This report mainly provides reliable reference for the early development of fashion consumer goods brands by studying the target audience in Europe and America (mainly the US market), combined with market experience in consumer goods such as clothing. Provide references from both emotional and rational perspectives: Sensory: 1 Complete timeline of popular events throughout the year 2. Research on popular events and product development extensions Rationality: 3 Reference for the annual update rhythm of fashion consumer product brands

Driven by the strong push of technology and trends, the fashion themes for the 25/26 autumn-winter season will be centered around technology. The presentation of future technology, materials, and highlights provide us with innovative inspiration. This technology-driven fashion trend will break traditional design frameworks, bringing new visual experiences and wearing sensations. Designers will utilize advanced materials and technologies to create clothing that is not only beautiful and practical but also imbued with a sense of technology. Cool light tones and metallic color palettes will dominate this season's trends, symbolizing the power of technology and hope for the future. Meanwhile, clean lines and geometric shapes will also be widely used, emphasizing the precision and order of technology.

Luxury cars and luxury goods both symbolize the ultimate symbol of social status and personal taste. They are usually made of high-quality materials, showcasing exquisite craftsmanship and exquisite craftsmanship in details. These products are often priced high, not only because of their material value, but also because of their uniqueness and brand history. These two not only meet the functional needs from one place to another, but also serve as a way to showcase personal economic strength and unique aesthetic taste.

This report analyzes the unique lifestyle of Generation Z born between 1995 and 2009- inner nourishment, emotional healing, single life, and awakening of Chinese culture. Focused on and analyzed case studies and suggested application directions for lifestyle applications.

The Consumption Insight of Nature Lifestyle

This report starts from a sports lifestyle, provides insights into future core trend sports, summarizes future core trend elements, reports on industry macro, inspiration concepts, development points, etc., and comprehensively analyzes the core trend points of the Spring and Summer of the 25th.

In recent years, with the improvement of living standards and the widespread promotion of outdoor culture, outdoor activities such as camping, hiking, creek tracing, and skiing have gradually become one of the trendy lifestyles. Breaking through the niche circle, the outdoors is moving towards popularization and integration into daily life. The rise of this outdoor trend is not only to escape the hustle and bustle of the city but also a choice to pursue freedom and relaxation. People are eager to break free from the confinement of electronic devices and reconnect intimately with nature. When facing the rise of the outdoor trend, enterprise brands need to fully understand the needs and interests of consumers, constantly innovate and improve, and provide products and services that meet market demands. By establishing good interaction and connection with consumers, brands can grow together with the outdoor trend and win the support and recognition of more consumers.

The 10 key color groups for spring/summer 2025 released by POP FASHION are based on the evolution of popular color groups proposed in spring/summer 2024 and autumn/winter 24/25. By combining new color observations, data analysis, and integrating basic research in the fashion industry, consumer data, aesthetic directions, etc., they encompass humanities, arts, politics, economy, environment, technology, lifestyle, etc Creativity and other aspects are used to extract and predict the color trends that are in line with the current season in China's clothing industry.

The goal of this project is to research and analyze the trends and changes in visual marketing. Visual marketing refers to the application of marketing mix strategies in activities such as corporate image promotion, advertising, and product promotion, in order to meet the needs of target market consumers and achieve an organic integration of aesthetics, colors, and products, ultimately leading to an exchange and the achievement of organizational objectives. This report plans to explore the application of visual marketing in different industries and consumer types. We will focus on studying the case of AIGC in the field of content creation and analyze its impact on visual effectiveness. We will also conduct surveys and research to understand the influence of customer purchasing habits and psychology on visual marketing. This will help enhance the market competitiveness of businesses and provide valuable insights and strategic direction for future marketing strategy planning.

The 10 key color palettes for the 24/25 Autumn/Winter season released by POP FASHION have evolved based on the contrasting popular color palettes proposed for the 23/24 Autumn/Winter and 24 Spring/Summer seasons. By combining new color observations, data analysis, and integrating basic research in the fashion industry, consumer data, aesthetic directions, etc., the palettes incorporate color trends that are suitable for the clothing industry in our country this season, encompassing aspects such as humanities, arts, politics, economy, environment, technology, lifestyle, and creativity.

