Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Retro Decorative Buttons -- The Accessory Trend for Womenswear
In A/W 21/22, people pay attention to not only practical products, but also historied, souled and valuable things. Besides, people are more interested in artistic and historied objects. Therefore, decorative buttons emerge. They join parts, and closely associate with accessories, art works and collections. With the rising second-hand market, buttons also reveal a new direction for sustainable fashion. Consumers who pursue creativity and fashion taste will focus on a sense of fulfillment by DIY.
Immersive and Synthetic -- The Pattern Trend for Womenswear
With the development of Internet and technology, more and more immersive exhibitions and synth effects emerge, and 3D visual thinking is increasingly affecting industries. The technique combing virtuality with reality retains the fleeting beauty. Brilliant florals appeal to more consumers. This trend also drives the evolution of layered and 3D patterns. Various techniques display 3D, vivid and lively patterns.
Collaboration of Artists -- The Pattern Trend for Womenswear
In A/W 20/21, Coach launches its collaborative series with Jean Michel Basquiat, a late American graffiti artist. Coach focuses on the intense multicultural atmosphere in his works and uses graffiti works in clothes and bags. Dynamic and bright colors are retained, and the rebellious style is underlined. Jean Michel Basquiat was born on December 22, 1960, in Brooklyn, New York. He was first known as a graffiti artist in the late 1970s and later became a successful neo-expressionist artist in the 1980s. Filled with angry and mad images, his works are a mixture of chaos, even barbarism and superb skills. His works almost affect the whole fashion industry, such as Uniqlo, Off-White and so on. And he is universally acknowledged by the art circle as one of the most important artists of the 20th century.
Chinoiserie -- A/W 21/22 Theme Fabric Trend for Menswear
From the 14th century to the 18th century, a large number of Chinese goods flew into the European market, and then Europeans developed a strong interest in oriental culture. At present, Asian culture, especially Chinese culture, has become an important force attracting worldwide attention, and Asian markets become an essential market. Therefore, many menswear brands shift their attention to oriental culture, which just reflects this theme, Chinoiserie. They draw inspiration from 18th-centuary homeware collaboration or art works that blended oriental and western cultures. Nostalgic luxurious fabrics also adopt decorative jacquard and display the oriental and western temperament.
Autumn Story -- The Silhouette Trend for Men's Shirts
Shirts are essential for men. With the arrival of A/W 21/22, novel designs offer more looks and cater to the trend that fashion leisure shirts employ more novel designs. Camp collar shirts continue the resort vibe from spring and summer to autumn and winter. Boxy shirts are hot in autumn and winter. Deconstruction provides offbeat deconstructed silhouettes this season. Long shirts expand design ideas of men's fashion leisure shirts.
Shoulder Details -- The Craft Detail Trend for Womenswear
At present, consumers pursue a quality life, and they focus more on daily details. The entire visual effect and refined shoulder details will also become key trends in future appeal design. Shoulder details smartly blend decorativeness and structural sense of spliced panels. 3D ruffles and feather splicing make a flowing visual impact. Banana elements fully display female confidence and accentuate female graceful form.
Renewed Summer -- The Trend for Men's Shirting
At present, we are faced with both economic and climate challenges. Utility, comfort and versatility become the top priority of clothes. Catering to people's high demand for life quality, the leisure resort style keeps prevailing. The power of design boosts our mind, emotion and body. Mood-boosting colors and textures renew men's leisure shirts, rhythmic stripes, seersucker textures and dazzling checks in S/S 2022, displaying the colorful style and individuality.
Collars -- The Craft Detail for Womenswear
From looks of stars and fashionistas, we can see blouses are cropped and retro collars also stand out. With the rise of creativity, blouses pay more attention to tensile collars to display both tough and gentle charm of modern women. Blouses with new vintage designs are classical and elegant, especially double collars, pointed collar, streamlined wavy collar and ruff collar.
A Refreshed Holiday -- The Fabric Trend for Women's Shirts
Due to COVID-19, people have to stay at home, so they long for outdoor holidays more. Besides, comfort will be key. As an important item for spring and summer, shirting is in bright and vigorous colors for a pleasing feel. Creative women's shirting in 2020 spring covers renewed striped fabrics, fresh and vigorous check fabrics, distressed multicolored sun-faded check fabrics and highly saturated artistic printed fabrics.
Cool Guys -- Clothing Collocation for Fashionable and Cool Menswear
The internet greatly affects the consumption way of Gen Z, and subcultures like music and street events also influence their clothing. Individuality and self-expression stand out. Fashion bloggers such as Connorxel and Dominic Grizzelle grow with the internet. They love street events and fashion meetings, favor bright color contrast and retro styling, and create elevated street looks.
Girls' Sentiments -- Sweet and Cool Womenswear Clothing Collocation
Gen Z consumers are surrounded by girl groups, street dance and rap, and they are deeply affected by variety shows, stars and fashion bloggers. Therefore, their looks cover leisure style and street fashion, combine sweet girly style with sexy style, and mix cool street style with romantic items. Changeable combinations show casual wearing experiences and extend their individuality. In S/S 2020, sets and military trousers are main items, while in S/S 2022, undershirts, skirts and polo shirts dominate.
