Inspired by the digital culture and technology, halo yellow has already emerged in directional fashion and contemporary art. Radiant halo yellow will renew the traditional A/W palette.

The emerging of the outdoor functional style has a great impact on accessories. Functional accessories were firstly used on military products and later used on fashion styles. For example, the inner suspender was originally used for the British air force uniform. These functional accessories are easily detached.

Function and utility are emphasized in 2020. Fabrics and silhouettes are key. New and mixed fabrics are used to make exaggerated silhouettes, lightweight puffer coats. The innovative fabrics and intelligent down filling technique make puffer coats more functional.

Bold and directional spectrum purple is developed based on tulip purple with a little bit of blue. With the emerging of social awareness and young consumers, spectrum purple will be dominant and indispensable.

Creative military camouflage, warm checks and abstract patterns and letters are applied into daily and casual street fashion garments. Oversized silhouettes are mainly used.

In this season, there are lots of conflicts in fabrics of men's puffer coats. Under the driving of vintage style, technical and street fashion style, commuting functional style, vintage check fabrics and leopard print fabrics start to sweep the market of puffer coats. Moreover, functional fabrics and silver fabrics are both prevalent.

Padded coats are classic items in A/W 20/21. Funky puffer jackets are particularly popular among fashionistas. At the latest shows, stylish padded jackets stand out with diverse features. Color-blocking effects, patch pockets and voluminous silhouettes refresh classic looks.

The A/W 19/20 Color Trend – Awakening • Ready Player One launched in June 2018 is a deep analysis of the new forces. As people are entering the next decade, a time that is more inclusive, the youth live actively in the moment rather than worrying about what will happen in the future. E-sports, electronic music and network community in our daily life provide inspiration and emphasize self-fulfillment, creativity and fun. We enjoy life as Ready Player One. This report is a trend analysis for the A/W 19/20 street chic style.

Puffer coats are key items in autumn and winter, grabbing attention for the warm and stylish design. On A/W 19/20 catwalks and streets, padded garments are in varied colors, silhouettes and patterns. From wrapped long coats, oversized puffa, notched-collar design, leisure puffer jackets to baseball padded coats, these winter looks are vivid and eye-catching.

In this fast-changing world, designs of puffer coats more appeal to fashionistas.

During 19/20 A/W New York fashion week, Pantone released 12 trendy colors and 4 classic and neutral colors in 19/20 A/W and pointed out that more complex colors can show the new breakthrough. Delicacy and determination bear the qualities of confidence and power, creating a free and unique quality. The colors in 19/20 A/W include simplicity, delicacy and difference. This color range exudes a powerful and confident feel, exactly expressing emotions and characters.

"Burberry Storm" is Coming

Color elements from universe and inspirations from Chinese traditional philosophies. In 2019 New York fashion week, independent designer Chen Peng, supported by Li-Ning, came with "Yao Bian Tian Mu", presenting 2019 Li-Ning collection. This collaboration puts the emerging of Chinese original design on the international fashion stage.

Red! Fashion in the Chinese Lunar New Year

Stylish Warmth -- 19/20 A/W Women's Puffer Coat Collocation

Puffer coats of streetwear brands stand out with mixed materials, mock-layer design, sport slit or functional pocket in this season.

Classic work puffer coats are updated with modern elements to become fashion items. Whether in outdoor, street or military style, they show unique charm.

Relaxed sport style is favored by fashionistas because it is casual, playful and healthy. Fashion items utilize it to bring newness. PVC coated or lining puffas are novel and technical. 3D pockets in diverse materials and zipped sleeves also feel funky.

Windproof design is essential in cold winter, with exaggerated high neck to keep warm. Hooded puffer jackets put emphasis on the details of hood and neck. Padded bomber jackets feel relaxed in winter, while reversible ones are cost-effective. Large-scale color-blocking design adds a brilliant touch to chunky items.

The prevalence of functional style also influences winter puffer coats. Multi-pocket design, neat workwear silhouette, warm hood and military camouflage are applicable.

From neat jackets, functional outdoor wear, voluminous puffas, high-street baseball jackets to windproof parkas, padded garments provide more options. Their materials also go bolder. Glossy coating is hot in this season, creating a visual impact. Laser orange nylons and dark fabrics with playful prints breathe life into apparel.