H+ is one of A/W 20/21 theme color trends released by POP in September 2019. Survival, need and extreme desire for self-expression are driving humans to adapt to the next phrase of evolution, and transhumanism (H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average humans in terms of intelligence, longevity and immunity would rise. Peacock green and cactus flower are main colors, with summer green, brilliant blue, orange.com and tap shoe to create a surreal futuristic feeling.

Landscape Protection is one of theme color trends for A/W 20/21 released by POP in 2019, which focuses on natural ecology. The nature provides an organic and comfortable palette. And inspired by nature lovers, architects and philosophers, bamboo and deep lichen green are key colors. The peaceful and natural palette allows people to escape from short-term pressure through observation and reflection. Environmentally-friendly grey, peat, beet red and natural light khaki are integrated to be more eco-friendly and create a comfortable tranquil beauty.

Bold and unconstrained millennials have their own ideas and unique attitudes toward life. "It's hard to define." is a compliment to individuality in today's youth culture. Influenced by rock, subculture and rebellious ideology, the attitude of self-loyal youngsters who refuse to be defined takes on the fashionable and interesting aesthetics externally. Lots of street elements like asymmetry, collage, mix & match appear in classic items. Clothing brands also need to break the boundary of silhouette design and style positioning, and echo the "No need for definition" of youngsters in an inclusive attitude.

In 2020, the sudden outbreak of the NCP has brought a new challenge to human beings and brought great changes to people's lifestyle and life attitude. And designers are also inspired by that. After the outbreak, people need an item that combines trendy elements with functional protection. The functional protective style is integrated into practicality and functional aesthetics, redefining the functional menswear market. It is so popular with young consumers with its unique style that it becomes a hot design direction for menswear after the outbreak.

From the earliest SOHO to current indoorsman, solving problems without going out has been the dream of many people. The desire for solitude and self-tranquility and freedom has led to a casual and simple lifestyle that people pursue a comfortable life and also care about entry luxury taste. They wear simple and neat semi-formal clothing during work, and choose sports styles when leisure. They pursue individuality, and also make good use of using modern technology and household fashion to make life more exciting and freer. This kind of consumers has a good fashion taste and has a higher demand for daily items. Simple, neat and light clothing are versatile, unique and subdue, which are just what they need.

The outbreak and the restriction of residents' going out lead to the sharp decline of customers in the market-oriented offline shopping malls, results in massive stock items, and limits the production and development plans of the fashion industry for the new season. Once again, we realize the importance of sustainable and circular designs for the clothing industry, and the urgent need to reduce the resource waste associated with unmarketable products. We need to maximize the value of the product and extend the life cycle of the product. For the new season, the design mode of combining two into one can be used to integrate the old and the new.

The current economic structure is being challenged by the outbreak, and the traditional structure is being overturned. Upset and anxiety also surround us. Under this influence, stock commodities become an urgent problem, and industry insiders also rethink the new operating mode. Redesign of clothing also brings new opportunities, and endows transseasonal items with new vitality. The commercial mode breaking rules awakens the sustainable cycle of fashion industry, rejuvenates stock products, and extend the sales period of out-of-season goods.

The entry luxury style with a superior feel has a greyish tone, plain but not dull. The light tone contains accurate cutting which shows the neat and decisive style and elegant gestures in simple lines.

In A/W 20/21, in addition to achromatic colors like black, white and grey, reddish khaki is the main color for trench coats; the burnt olive like a dried flower grows; caramel is comparatively steady. Apart from the basic silhouette, 3D sleeves and exaggerated neckline will be a hot trend to change the silhouette.

First seen in the mid-18th century as protective clothing for work, workwear is made of durable fabrics with pockets designed to hold tools. With the development of times and the change of working environment, the workwear fabric has become lighter and thinner, and other styles like shirt outerwear have also appeared one after another. Workwear is equipped with a strong neutral style and simple looks. It is dedicated to utility and less decorations, which conforms with current trend of the minimalism and comfortable life. It is versatile and suitable for various occasions.

