Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Rebellious Era -- A/W 23/24 Color Trend Forecast of Womenswear
Rebellious preppy aesthetics have been penetrated from social medias to runway shows. The popularity of this sub-culture aesthetic also signals that fashion is a tool for self-pleasing and self-expression. Driven by the influence of D.E.B.S and Euphoria, people in this new era want to see more anti-fashion characters. Leather, transparent metal, animation elements and punk rock inject rebellious spirits into classic preppy style to interpret the New Prep.
Nature Atmosphere -- A/W 23/24 Color Trend Forecast of Menswear
The definition of outdoor style has already been changed. Outdoor wear becomes a lifestyle that chasing technology and performance instead of being the clothing for extreme outdoor conditions. Mountaineering culture follows the idea of ‘return to nature’. More and more people are paying attention to the natural ecology and embracing the healthy lifestyle. The concepts of camping and micro vacation reconnect the relationship between people and the natural world.
Multidimensional Symbiosis -- The Color Trend for Down Jacket
Down jacket is an important category to develop in Fall/Winter. This report focuses on the most forward-looking brands and international big names to introduce ten recommended colors to inspire the design development in F/W 23/24.
Brilliant Blue -- The Color Trend for Boyswear
The high saturation of Brilliant Blue brings strong visual impact and breaks the tranquil ice in winter. This color is suitable for developing casual down jackets and sweatshirts for children and teenagers.
Borderless Fusion -- The Color Trend for Sweatshirt
With the outstanding performance of unisex fashion on runway shows, more and more young consumers have entered into the relative markets. As the best choice to break the boundaries between menswear and womenswear, sweatshirt is developed to be more inclusive by colorways. POP Fashion refines the most representative unisex fashion brands and trendy elements to figure out three important color groups and nine noteworthy hues.
Endless Boundary -- The A/W 23/24 Color Trend Forecast of Women's Leather & Fur
With the growing demand for non-season colors, pastel have become an important color for A/W. Tranquil pastels are evolved into bright shades such as Purple Rose and Pastel Turquoise. A tactile, plush finish and soft leather add comfort to tailored and upright styles.
Deep Teal -- The Color Trend for Menswear
The lively Deep Teal is suitable for natural and digital palettes. As an attractive color in A/W 23/24, Deep Teal can be presented in different collections and themes. The application on sophisticated streetwear makes us think of the ‘80s sport elements and also keeps the modern digitalization. This eye-catching and versatile green hue can be both used in large scales and in details.
Larkspur -- The Color Trend for Infants' Wear
Larkspur sits right between blue and green, bringing peacefulness and freshness of both hues to the winter day. It is suitable for going-out wear of infants. Puffers, rompers and knitwear will be the recommended directions.
Bionic Fables -- The A/W 23/24 Color Trend Forecast of Womenswear
The palette in A/W 23/24 combines healing tones with vigorous ones to show the contrast between peacefulness and vibrant energy. In an environment full of contradictions, consumers are shifting freely among intense hues and expressing themselves. Natural elements are showed in a more abstract way in the new season. The processes and structures in the natural ecology are magnified to present a fantastic world. In the Bionic Fables, human technologies and ecological system are interacted to give birth to digitalized plants.
A/W 23/24 Color Trend Forecast of Womenswear
Technology carries people’s fantastic imaginations of the future, which are always presented in the form of digital lights and acid colors. Along with the long-term development, people finally entered into the metaverse and discovered the digital symbiosis of ecology, life and emotion. The interaction between human technology and ecological system introduces weird digital lights into bionic plants. The scanning of mix media leads young consumers to a futuristic, fantasy space.
Warm Care -- The Color Trend for Kids' Loungewear
In A/W 23/24, healing bright colors take the place of depressive thick tones on loungewear. Rose Quartz and Dewkist present a gentle visual atmosphere. Blue Fog and Orchid Hush feel mysterious and romantic. Sudan Brown is also a representative classic.
Mindfulness --The A/W 23/24 Color Trend Forecast of Women's Yogawear
Driven by the New Naturalism, people are rebuilding their relationship with the nature. Mental health and sustainability are integrated into the natural environment for resonance. Getting inspirations from the natural world, eco-friendly color aesthetic has been the core of spirit, and yoga lovers go outside the door. The A/W 23/24 palette of yoga moves eyes to health and outdoor. Natural tones have been the best choices for daily workout and casualness.
