Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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H+ -- The Confirmation of Womenswear Color Trend
H+ is one of A/W 20/21 theme color trends released by POP in September 2019. Survival, need and extreme desire for self-expression are driving humans to adapt to the next phrase of evolution, and transhumanism (H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average humans in terms of intelligence, longevity and immunity would rise. Peacock green and cactus flower are main colors, with summer green, brilliant blue, orange.com and tap shoe to create a surreal futuristic feeling.
Fashionable Postures -- Clothing Collocation for Womenswear
Influenced by feminine power, street fashion also integrates these elements into womenswear. In A/W 21/22, more luxurious elements and sportif elements will be blended. Mixed elements and unconventional design allow haute couture to blend with street culture. The mix & match of retro elements with high-waist will be the main trend of the street style in this season. Shirt and suit collocation will emphasize the light business style elements and practicality. And designs accentuating femininity such as high-waist enhance the feminine feel of street style.
Landscape Protection -- The Confirmation of Womenswear Color Trend
Landscape Protection is one of theme color trends for A/W 20/21 released by POP in 2019, which focuses on natural ecology. The nature provides an organic and comfortable palette. And inspired by nature lovers, architects and philosophers, bamboo and deep lichen green are key colors. The peaceful and natural palette allows people to escape from short-term pressure through observation and reflection. Environmentally-friendly grey, peat, beet red and natural light khaki are integrated to be more eco-friendly and create a comfortable tranquil beauty.
Belle Époque -- Theme Design & Development for S/S 2021 Womenswear
Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.
Uncompromising Wool -- Sporty Wool Yarns
In recent years, the circular all-in-one machine has been gradually popularized, which eliminates most stitching of knitwear and enables the knitwear more well-fitting, with more delicate craft details. Together with the breathability brought by special structures of knitting, knitted sportswear is more and more popular. In addition to sportswear brands like Adidas which have knitted sportswear, luxury brands like Prada also release knitted sportswear in A/W 2019.
Holiday Time -- The Fabric Trend for Women's Cotton and Linen
Inspirations are drawn from lethargic holidays. Slubbed cotton and linen fabrics bring natural comfort. Crinkled paper-like cotton and linen fabrics are plain and gentle. Hazy and thin cotton and linen are the companion of sunlight. The lightweight denim is free and casual, making the wearer enjoy the comfortable moments in holidays. In S/S 2021, cotton and linen fabrics pay more attention to textures than patterns. In terms of colors, light colors increase while dark colors decrease, which is more in line with the pleasing tones under the theme of resort.
Plastic-free Coast- The Confirmation of Womenswear Theme Colors
Plastic-free Coast, one of S/S 2020 color trend themes released by POP in December 2018, starts from protecting marine life. The ocean is the birthplace of life, but now we dump plastic in it. To protect the ocean is to save life. According to the UN's latest statistics, the annual output of plastic reaches more than 0.3 billion tons, and half of it is disposable. If we don't take action now, there will be more plastic than fish by 2050. We call for a plastic-free coast and a clean sea.
Leading The Urban Fashion- The Thematic Color Trend for Men's Knitwear
With the development of industry and excessive production, the textile industry has become the second largest polluting industry in the world. As the environment is increasingly concerned, reuse, reconstruction and biodegradability become the focus, and we strongly advocate the traceability of clothing and the design concept of respecting the environment. In this background, the ocean, one of the main natural resources, attracts much attention. The ocean tones and textures provide inspiration for men's knitwear for S/S 2021. Bright-colored surface, flowing form and current resources like the algae inspire crafts, yarns and patterns. The integration of dark colors and light colors brings a rebellious fashionable urban temperament to urban gentlemen who advocate simpleness and are willing to accept novelty.
LVMH Invests in Stella McCartney
LVMH pays high attention to sustainability. Bernard Arnault, the Chairman of LVMH, say," The most important point for this successful cooperation is that Stella McCartney is the pioneer in sustainability and ethics." In the future, Stella McCartney will provide advice as a special counselor. More detailed plans will be released after Sept.
Offbeat Feels -- The Clothing Collocation of Women's Knitwear Sets
Knitwear sets in this new season are elegant and show a walking aesthetic combining art and statement. The diversified styles are fit for every woman. Minimal nonchalance and athleisure are both included.
18/19 A/W Kids' Knitwear Trend Forecast -- Details（II）
The design of details are very substantial in fashion, it explores the possibilities of the styles and creates different looks. The detail design evolves more playful and lively in this season.
18/19 A/W Kids' Knitwear -- Detail (1)
Details play a key role in the overall design, adding statement, creativity and delicacy to garments and emphasizing the unique style. The applications of buttons and the variations of collars, sleeves, hoods and ruffles become design features on kids' knitwear, creating covetable looks.
2018 S/S Boys' Clothing -- Sincerity & Innocence
Childhood is full of innocence, joy and fun ,the world is beautiful, simple and pure in children's eyes, and they create a wonderful fairy tale with their ingenuous and imaginative mind.
18/19 A/W Girls Clothing -- Key Items
Minimalist and romantic style is main direction in this season, alongside the revival 1970s style. Volume remains the key, the luxurious fabrics and fine details are particularly important.
18/19 A/W Key Items -- Boys' Clothing
Boys' clothing in this season echoes the 1990s trend, with grunge and sport reference updating the conventional styles. Styles such as loose tapered pants and long check shirt are highlights .