The 2024 S/S underwear color themed at "Symbiosis Integration". With the development of culture, economy and technology, the virtual, reality, digital and imagination are integrated, the boundaries of things become blurred, multiculturalism makes people pay more attention to self-individuation.

Grayish pastels are evolved to have mineral textures in Spring/Summer 2023 to satisfy people’s appetite for classic gentle hues. Comfy high-quality underwear/loungewear displays women’s confidence and focuses on the self-pleasing experience.

Joy is the pursuit for everyone. But as we recover from the epidemic, fear and anxiety take the center stage. As new optimists continue to seek joy and positive energy, brighter colors will be used to convey happiness. The healing emotional tones on underwear create a connection between apparels and people’s characters and emotions.

With the awakening of Gen Zers’ consumption awareness, the market of girls’ underwear is growing bigger and bigger. Pattern must be the most important element for the design of briefs. This report will introduce you sweet and romantic pattern elements.

The industry sight of underwear and loungewear in June 2022 collects important events and innovative products to foresee the trend changes in the market.

Healing candy tones can soothe one’s inner blank and anxiety, and bring warmth and vitality. Girlish hues such as Pearl Blush(PANTONE 12-1207TPG), Egret(PANTONE 11-0103TPG), Cyclamen(PANTONE 16-3118TPG), Sky Blue(PANTONE 14-4318TPG) and Lavender(PANTONE 15-3817TPG) finish a candy-tone colorway. Saturated green and fluorescent red are also added to attract more young consumers.

Business casual briefs are now dominating men’s underwear market in the world. The simple lines, numbers and minimalist geometric shapes develop more fashionable products.

More and more designers add fluid and minimalist lines into underwear. Proper thickness and quantity improve the prettiness of clothing and well shape the body. This report will introduce you many delicate linear structures for lingerie.

Golden Age -- The Design Development of Women's Underwear & Loungewear

Transformed from the pastoral style in Spring/Summer 2023, the pattern design of Romantic Wilderness focuses on the primitive plants and flowers. The use of tranquil black accents the theme. Blooming flowers and dense leaves let us feel the quietness of wilderness in cities.

In our daily lives, most urban women prefer comfortable yet sophisticated pieces of clothing. Modernized underwear pursues neat and smart tailoring to take chicness to the top level. Fluid lines and high-quality fabrics express the delicate yet alluring feminine charm.

The consumer groups in China have been younger, which leads to the higher potential of girls’ underwear market. Pattern is the most important factor of briefs. This report focuses on fresh and lovey elements as cute animals and fruits to create a relaxing and sweet atmosphere.

Various flowers and colorful ditsy florals are gathered to create a spring garden on lace fabrics. Roses, peonies and daisies inject vitality into the garden. The arrangement of flowers can be dense or tidy. Embroidered tulle and exquisite lace present the dreamy and lithe romance.

Patchwork is a common technique for underwear design. Different fabrics, patterns and colors are stitched together to present diverse visual effects, practical performance and styles.

The industry sight of underwear and loungewear in March 2022 collects important events and innovative products to foresee the trend changes in the market.

Proper cutouts can reveal women’s sexual appeal effortlessly, which is also an essential element for summer underwear, enriching layers and textures. The romantic features and diversified aesthetics reach an inner balance between minimalism and sophistication.

Digital pastels, vibrant brights, dark green, and warm neutrals have become the key color themes of women's underwear & loungewear in A/W23/24. The underwear market is about to usher in changes in the future. Virtual and reality are intertwined. Rapidly developing technologies and the awaken concept of health caring have led us to explore the relationship between the body and underwear, and establish a stronger emotional connection between the inner and the outer world.

Because of the close relationship with the ocean, nautical style has been a timeless fashion trend still today. Sailboat, anchor, coconut tree, marine creatures, and surfing elements are regrouped and recreated to form youthful and avant-garde patterns.

The colors of Joyous Healing are highly impactive, bright, and unconventional, which lead us to that fantastic Alice’s Wonderland. These vital brights are modern, creative, and bold. The clean yet avant-garde hues of pinks and blues exude the vibrance of youthfulness. Loungewear in positive and healing colors can adjust our negative emotions.

In the market of contemporary female consumers, underwear has been developed to be independent items instead of being the accessory of apparel. The consumption potential toward women’s briefs is stimulated. This report focuses on the design of patterns to develop briefs with both performance and prettiness.

The growing consumption demand and diversified developing trends promote the constant upgrading of underwear market. Social and cultural movements, such as body confidence, diverse inclusiveness, sustainable development, and diversified aesthetics, have had a significant impact on the market. Comfy, skin-friendly designs take the place of sexual appeal; applicability replaces functionality; the restrictions of body have also been changed to shape the body. In the future, underwear will no longer emphasize wearers’ sexy body curves blindly, but will pay more attention to the diverse beauty of women’s bodies.