Chanting Knight -- The Color Trend Confirmation of Menswear
POP Fashion released the A/W 22/23 theme Chanting Knight in March 2021, and we can see from the collections of fashion labels launched this season that the accuracy of trend report is reliable.
Magic Cube -- The Thematic Color Trend for Womenswear
Influenced by diversified cultural impacts and fusions, the young generation now has a clear recognition about themselves and their relationship with the world. We can see their independent ideas and evolved aesthetics. Restless minds are settled down by the updating living conditions. Spiritual sublimation enriches one’s thinking and promotes the awareness toward cultural heritage.
Bright Moment -- The Thematic Color Trend for Womenswear
Bright Moment could be the material cultures in humans’ history, the legendary achievements of athletes, and even the emerging e-sports competitions. Epidemic situation leads to the awareness toward health and the rapid development of workout industry. The sport spirits of Beijing Winter Olympics encouraged people to challenge limits in multiple dimensions.
Chanting Knight -- The Color Trend Confirmation of Womenswear
Troubador comes from the French word Trouver which means discoverer and inventor. Knights are expressing romantic love and spiritual belief during chanting. The pursuit of romance and love tells timeless and spaceless mythology in the artistic fantasy. The fusion of 19th century Romanticism, fearless Chivalry and Renaissance aesthetics balances the pioneering Neo Romanticism of contemporary teenager culture.
Natural Spectrum -- The Thematic Color Trend for Womenswear
The colors of Natural Spectrum come from Mysticism. Natural lights can be either healing or punchy in different situations and times. Interstellar elements are mainly presented on outdoor performance wear, while natural, ethereal colors develop fairy sophisticated womenswear. Brighter warms are injected into the fresh palette to show the positive mood of summer, endowing urban people with a comfortable, immersive experience.
Cypress Green -- The Color Trend for Womenswear
Cypress Green is a color comes from the tranquil forest in winter, which is soothing, pure and highly inclusive. The application on worsted wool and knit develops overcoats, knitwear and pants to inject warmth into the winter.
Light and Shadow of Zen -- The Color Trend Forecast of A/W 23/24 Men's Knitwear
We live in an era of epidemic and subversion. Searching for a peaceful land deep inside is important in the fast living pace. We put our faith in the wildness and lock on the light beam which is penetrating into our lives. The palette of Light and Shadow of Zen is relatively cool and grayish. Gentle Cloud Dancer soothes the living pressure, while warmer Gray Sand releases the pressure into nature. Desaturated Bellwether Blue and Red Dahlia remind us of the past experiences. Popcorn focuses on the present and offers a positive emotion.
Switching Fantasy -- The Color Trend Confirmation of Womenswear
Switching Fantasy carries a design concept that meets the diversified transformations in different occasions. Cool-tone Purple Rose, mysterious Ashes of Roses and chic Luminary Green lead three palettes separately. Cultural transmission, era trend, and individualized designs and details are the medias to interpret the thematic spirit of Switching Fantasy.
Joyful Urban Life -- The Color Trend for Womenswear
Urban people have been used to the restless epidemic situation. Driven by the depressive atmosphere, dopamine brights are rising. More and more consumers are paying attention to uplifting designs which can inject positiveness into daily lives. For sure, happiness is an essential element for humans, enterprises, and even the Earth.
Heart to the Wildness -- The Thematic Color Trend for Sportswear
The restless situations of epidemic stimulate complicated emotions. Sunny tones and joyful brights inject positive moods and harmony into the winter. Taking urban outdoor as the background, Heart to the Wildness interprets teenagers’ diversified lifestyles and new living concepts. They are walking in the cities and shuttling between wild fields to break the boundaries.
Ocean Wave -- The Color Trend for Menswear
The clean Ocean Wave is sourced from the natural power. The changing, rolling ripples also reflect the healing color of sky, which allows urban people to enjoy the pleasant of nature. Ocean Wave is applied as the main tone to explore the diversity and practicality of color. The transparent and lustrous textures will bring different presentations.