Denim is getting increasingly popular. And the cinematic aesthetics of Once Upon A Time In Hollywood has inspired emphasis on durable denim look. Catering to the revival of retro style, in S/S 2021, designers adhere to the nonchalant and sincere attitudes of the late 1970s and 1980s, use the retro keynote to add novel elements to unsalable and recycled denim, apply primitive elements to enhance the indigo denim texture, and utilize the improvement of laser and ozone to display the denim charm of natural original ecology and to bring close to the aesthetic perception of the natural environment. Reactive dyed denim, soft denim and eco-friendly denim jacquard are integrated with soft practical style, adding modern elegance and enduring vitality to new femininity.

Inspired by dazzling light and shadow, dazzling accessories are applied to denim styles. Referring to the Japanese avant-garde Recouture, reusing is inspired. Unsalable stock and basic styles are redesigned to cater to consumers' demand for sustainable aesthetics and make denim more and more ready-to-wear. Accessories like rhinestones, sequins and beads which are in line with handicraft theme will lead to new design challenges in denim for A/W 20/21.

The entry luxury style with a superior feel has a greyish tone, plain but not dull. The light tone contains accurate cutting which shows the neat and decisive style and elegant gestures in simple lines.

In addition to complicated washing crafts, pattern, patch and applique are also important for denim. In S/S 2021, animals, IP and plants are added, so the patch can change patterns through applique, embroidery and print.

The outdoor jacket is one of the essential equipment for outdoor sports, necessary for extreme sports like climbing, hiking or skiing. It's thanks to the fabric and three functionalities: wind-proof, rain-proof and breathability, which brought by jaw band, breast pocket, inside shoulder straps and taping.

In recent years, the circular all-in-one machine has been gradually popularized, which eliminates most stitching of knitwear and enables the knitwear more well-fitting, with more delicate craft details. Together with the breathability brought by special structures of knitting, knitted sportswear is more and more popular. In addition to sportswear brands like Adidas which have knitted sportswear, luxury brands like Prada also release knitted sportswear in A/W 2019.

As the environmental awareness is strengthened, big brands gradually abandon leather and fur, and fleece jackets rise. The soft fleece fabric spun by wool or artificial wool has a fine and flat surface, and keeps the air out of the fleece, so the clothing is warm. Rich styles are displayed by abandoning the monotonous design. The loose silhouette is popular, and the boxy design is also important. The function style is still hot, and interpreted by pockets and accessories. Design details and pattern crafts present the classic clothing with a brand-new appearance.

Inspired by watercolor techniques, designers analyze washing crafts in a brand-new way. With the popularity of environmentally-friendly crafts, more socially responsible ways are adopted to create more expressive washing effects. And they are combined with laser washing craft to bring more innovation to denim. And acid pickling becomes the focus. Highlight and blank washing effect creates an optical surface pattern. Mottled water soluble worn-out with a protective texture, textured brushstrokes, color washed blurring, as well as bright and dark layered coating effect display the unique charm of denim washing inspired by watercolor techniques.

First seen in the mid-18th century as protective clothing for work, workwear is made of durable fabrics with pockets designed to hold tools. With the development of times and the change of working environment, the workwear fabric has become lighter and thinner, and other styles like shirt outerwear have also appeared one after another. Workwear is equipped with a strong neutral style and simple looks. It is dedicated to utility and less decorations, which conforms with current trend of the minimalism and comfortable life. It is versatile and suitable for various occasions.

The warm and soft knitwear is necessary in winter. Flexible and changeable stitch letters unlock the pattern craft for men's knitwear. Strings, stitches, yarns and accessories are adopted to present exquisite styles, helpful for men's knitwear development of fashion and leisure style.

As the working environment is getting more and more flexible, the casual formal suits will definitely be a mainstream. Under the influence of sports, the comfort of sportswear is perfectly integrated with business wear, so the meticulous business wear is updated and more casual looks are created. The versatile boxy jacket with a turn-down collar or the borg collar jacket mainly adopt light technical fabrics and advanced fabrics in A/W 20/21. The shirt-style jacket is classic, light and convenient, and the focus is on pockets. The baseball jacket abandons the previous preppy style and the street fashion sense, and becomes versatile. Based one the classic silhouette, the advanced fabric and sports fabric are adopted to update the baseball jacket.

