High fashion and street fashion get increasingly blurred. Fashion brands show a change that business details mix with street silhouettes to deliver a high street style. Adjustable waistband, detachable pockets, sleeve changes, free leg openings and frayed edges develop towards quality and details. And some accessories become decorative and practical. Creative and practical designs will be a key trend for S/S 2022 high street fashion brands.

The COVID-19 pandemic, turbulent politics and unstable society trigger our fear. And the digital technology spreads fear quickly. People are eager to escape from reality and extends their individuality through surreal, dark, edgy street looks. Maison Margiela A/W 20/21 displays a surrealistic artistic collection via digital video. Therefore, in A/W 21/22 the mystical dark tone will prevail in womenswear fabrics, appeals to young consumers via charming street fashion culture and drives the rise of horror aesthetics.

In this unstable world, fear becomes a new normal. Everyday we are surrounded by anxious and disturbing information about pandemic, death, economic shutdown, environmental crisis, which unwittingly promotes the spread of fear around the world. Menswear fashion brands take cues from horror movies, horror games and even the Gothic culture, so gloomy, Gothic and horror fabrics stand out and become key words for A/W 21/22 menswear of fashion brands.