As consumers are more aware of sustainability and the impact of throwaway fashion on the environment, swimwear focuses on multiple uses again. Consumers seek investment pieces to not only transcend seasons, bu also transform from beach-to-bar and pool-to-street styling.

For A/W 21/22 swimwear, trans-seasonal designs and cross-category property are key to success. Consumers pay more attention to the durability and versatility of clothes. Swimwear becomes the trans-seasonal and multifunctional item. In the post-coornavirus era, sales strategies and cross-category appeal are critical to products. With the rising minimalism and sustainability, trans-seasonal designs and prints will be more significant. Swimwear can be promoted as the versatile clothes. Prints on womenswear are used to invest familiar salable items and create exquisite series.

Details and decorations on swimwear are quite eye-catching on social media. Details are key to salable core styles. Year-round items emerge in the swimwear market, offering opportunities for sales. Decorations and details add newness to core styles and create surprising commercial products. Salable items mix with new highlights to renew perennial items, appealing to the market.