The French Riviera style is a languid and vacay style that people wear in the Southern France. The graphic design reveals the upscale natural aesthetics. Hand-painted flowers and desaturated daisies better attract young consumers. The underwater world is considered as the origin of lives. Marine creatures are printed on swimsuits to arouse the awareness of ocean environmental protection.

Paddle boarding has been a popular sport in summer, which also leads to the rising attention on paddle boarding clothing. Silhouette must be the most important part for swimsuits. Sunscreen suits, different kinds of long-sleeved swimsuits and elegant two-piece suits are the best choices for healthy outdoor sports.

Influenced by the culture of crossover dressing, swimwear is not a functional category any more. Enriched design elements and comfortable fits are in line with the pursuit of freedom. All kinds of practical silhouettes have been the staples in the leisurely summer time.

Silhouette is always a key point to the design of swimsuit. With the rising living standards, people are also pursuing different aesthetics and styles. Unconventional triangle bikini, asymmetric swimsuit, square-neck bikini set, long-sleeved swimsuit and fashionable sportif swimsuit are the new trends.

The design elements of ready-to-wear are integrated into swimsuit to improve delicate details and functionality. Elegant silhouettes and low-profile sexiness reveal the dressing potential of swimsuit.

Retro is not the copy of old fashion. Creative colors and textures are added for unique visual effects. Floral patterns are combined with diversified designs to improve the artistic value and reveal the mindset of designer. Swimsuit that fuses throwback features with creativity better meets the aesthetics nowadays.

The sexiness in summer allows swimsuit to pay more attention to the basic silhouettes. More colors and details renew the items and attract consumers. These bold styles and detail designs better fit the body and satisfy the needs of different body shapes.

In an era with multiple unsettled factors, people reset the center of life and pursue comfort from it. Living quality has become an important issue. To avoid crisis, the innovation of basic styles pays attention to the multi-seasonal concept. Color and print are extremely essential. Neutral colors allow consumers to feel safe, while eye-catching colors bring newness; Eco-friendly colors provide influence on gentle tone; Metallic colors inject futuristic anti-bacterial property into the design.

The fashion designers of Salvador Dali and Dior and artists have drawn inspiration from Tarot for centuries. The symbolic meaning of each Tarot card is still maintained the same, but the visual interpretation of these symbols are changed to suit particular time, space and culture. Mysticism will be under exploration for eternity.

Swimwear is no more a functional item. Its rich design elements and silhouette selections perfectly fit the diversified dressing styles of contemporary consumers. Athletic style, retro elegant style and various practical silhouettes have become the leading elements of swimwear this season.

Consumers have realized the environmental influence brought by throwaway fashion, and the traditional swimsuit is not suitable for seaside and swimming pool. Thus, functionality is added into swimsuit to allow it to be worn in daily lives. The improved practicality redefines the function and value of swimsuit.

Considered as the origin of life, ocean is the place where people revere and yearn for. However, a colorful and free ocean world is hidden under its deep and mysterious image. This report shows the close relationship between human and ocean and the confidence of protecting marine environment through the application of marine elements on pattern designs and the combination with swimwear.

On summer beach, swimsuits present the design art via human body. Novel designs, colors and details cater to the aesthetics of modern ladies. Swimwear is designed according consumer preferences, body types, mechanics and friction, to flatter consumer's form and display its unique beauty.

As consumers are more aware of sustainability and the impact of throwaway fashion on the environment, swimwear focuses on multiple uses again. Consumers seek investment pieces to not only transcend seasons, bu also transform from beach-to-bar and pool-to-street styling.

For A/W 21/22 swimwear, trans-seasonal designs and cross-category property are key to success. Consumers pay more attention to the durability and versatility of clothes. Swimwear becomes the trans-seasonal and multifunctional item. In the post-coornavirus era, sales strategies and cross-category appeal are critical to products. With the rising minimalism and sustainability, trans-seasonal designs and prints will be more significant. Swimwear can be promoted as the versatile clothes. Prints on womenswear are used to invest familiar salable items and create exquisite series.

The unstable society makes our life changeable, and S/S 2021 swimwear takes on various silhouettes. Swimwear is not just a functional item. Its lavish designs and silhouettes fully cater to people's pursuit of comfortable and free items. Swimwear is necessary for high summer.

Details and decorations on swimwear are quite eye-catching on social media. Details are key to salable core styles. Year-round items emerge in the swimwear market, offering opportunities for sales. Decorations and details add newness to core styles and create surprising commercial products. Salable items mix with new highlights to renew perennial items, appealing to the market.

Three-dimensional effect, fruits, letters, figures, watercolor, lines, new polka dots, color blocks.

Not like bikini, one-piece swimsuit is sexy and elegant.

Colors in 2020 S/S will change to cool tones, which are refreshing and modern in the next 10 years.

According to the statistics of latest catwalks, swimwear brands such as Chromat, Blondiee and Lenny Niemeyer prefer blues which will be hot in S/S 2020. Aegean Sea (Pantone 19-4052 TPX) reveals a retro sport touch. Eye Blue (Pantone 14-4311TPX) is ideal for Asians to brighten the skin. This color gives a girly sport feel, working well for the Chinese market.