Insight into the trends of the POP Fashion down jacket industry, extract important brand events, innovative brands and their products, as well as cultural and artistic hotspots to compose this report. Additionally, provide exclusive focused analysis on individual items, styles, and popular topics, projecting the future market trends in the down jacket industry.

In the past two years, the diversification trend of outdoor sports clothing has become increasingly apparent. People's demand for outdoor sports scenarios has also changed, from forests and wilderness to urban outskirts. They increasingly seek outdoor products that are lightweight, portable, and suitable for relaxed and leisurely outdoor activities. This trend has become significant in the global outdoor industry. To cater to the tastes of young people, more and more brands are incorporating various trendy elements into their products, making them a combination of urban fashion and outdoor-style casual lightweight outdoor clothing. Clothing designs that are lightweight, breathable, foldable, and easy to carry are also becoming more popular. The designs focus more on non-functional elements while still valuing attention to detail. The appropriate simplification of designs makes the clothing more visually appealing, embodying the aesthetics of daily life.

To further enhance the functionality and aesthetics of sun-protective clothing, the design elements for the 2024 spring and summer season are no longer limited to simple sun protection. The balance between fashion and practicality has been found. Functional design elements such as mesh fabric splicing, breathable pages, and invisible finger holes have elevated the practicality and quality of sun-protective clothing to a new level, ensuring that wearers can enjoy high-level breathability, quick-drying, and protection in different environments. At the same time, the addition of fashion elements such as color blocking, ruffle edges, gradient dyeing, and stripe trim has also added more selling points and appeal to sun-protective clothing, allowing people to enjoy outdoor life more joyfully.

In recent years, with the increasing attention of people to health and environmental protection, outdoor sports and tourism have become important parts of many people’s lives. In outdoor activities, the harmful effects of ultraviolet rays cannot be ignored, and sun-protective clothing has gradually been favored in menswear and boyswear markets.

The versatile and fashionable geometric elements are an important part of clothing patterns. This element features simple shapes and diverse variations, and has even more fun transformations and brighter colors in the kidswear industry, making it popular among designers and consumers. This thematic report will analyze the popular pattern trends from three angles: geometric toys, geometric letters, and geometric color blocks, providing ideas and directions for design.

Sun-protective clothing is an essential category for active outdoor brands. Influenced by the trend of outdoor fashion, the development of menswear strengthens the fashion properties of multiple patch pockets, bias front opening and water-repellent zippers. Overlength windbreaker is the most noteworthy silhouette; emerging lightweight capes and camping vests offer more choices.

Sun-protective clothing is the main product in Spring/Summer. The waisted overcoats pay more attention to tailoring and fabric details. Short shawls, short length and sets are stylish, cool and protective. Shirts and pullovers are also updated by fashion details.

Uproar Moments shows Ravers’ exploration of collective intelligence, and pays more attention to the cooperative interconnection. The cognitive network is developing and growing with an inclusive attitude. Advocate people's pursuit of collective energy and the spread the experience of altruism. Stimulate positive hedonism and inner inspiration through diverse well-being. Communities as sports, arts and musics are fused together in this theme. Everyone can participate in the public life via an optimistic mindset.

Sun Protection becomes a hot topic in recent years. Physical gear as sun-protective mask and body protection leads the fashion trend. Detachable design, adjustable drawstring, packable design and 3D pocket combine functionality with fashion and meet the needs of young consumer.

With the rising consumption requirements of the young generation, the market of sun-protective clothing welcomes a new opportunity. The Fabric & Accessory Group of POP Fashion analyzes the fabric trend for women’s & girls’ sun-protective clothing. Lightweight translucence and fashion gloss are the two recommended developing directions.

Influenced by the positive markets and the aesthetics of social media, we can feel the rise of youthful brights. Mood-boasting saturated colors are extremely important to sun-protective clothes. These unlimited colorways bring energy and modern styles.

Nylon is the most useful synthetic material with applications varying from daily life activities to industries. It is a plastic which can be drawn into fibres or moulded into daily products for making amenities. The material trend report is divided into two parts, and this part will introduce you the latest products and technologies of the well-known companies, NILIT and CORDURA.

Outdoor activities such as camping, surfing, frisbee, wild fishing and cycling become popular social topics in 2024. People are now pursuing multi-purpose apparels. Beyond the basic performance of traditional athleisure fabrics, the development of advanced technology improves the functionality of outdoor sportswear and satisfies people’s need for protection. This report will focus on the appearance and performance of outdoor active fabrics, and introduce the latest information about developing background, relative technologies and brands.

Epidemic shifts people’s health concepts. In recent years, workout has been the trend. People are enjoying the fun of running and showing appetite for relative gear. Active consumers want to purchase high-performance and durable clothing. All-over reflective print updates weatherproof jackets. For all sportswear markets, protective hoodies, thermal jackets and two-in-one shorts are the ideal products for winter exercising.

Sunscreen jacket is in line with the trend of practical functions. From outdoor performance clothing to fashionable design, sunscreen jackets still keep the functionality. Beyond anti-UV and breathable materials, explore performance fabrics and details with multiple functions as anti-mosquito, waterproof, crinkle resistance, anti-bacteria, and cool handle. Practical pockets, sleeves, elongated brim, and heterogeneous splicing are added into popular elements and designs.

As a popular product for spring and summer, sunscreen clothing is also essential for outdoor sportswear brand. Never satisfying the monotonous design of sunscreen sportswear, more creative designs have been extended. Long sunscreen clothing can greatly prevent the damage of UV. Lustrous patent leather is more suitable for individualized consumers. The patterns on lightweight functional gauze and lace bring hazy aesthetics, which is highly adaptable and athletic. Besides, the waist-length cropped silhouette creates individualized sunscreen sportswear.

S/S 2022 sun-protective clothing pays more attention to the functionality, and also accentuates the individualized fashion. Casual set in earth colors, heterogeneous splicing, eco-friendly tie-dyed fabric, technological metal-coated fabric, and eye-catching color blocking upgrade the sun-protective clothing from multiple aspects.

In S/S 2022, sun-shielding clothing is more everyday, and colors expand from red, yellow and blue to cold futuristic tones. In the new season, sun-proof clothing mixes with fashion designs and underlines the combo with ready-to-wear items. Therefore, sun-proof base-layers play a key role in layered match. Shirt silhouette is used to renew the conventional shape of sun-proof clothing. Sun-proof pullovers become loose sweatshirts in menswear. Lightweight cropped jackets and trench coats are key items in seaside resort. Besides, the additional function of sun-proof clothing inspires designers to mix this portable item with more fashion elements.

Functional and fashionable sun-proof clothing is inspired by ready-to-wear jackets and mid-length trench coats. Shirring on the waist, color-blocking and mixed materials make the sun-proof clothing more exquisite.