The street style is still popular in menswear, and the retro style gains more and more attention. Under this background, denim makes a slight change in silhouette. In A/W 2020, denim adopts the hot oversized silhouette. Pockets are strongly practical and decorative, which is fully reflected by overshirt jackets. And the pocket also presents multiple applications of workwear elements in shirts. Without silhouette change, design details, the wash craft and digital technology display the classic clothing with a brand-new look.

Many young consumers demand for the versatility, comfort, and fashion of clothing, and their self-expression. Under this trend, knitwear jackets combine trendy elements together, such as color-blocking, spliced materials, big silhouette and ombre. Thus the knitwear is suitable for various occasions and shows a trend of rejuvenation, combining multiple elements and combining multiple styles.

The outdoor style continues to influence urban sportswear, and functionality and utility become the focus. As outdoor elements will continue to drive the development of women's street wear, the physical and psychological requirements of outdoor sports are no longer a reason to restrict women. Functional details will be gradually developed and become younger. Different designs can meet demands of different body parts, such as adjustable cuffs, drawstring in the waist, underarm breathable zipper and so on. These designs can also make style more attractive and provide energy for the wearer.

Plastic-free Coast, one of S/S 2020 color trend themes released by POP in December 2018, starts from protecting marine life. The ocean is the birthplace of life, but now we dump plastic in it. To protect the ocean is to save life. According to the UN's latest statistics, the annual output of plastic reaches more than 0.3 billion tons, and half of it is disposable. If we don't take action now, there will be more plastic than fish by 2050. We call for a plastic-free coast and a clean sea.

With the change of trends for A/W 20/21, silhouette, fabric and crafts of women's puffa jackets are also gradually changing, which present a comfortable texture. Loose and retro puffa jackets with lapels, the lethargic shawl collar, the combination of leather and fur, and attached panels are renewed by designers.

The jacket, as the most common style of men's outerwear in modern life, is usually the focus of designers. Outdoor style jackets provide much room for designers to play. Currently, the slight outdoor style becomes a trend. It is suitable for daily commuting. And its utility and functionality drive more and more people to choose the jacket with both outdoor function and fashion. In this season, individuality is still the main factor influencing the market. Fleece outdoor jackets with a stand collar become the hottest jacket style. In addition, the voluminous outdoor jacket with a stand collar becomes the main development direction with its utility and design sense.

As the post-1995 generation enters the workplace, business menswear keeps changing. The boundary of office uniforms and leisure clothing is vaguer. Outdoor elements are added to business knitwear. Melange yarns and casual blurring bring a retro feeling. Fluorescent colors decorated in geometric graphics create a younger and more practical business style, and show the new business style combining urban style and fashion.

Under the circumstance of increasingly serious environmental problems, the exploration of sustainability, environmental protection, and adaptability become the core of denim in A/W 20/21. The awareness of environmental protection will urge designers to choose fabrics more carefully, and the design will be in harmony with the nature, and gradually become a lasting and positive transformation. In this season, classic and loose truck jackets are still popular. Creative workwear jackets will still lead the retro fashion. Spliced materials will be improved in this season to bring more novel styles. The waisted short denim jackets are very superior. In order to cater to the environmental protection, hooded denim jackets highlighting sustainability will be the key point of this season.

Generation Z and the network society grow together. With the increasingly digitized lifestyle , virtual Internet celebrities with millions of fans rise. Virtual Internet celebrities depend on the existence of the network, which in a sense isolates the real communication between people, and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.

Global investment in sports technology continues to rise, from less than $1 billion in 2011 to $10 billion in 2019. Although it's not an explosive growth, but this is a potential area with steady growth every year. The explosive development of science and technology has greatly promoted the sports fabric industry. Innovators try to draw inspirations from the nature, and sustainable fabrics processed by biotechnology will get more attention. The outerwear fabrics get more and more technical, and functionality and adaptability are still focuses of the market.