Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Generation Y -- 2019 S/S Color Trend Confirmation for Womenswear
The S/S 2019 Color Trend – Generation Y launched in January 2018 is a deep analysis of the millennial consumers who are tired of following the same style and eager to define themselves with offbeat clothing. Bright and rebellious colors are key, of which Blazing Yellow and Deep Lavender are most recommended. Clashing colors reflect people's preference of the mix-and-match style.
2019 S/S Design Development for Young Women -- Generation Y
Generation Y includes all people born from 1984 to 2000, and the Millennials will become the main customer group by 2019. They feel unsafe and prefer frequent consumption. Fashion-forward Generation Y are tired of following the same style, and they are eager to define themselves with offbeat clothing. Innovative and rebellious concepts make apparel an extreme desire rather than necessity, which means novelty recreations and rebellious mix-and-match are important to Generation Y.
2019 S/S Women's Material for Generation Y -- Self Luminescence -- Visual Tactility (Glittery Sequin )
Self Luminescence celebrates bold colors. Different from the traditional street activewear, this theme combines with chic styles and features glossy materials. Exaggerated sequins are key, interpreting the strong statement of Generation Y in mix-and-match looks.