Individual Aesthetic -- 2020 S/S Applique and Embroidery Trend for Fashion Womenswear

In 2020 S/S, the business casual style is dominant in men's key items. Under the influence of athleisure style, suit jacket is much looser, and splicing, color blocks and bright edges can all decorate classic styles, such as multi-pocket jacket.

Garments pay attention to both functional and decorative effects. Utility and delicate silhouettes gain popularity.

With a long history, trench coats are time-tested for men. They are rather practical and functional. In S/S 2020, designers choose novel materials such as transparent PVC, camouflage fabrics and eco-friendly leather to create directional and stylish items.

Trench coats make a comeback in the fashion world. Evolving from military apparel to everyday wear, trench coats deliver a causal and urban style.

The theme of the 2019 S/S color trend released in January, 2018 is Global Traveler, which interprets the natural colors. Global travelers like traveling around, not confined to the ordinary life, so the colors are all from nature. Among those, vision blue and living green are the typical ones.

In a fast-paced, high-stress and over-consumption society, people are spiritually barren, provoking reflections on life. IKIGAI means "purpose" or "the meaning of life" in Japanese, and that's the secret why people in Kohama, Okinawa live a cheerful and long life. IKIGAI calls for a healthier and more natural lifestyle, encourages people to find happiness in busy days and seek the original force of life.

Tough leather is suitable for sharp items, but in recent years, designers employ suppler leather to create delicate looks. Leisure leather jackets, soft shackets and retro workwear carry diverse styles.

We gaze at the Earth in a slow tempo as if combined with nature.

Logo is a trademark which represents the brand culture. It is used to promote public identification and recognition. Nowadays, brands like Burberry, Celine and Balenciaga change their original logos to rejuvenate the brand identity. New logos blur the boundaries of customer ages and thus expand the markets.

Stylish trench coats combine with functional raincoats to emphasize windproof and water-resistant properties. Special coating brings luster to garments.

From short to oversized silhouettes, trench coats are popular for their practicality. They merge with fashion elements to become modern staples.

"In the future, artificial intelligence will know you the day you are born. It reads all your e-mails, listens to your recorded calls and knows your favorite films…" Israeli writer Yuval Harari depicts his vision about future in Homo Deus, and that's a daring prediction. The scenes in the book are turning into reality. 5G technology accelerates the interaction between human and technology – we are entering the Internet of Everything.

In 2020 S/S, the material of trench coat is not just confined to cotton twill or washed cotton. Colorful nylon, lightweight coated material in army green and check fabric contribute to functional and fashionable trench coats. From cropped silhouette to asymmetric splicing, utility design smartens up commercial items.

Utilitarian elements and practical details are key, and evolve into a commercial look that is chic, functional and contemporary. Opt for washed cotton fabrics to interpret modern aesthetics of workwear. Couple this with a military style to emphasize a unisex style, updating women's coats for more comfortable and practical looks.

Parka garments gain popularity for the comfortable silhouette and fashionable style. In A/W 19/20, parkas emphasize a youthful athleisure style rather than simple solid-color design. Cloth, Woolen, PVC or TPU pairs with down feather or rabbit hair lining. 3D mink skin, all-over prints, exposed lining and drawstrings smarten up parkas.

Parka is a stylish and leisure garment for winter.

Designers play with plackets. They change the placement and shape of plackets. Diverse design adds a brilliant touch to womenswear.

In S/S 2020, leather trench coats are key items, featuring color-blocking design, functional style, glossy coating, drawstring and matte leather. Various references breathe life into coats.

Bold reflective PVC combines with checks to enliven kids' coats in A/W 19/20. Pastel cottons, high-density cotton twills and recycled yarns are sustainable, good for kids' health.

As sport styles infiltrate catwalks, outdoor jackets become a new favorite. They vary in silhouettes, as seen at Sunnei, Y-3 and MO&Co. These leisure and cool jackets are essential for outdoor activities.