Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Recreating The Chinese Beauty -- The Craft Detail Trend for Womenswear
With the development of China's economy and technology, China's culture soft power has been improved, and fashion genes also need improvement. Elements of romanticism and classics have been subtly transformed by contemporary methods. Oriental design concepts and aesthetics will embrace essence of other civilizations, and there will be new Chinese designs in the new season.
Voluminous Architectural Aesthetics -- The Silhouette Trend for Men's Suits
Looking at the A/W 20/21 catwalks, the voluminous architectural H-line is influencing A/W 20/21 men's business leisure suits to a large extent. The H-line suit with shoulder pads and a lengthened silhouette reflects suits are developing towards the young leisure style. The wrapped plackets, wide-shoulder, double-breasted three-button and peak lapels reveal a neat architectural feeling.
Urban Bystander -- Theme Design & Development for Menswear
With coffee in hand and wearing elevated business casual garments, men walk on the busy city streets. They enjoy the urban life, but are eager to integrate into the city. They appear languid, but are determined to find themselves. They are into the society, but still are calm urban bystanders.
Exotic Nostalgic Holiday -- The Fabric Trend for Womenswear Cotton and Linen
The return of the 1970s Bohemian style drives the popularity of the lifestyle which is close to nature. Exploring the folkloric style is the theme of high summer. Catering to Holiday of BoBos, sustainable development is the necessary condition of fabric choice. Organic plant fabrics like linen, hemp fibers and organic cotton become the focus of environmentally-friendly fabrics.
Recreated Classic Art -- The Confirmation of Womenswear Color Trend
Recreated Classic Art is one of A/W 20/21 theme color trends released by POP in September 2019. Recreated Classic Art focuses on the classic art in the past, and explores how to reinterpret classic art in a contemporary way to make it more suitable for the future. It emphasizes awakening the classics, advocates respecting rather than copying the classics, and subverts the classical art with the modern expression form. Exquisite look, retro painting pattern, and classic color proportion take root in the fashion field more firmly, bringing strong retro genes for innovative designs.
Fashionable Postures -- Clothing Collocation for Womenswear
Influenced by feminine power, street fashion also integrates these elements into womenswear. In A/W 21/22, more luxurious elements and sportif elements will be blended. Mixed elements and unconventional design allow haute couture to blend with street culture. The mix & match of retro elements with high-waist will be the main trend of the street style in this season. Shirt and suit collocation will emphasize the light business style elements and practicality. And designs accentuating femininity such as high-waist enhance the feminine feel of street style.
Landscape Protection -- The Confirmation of Womenswear Color Trend
Landscape Protection is one of theme color trends for A/W 20/21 released by POP in 2019, which focuses on natural ecology. The nature provides an organic and comfortable palette. And inspired by nature lovers, architects and philosophers, bamboo and deep lichen green are key colors. The peaceful and natural palette allows people to escape from short-term pressure through observation and reflection. Environmentally-friendly grey, peat, beet red and natural light khaki are integrated to be more eco-friendly and create a comfortable tranquil beauty.
Combining Two into One -- The Craft Detail Trend for Womenswear
The outbreak and the restriction of residents' going out lead to the sharp decline of customers in the market-oriented offline shopping malls, results in massive stock items, and limits the production and development plans of the fashion industry for the new season. Once again, we realize the importance of sustainable and circular designs for the clothing industry, and the urgent need to reduce the resource waste associated with unmarketable products. We need to maximize the value of the product and extend the life cycle of the product. For the new season, the design mode of combining two into one can be used to integrate the old and the new.
Re-creation of Multiple Layers -- The Craft Detail Trend for Womenswear
The current economic structure is being challenged by the outbreak, and the traditional structure is being overturned. Upset and anxiety also surround us. Under this influence, stock commodities become an urgent problem, and industry insiders also rethink the new operating mode. Redesign of clothing also brings new opportunities, and endows transseasonal items with new vitality. The commercial mode breaking rules awakens the sustainable cycle of fashion industry, rejuvenates stock products, and extend the sales period of out-of-season goods.
Gentle and Beautiful -- Clothing Collocation of The Mature Lady Style of Womenswear
With the awakening of women's self-consciousness and the change of social status, modern women can accumulate wealth instead of relying on men. They are aware of the importance of economic and ideological independence. Their free will shines out in history, exuding the natural beauty. Thus financially independent women will choose more diversified clothing collocation to show the sexy side and the confident side.
Exquisite Crafts -- The Craft Trend for Lining of Men's Business Suits
The suit is synonymous with gentleman, elegance and taste. As fastidious styles become public focus, detail design is also noticed. The creative lining meets business men's demands to cater to the young market. The finely made facing and lining make the suit superior. The functional inside pocket makes the lining more functional. The color-blocked pipping, panel and beaded edge are statement-making. Exquisite jacquard in the lining breaks the monotony and becomes the non-negligible detail in S/S 2021.
Cutout -- The Cutting Craft Trend for Women's Suits
Cutout design originates from the cutout technique of architecture and sculpture. As a design and decoration in clothing, the fabric is hollowed out to change the original structure and create cutout with various shapes. Therefore, a unique design sense and a lively sense is added. Part of the fabric is transparent, fit for items of the simple style. In the new season, cutout is used as an important craft to the shoulder, sleeves and the waist, displaying a clear visual impact.
