A/W 24/25 leather and fur present a delicate and elegant visual effect through natural neutrals. As the most critical item for autumn and winter, the color direction of leather and fur has attracted much attention. The leather and fur for the A/W 23/24 tend to be a soft and classic urban color scheme, bringing a practical and gender-neutral natural visual effect. The color scheme for the leather and fur in the A/W 24/25 is full of natural texture and meets the sustainable concept. It is best used in large areas, and colors that are not too eye-catching are also the most versatile. This season, a total of 8 key colors have been extracted, bringing a more comprehensive reference value for the new season's color development.

The pandemic has brought about significant changes in people's health awareness. In recent years, people's enthusiasm for outdoor activities, running and fitness has surged, leading to a rise in demand for sports equipment. This has become the main focus for sports brands. In addition, the social aspect of running has gradually emerged, with "running groups" entering the public's vision. More and more people are joining them, and new concepts such as "creative running" and "city running" are existing. Running has not only become a way for people to exercise and kill the time, but also a fashionable lifestyle and attitude.

The design development of jacket has figured out more different styles and silhouettes. Seasonal trends update the design. Loose unisex silhouettes, such as collared workwear, boyfriend jacket and shirt jacket, bring a comfortable street fashion. Inspired by outdoorwear and fashion design, different materials and colors are mixed to inject a cozy touch into the classic silhouettes.

Spring/Summer 2024 Denim Industry Insight

From global inflation, energy shortage to geopolitics and natural disasters, we have endured so many impact waves in the last year. People want to calm their nerves and seek for an optimistic spirit and self healing. Maintain a positive attitude in uncertainty and face different challenges. Pay attention to mental & physic health, personal values and identities. Consumers are now staying away from fast-paced lifestyles and over-consumption, and paying for products with higher durability and performance.

Driven by the strong momentum of retro trend, designers fuse vintage with fashion while discovering new inspirations and breakthroughs. The perfect expressions of such combination reveal the coolness hidden inside. The spirits of rock and punk are collided with the sexual appeal of women to release new power. The material features of leather and fur renew the presentation of vintage fashion and offer rebellious outfits to young women.

Consumers prefer minimal trans-seasonal practical items. We can see unique pattern designs in the activewear market. Woven labels and slogan prints are presented at creative positions to attract young consumers.

Jacket is one of the key items of boys in S/S 2024. This sportif-focusing report introduces chic baseball jackets, loose hooded jackets, color-block stand-collar jackets, pull-on half-open jacket; collared jacket and performance outdoor jackets.

'Man is the measure of all things.’ Because of the long-term lockdown, people have more time to think about the meaning of their existence, and feel the surrounding changes. Abnormal natural environment, matrix interference and unknown creatures are exposed in the public, which let us think about whether the world really exists. The revival of digital culture presents infinite possibilities and affects the real world.

Beyond being only a functional accessory, zippers made of different materials also show visual conflicts and decorative features. Creative zipper teeth, opposing dyed tapes, zip detailing and different applications create different fashion styles.

Lagom is a mega A/W 23/24 theme trend released by POP Fashion in June 2022. The palette of Lagom comes from the balanced life. Neutral base is joined by technical blue and green to discover the diversity and practicality of colorway. The new releases of fashion brands in this season have proved the accuracy of this trend report.

The unstoppable trend of outdoor is penetrated into the fields of life, culture and fashion. Gorpcore - named after the colloquial term for trail mix (“Good Ol’ Raisins and Peanuts”) - is a style focused around wearing utilitarian, functional, outdoors-inspired gear. Professional outdoor brands are offering windbreakers, hiking shoes and fleece coats. Fashion houses as GUCCI, DIOR and PRADA draw inspirations from the outdoors and blur the boundaries.

With the heat of new vintage styles, the items and silhouettes of leather and fur become the key direction. Based on the seasonal features of materials, fur coats become the must-haves for pragmatic consumers. Motor jackets are expressed through thicker materials; the waistline of cropped jacket is sexy; the broad shoulders of blazer interpret the new femininity.

Our industry insight for menswear in December, 2022 collected important events, innovative brands and products in the industry to foresee the market trending.

Jacket is an important trans-seasonal item in S/S 2024. The liveliness of jacket is presented by more fashionable languages. This report on silhouette trend introduces Korean styles and preppy styles. Stylish baseball jacket, navy collar preppy jacket, casual shirt jacket, loose pull-on jacket, cropped jacket and long outdoor jacket are the six major directions.

The restart of travelling and the rising concepts of “Time Billionaire” uplift the way of vacation, and give inspiration to a reversed holiday that has no plans. We dominate the time with ease and explore the pure charm of journey. The immersive vacation satisfies the appetite for the new ‘migrant’ tourism. The healing and hopeful spectrum of sunset is fused with practicality, outdoor and midsummer gardening. The fluid lifestyles allow us to spend more time on travel, and stimulate a journey of imagination.

Korean-style Sporty -- The Item Design Development of Kids' Jacket

The rise of outdoor sports and mountaineering lifestyle prompts the trend of men’s active jackets. According to the in-depth researches on men’s and boys’ active jackets, printed fabrics are trending upward, especially digital smudges and classic outdoor camous.

Skateboarding made its debut appearance at the Summer Olympics in 2021 in Tokyo, Japan. This minority street culture has been changed into a mainstream. The fusion with musics and arts presents the strong inclusiveness and creativity.

Nylon is the most useful synthetic material with applications varying from daily life activities to industries. It is a plastic which can be drawn into fibres or moulded into daily products for making amenities. The material trend report is divided into two parts, and this part will introduce you the latest products and technologies of the well-known companies, NILIT and CORDURA.

Sporty American styles are attracting young consumers. The highly inclusive style is suitable for all genders. American ivy style is both athletic and preppy. Sweaters and shirts are the main items of this casual and retro style.