The growing consumption demand and diversified developing trends promote the constant upgrading of underwear market. Social and cultural movements, such as body confidence, diverse inclusiveness, sustainable development, and diversified aesthetics, have had a significant impact on the market. Comfy, skin-friendly designs take the place of sexual appeal; applicability replaces functionality; the restrictions of body have also been changed to shape the body. In the future, underwear will no longer emphasize wearers’ sexy body curves blindly, but will pay more attention to the diverse beauty of women’s bodies.

Female Gaze underlines that the value of women should not be defined by men, and accepts all kinds of body shapes. Women break the stereotype of gender and age, remove traditional labels, and focus on the both physical and mental values. The standard of universal beauty works no more. They try to subvert the restriction of conventional garments and enjoy dressing freedom. A woman can be whoever she wants to be. Underwear can not only establish relationship between women and their bodies, but also offer emotional supports.

We are strolling in the flowing time, paying tribute to the classic art, seeking natural comfort, living in the complex world with minimalist way. Time flows, the precipitated classics are worth discovering. The improvement and reshaping of the past classics has become the mainstream of the present. It is carefully cut with smooth lines and decorated with straight lines to form an atmospheric and neat appearance. Fine metal elements bring modernity. The elegant curve brings peace and quiet. Neutral colors are the main colors, combining simple shapes with sustainability, pursing true and delicate natural touch, creating classic underwear and homewear styles that are not limited to trends.

Minimalist, retro designs exude the freshness and elegancy of girls and remind us of the scenes in 18th century court. We can feel the romance and gracefulness from the delicate ruffles. Gentle tones and soft fabrics provide us with high-class court-wear, while the spatial levels brought by details strengthen the visual effect of loungewear.

Girls get lost in the world's end and explore the wonderland. The wonderland might be the inaccessible wilderness, desert, glacier and primitive forest, or the Peach Garden, Shangri-La, Utopia, the Republic, the Secret Garden, Peter Pan's Neverland, Alice's Wonderland, Harry Potter's Platform Nine and Three-Quarters, and the restaurant at the end of universe in the books of Douglas Adams. The wonderland might be the vast universe and also the private space for girls.

With the popularity of retro fashion, underwear and loungewear also pursue the gentle and retro French style. The underwear of this theme pays more attention to the unintentional fashionable and artistic charm brought by delicate styles, soft colors and decorative lace. The graceful and retro design keynote is fully expressed. Elegant and tender color matching sends out the graceful and cozy temperament of women, which is limited by no rules.

French style creates the casualness through minimalist and classic clothing. The selection of fabric is extremely important to the loungewear design. Details and silhouettes present languid and romantic, minimalist and delicate styles. Lace can also be injected into elegant loungewear to reveal the sexual appeal and attract consumers.

Loungewear which is transformed from pajama has abandoned the original concept and is presented in diversified styles. Comfort-oriented and multi-functional loungewear is more and more popular. A/W 22/23 uses warmer and more comfortable fabric to update the loungewear and provide multi-occasional dressing. Wrapped plush hoodie is more thermal. Sweet elements like ruffle and lace are injected. And the athleisure loungewear set endows more possibilities.

The quick-paced society and job drive us to look for a relaxed space. Coral fleece endows loungewear with more moving stories, releases elegance and softness via different colors, and brings warmth and care to the world. The soft tactility feels gentle and nonchalant. Fun elements are added to the collar, cosy and soft.

In S/S 2022, amiable, warm and calm colors gain more attention. Influenced by clothes worn outside, loungewear makes full use of relaxing and healing colors to create a snug and peaceful home vibe. Lavender Fog, Pale Banana and Peach Whip perfectly fuse softness of pastel colors with comfort of loungewear. Clear Blue Glass injects a cool air into summer. China Blue, as a neutral eco-friendly hue, is also a key color for loungewear this season.

In this post-coronavirus era, people spend more time at home, so they care more about loungewear and have a higher demand for details. Cotton crocheting and shirring are widely used. As for style, with the awakening of female consciousness, "true-self and natural" style from female angle gradually replaces "sexy and seductive" vision from male perspective. Ladies focus more on their own pleasure, and loungewear changes in styles and tends to deliver an elegant and intellectual or retro romantic feel. Exquisite embroideries, cutouts and sweet ruffles play a necessary role. Mixed materials and spliced patterns blend various styles and add fun.

As the home life gains more attention, people pursue a quality life, and require chic clothes for going out as well as comfortable loungwear items. Loungewear comes from sleepwear, and reveals a comfortable and relaxing lifestyle.

Taping into people's focus on home-wear and versatile and cosy colors, S/S 2022 colors will appeal to cautious consumers. Necessary colors for intimates cater to people's dependence on familiar things, and turn into versatile soothing colors. This palette features gentle and basic tones, exuding a casual and familiar accent. Dance-inspired pinks and purples create light brown neutrals. Durable and versatile colors are chosen to protect the supply chain and carry out sustainability. This report will give an in-depth interpretation of the everyday soothing colors.

Prints that span seasons are key for loungewear, and influenced by decorative home interiors. Consumers want durable and multifunctional clothes that can be worn throughout the seasons. Prints and colors are key. Natural dyestuff contributes to popular floral plants and natural textures, thus creating natural and sustainable items. Warm and nourishing earth tones and plant-based hues make items ideal for the whole year. Following new Bohemian trend, decorative patterns like ikat and paisley are used as versatile prints. Retro prints inspire bold stripes and geometric patterns to appeal young consumers.

With the heat of Japanese and Korean dramas, sweet and romantic J-Korean loungewear is also popular. Natural designs, smartly used various materials and lines pick up normal elements from daily life.

COVID-19 changes our life, and we have to stay at home most of the day currently. Comfort of loungewear and utility of daily clothing are combined to create items fit for both indoors and outdoors, which is a key point of loungewear. And household exercise will possibly blend sport elements with loungewear. Relaxing and comfortable soft tones and vibrant hue will become two mainstreams of loungewear.

In S/S 2021, as the boundary between work and life becomes more and more blurred, loungewear also becomes more exquisite. Soft touch, natural blends and sustainable organic fibers are the focus of the design. Natural blended fabrics are adopted to innovate loungewear and to ensure breathability and sustainability of the design. Natural patterns are used to enhance the attraction of jams. Soft cotton design of resort style is used to renew the night dress. Colors and printing set the keynote for bathrobes. The simple appearance and comfortable silhouette are combined with modern clothing, which is the key of core market and fashion market in loungewear.

Girls can't say no to these pyjamas printed with sweet and humorous patterns. Personified animals are vivid. Dancing mice, acrobatic lions, tigers with telescopes, soft cats and adorable rabbits are full of fun.

Loungewear in the domestic market prefers sweet patterns. But do you know how to apply chic letters? In addition to cool fonts, colors and scales are also important. Placement prints can embellish hems or pockets. All-over prints in low saturated pinks are more suitable for youth.

Do you know which lace is suitable for loungewear, and how to create an upscale feel? Bi-color, colorful, soft eyelash and water-soluble laces show charm in different cutting. Loungewear in lace and silk reflects a luxurious yet slouch quality.

Natural loungewear takes inspiration from autumn forests, featuring brown, pink and light blue. Wearing rustic loungewear for a warm autumn and winter.