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Life·IKIGAI -- The Confirmation of the Color Trend of A/W 19/20 Womenswear
In a fast-paced, high-stress and over-consumption society, people are often spiritually barren, and their lives are chaotic and disorderly. When materialism doesn't meet people's needs, people turn to focus on life and nature. A sustainable, defensive and inclusive future is looked forward to. The seemingly neat and unchanged mode is deconstructed to form a new inner structure. We need to accept flaws in real life and still pursue independent spirits. Healthy and natural lifestyles and inner real needs are important. Recycled items are used for recreation. Different styles are mixed.
Life · IKIGAI -- 19/20 A/W Design Development for Womenswear
In a fast-paced, high-stress and over-consumption society, people are spiritually barren, provoking reflections on life. IKIGAI means "purpose" or "the meaning of life" in Japanese, and that's the secret why people in Kohama, Okinawa live a cheerful and long life. IKIGAI calls for a healthier and more natural lifestyle, encourages people to find happiness in busy days and seek the original force of life.
Prediction · Internet of Everything -- 19/20 A/W Design Development of Womenswear
"In the future, when you are born, AI will know you, read all your emails, hear all the voice records and know your favorite moive..." Yuval Noah Harari, Israeli writer of A Brief History of Tomorrow, expressed his vision for the future world. The things depicted in the book have gradually come true. The oncoming 5G will enhance the exchange of humans and technology- Internet will step into the era of internetting everything.
Rise of Chinese Fashion -- 19/20 A/W Design Development for Young Women
Maybe you are not familiar with Chinese fashion, but it is developing rapidly. Li-Ning dazzled us at New York Fashion Week. "Made in China" is no longer a negative term, Chinese fashion is rising.
Mirage Pink -- 19/20 A/W Color Trend for Womenswear
Mild pink is a favorite of girls. Although it is not dominant on A/W 18/19 catwalks, it still plays a role on fashion week streets. Pink perfectly reflects the softness and romance of women.
Awakening ▪ Ready Player One -- 19/20 A/W Design Development of Men's Color
We are entering the next decade which is creative, inclusive and transcendental. The new generation is awakening. Youth are optimistic about the present rather than pessimistic about the future. E-sports, electronic music and network community play a part in everyday life. People prefer creativity and fun, and they attach more importance to fulfilling personal values and enjoying life as Ready Player One.
Gardenia Yellow -- 19/20 A/W Womenswear Color Trend Forecast
Gardenia yellow delivers fresh and soft ambiance. The application on coat, knitwear and trousers reveals women's elegance and femininity. The color lends itself well with the refined outfit, with considered collocation creating different styles.
19/20 A/W Women's Coat Fabric -- Natural Style
The theme of Life cherishes the concept of time well spent, and the idea of living better rather than bigger. Coat is a key item to keep warm in cold weather, emphasizing practicality and fashion, as well as sustainable design and exquisite lifestyle. For materials, surface textures and skin-friendly effect are important. A variety of natural materials such as wools and sharpa are applied for elevated looks. Simple silhouettes, neat cutting merge with soft details to create cool yet feminine styles.
19/20 A/W Womenswear Trend -- Life
In a fast-paced, high-stress society, people long for the pure lifestyle and turn to the nature. Embracing imperfection and still pursue the spiritual independence.
19/20 A/W Menswear -- Life
With the development of urbanization and modernization, nature are increasingly concerned . The comfortable and environment-friendly products are gaining traction, and the classic tactile items are enjoying a strong comeback. The slow-paced life become a popular lifestyle.