Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Plastic-free Coast- The Confirmation of Womenswear Theme Colors
Plastic-free Coast, one of S/S 2020 color trend themes released by POP in December 2018, starts from protecting marine life. The ocean is the birthplace of life, but now we dump plastic in it. To protect the ocean is to save life. According to the UN's latest statistics, the annual output of plastic reaches more than 0.3 billion tons, and half of it is disposable. If we don't take action now, there will be more plastic than fish by 2050. We call for a plastic-free coast and a clean sea.
Lethargic and Comfortable Time- The Silhouette Trend for Women's Puffa Jackets
With the change of trends for A/W 20/21, silhouette, fabric and crafts of women's puffa jackets are also gradually changing, which present a comfortable texture. Loose and retro puffa jackets with lapels, the lethargic shawl collar, the combination of leather and fur, and attached panels are renewed by designers.
Fashionable Adventure- The Silhouette Trend for Men's Jackets
The jacket, as the most common style of men's outerwear in modern life, is usually the focus of designers. Outdoor style jackets provide much room for designers to play. Currently, the slight outdoor style becomes a trend. It is suitable for daily commuting. And its utility and functionality drive more and more people to choose the jacket with both outdoor function and fashion. In this season, individuality is still the main factor influencing the market. Fleece outdoor jackets with a stand collar become the hottest jacket style. In addition, the voluminous outdoor jacket with a stand collar becomes the main development direction with its utility and design sense.
Urban Exploration- Clothing Collocation of Men's Knitwear
As the post-1995 generation enters the workplace, business menswear keeps changing. The boundary of office uniforms and leisure clothing is vaguer. Outdoor elements are added to business knitwear. Melange yarns and casual blurring bring a retro feeling. Fluorescent colors decorated in geometric graphics create a younger and more practical business style, and show the new business style combining urban style and fashion.
Blue Denim- The Silhouette Trend for Men's Jackets
Under the circumstance of increasingly serious environmental problems, the exploration of sustainability, environmental protection, and adaptability become the core of denim in A/W 20/21. The awareness of environmental protection will urge designers to choose fabrics more carefully, and the design will be in harmony with the nature, and gradually become a lasting and positive transformation. In this season, classic and loose truck jackets are still popular. Creative workwear jackets will still lead the retro fashion. Spliced materials will be improved in this season to bring more novel styles. The waisted short denim jackets are very superior. In order to cater to the environmental protection, hooded denim jackets highlighting sustainability will be the key point of this season.
MAKE KOL- The Confirmation of Menswear Theme Colors
Generation Z and the network society grow together. With the increasingly digitized lifestyle , virtual Internet celebrities with millions of fans rise. Virtual Internet celebrities depend on the existence of the network, which in a sense isolates the real communication between people, and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.
Technical Stress- The Fabric Trend for Sports Outerwear
Global investment in sports technology continues to rise, from less than $1 billion in 2011 to $10 billion in 2019. Although it's not an explosive growth, but this is a potential area with steady growth every year. The explosive development of science and technology has greatly promoted the sports fabric industry. Innovators try to draw inspirations from the nature, and sustainable fabrics processed by biotechnology will get more attention. The outerwear fabrics get more and more technical, and functionality and adaptability are still focuses of the market.
Landscape Protection- The Thematic Fabric Trend for Womenswear
The fast development of human beings leads to the rapid consumption and extinction of resources, and makes global resources scarce and precious. We begin to reflect on the lost precious resources that we rely on for survival, and the reuse of resources has become an urgent way for the original ecology. Starting from the natural organic fabric, fabrics of Landscape Protection fully interpret the compound natural space of the recycled fabric with light and soft texture, arouse the designer's new concept of reshaping the nature, and create the new environmental protection integrating human and natural ecology. With the sustainable concept as the core, it returns to exquisite craftsmanship and handcraft. Nowadays the pace of life is accelerating day by day, it attracts unique minimalists who cherish the enduring popularity, and advocates the practical, enduring, sustainable and handmade fabrics for womenswear.
Renew The Vision- The Craft Trend for A/W 20/21 Women's Denim
With the popularity of environmental awareness, the uncolored denim with the comfortable appearance, the denim with distressed patches, the surface printing and the reflective pressed film become a new trend. In addition, severe washes are expressed in the denim items of DIOR and become the high-proportion denim craft.
