Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Ornamental Graphics -- The Pattern Trend for Womenswear
Pattern design always plays an important role in womenswear market. For A/W 23/24, tiny flowers are arranged into waves to accent the linear effect; points and lines are fused to improve the appearance; deformed ripples are joined by other geometric shapes for sharp contrasts; different kinds of geos are arranged regularly to create creative matrices; the geometry with highlighted edges set off the linear features; spatial design with multiple layers develop punchy misplaced graphics.
Elegant Romance -- The Silhouette Trend for Women's Shirt
Shirt is the most important top for women and also a trans-seasonal product. Silhouette changes are presented on basics. Feminine cropped silhouettes, dramatic shoulders, wide bottoms, voluminous curves and slim fitting can better reflect the gracefulness of women. Short-sleeved boxy improves the inclusiveness and provides comfortable dressing experiences.
Delicate Hollows -- The Pattern Craft Trend for Menswear & Womenswear
Hollow-out design plays an important role in patterns, especially in spring and summer. The combination with embroideries presents more smart patterns; laser cutting and hollow-out dots are diversified; hollow is also an important expression on knitwear. The layering with liner and the use of different materials leave blank spaces and show minimalist geometric shapes.
Metallic Design -- The Accessory Trend for Men's Businesswear
Accessory is a fashion language that can enrich details. This report focuses on the metallic accessories of businesswear. Business sliders, youthful sliders, D-shaped loops, creative buckles and diverse rivets are the five directions.
Seaside Element -- The Pattern Craft Trend for Menswear & Womenswear
With the popularity of vacation casualwear, seaside elements are also trending upward. Classic palm trees, pineapples and bananas are decorated in details. Marine creatures like fishes and crabs are combined with letters to show vivid patterns. Seaside scenery is printed on shirts to create a passionate atmosphere. Classic stripes are joined by ocean elements to update the nautical holiday vacation style.
Neo Chinoiserie -- The Detail Craft Trend for Womenswear
Driven by the cultural confidence, neo chinoiserie has been a new fashion trend. Oriental aesthetics are integrated with contemporary fashion design. Traditional apparels are improved into daily clothing through modern silhouettes. This report will introduce the key design points of neo chinoiserie through following details.
Ingenious Structure -- The Detail Craft Trend for Men's Shirt
Shirt design is tended to be more avant-garde instead of being formal. These ingenious structures on collars, sides, pockets, back and plackets endow daily commutewear with an understated personality.
The Fabric Trend for Women's Jacquard
Jacquard has the most enriched and diversified textures among fabrics. The jacquard fabrics in S/S 2023 present bright colors, abundant patterns, and diverse materials. For the development of womenswear, embossed jacquard, two-tone jacquard, and linear jacquard will be the three directions in the new season.
Ocean Wave -- The Color Trend for Menswear
The clean Ocean Wave is sourced from the natural power. The changing, rolling ripples also reflect the healing color of sky, which allows urban people to enjoy the pleasant of nature. Ocean Wave is applied as the main tone to explore the diversity and practicality of color. The transparent and lustrous textures will bring different presentations.
Additional Layers -- The Pattern Craft Trend for Menswear
The pattern crafts of clothing are diversified and enriched. Focusing on the additional layers of patterns, playful patches, hand-made studs, 3D embellishments, flocking, and textured metals are presented on clothing for personality and sophistication.
Badge & Label -- The Pattern Craft Trend for Menswear
Badges and labels can be presented in multiple ways. The unique texture and durability of silicagel badge attract designers; cold metallic material also leads the fashion trend; embossed leather is suitable for various styles; diversified patches and labels are used as accessories. Besides, the combination of embroidery, print, and rhinestone also captures a part of the market.
Deed -- The S/S 2023 Fabric Trend for Menswear
Mixing western aesthetics with offbeat Deed spirits, pioneering designers build a bridge between surrealism with mysticism through weird and ridiculous expressions. All the abstract existences are strange yet charming. The consumers of Deed are defined to be strange, niche, and avant-garde. Knitted & gauze fabrics, PVC & translucent fabrics, lustrous fabrics, and jacquard & embossed fabrics are the major directions. Lightweight, comfort, and lustrous textures are the developing points for fabrics. Bodysuits, shirts, trousers, outerwear, and suits are the items to watch.
Retro Time -- The S/S 2023 Fabric Trend for Womenswear
Retro Time conveys the spiritual expression of Gen Z consumers' nostalgic emotions and awakens the memory of the golden age via scene replays. Discovering the oasis that we desire for, an escapist journey is started in the high summer. With the use of joyous tones, new elements are joined by the old to present a retro vacation style. Retro Time hopes to create a relaxing and carefree mini-vacation atmosphere for the busy teenagers in city. A self-healing summer rhapsody reminds us of the passion and romance in summer, and re-interprets the highlights of that classic, golden age.
