According to the latest fashion brand runway shows, such as PRADA, Stella McCartney, Valentino, etc., red is the key color of this autumn and winter season. This report selects the most forward-looking High Risk Red and Coral Blush in glossy fabrics. High Risk Red is passionate and unrestrained, creating an elegant and confident female image, while Coral Blush is moderately saturated in tone.

Welcome to the “cleanfit” era. An antidote to utility-wear styles, cleanfit, or “clean” fashion entails a logo-free, immaculate aesthetic. Minimalism is at its core, and a sense of simplicity is its theme. It can be seen as an extension of the “clean girl aesthetic,” the Gen Z TikTok trope of someone who eats well, works out, and always has glowing dewy skin, but wears minimal make-up. The #cleanfit hashtag on Xiaohongshu has supplanted #gorpcore; the former has amassed 87.9 million views on the platform, and 2.93 million views on Weibo, while the latter has generated 36 million views on Xiaohongshu.

The 24/25 A/W women’s vest incorporates popular elements in its silhouette design, using innovative ideas to reshape basic silhouette and showcase fashion personality. In this article, we will mainly analyze the changes in silhouette and neckline, including the trends of wide shoulder vest, comfortable fit vest, loose round-neck short vest, loose crewneck short vest, loose high-neck vest, loose round-neck vest, and loose V-neck vest. These trends will offer more inspiration for the development of women’s vest single products in the upcoming 24/25 A/W season.

Our industry insight for womenswear in May, 2023 collected important events, innovative brands and products in the industry to foresee the market trending.

Major brands are collaborating with various cartoon elements to launch new collabs. Classic cartoon characters have a large fan base, and collaborating with cartoon IPs can satisfy children's pursuit of fashion and individuality. It can also help them better understand and love their favorite cartoon characters, increasing their sense of belonging and self-confidence.

Looking at representative brands and similar style brands, the silhouettes of shirts and pullovers for the 24/25 autumn/winter season can be categorized into the following directions: gigot sleeves with cinched waist, A-line with ruched collar, smocked slim fit, pleated waistline, cocoon French style, and deconstructed layering. These silhouette designs bring a fresh visual effect to the shirt category, breaking the monotony of traditional shirt designs and adding a sense of fashion and design. They also reflect individuality and unique temperament.