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Life·IKIGAI -- The Confirmation of the Color Trend of A/W 19/20 Womenswear
In a fast-paced, high-stress and over-consumption society, people are often spiritually barren, and their lives are chaotic and disorderly. When materialism doesn't meet people's needs, people turn to focus on life and nature. A sustainable, defensive and inclusive future is looked forward to. The seemingly neat and unchanged mode is deconstructed to form a new inner structure. We need to accept flaws in real life and still pursue independent spirits. Healthy and natural lifestyles and inner real needs are important. Recycled items are used for recreation. Different styles are mixed.
Life · IKIGAI -- 19/20 A/W Design Development for Womenswear
In a fast-paced, high-stress and over-consumption society, people are spiritually barren, provoking reflections on life. IKIGAI means "purpose" or "the meaning of life" in Japanese, and that's the secret why people in Kohama, Okinawa live a cheerful and long life. IKIGAI calls for a healthier and more natural lifestyle, encourages people to find happiness in busy days and seek the original force of life.
Gardenia Yellow -- 19/20 A/W Womenswear Color Trend Forecast
Gardenia yellow delivers fresh and soft ambiance. The application on coat, knitwear and trousers reveals women's elegance and femininity. The color lends itself well with the refined outfit, with considered collocation creating different styles.
19/20 A/W Women's Coat Fabric -- Natural Style
The theme of Life cherishes the concept of time well spent, and the idea of living better rather than bigger. Coat is a key item to keep warm in cold weather, emphasizing practicality and fashion, as well as sustainable design and exquisite lifestyle. For materials, surface textures and skin-friendly effect are important. A variety of natural materials such as wools and sharpa are applied for elevated looks. Simple silhouettes, neat cutting merge with soft details to create cool yet feminine styles.
19/20 A/W Womenswear Trend -- Life
In a fast-paced, high-stress society, people long for the pure lifestyle and turn to the nature. Embracing imperfection and still pursue the spiritual independence.
19/20 A/W Menswear -- Life
With the development of urbanization and modernization, nature are increasingly concerned . The comfortable and environment-friendly products are gaining traction, and the classic tactile items are enjoying a strong comeback. The slow-paced life become a popular lifestyle.