Yellows are common in autumn and winter. Rusty gold and vitreous yellow we recommend here are ideal for fashion items, enticing young customers.

Plastic-free Coast -- 2020 S/S Theme Trend of Kidswear

Ocean is the birthplace of life, but now we dump plastic in it. The theme of 2018 World Environment Day is Beat Plastic Pollution, which means dealing with the plastic problem together. Recently UNEP joined hands with Chinese goodwill ambassadors to launch the Cleaning Ocean program. According to UN's latest statistics, the annual output of plastic reaches to over 0.3 billion tons, and half of it is disposable. If we don't take action now, the plastic will take over ocean. In fact, Ocean has no boundary, and it reaches every corner of our earth. Protecting ocean is very urgent, and we must build a clean ocean for ocean creatures.

The term "Industrial Revolution" has a long history. The year of 2020 was a distant future, but it gets closer and closer. From expectation, exploration to realization, we change our cognition which is also influenced by industrial and technical products. In the past, our emotions are changeable and illogical. But as we are more certain about the future, our moods will be industrialized, collected, recorded, and even diagnosed and cured. Therefore, we begin to explore the emerging emotional intelligence.

The 2020 Tokyo Olympic Games take sports in the spotlight again. At the same time, more brands attach importance to environmental protection. A new sport lifestyle gains popularity. Activewear is indispensable in the fashion world, using vibrant colors, comfy silhouettes and urban design to interpret a relaxed sport style, preferred by people who are eager to release pressure and desire for a natural state of living.

Internet celebrity economy is a hot topic. Cyber celebrity refers to a person who becomes popular because of an incident or his/her behaviors. In the ever-changing fashion world, virtual influencers rise on the Internet, resulting in a new way of communication. People make virtual KOL to break traditional rules and explore beauty. 3D and CGI technologies bring us virtual celebrities, and we have reasons to believe it is just a beginning.

The pink of A/W 19/20 moves in an intense direction and evolves to be Imayoh red, suitable for women of all ages.

Dramatic and intense scarlet is a key color of S/S 2019 men's knitwear. The rich scarlet evolves to vivid orangeade, reflecting the playful and creative spirit of the Millennials.

Bottle Green is a fashion color of A/W 18/19, playing a part in girls' apparel. This natural tone is stylish but not dramatic.

The S/S 2019 Color Trend – Power of Walking was launched in January 2018. As fitness gains popularity currently, brands develop luxe sports items for customized and individual looks which highlight the soft tailored style and light sportsmanship of womenswear. Key colors, Magnetic Green and Copper, interpret a tough yet feminine feel.

Purple is a fashion color of 2018, and it lowers the brightness in A/W seasons. From starry purple to mineral violet, they move in a small-scale direction.

The S/S 2019 Color Trend – Emotion & Love launched in January 2018 emphasizes that people will connect with those are able to touch them psychologically and physically, and it’s important to read and distinguish emotion. Therefore, emotional design is celebrated. Soft and healing colors are key, featuring Almost Apricot and Mellow Green to bring hope and care.

The theme of the 2019 S/S color trend released in January, 2018 is Global Traveler, which interprets the natural colors. Global travelers like traveling around, not confined to the ordinary life, so the colors are all from nature. Among those, vision blue and living green are the typical ones.

The S/S 2019 Color Trend – Generation Y launched in January 2018 is a deep analysis of the millennial consumers who are tired of following the same style and eager to define themselves with offbeat clothing. Bright and rebellious colors are key, of which Blazing Yellow and Deep Lavender are most recommended. Clashing colors reflect people's preference of the mix-and-match style.

Green will play a vital role in 2020 S/S, and the market will prefer cold tones, which are refreshing and modern over the next decade. Before, bright colors are only used in bikinis and grey in suits, but nowadays things have changed. The shoal green(PANTONE 15-4707 TCX) could brighten skin and fit for sports-loving girls.

According to the data of menswear in fashion weeks from POP, the share of green has started to increase since 2018 S/S. In 2019 S/S, the overall tones were inclined to be bright and light, and green lily will be one of the five key colors in 2020 S/S.

2020 will be the critical year of futurism. Artificial intelligence such as face and picture recognition is very hot, which drives the emerging of mint tone.

Pastel colors are bright, soft and saturated. Pure blue, warm cement color, dark pool blue and brown ebony color are the key colors in 2020 S/S men's knitwear.

The S/S 2020 palette takes inspiration from vegetables and fruits, moving in a pastel direction. Yellow is particularly prominent, balanced with different shades to underline a soft yet vivid mood.

Fashionistas shine out on fashion week streets with bold silver gray. The color gives a futuristic twist in small-scale or all-over effect.

Citrus color is one of the brilliant colors, which are warm and dynamic.