Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2023-11-06 87808
October 2023 -- The Industry Insight of Menswear
Interpret the latest trends in the industry based on popular events, popular styles, and key brand dynamics in October, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.
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2023-10-08 84935
The Color Trend Verification for Menswear in Q3
In the third quarter of 2023, Citrus, Liberty, Deep Teal, Emperador, Roasted Russet, and White Sand are all highly regarded popular colors. Among these colors, Citrus exudes the passionate flame of young and old souls with a bold tone; The mysterious, noble, and sci-fi release of Liberty brings special colors in autumn and winter; Combining retro style and modern style with Deep Teal, showcasing youthfulness; Emperador exudes a restrained and calm demeanor, conveying a noble and elegant aura; Roasted Russet is extremely inclusive, not only can you see the retro charm, but you can also find a more casual and comfortable street color sense from it; White Sand adds a hint of introverted temperament to the white with a slightly cold gray fog color. Six colors showcased their unique charm in the third quarter. The following content is the new product series and window display of major brands to confirm the accuracy of POP's color trend content.
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2023-05-16 298004
The New Look -- The A/W 24/25 Color Trend Forecast
The cold colors of the urban environment, gray-toned buildings, fast-moving subways, and crowded strangers are a portrait of urban commuters' exhaustion, as if their souls have been numbed and devoid of vitality. This topic mainly explores the color matching trends for the 24/25 autumn and winter seasons, with office workers as the main consumer group, emphasizing the importance of the five senses to future consumption. It also uses irony to encourage and empathize with the pressures of contemporary workplaces. As consumers continue to speak out in the digital age, it is expected that "resistance culture" will become stronger in the next 5-10 years, redefining the value of life and turning towards a slow and minimalist consumption that emphasizes durability, protection, and functionality.
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2023-04-03 154250
Visualized Space -- The Design Development of Menswear
Seeing begins before visualization, the body in visualization needs to be immersed in space, allowing the mind to move towards tranquility. Placing oneself in the present space, incorporating the spirit of sustainable development and pluralistic inclusiveness into the narrative, transcending the original way of thinking, reobserving, examining, and feeling one's own existence! Through visualized awareness, artistic details are integrated into contemporary business style concepts, the blending of classic neutral color palettes and pastel tones creates a harmonious symphony, delivering a new sense of modern urban business elegance, bringing surprises to sensory visual experiences and creating new artistic resonance.
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2022-09-22 110504
Accessories -- The Pattern Craft Trend for Menswear
Among the diverse pattern crafts for clothing, the use of accessories will be the direction. Patterns in the form of accessories accelerate the bulk production and save time and cost. This report will introduce the charm of accessories and offer more inspirations to designers.
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2021-10-13 263520
Visions -- The Design Development of Menswear
Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.
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2021-09-28 173890
Sensory Hunger -- The Design Development of Menswear
In the era of overloaded information, our senses are easy to get tired and hungry. So we need the stimulation from all aspects to awake ourselves. The psychedelic visual effect of Op Art is fused with the extreme joy of Radiant and Colorful to reach the inner senses. Spatial hierarchy and color fluidity integrate the ultimate sense of joy and cultural reconstruction into the same time and space, guiding people to explore the meaning of tradition, memory and free identity.
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2021-07-30 252021
Winter Dawn -- The Color Trend for A/W 22/23 Womenswear Theme
Revived economy and security bring rhythmic and positive natural colors back. Balanced dynamic, peaceful color atmosphere and high saturation express the pure hopeful light in our real life. A sensitive emotion is also exuded in this modern artistic vibe. The colors of A/W 22/23 Winter Dawn focus on the natural tonality. The higher saturation motivates the spirit and conveys the pursuit of wonderful life.
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2021-07-22 117095
Sensory Hunger -- The Fabric Trend for A/W 22/23 Menswear Theme
The consumer of this theme, Sensory Intensifier pursues orderly aesthetics and the designs of transboundary senses. Op Art psychedelic fabric is fused with the ultimate joy of colorfulness to explore the deep down senses. Sensory knitted fabric, visual illusion woolen fabric, joy down fabric and urban leather fabric convey the luxurious value of ultimate joy. The illusive rhythm of pattern and texture provides people with interactive sensory experiences.
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2021-06-29 149002
Luxurious Velvet -- The Velvety Fabric Trend for A/W 22/23
Velvety fabric reflects a sense of retro court, which has been the symbol of understated luxury. The green velvet dress of Scarlett in the film Gone with the Wind is extremely amazing. A simple velvet gown dress sends out an air of dignity without any gorgeous decoration. This report will focus on A/W 22/23 velvet, silk velvet, pleuche, velveteen, textured corduroy, and embossed flocking, jacquard and burn-out fabrics.
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2021-06-24 117452
Visions -- The Fabric Trend for A/W 22/23 Menswear Theme
There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. People want to reflect infinite reveries in limited space through the interaction with space and nature.
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2019-10-31 167006
Leading The Urban Fashion- The Thematic Color Trend for Men's Knitwear
With the development of industry and excessive production, the textile industry has become the second largest polluting industry in the world. As the environment is increasingly concerned, reuse, reconstruction and biodegradability become the focus, and we strongly advocate the traceability of clothing and the design concept of respecting the environment. In this background, the ocean, one of the main natural resources, attracts much attention. The ocean tones and textures provide inspiration for men's knitwear for S/S 2021. Bright-colored surface, flowing form and current resources like the algae inspire crafts, yarns and patterns. The integration of dark colors and light colors brings a rebellious fashionable urban temperament to urban gentlemen who advocate simpleness and are willing to accept novelty.