This trend report combines elements such as Jiaotu, Shenlong, Xianhe, Qingsong Xiangyun, and uses hand painting and halo dyeing gradient as the main techniques to depict the distant and gentle charm of the Eastern natural secret realm in skirts, Hanfu, and national style jackets, injecting a natural beauty and harmonious atmosphere into children's clothing. Intended to provide a reference direction for the development of 24/25AW girls' national style patterns.

In the 24/25 autumn and winter children's princess dresses, sweetness and delicacy are integrated into every design point. Especially the application of Victorian clothing styles in children's clothing, such as fairy tale princess dresses, exquisite lace decorations, and intricate bow designs, has brought children a unique and dreamy journey. The sweet princess style places more emphasis on modern and fashionable design techniques. The lightweight bubble sleeved princess skirt and the fake two piece patchwork puffy skirt make every girl feel a romantic atmosphere like a fairy tale. In addition, the Chinese style standing collar patchwork skirt is also a key focus, with the improved Chinese style cheongsam collar shape paired with details such as buttons and tassels, giving the skirt more layering and refinement.

The 2025 spring/summer children's dress piece features diverse silhouette designs, exquisite and fashionable fabric choices, and attention to detail decorative elements, bringing children a brand new visual effect and wearing experience. Featuring a classic and elegant casual style, the college pleated skirt adopts a unique pleating process, showcasing a perfect combination of fashion and comfort; The waistband POLO skirt is full of sporty style; The straight tube bathroom dress combines fashion and leisure, making it suitable for wearing in multiple scenarios. The princess style is also particularly prominent this season, with the French umbrella skirt showcasing a romantic and elegant atmosphere; The princess puffy skirt, with its exquisite details and voluptuous hem, allows every girl to feel a romantic atmosphere like a fairy tale. In addition, the Chinese style A-line skirt is also a key focus, with an improved Chinese style cheongsam silhouette paired with details such as buttons and tassels, giving the skirt more layering and refinement.

With the confidence in national power and the revitalization of the nation, we eagerly embrace the pursuit of traditional culture and Chinese-style art. The promotion of Chinese-style culture is continuously deepening, and Chinese-style brands are rapidly emerging. The ZHUCHONGYUN 2023 AW "苗（Miao)" Haute Couture Collection inherits the culture of the Miao ethnic group. Chinoiserie is highly sought after by foreign countries, and topics such as the popular historical drama have brought Chinese traditional culture into the spotlight. From the perspective of clothing, it reinterprets the collision between classic modern and traditional elements, and reopens Chinese traditional customs and culture from a modern perspective.

In recent years, the popularity trend of Chinese-style fashion in the domestic market of children's clothing has been growing. The Chinese-style design elements for the spring/summer 2024 collection are no longer limited to traditional cultural heritage, but instead emphasize the harmonious integration of innovative elements. The creative combination of new-style front closures, improved cloud shoulders, and gauze embroidery showcases the fusion of classic and ordinary craftsmanship. At the same time, draping straps, tassel pendants, and Chinese-style mini bags reinterpret the Chinese aesthetic from a new perspective.

The new Chinese style trend continues to sweep across the fashion industry, and this report selects traditional elements such as spirit animals and misty smoke and clouds, integrating them naturally through design techniques to express the wonderful artistic conception of Eastern culture. At the same time, it also incorporates the design structure of carved windows and painted flowers, making the patterns more exquisite and structured.

The rising cultural confidence of contemporary Chinese youths leads them to pursue those traditional Chinoiserie things. All the mainstream media are riding the tide of fusing traditional Chinese culture with the modern aesthetics. The haute couture show ‘FIND THE TRACES’ of ZHUCHONGYUN reinterprets the crash between modern and tradition, and inherits the ancient taste.

Chinese market is the fastest recovering market in the world in the post-pandemic era. International brands regard China as their primary market, and Chinese buyers also focus eyes on local designer brands. In the fashion market, Gen Zers’ rising spend ability and cultural confidence drive them to pay for Chinese-style gowns.

Traditional Aesthetic -- The Color Trend for Chinoiserie Womenswear

With the rise of economy and culture in Asia, Asian culture has gradually become an importance force in the world. As one of the most noteworthy country, China greatly promotes the cultural output. Driven by the cultural confidence, more and more Chinese designers have emerged to be the inheritors. Connecting western cultures with the east, a brand-new Chinese style is created to convey the cultural value. With the fusion of classic oriental aesthetics and contemporary fashion, modernized silhouettes are selected to interpret the classical touch. Traditional dressing is improved to be daywear, which builds a graceful yet powerful image for the new oriental women.

In the kaleidoscopic world of the Spring Festival, warm colors dominate the palette of the Year of Tiger. The warmth, harmony and colorfulness weave our wishes, blessings and wonderful imaginations together.

As one of the most important traditional festivals of China, the rituals are essential for welcoming the new year. And the new year's clothes is the carrier to present Chinese traditional culture. Because of the trending Chinese style new year's clothes, traditional plate buttons, embroideries and cloud shoulders are combined with modern crafts and fabrics to show better Chinese features. No matter the improved cheongsam, Chinese style sundresses, slant front Han costumes, or modern spliced Chinese style dresses with festive colors are all sending out heavy new year vibes.