Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2024-03-04 61995
Dress -- The Color Trend for Kidswear
The color of the 2025 spring/summer dress presents a fresh pink color, adding a variety of choices to the item. As a key seasonal item, the selection of colors also brings a bright visual effect to the item. This article combines the most representative brands and color trends of current dress items to extract 9 key colors, providing more comprehensive reference value for the direction of color development in the new season. (This article analyzes colors in order from left to right)
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2023-12-06 64928
Dresses -- The Color Trend for Girlswear
The single color scheme of the 2025 spring/summer girls' dresses presents a trend of low purity and high brightness. The pure butterfly green, ice crystal blue, and bare crystal pink bring a fresh visual experience for the spring/summer season. The colors of Biscuit Yellow, Geranium Pink, Princess Blue, and Dubari Red showcase elegant ballet, sweet punk, college navy, ghost horse girl, and other styles of dresses to the extreme. This article combines the latest color palette to extract 9 key colors, providing comprehensive reference value for the direction of color development in the new season. (This article analyzes colors in order from left to right)
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2023-11-27 91309
Cool and Elegant -- The Color Trend for Women's Dress
According to the latest press conference research of relevant women's clothing brands, the single color of 2025 spring/summer dresses under the quiet luxury style shows a trend of lower purity and slightly higher brightness. The pure light color brings a simple and high-end visual appearance and a pure and cool color feeling. Dresses, as a key item in wardrobes, especially in the spring/summer season, are the focus of consumer purchasing intentions. On the basis of maintaining a light pink color, it leans more towards classic and practical low saturation neutral colors, which are low-key and comfortable to wear. This article combines the most topical brands at present and extracts 9 key colors, providing comprehensive reference value for the direction of color development in the new season. (This article analyzes colors in order from left to right)
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2023-11-08 106336
October 2023 -- The Industry Insight of Womenswear
POP Women's Clothing Industry Trends (monthly), which extracts important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, hoping for future market trends in the women's clothing industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion highlights of POP clothing trends. Click on the link to jump to the relevant report details.
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2023-09-25 110417
Summer Brights -- The Color Trend for Women's Dress
In the spring and summer of 2025, the dresses present a moderate saturation of colors, combining warm and cool tones, adding diversified choices to the individual items. As a key item in the wardrobe, dresses, especially in the spring and summer seasons, are the focal reference for consumers' purchasing intentions. The trend colors lean towards more eye-catching bright colors to cater to the hottest season, while the extended colors are in a medium-saturation color range with a hint of gray. In addition, while maintaining the vitality of summer, classic and practical low-saturation neutral colors are incorporated, creating a low-key and comfortable style. This article combines the most topical brands and extracts nine key colors, providing comprehensive reference value for the development direction of new season colors.
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2023-08-07 99753
Dazzling Colors -- The Color Trend for Women's Dress
In 2025 spring and summer, the color palette of dresses is characterized by high saturation bright colors, relaxing pastel shades, and classic practical neutral colors, providing a diverse selection of options for individual pieces. As one of the crucial items in women's spring and summer fashion, the choice of colors for dresses brings eye-catching visual effects. The dresses in the 2025 spring and summer collection will showcase a vibrant and lively ambiance. While bright colors and pastel shades are the focus of this season, the classic practical neutral colors still maintain their charm. This article combines representative brands and color trends of jackets in the current fashion market to extract nine key colors, offering a more comprehensive reference value for the development direction of new season colors.
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2023-06-23 71281
Silk -- The Fabric Trend for Womenswear
As lifestyle changes, indoor temperature remains constant regardless of the seasons. Under this background, attention is paid to mid-layer single items that meet seasonal clothing needs. Lightweight and breathable fabrics, which are typical for spring and summer, still dominate in autumn and winter. Due to the climate characteristics of autumn and winter, designers prefer natural, highly breathable, moisture-absorbing, soft and comfortable silk fabrics for their designs. Through trendy style design and fashion matching, silk fabrics are increasingly favored by young consumers. This report provides a comprehensive analysis of the consumer market and ongoing research and development of silk fabric production technology. It focuses on the texture of the fabric, material processing technology, and final usability to present the trends for silk fabric in the 2024/2025 autumn and winter season.
