Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Stylish Trench Coat -- 2020 S/S Material Trend for Menswear
With a long history, trench coats are time-tested for men. They are rather practical and functional. In S/S 2020, designers choose novel materials such as transparent PVC, camouflage fabrics and eco-friendly leather to create directional and stylish items.
Global Traveler -- 2019 S/S Color Trend Confirmation for Womenswear
The theme of the 2019 S/S color trend released in January, 2018 is Global Traveler, which interprets the natural colors. Global travelers like traveling around, not confined to the ordinary life, so the colors are all from nature. Among those, vision blue and living green are the typical ones.
Life · IKIGAI -- 19/20 A/W Design Development for Womenswear
In a fast-paced, high-stress and over-consumption society, people are spiritually barren, provoking reflections on life. IKIGAI means "purpose" or "the meaning of life" in Japanese, and that's the secret why people in Kohama, Okinawa live a cheerful and long life. IKIGAI calls for a healthier and more natural lifestyle, encourages people to find happiness in busy days and seek the original force of life.
Leisure Jacket -- 19/20 A/W Silhouette Trend for Men's Leather Jacket
Tough leather is suitable for sharp items, but in recent years, designers employ suppler leather to create delicate looks. Leisure leather jackets, soft shackets and retro workwear carry diverse styles.
Brand Rejuvenates Identity With New Logo
Logo is a trademark which represents the brand culture. It is used to promote public identification and recognition. Nowadays, brands like Burberry, Celine and Balenciaga change their original logos to rejuvenate the brand identity. New logos blur the boundaries of customer ages and thus expand the markets.
Funky Overcoat -- 2020 S/S Silhouette Trend for Menswear
Stylish trench coats combine with functional raincoats to emphasize windproof and water-resistant properties. Special coating brings luster to garments.
Korean Style -- 2020 S/S Silhouette Trend for Girls' Trench Coat
From short to oversized silhouettes, trench coats are popular for their practicality. They merge with fashion elements to become modern staples.
Prediction ▪ Internet of Everything -- 19/20 A/W Design Development of Men's Color
"In the future, artificial intelligence will know you the day you are born. It reads all your e-mails, listens to your recorded calls and knows your favorite films…" Israeli writer Yuval Harari depicts his vision about future in Homo Deus, and that's a daring prediction. The scenes in the book are turning into reality. 5G technology accelerates the interaction between human and technology – we are entering the Internet of Everything.
Renewed Trench Coat -- 2020 S/S Fabric Trend for Women's Outerwear
In 2020 S/S, the material of trench coat is not just confined to cotton twill or washed cotton. Colorful nylon, lightweight coated material in army green and check fabric contribute to functional and fashionable trench coats. From cropped silhouette to asymmetric splicing, utility design smartens up commercial items.
Desert & Oasis -- 2020 S/S Washed Cotton for Women's Outerwear
Utilitarian elements and practical details are key, and evolve into a commercial look that is chic, functional and contemporary. Opt for washed cotton fabrics to interpret modern aesthetics of workwear. Couple this with a military style to emphasize a unisex style, updating women's coats for more comfortable and practical looks.
Trendy Parka -- 19/20 A/W Design Feature of Womenswear
Parka garments gain popularity for the comfortable silhouette and fashionable style. In A/W 19/20, parkas emphasize a youthful athleisure style rather than simple solid-color design. Cloth, Woolen, PVC or TPU pairs with down feather or rabbit hair lining. 3D mink skin, all-over prints, exposed lining and drawstrings smarten up parkas.
Chic Trench Coat -- 2020 S/S Men's Leather Apparel
In S/S 2020, leather trench coats are key items, featuring color-blocking design, functional style, glossy coating, drawstring and matte leather. Various references breathe life into coats.
Edgy Style -- A/W 19/20 Women's Outdoor Jacket
As sport styles infiltrate catwalks, outdoor jackets become a new favorite. They vary in silhouettes, as seen at Sunnei, Y-3 and MO&Co. These leisure and cool jackets are essential for outdoor activities.
Fabric & Colors -- 19/20 A/W Windproof Jacket
The bright-colored nylon fabric is functional and stylish, and the application of vibrant colors or splicing nods to the 80s' sporty style, with functional new high-tech fibers bringing more comfort and versatility.
Stylish Trench Coat -- 2019 S/S Clothing Collocation for Women
The trench coat was developed as a clothing for Army officers in the First World War. As the IKIGAI concept prevails, healthy and natural lifestyle become a new fashion, and thus plain trench coats evolve to be key items. In S/S 2019, trench coats do not focus on crisp design, but opt for sport elements including drawstring and hood. 3/2 shoulder and combination with suit give a soft touch.
Sport Style -- 2020 S/S Women's Leather Jacket & Coat
Sport style continues to prevail, refreshing leather jackets in this season. Color-blocking and ribbed design feel new. Drawstrings are not only used on the waist, but seen on cuff and neck.
2019 S/S Material for Men's Trench Coat -- Distinctive Sheen
As coatings gain popularity, materials for trench coats are statement-making in S/S 2019. From shiny coated checks to bright nylons, bold and glossy materials add vibrancy and newness to men's trench coats.