Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Blue & Green -- 19/20 A/W Color Trend for Women's Overcoat
Blues are colors of sky and ocean, carrying a calm and natural feel. Blue tones allude to the generous and harmonious relationship of people. Greens are colors of life, sedate yet powerful. They arouse people's love for nature, and deliver a youthful vibe.
Smart Causal Coat -- 19/20 A/W Silhouette Trend for Menswear
Overcoats are key items of A/W 19/20. A smart casual coat keeps cool on streets and is versatile in daily life.
Pinkish Purple -- 19/20 A/W Color Trend for Women's Overcoat
Pinkish purple reveals a romantic yet elusive vibe, representing elegance, nobility and charm. With a tint of white, the muted tones feel fancy.
Stylish Business Overcoat -- 19/20 A/W Silhouette Trend for Menswear
With the pushing of the retro style, elegant check overcoats prevail in the market. Reversible overcoats grab attention; wrap coats are cool and leisure; paneling coats make body shape appealing.
Life · IKIGAI -- 19/20 A/W Design Development for Womenswear
In a fast-paced, high-stress and over-consumption society, people are spiritually barren, provoking reflections on life. IKIGAI means "purpose" or "the meaning of life" in Japanese, and that's the secret why people in Kohama, Okinawa live a cheerful and long life. IKIGAI calls for a healthier and more natural lifestyle, encourages people to find happiness in busy days and seek the original force of life.
Prediction · Internet of Everything -- 19/20 A/W Design Development of Womenswear
"In the future, when you are born, AI will know you, read all your emails, hear all the voice records and know your favorite moive..." Yuval Noah Harari, Israeli writer of A Brief History of Tomorrow, expressed his vision for the future world. The things depicted in the book have gradually come true. The oncoming 5G will enhance the exchange of humans and technology- Internet will step into the era of internetting everything.
Neo-nostalgia -- 19/20 A/W Material for Women's Coat
Coat and jacket are key items to keep warm in cold weather, emphasizing practicality and fashion, as well as sustainable design and exquisite lifestyle. For materials, surface textures and skin-friendly effect are important. A variety of natural materials such as wools and sharpa are applied for elevated looks. Simple silhouettes, neat cutting merge with soft details to create cool yet feminine styles.
Neat & Smart -- 19/20 A/W Silhouette Trend for Women's Overcoat
Overcoats are key items in autumn and winter. This season, simple silhouettes are key, focusing on the waist and layered design. X line, double layer, scarf and broad shoulder personify coats.
19/20 A/W Color Trend for Women's Coat
Based on the color data of A/W 18/19 and A/W 19/20, we find that reds (including pink, orange red and red) see an obvious uptrend. Pantone's Color Trend Report takes red and orange red as key colors, which means they are set to prevalent in the future. Blues are also noticeable. For achromatic tones, white goes up dramatically.
Winter Meadow -- 19/20 A/W Material Trend for Girls' Overcoat & Jacket
Soft sherpa and bright colorful faux leather are employed to make girls' overcoat and jacket in A/W. Wool with classic English check and colorful plaid is still dominant. 100% wool combined with luxury embroidery is fashionable and functional, which is eco-friendly and has no harm to kids' health.
Delicate Detail -- 19/20 A/W Design Feature of Women's Overcoat
In addition to materials and silhouettes, overcoats of A/W 19/20 emphasize details. Simple and classic coats are still popular, but women embrace displaced and unconventional placket, deconstructed sleeve, fringe, welt and mix-media design to bring newness.
Rise of Chinese Fashion -- 19/20 A/W Design Development for Young Women
Maybe you are not familiar with Chinese fashion, but it is developing rapidly. Li-Ning dazzled us at New York Fashion Week. "Made in China" is no longer a negative term, Chinese fashion is rising.
Simple & Elegant -- 19/20 A/W Women's Knitted Coat
Knitted overcoats are classic and versatile, essential for autumn and winter. This season, bright color blocks, bold binding and mixed materials update coats for a simple and elegant style.
Preppy Style -- 19/20 A/W Check Fabric of Women's Outerwear
Check accounts for 14.6% of all womenswear, and its proportion to patterns has a YOY increase of 15%. Bright checks are more often used. Washed and brushed tartans combine with windowpane plaids. Fabrics incorporate fur strips to create a three-dimensional effect. Preppy check coats with neat silhouettes merge leisure with formal feel.
Neat Look -- 19/20 A/W Silhouette Trend for Women's Overcoat
Overcoat is a must-have item to keep warm, most frequently seen on A/W streets. Practicality and fashion are important in this season. Simple suit look is key, while A-line, soft double-faced wool and check overcoats are feminine yet cool.
Distinctive Neck & Collar -- 19/20 A/W Silhouette Trend for Women's Overcoat
Overcoat is a hot fashion item in autumn and winter, varying in silhouettes. Collar and neck design are updated in this season. Overcoats can apply hood, scarf collar, square collar, widened neck or V neck to create stylish looks.
Trendy Parka -- 19/20 A/W Design Feature of Womenswear
Parka garments gain popularity for the comfortable silhouette and fashionable style. In A/W 19/20, parkas emphasize a youthful athleisure style rather than simple solid-color design. Cloth, Woolen, PVC or TPU pairs with down feather or rabbit hair lining. 3D mink skin, all-over prints, exposed lining and drawstrings smarten up parkas.
Mirage Pink -- 19/20 A/W Color Trend for Womenswear
Mild pink is a favorite of girls. Although it is not dominant on A/W 18/19 catwalks, it still plays a role on fashion week streets. Pink perfectly reflects the softness and romance of women.
Awakening ▪ Ready Player One -- 19/20 A/W Design Development of Men's Color
We are entering the next decade which is creative, inclusive and transcendental. The new generation is awakening. Youth are optimistic about the present rather than pessimistic about the future. E-sports, electronic music and network community play a part in everyday life. People prefer creativity and fun, and they attach more importance to fulfilling personal values and enjoying life as Ready Player One.