Charming Gentlemen -- The Silhouette Trend for Men's Suits
The reason why suits are ever-lasting is that it has deep cultural connotations. The mainstream culture of suit is always considered to be cultured, educated, gentlemen and prestigious. This season, mock-layered suits, well-fitting suits with one button, check suits with two buttons and wide-shoulder suits with peak lapels display the multiple applications and clothing collocation of suits in business and daily occasions, breaking the stereotype.
Excited Fascination -- S/S 2021 Theme Forecast
With the awakening of women's self-consciousness and the change of social status, modern women can accumulate wealth by themselves instead of relying on men. They are aware of the importance of economic and ideological independence. Like enchanting roses, women are attractive yet thorny. The free will, wild vitality and tough quality shine out in history, exuding the natural beauty, which contributes to a more delicate, sensual and feminine style.
Suits- The Silhouette Trend for Women's Suits
According to latest domestic market dynamics, the S/S 2020 four fashion weeks, and hot items of star and bloggers, suit will be the next popular outerwear item. This report abandons regular suit styles, and collects novel designs of suits from perspectives of the waist, the shoulder line, plackets, the neckline and fabric change of basic styles. These creative suits provide novel styles for the avant-garde fashionable brand, the athleisure style, the lady style and the young lady style.
Plastic-free Coast- The Confirmation of Womenswear Theme Colors
Plastic-free Coast, one of S/S 2020 color trend themes released by POP in December 2018, starts from protecting marine life. The ocean is the birthplace of life, but now we dump plastic in it. To protect the ocean is to save life. According to the UN's latest statistics, the annual output of plastic reaches more than 0.3 billion tons, and half of it is disposable. If we don't take action now, there will be more plastic than fish by 2050. We call for a plastic-free coast and a clean sea.
Feminism- The Silhouette Trend for Women's Suits
With the end of the hit TV series, Why Women Kill, feminism is once again pushed into the limelight. In the play, Simone, as a representative of the 1980s, is very impressive for her courageous and resolute personality. In the 1980s when the feminist movement took place in the United States, female power began to awaken, women were beginning to play important roles in the workplace, and the capable and tough suit looks were deeply rooted in people. The exaggerated shoulder, and the neat waisted design display the charm of feminism.
Nitrogen Purple- Theme Color Trend for Womenswear
In the latest street snaps of fashionistas, nitrogen purple is a surreal color brought by the collision of warm and cold color tones, and it frequently appears in street snaps and quick flashing. It has high saturation and a slight synthetic sense, and shows a dangerous and exciting adventure in virtual reality. Nitrogen purple will become the fashionable new trendy color of technical and sportif street fashion in the A/W 20/21.
MAKE KOL- The Confirmation of Womenswear Theme Colors
MAKE KOL is one of color trend themes for S/S 2020 released by POP in December 2018. From the perspective of the common growth of generation Z and the network society, it pays attention to the increasingly digitized lifestyle and the rise of virtual Internet celebrities with millions of fans. Through interpreting virtual Internet celebrities that depend on the existence of the network, it points out that the S/S 2020 trend in a sense isolates the real communication between people and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.
Landscape Protection- The Thematic Fabric Trend for Womenswear
The fast development of human beings leads to the rapid consumption and extinction of resources, and makes global resources scarce and precious. We begin to reflect on the lost precious resources that we rely on for survival, and the reuse of resources has become an urgent way for the original ecology. Starting from the natural organic fabric, fabrics of Landscape Protection fully interpret the compound natural space of the recycled fabric with light and soft texture, arouse the designer's new concept of reshaping the nature, and create the new environmental protection integrating human and natural ecology. With the sustainable concept as the core, it returns to exquisite craftsmanship and handcraft. Nowadays the pace of life is accelerating day by day, it attracts unique minimalists who cherish the enduring popularity, and advocates the practical, enduring, sustainable and handmade fabrics for womenswear.
Ingenious Upcycling- The Creative Fabric Trend for Womenswear
Exquisite appearance and cultivating consumers' sustainable awareness have become the mainstream of new consumption. The demand for individuality and limited items is also getting stronger, which has driven the market's demand for retro upcycling looks. Inspirations are drawn from the routine to upcycle old materials, to deconstruct and creatively transform classic fabrics and the best selling goods in the past. Old practical materials, retro elements, the garage fabrics and accessories are applied to upcycle overflowing items, endow products with the real sustainable meaning, and make the old materials and unsalable fabrics vigorous again. Regenerated fibers create a natural color mixing impact, individual and creative. The details of old clothes and unsalable fabrics are artistically hand-made, such as splicing the cuff and the collar to shape the new appearance, show nifty and eye-catching effect, and create the unique sustainable items.
Masculine and Feminine -- The Cut Trend for Women's Suits
The suit comes from Europe, giving a serious, educated and gentleman-style impression. During the past 400 years, there were the classical suit, formal suit, standard suit, leisure suit and women's suit. In recent years, the women's business suit shows the independent and confident qualities.
Modern Independence -- The Silhouette Trend for Women's Suits
With the increasing economic development and the decreasing of the marriage rate, more independent women play important roles. This trend injects the lady style with decisive and powerful elements, and makes women's suits key items. In this season, simple and utility silhouettes are key. with straight and smooth structural lines. Increased or reduced volume is often applied to the neck, waist and sleeve to add diversity.