Preppy style is a classic in the market. This special style has a close relationship between people’s youthfulness, nostalgia and longing for intelligence. The development of preppy-style knitwear focuses on V neck, ribbed edges, badges, year logo, British elements and retro American polos.

The colors in the palette of Natural Power are all sourced from the natural world. The desaturated pastels are inclusive for all ages. Eye-catching Green Sheen and Persimmon Orange reflect the vibrant energy of youth; Surf Spray and Cork set off the temperament of mature women.

Scuba Blue is a color of lightheartedness, vitality and a relaxing mood. The development of knitwear combines fluffy textures, melange yarns and stitch skills together to present advanced minimalism and enrich details.

In this era that goes against the mainstream, we can see cultural rebellion everywhere in the world. Lo-Fi is a largely music-centric aesthetic that utilizes muted tones and mundane imagery to evoke a feeling of calm and nostalgia. SD(Standard Definition) Recollect brings the flashback of classic moments and pays homage to the charm of golden era. Highly malleable fancy yarns such as butterfly yarns, mink-like yarns, loop yarns and sequined yarns express the retro feeling of the young generation. These unnatural materials, however, provide comfortable dressing experiences. Especially the mink-like yarns are soft and skin-friendly.

The neckline design of women’s knitwear pays attention to ornaments and techniques. Beads, graceful ruffles and dense buttons embellish the original necklines. Creative stitched ribs elevate the texture of neckline. The surface of turn-down collars develops mart knitwear.

The understated shine of Golden Rod is like the warm sunlight in winter. The application on knitwear underlines a soft visual effect and fuses modern sophistication with a retro touch.

The green sourced from natural grasses displays great vitality. The warm yellow-infused Formal Garden creates a gentle mood. Coarse textures, jacquard stripes and ornamental details show upscale minimalist designs and enrich the layers.

Minimalist vests focus on the change of detail and stitching. Neat details such as turn-down collars and contrast lines are the key. Notably, the fineness of details can well express the quality of clothes. Coarse textures and monochromatic design are the noteworthy points for stitching.

Wave Ride takes us back to our childhood and rediscovers the monochromatic uniform. The fresh vitality of the blue pays more attention to the handicraft touch and represents a retro, artistic mood.

With the transformation of lifestyle, consumers show a stronger desire for self-expression. Colorful, diversified knitwear centers on asymmetric designs and plaids. Simple letters and color contrasts are more vibrant and positive.

Women’s athleisure knitted vest brings retro elements to the forefront, such as flowers, geometric shapes and ribbed necklines, among which creative geos and retro-driven colorways are noteworthy.

In this era that goes against the mainstream, we can see cultural rebellion everywhere in the world. Lo-Fi is a largely music-centric aesthetic that utilizes muted tones and mundane imagery to evoke a feeling of calm and nostalgia. SD(Standard Definition) Recollect brings the flashback of classic moments and pays homage to the charm of golden era.

Dopamine styles give joyful, delighted and positive moods through colorways and playful patterns. Knitwear shows vitality and dynamics through pretty brights. Except for pullovers and cardigans, vests and sets are also the staple. Pattern design is the key. All-over geos, color blocks, stripes, letters and cartoon characters enrich the appearances and show playfulness.

Sourced from the natural world, the minimalist, gentle natural spectrum soothes people’s anxiety and impulsiveness. Everything is reborn in the adversity. We try to constitute a natural habitat in the cities to explore the harmony of body and soul. Urban artistic wanderers pursue tactile and durable qualities and break the traditional artistic, fashion, and living standards through their sense of humor.

The palette of this theme is inspired by the sea elements. In S/S, everything is reviving, and people desire for enjoying the carefree time at seaside after the long-time lockdown. Blue Turquoise(PANTONE 15-5217 TPG) is taken as the main tone for kidswear. Girlswear selects Rose of Sharon(PANTONE 17-1635 TPG) and Peach Parfait(PANTONE 14-1219 TPG) for a sweet approach; while boyswear is complemented by Samoan Sun(PANTONE 14-0851 TPG) and Real Teal(PANTONE 18-4018 TPG) to exude a sunny and positive atmosphere.

With the refinement of kidswear fashion trend, the silhouette design of knitted pieces has become the mainstream in S/S 2023. Knitted vest is an all-matching silhouette in spring and summer, which presents richer details and patterns. The warmth of season determines the crafts of knitwear should be breathable and fine. Knitted dress shows a variety of styles in the product structure of womenswear, while the emergency of sweet dress also enriches the silhouette of S/S girls' wear.

Sophisticated vest is mainly worn as undershirt. However, the trend that wearing undershirt outside in the recent years has changed vests. Fine-gauged and heavy-gauged stitching updates the basic texture of vest, and crocheted effect is also integrated. Yarns ensure the comfort and tend to be fancy. Cropped design and cutouts present sexier silhouettes.

The core S/S 2023 color, Daiquiri Green(PANTONE 12-0435 TPG) is refreshing and clean. This cocktail-like bright warm tone continues the wonderful yet fleeting moment in summer.

Young people are having a more diverse cognition of the workplace fashion. They own more hobbies and skills and switch between different roles and jobs. No longer being a full-time worker, the youthful generation has formed a unique diversified fashion culture.

The freed ones, who are pursuing personal expression, present the fashion trend of Me Generation by their unique rebellious attitude. Every one desires for expressing the real-self but feels ashamed when looking around. Anxiety is thus emerged. There is a group of young people chasing for the definition of real-self through their cognition and brave attitude of fashion. Getting rid of the barrier of self domain to release the instinct, they refuse to be defined by the known. Positive lifestyle drives the young heart beats and stimulates the real humanity. Genderless, which includes all kinds of body shape, is the core of Freed. Digital knitted fabric, faded knitted fabric, technology light fabric and eco-friendly denim are combined with loose silhouettes to present the flowing temperament of contemporary teenagers. The concept of diverse personality reveals the multiple faces of freed ones.

In this modern urban lifestyle with faster pace, practical, comfortable and individualized streetwear is loved by more people. Meanwhile, long-restricted people are willing to escape from city and embrace the nature, which forms a commuting and outdoor high-street style. Practical pocket design, handmade dyeing, functional fabric, and heterogeneous splicing endow daily items with diverse practicality and futuristic fashion.