The outdoor style continues to influence urban sportswear, and functionality and utility become the focus. As outdoor elements will continue to drive the development of women's street wear, the physical and psychological requirements of outdoor sports are no longer a reason to restrict women. Functional details will be gradually developed and become younger. Different designs can meet demands of different body parts, such as adjustable cuffs, drawstring in the waist, underarm breathable zipper and so on. These designs can also make style more attractive and provide energy for the wearer.

Trench coats originated in World War I are still shining after the many years. Ingrid Bergman is wearing a neutral trench coat in Casablanca, which captivates many movie fans and inspires them to be a workwear beauty. In A/W 20/21, trench coats will reinterpret the workwear style. Crafts like gun flap of different materials, protective throat buckles and military patch pocket are used to show the nonchalant neutral image of trench coats.

Plastic-free Coast, one of S/S 2020 color trend themes released by POP in December 2018, starts from protecting marine life. The ocean is the birthplace of life, but now we dump plastic in it. To protect the ocean is to save life. According to the UN's latest statistics, the annual output of plastic reaches more than 0.3 billion tons, and half of it is disposable. If we don't take action now, there will be more plastic than fish by 2050. We call for a plastic-free coast and a clean sea.

Environmental protection becomes a topic of public concern, and drives the sustainable development and innovation in various fields. Thus natural organic and recycled cotton and linen fabrics become the mainstream. Comfortable recycled flax blends, skin-friendly washed cotton and sailing striped cotton lead the soft and simple comfort fashion. Workwear and folk designs can be used for reference to create the everlasting natural and comfortable style.

Generation Z and the network society grow together. With the increasingly digitized lifestyle , virtual Internet celebrities with millions of fans rise. Virtual Internet celebrities depend on the existence of the network, which in a sense isolates the real communication between people, and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.

Global investment in sports technology continues to rise, from less than $1 billion in 2011 to $10 billion in 2019. Although it's not an explosive growth, but this is a potential area with steady growth every year. The explosive development of science and technology has greatly promoted the sports fabric industry. Innovators try to draw inspirations from the nature, and sustainable fabrics processed by biotechnology will get more attention. The outerwear fabrics get more and more technical, and functionality and adaptability are still focuses of the market.

The fast development of human beings leads to the rapid consumption and extinction of resources, and makes global resources scarce and precious. We begin to reflect on the lost precious resources that we rely on for survival, and the reuse of resources has become an urgent way for the original ecology. Starting from the natural organic fabric, fabrics of Landscape Protection fully interpret the compound natural space of the recycled fabric with light and soft texture, arouse the designer's new concept of reshaping the nature, and create the new environmental protection integrating human and natural ecology. With the sustainable concept as the core, it returns to exquisite craftsmanship and handcraft. Nowadays the pace of life is accelerating day by day, it attracts unique minimalists who cherish the enduring popularity, and advocates the practical, enduring, sustainable and handmade fabrics for womenswear.

The functional trench coat combining military, outdoor sports and workwear elements is full of functionality and the technical sense. This becomes one of the most popular silhouettes currently. It has the mysterious and cool silhouette and is suitable for changeable weather when people are in the commute or outdoors. This mysterious and dark functional aesthetics is popular in the fashion world. With the youngsters' special pursuit of unique individuality, this silhouette gradually takes up a small proportion and becomes the necessary item in autumn.

Accessories are always the key punchline for young lady style and as important as the detail design. In 2021 S/S, young lady style accessories tend to be dainty and exquisite. The interaction of pattern and fabric is mutually complementary.

As an item with a history of over a century but still popular, the trench coat is the classic representative of elegant and meaningful temperament. It is beautiful, versatile and graceful. So it is an important thing to have a chic and graceful trench coat in autumn and winter. Now let's have a look at new collocation trends for the trench coat.

S/W 2020 four fashion weeks will be held from September 4 to October 1. There will be lots of Chinese designers and brands showing up. In the following week, we will give you the latest info and trends.