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2023-04-24 115792
The Color Trend for Women's Dress
One-piece dresses in the style of middle-aged women in A/W 24/25 achieve an effective balance between practicality and aesthetics by choosing colors with moderate saturation. As a highly sought-after item all year round, color plays an important role in consumers' purchasing decisions. In the previous season, the color of one-piece dresses emphasized the sense of stability and versatility in autumn/winter, with gray tones being widely popular. In the new season, while maintaining practicality, the brightness of colors has been increased, emphasizing uniqueness and attractiveness. This article combines the most topical brands and selects nine key colors for analysis, providing comprehensive reference value for the development.
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2021-04-18 165690
Preppy Style -- The Design Development of Kids' School Uniform
As an important category of kidswear, school uniform plays an essential part in daily school life. Japanese JK style uniform is even loved by more consumers. No matter sailor suit or western uniform, all the clothes send out the youth of students. Chinese traditional sport uniform has been out of date, and more stylish JK school uniform is the current mainstream. The combination with modern fashionable sportswear can present more diversified styles and items.
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2021-03-05 107208
Comfortable Keynote -- The Silhouette Trend for Girls' Wear
With the popularity of comfortable design, the convenient loose silhouette is more common. S/S 2022 girls' wear silhouettes use pastels to update the gender-free overalls, showing both directness and sweetness. Broad-shoulder sleeveless T-shirt strengthens the shoulder silhouette and underlines the stiff effect. Creative pleated skirt and high-waist shorts inject vitality into the summer days. Long-sleeve anorak and dynamic cuffed trousers create a minimalist and comfortable casual keynote.
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2020-11-16 136151
Clear Layers -- Clothing Collocation for Womenswear
Pressure and anxiety in reality drive us to long for beautiful dreams, which leads to the birth of many virtual and dreamy objects. As for clothes, more and more sheer and light items keep rising. In S/S 2021, clothing collocation pays more attention to layered match between lightweight items, rather than complementary items such as cover-ups. Multiple clear layers make the styling vague and light.
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2020-09-30 139581
Elegant Slow Life -- The Yarn Trend for Women's Knitwear
With consumers' admiration for traceable and public goods, fine craftsmanship shows a growing momentum. The laissez-faire of liberalism is replaced by the restraint of restrictionism. Leisure and plenty of time regain attention and offer high quality and versatility, allowing people to pursue minimalism and elegance. Yarns blend with sustainable fibers and artificial fibers to reinforce functionality. Natural landscape and architectures inspire textures, expressing fine emotions in the free life. (This design capsule gets the help from Wuxi Zhiwu Clothing Design Co. LTD.)
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2020-08-31 350769
Key Words for S/S 2022 Womenswear Styling Trend
In this era when everything is changing, more and more traditional modes are challenged, and many industries realize their disadvantages and try to find their own way. Therefore, we abandon the transient mode that flows with the crowd, and underline the individualized, practical and mixed boundless mode, so as to inspire creativity. Clothing, as the reflection of reality, shows trends including long over long, short outer and long inner, clear layering, short top and long bottom, mix and match. The series of reports about S/S 2022 key words will continue.
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2020-04-30 208172
Recalling the Old Dream -- Clothing Collocation for Womenswear
The design craze of the classic retro style activates the vitality of retro products. The atmosphere full of insecurity and fear makes people look forward to beautiful and hopeful things. Under this background, luxurious retro court style is awakened, so people can face the terrible circumstance with a positive and optimistic attitude. This trend is also combined with unsalable products, catering to sustainable design concept. The unique appearance contains the charm of vintage, and the nostalgic keynote enhances the value and significance of products.
