Fall/Winter 23/24 loungewear pays more attention to warmth and comfort. Consumers turn their eyes to the sensory healing. Natural fabrics and minimalist design interpret the idea of ‘less is more’. Quilting and patterned textures provide comfy dressing experiences. Heterogeneous splicing and contrast overlock improve the sophistication. Structural shaping and nipple covering expand the suitable situations.

Influenced by the temperament of sweet ladies, J-Korean loungewear presents a lovely, girlish style. This report refines the most girlish silhouettes. Ruffles, doll collars, puff sleeves, tie straps and 3D accessories are integrated into fashion design to display the whimsical and daring mindset of girls.

Digital pastels, vibrant brights, dark green, and warm neutrals have become the key color themes of women's underwear & loungewear in A/W23/24. The underwear market is about to usher in changes in the future. Virtual and reality are intertwined. Rapidly developing technologies and the awaken concept of health caring have led us to explore the relationship between the body and underwear, and establish a stronger emotional connection between the inner and the outer world.

The colors of Joyous Healing are highly impactive, bright, and unconventional, which lead us to that fantastic Alice’s Wonderland. These vital brights are modern, creative, and bold. The clean yet avant-garde hues of pinks and blues exude the vibrance of youthfulness. Loungewear in positive and healing colors can adjust our negative emotions.

The design of patterns may enliven the looks of loungewear, while placement embellishments brought by different crafts are also diversified and textured. The 3D effect of patterns improves the visual impact as well.

The growing consumption demand and diversified developing trends promote the constant upgrading of underwear market. Social and cultural movements, such as body confidence, diverse inclusiveness, sustainable development, and diversified aesthetics, have had a significant impact on the market. Comfy, skin-friendly designs take the place of sexual appeal; applicability replaces functionality; the restrictions of body have also been changed to shape the body. In the future, underwear will no longer emphasize wearers’ sexy body curves blindly, but will pay more attention to the diverse beauty of women’s bodies.

Female Gaze underlines that the value of women should not be defined by men, and accepts all kinds of body shapes. Women break the stereotype of gender and age, remove traditional labels, and focus on the both physical and mental values. The standard of universal beauty works no more. They try to subvert the restriction of conventional garments and enjoy dressing freedom. A woman can be whoever she wants to be. Underwear can not only establish relationship between women and their bodies, but also offer emotional supports.

We are strolling in the flowing time, paying tribute to the classic art, seeking natural comfort, living in the complex world with minimalist way. Time flows, the precipitated classics are worth discovering. The improvement and reshaping of the past classics has become the mainstream of the present. It is carefully cut with smooth lines and decorated with straight lines to form an atmospheric and neat appearance. Fine metal elements bring modernity. The elegant curve brings peace and quiet. Neutral colors are the main colors, combining simple shapes with sustainability, pursing true and delicate natural touch, creating classic underwear and homewear styles that are not limited to trends.

Minimalist, retro designs exude the freshness and elegancy of girls and remind us of the scenes in 18th century court. We can feel the romance and gracefulness from the delicate ruffles. Gentle tones and soft fabrics provide us with high-class court-wear, while the spatial levels brought by details strengthen the visual effect of loungewear.

Girls get lost in the world's end and explore the wonderland. The wonderland might be the inaccessible wilderness, desert, glacier and primitive forest, or the Peach Garden, Shangri-La, Utopia, the Republic, the Secret Garden, Peter Pan's Neverland, Alice's Wonderland, Harry Potter's Platform Nine and Three-Quarters, and the restaurant at the end of universe in the books of Douglas Adams. The wonderland might be the vast universe and also the private space for girls.

December 25, the birthday of Jesus, is also known as the Christmas Day. Western people decorate their home red, green and white in every year to welcome the festival. Red flowers, candles and green Christmas trees with colorful gifts and bulbs are the main decorations. People wear their favourite clothes to attend the party and enjoy the festive joy.

With the popularity of retro fashion, underwear and loungewear also pursue the gentle and retro French style. The underwear of this theme pays more attention to the unintentional fashionable and artistic charm brought by delicate styles, soft colors and decorative lace. The graceful and retro design keynote is fully expressed. Elegant and tender color matching sends out the graceful and cozy temperament of women, which is limited by no rules.

The value of things will be knew only after settled by time. The high-quality textile, simple and clear lines and distinct flowing shape are all settled by time. That's how we select the key items of underwear and home dress from the changing fashion circle. This theme is about rebuild of basic styles, evolution and add more delicate function and emotion into the clothes. Our consumption view is influenced by sustainable concept, modern technique makes the product more smooth and tough, while matching with soft gray tone color and functional design which can be applied on multi-scene, that's how we create new classical items which can be applied on travel, home and office.

French style always underlines the elegant romance of women. Elegant, rebellious and fairy are the three main categories of French style girls. Taking "less is more" as the basic principle, the core of French style is to be minimalist, simple, and elegant. Versatile and fashionable designs allow all the women to be soft and modern. This report focuses on the colors of crepe satin plain, elastic crepe satin plain, taffeta, silk georgette and silk voile. The nobility and elegancy of French style will be the pursuit of all-aged girls.

French style creates the casualness through minimalist and classic clothing. The selection of fabric is extremely important to the loungewear design. Details and silhouettes present languid and romantic, minimalist and delicate styles. Lace can also be injected into elegant loungewear to reveal the sexual appeal and attract consumers.

Loungewear which is transformed from pajama has abandoned the original concept and is presented in diversified styles. Comfort-oriented and multi-functional loungewear is more and more popular. A/W 22/23 uses warmer and more comfortable fabric to update the loungewear and provide multi-occasional dressing. Wrapped plush hoodie is more thermal. Sweet elements like ruffle and lace are injected. And the athleisure loungewear set endows more possibilities.

The dressing scene of loungewear is extended to outdoor. With the attention paid to health and home practise, the combination of sportswear and loungewear contains both functionality and comfort. The relationship between sport and life is balanced. More delicate details are applied to update the athleisure loungewear.

"National confidence" and "cultural output" are right on trend. Due to the instability of foreign economy, international trades transfer to sales in domestic market. Many OEMs working for foreign brands turn to serve domestic customers and sell on e-commerce platforms, which accelerate the rise of Chinese products. Consumers find that local brands also have good quality. From Chinese Fashion 1.0 to 2.0, domestic designers emerge on international fashion weeks to disseminate and inherit Chinese culture. From May to July 2020, the sales of Hanfu on T-mall overseas platform get a year-on-year growth of over 20%. As classics fuse with modernity. Chinese style is given a new lease of style.

As health and home workouts gain increasing attention, mixed designs of underwear, sportswear or loungewear stand out, reveal a relaxed lifestyle and recreate our spiritual experience. Multifunctional designs and comfortable silhouettes balance sports and daily life, providing fashion items fit from sofas to streets.

Currently boundaries between various fields are getting increasingly blurred. The progress of science and technology, the transition from 5G to 6G and immersive XR technology will break the boundary between virtuality and reality. The clothing industry witnesses trans-boundary collaboration, blurred gender boundary, expanding exclusive symbols to other fields and so on. Loungewear also tends to be more like fashion. Loungewear from commuting to home requires comfort at home and needs to be elegant during daily life or online video meetings.

The quick-paced society and job drive us to look for a relaxed space. Coral fleece endows loungewear with more moving stories, releases elegance and softness via different colors, and brings warmth and care to the world. The soft tactility feels gentle and nonchalant. Fun elements are added to the collar, cosy and soft.