From representative and similar style brands, there are several directions for the pleating technology in the 24/25 AW clothing category, including strap pleating, gathered pleating, twisting, drawstring, circular pleating, and three-dimensional box pleat. These pleating techniques bring a brand new visual effect to the clothing category, break the boredom of unchanged pleating techniques, increase the fashion and design sense of the clothing category, and better embody personality and unique temperament.

Welcome to the “cleanfit” era. An antidote to utility-wear styles, cleanfit, or “clean” fashion entails a logo-free, immaculate aesthetic. Minimalism is at its core, and a sense of simplicity is its theme. It can be seen as an extension of the “clean girl aesthetic,” the Gen Z TikTok trope of someone who eats well, works out, and always has glowing dewy skin, but wears minimal make-up. The #cleanfit hashtag on Xiaohongshu has supplanted #gorpcore; the former has amassed 87.9 million views on the platform, and 2.93 million views on Weibo, while the latter has generated 36 million views on Xiaohongshu.

This report presents watercolor touches, natural elements and graceful tones on soft homewear fabrics. These pieces of clothing reveal the ideas about environmental protection and satisfy the appetite for natural healing.

S/S 2023 Keywords of Art & Culture digs into the connection between China and hot international topics from multiple dimensions. Metaverse, Reading Economy, Sensory Approach, Marine Ecology, City Expression, Survival Exploration, Mysticism, and Cultural Relics are selected to be the eight keywords. In the post-epidemic era, the crisis of daily ecological environment has been the normal, which causes influence on economy, education, politics, consumption, health, and even the concept of information. Digital technology and revived ecology are developed toward two separated directions to deal with the unknown crises. This report will explore the developing direction of art and culture through artistic ideology, knowledge economy, ecological environment, history & culture, and digital technology.

No longer being mysterious and sexy, the expression of Fuchsia Red pays more attention to the dynamic and liveliness. Based on the normal stitching, silhouette and form changes present more casual dressing styles in this season.

Along with the continuous progress of our society, people are having a rising recognition of environment and health. More eco-friendly and multi-functional fabrics have been the core of S/S 2022 knitted trousers. Natural plant fibers and recycled fibers, such as EVO fibers, Tencel, isatis fibers and regenerated cellulose fibers, can be used to create durable knitted fabrics, which are functional, protective, comfortable and eco-friendly, and skin-friendly, fashionable street dark avant-garde trousers. This report reveals the key fabric trend for men's knitted trousers in S/S 2022 through introduction of EVO terry fabric, double-faced plain knitted fabric, anti-bacteria elastic terry fabric and viscose linen-like knitted fabric.

Teenagers' advocacy of Chinese traditional culture is the embodiment of cultural confidence and responsibility. As early as the 16th century, Europe had an unlimited fantasy of this mysterious oriental country, China. By the 18th century, sinomania had reached a high point. At that time, the upper nobility regarded products from China as rare curios to show off their status. Art also frequently incorporated strong oriental features into the prevailing Baroque style. In modern times, the term, Chinoiserie, appears in design. This word refers to Europeanized Chinese style. Complicated Baroque style is blended with oriental aesthetics to open a new surreal chapter of retro luxury.

" Boundless" means no gender differentiation. With the rise of feminism recently, boundless neutral feature gains more and more attention. The neutral color is the permanent classic color tone, extending from 2021 S/S to 2020 A/W. The softer gray tone and the dark color tone in which black is the main color will return. Although 2021 S/S expands these two sets of colors to different directions, they can still mix with each other freely, reflecting the dual characteristics of contradictory polarization and harmonious coexistence.

Shanghai Fashion Week started from October 10, gathering brands of different styles. Here are the key brands you need to know.

Supreme has joined forces with French brand Lacoste for a S/S 18 collection after the success of their first collaboration in last year. This new collection continues the retro style and plays with colors and materials this time. Color-blocking wool varsity jacket, reflective nylon anorak, trackpants and camp cap are key items. The mixed logo of Supreme and Lacoste infiltrates all products. This is one of the most covetable collaborations in S/S 18.