With consumers’ rising demand for practicality, designers pay more attention to the restructuring of pocket. Mixing pretty appearances with high performance, layered pockets, 3D pockets, camera pockets, contrast pockets, fringed pockets and special-shaped flaps reflect the creativity and aesthetic of designer.

With the lifting of global lockdown, the comeback of sport matches and musical festivals leads to the revival of Going-out Fashion. The concept of 'micro vacation' has also been a trend. Retro elements such as disco, basketball, tennis and golf are the mainstreams, which turns the eyes of young consumers to nostalgic fashion and vintage fits. The on-trend American retro fashion is updated by the sporty boom. Gender-inclusive sportswear and the prevalence of retro fashion reflect the spirit and vitality of this era of freedom.

The uncertainty of the future makes consumers start to appreciate simple stuffs with a delighted mood. To find a balance in the new ecology, we need to slow down our steps and take advantage of every chance to change our lives. Redefining the value standards, positive consumers are now focusing on their own conditions(mentality, emotion, knowledge, skill). Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

Not too much or too less, Lagom sources colors from the ‘balanced variations’ in intelligent living. Minimalist lines and thick hues are fused to pursue the multi-dimensional experiences. We need to slow down in the fast-tempo lifestyle to enjoy the joy in our lives. The anxiety from life and work stimulates our desire for healing. The inspirations from art, culture and senses satisfy the appetite of ‘Equilibrant Enjoyer’. Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

Influenced by the global background, people are willing to protect the environment and embrace the nature. Thus outdoor camping has been a trending activity in most regions. More and more fashion brands notice the trend and start a new round of outdoor style: being pretty and practical. Different from simple performance workwear, diverse patterns are added into mountaineering wear to develop stylish pieces.

The casualness and versatility of leather jacket has swept the market. The design development in this new season is greatly diversified. Baseball jacket, puff down jacket, drop-shoulder cocoon jacket, cool motorcycle jacket, futuristic racing jacket and unisex H-line are the most representative items.

Active Urban City -- The Design Development of Men's Outerwear

Driven by the trend of urban commuters and outdoor adventurers, multi-functional modular products are more and more prevalent. Comfort and practicality are the prior factors in Fall/Winter 23/24. Utility details are used to improve the appeal of all categories. Detachable parts, suspenders and packable designs broaden the dressing forms and update the outdoor products. Adjustable accessories as utility pockets and zippers fuse performance jackets with daily commute wear.

Deconstruction design still plays an important role in menswear development. In this season, deconstruction accents the structural tailoring and is also fused with different forms of patchwork for updating. Deconstruction also promotes the reusing and upcycling of materials, and endows designers with more thinking patterns. With the continuity of functional elements and pragmatism, the deconstructed designs with detachability are presented by many brands. Fine cuts and structural designs improve the styling of multiple pieces. Besides, imbalanced, asymmetric deconstruction offers more highlights to individualized consumers.

The development of men’s cardigan focuses on the crispness. Heavy-gauged stitching and hard patchwork allow knitwear to have a 3D effect. The formal lapels on knitwear create the image of elite businessman. Ornamental details, especially the use of metallic buttons, are really noteworthy.

The versatility and unique charm of denim products attracts countless consumers. Designers also consider the patterns of denim as a key point in every season. With the rise of new Chinoiserie fashion, Chinese elements are injected to develop statement denim; rhinestones are timeless in the youthful denim market; laser printing still plays an important role; ethnic motifs are modernized by an urban touch; spray-print graffiti endows denim products with offbeat visual effects.

The avant-garde street fashion brought by leather is welcoming among young consumers. The delicate and practical details of leather jacket are also noteworthy. Cut-out details reveal feminine curves; fishbone structure cinches the waist in a novelty yet classical way; straps improve the practicality; zipped details diversify the structure of leather clothing; multi-material patchwork injects freshness into jackets.

Soft tactility is a popular direction in Autumn/Winter, offering visual highlights in more dimensions. Toothbrush embroidery, 3D terry embroidery, applique, embossed foam printing and flocking are the noteworthy crafts. These simple yet also sophisticated techniques allow A/W apparels to be warmer and more stylish.

The detail and craft of men’s leather pay attention to practical functionality and the sense of fashion. The finishing on surface can well meet the requirements. Fine hollows greatly enrich the quality of leather; 3D embossing is highly ornamental and recognizable; spray printing elevates the sense of fashion of jacket; stitched effects endow leather jackets with more details; fancy quilting interprets a practical fashion language.

This report focuses on the patchwork of polar fleece products. Practical, creative patchwork enriches the visual effect and improves the quality. Printed patchwork elevates the visual experience of basic; granular differences update the expression of material; knitted patchwork shows subtle detail changes; color blocking provides more possibilities to dressing.

This report focuses on the silhouette trend for shearling. The practical and durable products meet the requirements in multiple occasions. Cropped jackets are expressed by thicker materials. Developing pieces of clothing for more occasions to match the lifestyle of modern women. We can approach a balance between working and daily lives in dressing.

With consumers’ rising demands for aesthetics and practicality, men’s business leather jackets are tended to be more youthful and casual. Practical and fashionable details show higher commercial value. The fusion of business wear and athleisure style leads to the revolution of silhouettes and details. Rejuvenation has been the major direction of business wear.

Splicing down jackets with leather and fur has been an important technique for womenswear. We can see the impressive patchwork from cutting-edge brands to public labels. Diverse fur materials are spliced with down jacket to meet modern people’s aesthetics and dressing requirements. Polar fleece, shearling, fox fur, mink and leather are the noteworthy materials.

Multifaceted Player -- The Design Development of Menswear

Monotonous pattern craft may cause aesthetic fatigue. We need to combine multiple crafts together for creativity. Layers of techniques present enriched visual effects. Delicate embroideries, rhinestones and foil prints are combined with basic printing. The ornamental effect of fuzzy surface improves the playfulness. Embroidered appliques elevate the sense of fashion in details.

Driven by the tonality of urban commuting style, parka has been the latest trend in A/W 23/24 which conveys identity and personality. Minimalist commute wear and elegant urban wear diversify the atmosphere of urban fashion through minimalist performance. On-trend colors are added into neutral palettes to interpret the versatile daily aesthetics.