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2020-04-22 154843
Urban Commute, Utility First -- The Clothing Collocation for Women's Knitwear
Consumers are increasingly looking for urban commute wear that has a distinct style. As the concept of simple smart life is accepted by more people, the minimalist design with higher durability and versatility has become the key consideration of consumers. Outerwear, jackets and blazers return back. Knitwear draws inspiration from it, pays more attention to the crisp and neat silhouette, and creates a chic, neat and powerful image of office lady.
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2020-02-21 157110
Multi-piece Match -- Clothing Collocation of Womenswear
Influenced by the changeable, diversified, panic and anxious environment, the multi-piece match emphasizes the layered sense. Disorder and irregularity are impacting the traditional mode. The mix & match of multi-piece match enrich the layer change and express the wearer's pursuit of individuality. Thus it will be an important trend in the future.
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2020-01-17 167021
Gentle and Beautiful -- Clothing Collocation of The Mature Lady Style of Womenswear
With the awakening of women's self-consciousness and the change of social status, modern women can accumulate wealth instead of relying on men. They are aware of the importance of economic and ideological independence. Their free will shines out in history, exuding the natural beauty. Thus financially independent women will choose more diversified clothing collocation to show the sexy side and the confident side.
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2020-01-13 176095
The Maximalist -- Clothing Collocation of The Young Lady Style
Influenced by the restoration of art, the young lady style for S/S 2021 brings decorations and the voluminous feel back to the public view. Retro Victorian, Baroque and Rococo aesthetics gets rid of seriousness and dullness, and appear in clothing playfully and ethereally. Influenced by this style, the young lady style pays attention to the decorativeness and richness, and uses the maximalist aesthetics to create more good-looking clothing collocation.
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2019-11-30 178279
The Minimalist Urban -- Clothing Collocation of Women's Knitwear
With the rapid development of the society, we enjoy the fast-paced city life, feeling down-to-earth yet a little lonely. We are busy with life but eager to pursue true selves. We are social men, and also sober urban bystanders. Therefore, the minimalism becomes an important part of searching for selves and also influences clothing. The minimalism focuses on details, full of vitality, and particular about silhouette, comfort and the superior but basic texture. It is very suitable for the workplace clothing of the simple & sophisticated style.
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2019-10-18 154728
The Perfectest- The Yarn Trend for Women's Knitwear (Comprehensive)
In the S/S 2021, the yarn trend for the simple and sophisticated style is the minimalist and comfortable. It is full of vitality and pays attention to details. It advocates originality, handicraft and history, and creates a new fashion style for the traditional yarn. This report selects six kinds of yarns to analyze, and they are cashmere, mohair, transparent yarns, tape yarns, loop yarns and melange yarns.
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2019-07-30 134706
Sweetness -- The Clothing Collocation of Dresses
Sweet and opulent fabrics, vintage floral tones, bust and waist constructions and same-style dressing are highlighted. Slim and refined silhouettes are emphasized for rich dressing.
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2019-04-30 116854
2019 Met Gala
Last year, Met Gala announced the theme for 2019 Met Ball - Camp:Note on Fashion. Lady Gaga, Harry Styles and Alessandro Michele attended 2019 Met Gala which was held at 7 A.M., Beijing time, on May 7, 2019.
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2019-03-26 92102
Pay Attention! A/W 19/20 Shanghai Fashion Week is Coming.
Shanghai Fashion Week will come very soon. POP has sent reporters to report Shanghai Fashion Week. Famous Chinese independent designers will be reported and the relevant interviews and reports will be released on POP official Wechat public account. Later, reports of key brands, patterns and street snaps will be publicized on POP's website.
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2019-03-22 245808
Plastic-Free Coast -- S/S 2020 Theme Fabrics Trend for Womenswear
Ocean is the birthplace of life, but now we dump plastic in it. Environment protection and sustainability are key, renewing ocean and nautical themes. Eco-friendly fabrics is the direction for S/S 2020 fabrics. Shimmering delicate sheer and sequin fabrics offer a natural aesthetic. Colorful stripes and degradable nets bring a opulent quality to the nautical style. Sea creature-structured lace, 3D floral fabrics and feminine decorations are dreamy and romantic.