Pinkish purple reveals a romantic yet elusive vibe, representing elegance, nobility and charm. With a tint of white, the muted tones feel fancy.

Trench coats make a comeback in the fashion world. Evolving from military apparel to everyday wear, trench coats deliver a causal and urban style.

With the pushing of the retro style, elegant check overcoats prevail in the market. Reversible overcoats grab attention; wrap coats are cool and leisure; paneling coats make body shape appealing.

Stripes gain popularity since 1960s, classic and chic. Whether wide or fine, horizontal or vertical, vibrant or calm, stripes are suitable for all items and characterize them.

In a fast-paced, high-stress and over-consumption society, people are spiritually barren, provoking reflections on life. IKIGAI means "purpose" or "the meaning of life" in Japanese, and that's the secret why people in Kohama, Okinawa live a cheerful and long life. IKIGAI calls for a healthier and more natural lifestyle, encourages people to find happiness in busy days and seek the original force of life.

"In the future, when you are born, AI will know you, read all your emails, hear all the voice records and know your favorite moive..." Yuval Noah Harari, Israeli writer of A Brief History of Tomorrow, expressed his vision for the future world. The things depicted in the book have gradually come true. The oncoming 5G will enhance the exchange of humans and technology- Internet will step into the era of internetting everything.

Fashionistas shine out on fashion week streets with bold silver gray. The color gives a futuristic twist in small-scale or all-over effect.

Coat and jacket are key items to keep warm in cold weather, emphasizing practicality and fashion, as well as sustainable design and exquisite lifestyle. For materials, surface textures and skin-friendly effect are important. A variety of natural materials such as wools and sharpa are applied for elevated looks. Simple silhouettes, neat cutting merge with soft details to create cool yet feminine styles.

Overcoats are key items in autumn and winter. This season, simple silhouettes are key, focusing on the waist and layered design. X line, double layer, scarf and broad shoulder personify coats.

Based on the color data of A/W 18/19 and A/W 19/20, we find that reds (including pink, orange red and red) see an obvious uptrend. Pantone's Color Trend Report takes red and orange red as key colors, which means they are set to prevalent in the future. Blues are also noticeable. For achromatic tones, white goes up dramatically.

Soft sherpa and bright colorful faux leather are employed to make girls' overcoat and jacket in A/W. Wool with classic English check and colorful plaid is still dominant. 100% wool combined with luxury embroidery is fashionable and functional, which is eco-friendly and has no harm to kids' health.

In addition to materials and silhouettes, overcoats of A/W 19/20 emphasize details. Simple and classic coats are still popular, but women embrace displaced and unconventional placket, deconstructed sleeve, fringe, welt and mix-media design to bring newness.

Maybe you are not familiar with Chinese fashion, but it is developing rapidly. Li-Ning dazzled us at New York Fashion Week. "Made in China" is no longer a negative term, Chinese fashion is rising.

Knitted overcoats are classic and versatile, essential for autumn and winter. This season, bright color blocks, bold binding and mixed materials update coats for a simple and elegant style.

Check accounts for 14.6% of all womenswear, and its proportion to patterns has a YOY increase of 15%. Bright checks are more often used. Washed and brushed tartans combine with windowpane plaids. Fabrics incorporate fur strips to create a three-dimensional effect. Preppy check coats with neat silhouettes merge leisure with formal feel.

Overcoat is a must-have item to keep warm, most frequently seen on A/W streets. Practicality and fashion are important in this season. Simple suit look is key, while A-line, soft double-faced wool and check overcoats are feminine yet cool.

Faux mink becomes a novel material for A/W womenswear. It brings freshness to apparel, Fur can work as a panel or a key material, teaming with different silhouettes.

Overcoat is a hot fashion item in autumn and winter, varying in silhouettes. Collar and neck design are updated in this season. Overcoats can apply hood, scarf collar, square collar, widened neck or V neck to create stylish looks.

Parka garments gain popularity for the comfortable silhouette and fashionable style. In A/W 19/20, parkas emphasize a youthful athleisure style rather than simple solid-color design. Cloth, Woolen, PVC or TPU pairs with down feather or rabbit hair lining. 3D mink skin, all-over prints, exposed lining and drawstrings smarten up parkas.

Mild pink is a favorite of girls. Although it is not dominant on A/W 18/19 catwalks, it still plays a role on fashion week streets. Pink perfectly reflects the softness and romance of women.

We are entering the next decade which is creative, inclusive and transcendental. The new generation is awakening. Youth are optimistic about the present rather than pessimistic about the future. E-sports, electronic music and network community play a part in everyday life. People prefer creativity and fun, and they attach more importance to fulfilling personal values and enjoying life as Ready Player One.