After Us -- A/W 21/22 Theme Fabric Trend for Womenswear
The COVID-19 pandemic, turbulent politics and unstable society trigger our fear. And the digital technology spreads fear quickly. People are eager to escape from reality and extends their individuality through surreal, dark, edgy street looks. Maison Margiela A/W 20/21 displays a surrealistic artistic collection via digital video. Therefore, in A/W 21/22 the mystical dark tone will prevail in womenswear fabrics, appeals to young consumers via charming street fashion culture and drives the rise of horror aesthetics.
Renewed Holidays -- The Cotton and Linen Fabric Trend for Womenswear
The pandemic and social distancing greatly change our lifestyle and also inspire people's longing for the outdoors and nature, so relaxing trips or outings become popular. Besides, people want to minimize their effect on the environment. Romantic outdoor adventure and outside picnics bring new inspiration for new femininity. Influenced by that, plain natural cotton and linen, leisure wide-spaced pinstriped fabric, lightweight casual striped fabric and resort check fabric appeal to consumers because these fabrics can easily create a natural, casual and cosy vibe. Moreover, they bring infinite vitality for S/S 2021 cotton & linen style.
A Transparent New Era -- The Fabric Trend for Women's Gauze
Ethereal gauze has always been favored by online celebrities and mega brands. Alexander McQueen, Gucci, Dior and Valentino all use this feminine and exquisite fabric in the new series. The hazy second-skin hand feel, fluffy textures and romantic flowers team up with chic soft layered designs to interpret the charm of gauze and display the strong femininity.
Details of Sleeves -- The Craft Trend for Sleeves of Womenswear
According to the latest fashion data, exaggerated sleeves in 2020 markets continue to S/S 2021, and designers will pay more attention to dramatic details. Therefore, from mimicking the shape of objects to exaggerated cuffs, shape and details of sleeves will become new craft details. Virago sleeves, starfruit sleeves, lantern sleeves and placement drawstring design all display the unique item.
Re-creating Street Style -- The Silhouette Trend for Men's Shirts
As the representative silhouette of menswear, almost every man has a shirt. It is also a hot silhouette for street fashion brands. In S/S 2021, street fashion shirt combines popular elements to show novelty. Light deconstructed shirt will gain attention this season, and functional elements also continue. The all-over printed loose short-sleeve shirt will dominate streets in high summer and become an necessary silhouette for young groups.
Urban Protective Details -- The Craft Trend for Menswear
As a manifestation of the mass psychology, clothing has been influenced by all aspects of society. Under the background of the pandemic, people will focus more on the consumption for the purpose of protecting their own health and safety, and their awareness of self-protection will be further enhanced. Thus in A/W 21/22 protective clothing becomes important. The combination of urban leisure and outdoor sports enhances functionality and brings more practical designs for knitwear. Details on the head, shoulder and back will help with the design of new items.
Recalling the Old Dream -- Clothing Collocation for Womenswear
The design craze of the classic retro style activates the vitality of retro products. The atmosphere full of insecurity and fear makes people look forward to beautiful and hopeful things. Under this background, luxurious retro court style is awakened, so people can face the terrible circumstance with a positive and optimistic attitude. This trend is also combined with unsalable products, catering to sustainable design concept. The unique appearance contains the charm of vintage, and the nostalgic keynote enhances the value and significance of products.
Holiday of BoBos -- Theme Design & Development for Menswear
Travel is a way for human to explore the world, to pursue freedom and adventure. BoBos start a discovery tour about holiday, with swaying sycamores and undulating waves to escape busy life. Bourgeois qualities blend with free and artistic Bohemian style for an imaginative trip. Memory flashes back and time slows down, people embrace nature to enjoy vacation.
Exotic Nostalgic Holiday -- The Fabric Trend for Womenswear Cotton and Linen
The return of the 1970s Bohemian style drives the popularity of the lifestyle which is close to nature. Exploring the folkloric style is the theme of high summer. Catering to Holiday of BoBos, sustainable development is the necessary condition of fabric choice. Organic plant fabrics like linen, hemp fibers and organic cotton become the focus of environmentally-friendly fabrics.
H+ -- The Confirmation of Womenswear Color Trend
H+ is one of A/W 20/21 theme color trends released by POP in September 2019. Survival, need and extreme desire for self-expression are driving humans to adapt to the next phrase of evolution, and transhumanism (H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average humans in terms of intelligence, longevity and immunity would rise. Peacock green and cactus flower are main colors, with summer green, brilliant blue, orange.com and tap shoe to create a surreal futuristic feeling.
Fashionable Postures -- Clothing Collocation for Womenswear
Influenced by feminine power, street fashion also integrates these elements into womenswear. In A/W 21/22, more luxurious elements and sportif elements will be blended. Mixed elements and unconventional design allow haute couture to blend with street culture. The mix & match of retro elements with high-waist will be the main trend of the street style in this season. Shirt and suit collocation will emphasize the light business style elements and practicality. And designs accentuating femininity such as high-waist enhance the feminine feel of street style.
Landscape Protection -- The Confirmation of Womenswear Color Trend
Landscape Protection is one of theme color trends for A/W 20/21 released by POP in 2019, which focuses on natural ecology. The nature provides an organic and comfortable palette. And inspired by nature lovers, architects and philosophers, bamboo and deep lichen green are key colors. The peaceful and natural palette allows people to escape from short-term pressure through observation and reflection. Environmentally-friendly grey, peat, beet red and natural light khaki are integrated to be more eco-friendly and create a comfortable tranquil beauty.