury
The Industry Insight of Visual Merchandising
The goal of this project is to research and analyze the trends and changes in visual marketing. Visual marketing refers to the application of marketing mix strategies in activities such as corporate image promotion, advertising, and product promotion, in order to meet the needs of target market consumers and achieve an organic integration of aesthetics, colors, and products, ultimately leading to an exchange and the achievement of organizational objectives. This report plans to explore the application of visual marketing in different industries and consumer types. We will focus on studying the case of AIGC in the field of content creation and analyze its impact on visual effectiveness. We will also conduct surveys and research to understand the influence of customer purchasing habits and psychology on visual marketing. This will help enhance the market competitiveness of businesses and provide valuable insights and strategic direction for future marketing strategy planning.
Color Evolution -- A/W 24/25 Color Trend
The 10 key color palettes for the 24/25 Autumn/Winter season released by POP FASHION have evolved based on the contrasting popular color palettes proposed for the 23/24 Autumn/Winter and 24 Spring/Summer seasons. By combining new color observations, data analysis, and integrating basic research in the fashion industry, consumer data, aesthetic directions, etc., the palettes incorporate color trends that are suitable for the clothing industry in our country this season, encompassing aspects such as humanities, arts, politics, economy, environment, technology, lifestyle, and creativity.
Diverse Pleats -- The Detail & Craft Trend for Womenswear
From representative and similar style brands, there are several directions for the pleating technology in the 24/25 AW clothing category, including strap pleating, gathered pleating, twisting, drawstring, circular pleating, and three-dimensional box pleat. These pleating techniques bring a brand new visual effect to the clothing category, break the boredom of unchanged pleating techniques, increase the fashion and design sense of the clothing category, and better embody personality and unique temperament.
Clean Fit -- The A/W 24/25 Design Development
Welcome to the “cleanfit” era. An antidote to utility-wear styles, cleanfit, or “clean” fashion entails a logo-free, immaculate aesthetic. Minimalism is at its core, and a sense of simplicity is its theme. It can be seen as an extension of the “clean girl aesthetic,” the Gen Z TikTok trope of someone who eats well, works out, and always has glowing dewy skin, but wears minimal make-up. The #cleanfit hashtag on Xiaohongshu has supplanted #gorpcore; the former has amassed 87.9 million views on the platform, and 2.93 million views on Weibo, while the latter has generated 36 million views on Xiaohongshu.
Natural Pastel -- The Pattern Trend for Kids' Homewear
This report presents watercolor touches, natural elements and graceful tones on soft homewear fabrics. These pieces of clothing reveal the ideas about environmental protection and satisfy the appetite for natural healing.
S/S 2023 Keywords of Art & Culture
S/S 2023 Keywords of Art & Culture digs into the connection between China and hot international topics from multiple dimensions. Metaverse, Reading Economy, Sensory Approach, Marine Ecology, City Expression, Survival Exploration, Mysticism, and Cultural Relics are selected to be the eight keywords. In the post-epidemic era, the crisis of daily ecological environment has been the normal, which causes influence on economy, education, politics, consumption, health, and even the concept of information. Digital technology and revived ecology are developed toward two separated directions to deal with the unknown crises. This report will explore the developing direction of art and culture through artistic ideology, knowledge economy, ecological environment, history & culture, and digital technology.
Fuchsia Red -- The Color Trend for Women's Knitwear
No longer being mysterious and sexy, the expression of Fuchsia Red pays more attention to the dynamic and liveliness. Based on the normal stitching, silhouette and form changes present more casual dressing styles in this season.
Upgraded Darkness -- The Fabric Trend for Men's Knitted Trousers
Along with the continuous progress of our society, people are having a rising recognition of environment and health. More eco-friendly and multi-functional fabrics have been the core of S/S 2022 knitted trousers. Natural plant fibers and recycled fibers, such as EVO fibers, Tencel, isatis fibers and regenerated cellulose fibers, can be used to create durable knitted fabrics, which are functional, protective, comfortable and eco-friendly, and skin-friendly, fashionable street dark avant-garde trousers. This report reveals the key fabric trend for men's knitted trousers in S/S 2022 through introduction of EVO terry fabric, double-faced plain knitted fabric, anti-bacteria elastic terry fabric and viscose linen-like knitted fabric.
Chinoiserie -- A/W 21/22 Theme Trend
Teenagers' advocacy of Chinese traditional culture is the embodiment of cultural confidence and responsibility. As early as the 16th century, Europe had an unlimited fantasy of this mysterious oriental country, China. By the 18th century, sinomania had reached a high point. At that time, the upper nobility regarded products from China as rare curios to show off their status. Art also frequently incorporated strong oriental features into the prevailing Baroque style. In modern times, the term, Chinoiserie, appears in design. This word refers to Europeanized Chinese style. Complicated Baroque style is blended with oriental aesthetics to open a new surreal chapter of retro luxury.
"Boundless"-- Theme Color Trend For Womenswear
" Boundless" means no gender differentiation. With the rise of feminism recently, boundless neutral feature gains more and more attention. The neutral color is the permanent classic color tone, extending from 2021 S/S to 2020 A/W. The softer gray tone and the dark color tone in which black is the main color will return. Although 2021 S/S expands these two sets of colors to different directions, they can still mix with each other freely, reflecting the dual characteristics of contradictory polarization and harmonious coexistence.
What Makes A Good Collaborative Collection?
Supreme has joined forces with French brand Lacoste for a S/S 18 collection after the success of their first collaboration in last year. This new collection continues the retro style and plays with colors and materials this time. Color-blocking wool varsity jacket, reflective nylon anorak, trackpants and camp cap are key items. The mixed logo of Supreme and Lacoste infiltrates all products. This is one of the most covetable collaborations in S/S 18.