H+ -- Thematic Design&Development of Menswear
Survival, need and extreme desires for self-expression are driving human to adapt to the next phase of evolution, and transhumanism(H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average human in terms of intelligence, longevity and immunity would rise. In late 2018, the world's first gene-edited baby was born in Shenzhen, China, which aroused controversy about medical ethics, technical risk and behaviour boundaries of scientists. Alita: Battle Angel released in early 2019 tells how the cyborg girl Alita finds and redeems herself. All there suggest that the future people are discussing about may have arrived.
Surface Blue-- Theme Color Trend for Womenswear
Looking from the Milky Way, the earth surface is covered by a blue halo. Then surface blue is here. The light blue mixing with the purple tone is mysterious and distant, driving us to explore the new look of fashion in the future.
Ingenious Upcycling- The Creative Fabric Trend for Womenswear
Exquisite appearance and cultivating consumers' sustainable awareness have become the mainstream of new consumption. The demand for individuality and limited items is also getting stronger, which has driven the market's demand for retro upcycling looks. Inspirations are drawn from the routine to upcycle old materials, to deconstruct and creatively transform classic fabrics and the best selling goods in the past. Old practical materials, retro elements, the garage fabrics and accessories are applied to upcycle overflowing items, endow products with the real sustainable meaning, and make the old materials and unsalable fabrics vigorous again. Regenerated fibers create a natural color mixing impact, individual and creative. The details of old clothes and unsalable fabrics are artistically hand-made, such as splicing the cuff and the collar to shape the new appearance, show nifty and eye-catching effect, and create the unique sustainable items.
Redefine Fur Collars -- The Silhouette Trend for Women's Coats
The fur collar is perennial for A/W markets. The combos of cosy and comfortable fur collars and heavy coats are decorative and functional, adding a warm and fashionable effect. Bold contrasting colors add vibrancy to the A/W collections.
Landscape Protection -- Design&Development of Menswear
The Amazon rain forest has been on fire for more than 3 weeks. Human beings must reflect on this disaster. The speed of using resources is 50% more faster than that of renewing. Global resources are scarce and precious. In May, 2019, U.N. released the report of Global State of Nature Assessment. More than one million species are at risk. All this contributes to the emerging of sustainable designs and garments.
Extreme Panelling -- The Craft Trend for Men's Knitwear
For 2021, seamless technique will be applied to men's knitwear, and panelling and fashionable elements are combined for ready-to-wear garments. The aesthetic and functional qualities are paid attention to.
Offbeat Denim -- The Craft Trend for Men's Denim
For pre-spring 2021, offbeat effects are the mainstream. From the streets, trade shows and catwalks, we can see bold workwear pockets, combinations of lapels and deconstructed denim and clashing materials.
Youthfulness -- The Silhouette Trend for Men's Leather and Fur(Smart Leisure)
The smart casual style on the basis of classic menswear designs is for young people. Taking cues from urban styling, designers combine some street elements with sophisticated preppy style. The overall silhouette is loose and casual. The workwear shape enhances the practical effect. Color blocking and material panelling show a conflicting and fashionable quality. Accessories such as metallic chains, appliques and badges add interest
Sporty -- The Silhouette Trend for Women's Jackets
For A/W 20/21, the sporty functional style emphasizes futurism and practical and sporty details. The jacket is the key item, and innovative utility details are employed.
Light Business -- The Silhouette Trend for Men's Jackets
The business leisure style is more diverse. The light business style suitable for multiple occasions becomes the mainstream. For pre-spring 2021, classics and updating are key for men's jackets. The light sport pieced jacket and outdoor workwear jacket exude a sporty vibe. The leisure hooded jacket feels easy and leisure. The bomber jacket and collar zip-through jacket with the classic shapes are renewed with details.
Chinese Fashion -- The Silhouette Trend for Men's Jackets
The functional style is gaining popularity. Black frequently appears. Large pockets, masks, hoods and straps are emphasized. Bold colors and classic jacket shapes are mixed. For S/W 2021, functional jackets of Chinese fashion provide a functional aesthetic via the mixing of classic and new elements.
Digital Fashion&Technical Texture -- The Fabric Trend for Womenswear Fabric
Utility tech-touch and unconventional designs are favored by millennials and Gen Z. Technical materials update heritage womenswear. Futurism, functionality and new street influences update all womenswear categories of premium street and street sports, in line with the them trend of A/W 20/21 H+. The technical puffa, multi-layer functional cottons, glossy tie-dye are combined with psychedelic geometrics to add newness. The combinations of shiny power colors create a chic futuristic style.
Renewed Panelling -- The Cut Trend for Womenswear
For A/W 20/21, panelling is key. In this season, feminism, technology, electronics, naturalism and utilitarianism influence panelling. Shiny fabrics, cargo styling and structural lines are emphasized.