Metaverse -- The Thematic Fabric Trend for S/S 2023 Menswear
Metaverse is a society under constant evolutions. The rise of virtual digital clothing leads to the innovation and revolution of fabrics. The consumer groups of Metaverse are the Gen Z and Generation Alpha who love luxurious streetwear. Driven by the styles as virtual interaction, futuristic technology, NFT, avant-garde streetwear, and smart business, designers bring suiting, digital knits, PU leather, patented leather, and metallic luster to the forefront of menswear. Focusing on visual effects and fun performance, the thematic fabrics of Metaverse are mainly applied to produce coordinates, trench coats, shirts, pullovers, and leggings.
Multifaceted Player -- The Thematic Fabric Trend for S/S 2023 Menswear
The theme Multifaceted Player conveys that these unconventional cross-border people desire for a carefree and unlimited lifestyle in this diversified background. They are always switching between different characters and scenes and enjoying the fun of being a multifaceted player. The fashion world is also trying to be break the restraint of design to meet consumers’ need of multidimensional symbiosis.
Upgraded Letters -- The Pattern Craft Trend for Menswear
Pattern crafts endow clothing with more expressions, and letters play an important role in pattern designs. Letter appliques focus more on the textures; the heat pressing of gel is layered on prints to accent personality; the combination of printing and embroidery is extended toward more directions; statement rhinestones are used by more and more youthful brands. With the upgradation of crafts, classic patterns are grouped and revolved through innovation.
Modern Commuting -- The Silhouette Trend for Women's Shirt
Shirt is an important item for the development in every season. This report emphasizes the silhouette trend for shirts. Bare-midriff crop lengthens the body proportion and brings vitality; voluminous deconstruction is innovative; X-line silhouette interprets the modern commuting; workwear silhouettes inject casual elements into daily commute wear.
Outdoor Shirt -- The Item Trend for Men's Sportswear
Practicality remains the mainstream for S/S 2023 outdoor items. Minimalist outdoor style and pragmatic style are both prevalent. Multi-pocket design of workwear updates the practical shirts and catches eyes. Apply lightweight cotton or performance technical fabrics for the outdoor styles. Delicate accessories are also essential. Besides, two-way dressing, underwear outerwear, and utility detachable designs are also noteworthy.
The Fabric Trend for Men's and Women's Shirting
Shirt is a timeless piece of clothing in every season. The combination of style and fabric will be the most important point. Shirting is matched up with the design styles this season to improve the referential value and bring more possibilities to S/S 2023. Refreshing jacquard is joined by cellulose fabrics to create an artistic commuting style; textured jacquard and blended cotton twill develop solid cargo shirt; genderinclusive shirting has also become a new direction. Besides, S/S 2023 shirting is lighter and softer. Tri-proof finishing, sun-protective performance, and cooling finishing provide more additional values.
Smooth & Ethereal -- The Color Trend for Silk Fabric
S/S 2023 silk fabrics express a positive lifestyle to consumers via gentle and comfortable colors. With the upgrading of social consumption and the diversification of lifestyles, the boundaries of aesthetics are constantly broken, regrouped, and regenerated. Reviewing classic silk fabrics from a contemporary aesthetic perspective, creativity is the eternal classic. Different styles( monochromatic, blank-leaving, two-tone, etc.) are presented on silk fabrics by acid dyeing. Direct dyes dye the viscose and weak-acid dyes dye the real silk for the monochromatic effect.
Aqua Green -- The Color Trend for Infantswear
Aqua Green is a refreshing, cold-tone, and saturated botanic green that may cool down the hot summer. The application on infants’ go-outing clothing fully represents summer vitality, while the use on loungewear shall be presented on small-scale prints and color blocking.
Seaside Vacation -- The Design Development of Kidswear
The palette of this theme is inspired by the sea elements. In S/S, everything is reviving, and people desire for enjoying the carefree time at seaside after the long-time lockdown. Blue Turquoise(PANTONE 15-5217 TPG) is taken as the main tone for kidswear. Girlswear selects Rose of Sharon(PANTONE 17-1635 TPG) and Peach Parfait(PANTONE 14-1219 TPG) for a sweet approach; while boyswear is complemented by Samoan Sun(PANTONE 14-0851 TPG) and Real Teal(PANTONE 18-4018 TPG) to exude a sunny and positive atmosphere.
Metaverse -- The S/S 2023 Theme Trend
Metaverse, the ultimate ideology of internet, bridges the spirits and continues human’s dimensional utopia from a diverse perspective. People desire for a sympathy mind from the others, but they can not run away from Tower of Babel’s curse in the end. The contradictory builds an uncrossable wall between people, yet Metaverse provides us with a possibility to think on the opposite side and understand this uncontinuity from another visual dimension, which breaks the boundary between virtual fashion and the real one.