Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Ocean Adventure -- The Pattern Trend for Women's Swimwear
Considered as the origin of life, ocean is the place where people revere and yearn for. However, a colorful and free ocean world is hidden under its deep and mysterious image. This report shows the close relationship between human and ocean and the confidence of protecting marine environment through the application of marine elements on pattern designs and the combination with swimwear.
New Chapter of Shoulder Straps -- The Craft Detail Trend for Women's Swimwear
On summer beach, swimsuits present the design art via human body. Novel designs, colors and details cater to the aesthetics of modern ladies. Swimwear is designed according consumer preferences, body types, mechanics and friction, to flatter consumer's form and display its unique beauty.
Classic Styles -- The Pattern Trend for Women's Swimwear
For A/W 21/22 swimwear, trans-seasonal designs and cross-category property are key to success. Consumers pay more attention to the durability and versatility of clothes. Swimwear becomes the trans-seasonal and multifunctional item. In the post-coornavirus era, sales strategies and cross-category appeal are critical to products. With the rising minimalism and sustainability, trans-seasonal designs and prints will be more significant. Swimwear can be promoted as the versatile clothes. Prints on womenswear are used to invest familiar salable items and create exquisite series.
2020 S/S Color for Women's Swimwear -- Blue
According to the statistics of latest catwalks, swimwear brands such as Chromat, Blondiee and Lenny Niemeyer prefer blues which will be hot in S/S 2020. Aegean Sea (Pantone 19-4052 TPX) reveals a retro sport touch. Eye Blue (Pantone 14-4311TPX) is ideal for Asians to brighten the skin. This color gives a girly sport feel, working well for the Chinese market.
19/20 A/W Pattern Trend for Womenswear -- Flowers
Flowers are simple but not dull, with smooth lines creating an exquisite and layered look. Color is important, adding a lively touch to the patterns. Crafts such as applique, sequins and beading are notable in this season.