Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Modern Independence -- The Silhouette Trend for Women's Suits
With the increasing economic development and the decreasing of the marriage rate, more independent women play important roles. This trend injects the lady style with decisive and powerful elements, and makes women's suits key items. In this season, simple and utility silhouettes are key. with straight and smooth structural lines. Increased or reduced volume is often applied to the neck, waist and sleeve to add diversity.
Renewed Statement Details -- The Craft Trend for Men's Business Leisure Suits
Innovative details play a more important role in business leisure suits. For A/W 20/21, experimental details are innovative, working well in the young market. Frayed edges, creative lapels, outdoor fastenings and labels bring newness.
Heavy Metal -- Accessory Trend for Womenswear
This inclusive age brings diversification. More classic and decorative arts are revived. Metallic materials are widely applied to garments. Florals, chains, pins and heads take on an opulent approach.
Rihanna's Tang Dynasty Looks and Her Brand FENTY
Rihanna's Tang Dynasty Looks are on the cover of the Aug. 2019 Issue of Bazaar in China edition, showing the mix of the western and Chinese aesthetics. The Tang dynasty-style hairstyle and make-up are combined, which is impressive.
Balanced Styling -- Silhouette Trend for Women's Suits
With the trend of avoiding the formal feel and strengthening of women' status, women's suits are deconstructed and reorganized with more new elements.
Misty Rose -- Solid Color Trend for Womenswear
Popular misty rose continues into A/W 20/21. The candy pink for A/W 19/20 evolved into smoky tones, while the tones this season move to pastel hues. Misty rose stands out, delivering a warm and nostalgic message. With the increasing pace in life, a simple, cosy and premium style gains traction. Soft solid colors is the mainstream trend currently.
Renewed Leisure -- Silhouette Trend for Men's Suits
For AW 20/21, the high-closure single-breasted suit, generous vintage suit and Japanese casual suit dominate. Zip-up and hooded versions are also included. The waterproof silk fabric is sporty.
Mixing -- Silhouette Trend of Women's Suits
In pre-fall 2020, square shoulder and dropped shoulder are developed. Padded shoulders are wider, styled with a nipped-in waistline. Cropped silhouettes are also seen in suits. Lots of elements from other silhouettes like the waistband are applied to suits.
Dawn Red Orange -- Evolution of Womenswear Colors
Lively orange colors for A/W 19/20 felt warm and bold. In S/S 2020, orange colors were lightened and interpreted vibrancy in S/S with the soft and vintage tones. In A/W 20/21, orange colors combine technical and classical cultures.
Landscape Protection -- A/W 20/21 Theme Trend
As the rate of human consumption of resources is 50% faster than the speed at which nature regenerates resources, global resources become scarce and precious, and recycling redefines the environmental protection system. Global Assessment report on state of nature released by UN in May 2019 indicates that 1 million species around the world are facing extinction due to human impact on nature. Reproducing and fast-cycling organic materials offset the rapid consumption of natural resources to protect the earth. Designers are awakened to reshape nature and improve ethics. Leisure outdoor design connects humans with nature, and take people back to basics.
Diversified Blazers -- Pre-Fall 20/21 Silhouette Trend for Womenswear
Pre-fall 2019 designs blur the boundaries between leisure, resort and luxe. Blazer silhouettes tend to be more practical.
Aerobic Green -- 2020 S/S Color Trend for Womenswear
Celebrities at home and abroad wore aerobic green items. Zhou Dongyu, Dilraba and Elle Fanning interpreted a vivid and fresh style, while Victoria Beckham and Gigi Hadid exuded an elegant touch.
Business Casual Suit -- 20/21 A/W Silhouette Trend for Menswear
Suit is indispensable for men. One business casual suit can be worn for work and leisure activities.
Smart Casual Suit -- 2020 S/S Silhouette Trend for Menswear
Suits move in a youthful direction. They use trendy elements such as checks, sport details and fashion patterns to update design.
Neo-nostalgia -- 19/20 A/W Material for Women's Coat
Coat and jacket are key items to keep warm in cold weather, emphasizing practicality and fashion, as well as sustainable design and exquisite lifestyle. For materials, surface textures and skin-friendly effect are important. A variety of natural materials such as wools and sharpa are applied for elevated looks. Simple silhouettes, neat cutting merge with soft details to create cool yet feminine styles.
Folkloric Motif -- 2020 S/S Pattern Trend for Womenswear
Toile de Jouy, originated in France in the late 18th century, literally means "cloth from Jouy-en-Josas", a town in the south-west suburbs of Paris. The copperplate prints are repeated patterns depicting a fairly complex scene including French outdoor life, plant and myth.
Novel Suit -- 19/20 A/W Silhouette Trend for Menswear
Tailored suits are not always formal, they are refreshed to entice fashion-forward youth.
Preppy Style -- 19/20 A/W Check Fabric of Women's Outerwear
Check accounts for 14.6% of all womenswear, and its proportion to patterns has a YOY increase of 15%. Bright checks are more often used. Washed and brushed tartans combine with windowpane plaids. Fabrics incorporate fur strips to create a three-dimensional effect. Preppy check coats with neat silhouettes merge leisure with formal feel.