Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Chic and Multifunctional -- The Silhouette Trend for Women's Swimwear
As consumers are more aware of sustainability and the impact of throwaway fashion on the environment, swimwear focuses on multiple uses again. Consumers seek investment pieces to not only transcend seasons, bu also transform from beach-to-bar and pool-to-street styling.
Classic Styles -- The Pattern Trend for Women's Swimwear
For A/W 21/22 swimwear, trans-seasonal designs and cross-category property are key to success. Consumers pay more attention to the durability and versatility of clothes. Swimwear becomes the trans-seasonal and multifunctional item. In the post-coornavirus era, sales strategies and cross-category appeal are critical to products. With the rising minimalism and sustainability, trans-seasonal designs and prints will be more significant. Swimwear can be promoted as the versatile clothes. Prints on womenswear are used to invest familiar salable items and create exquisite series.
Complementary Accessories -- The Accessory Trend for Women's Swimwear
Details and decorations on swimwear are quite eye-catching on social media. Details are key to salable core styles. Year-round items emerge in the swimwear market, offering opportunities for sales. Decorations and details add newness to core styles and create surprising commercial products. Salable items mix with new highlights to renew perennial items, appealing to the market.