Social unrest drives the change of consumers' habits and hobbies, while necessity consumption contributes to the continuous popularity of simple and durable products. Currently, the laissez-faire of liberalism is replaced by the refined restraint, which leads to the change of design direction under this theme. Influenced by this pandemic, "less is more" has been a must, and modular durable design will attract restrained consumers. The home will become a self-healing haven for existentialists, and bring a positive, optimistic, time-rich lifestyle. 60% of the world's population will stay at home from January and April 2020. Under stay-at-home economy, consumption and aesthetics will grow a lot, and artists balance the secure emotion with the beauty of simplicity and purity. The concept of trans-seasonal consumption of simple necessities has become a basic appeal, which is conducive to creating a lasting and considerate brand.

With the popularity of vintage trend and the exploration of European classical aesthetics, retro Victorian, Baroque and Rococo aesthetics gets rid of the rigid and serious form, and appears in clothing in a playful and relaxing way. In S/S 2021, influenced by sweet femininity, women's denim will emphasize the explicit expression. Ruffle, court-style denim skirt and exquisite rhinestones all emphasize the feminine fashion language.

Unveiling mysterious Purple Heather is to travel through the time tunnel. Just as digital waves are free from the constraint of space, Purple Heather takes us to the parallel world of the past and the future.

Climate change is changing the rules of the planet, which drives us to notice the microworld and explore the dreams of plants. The most primitive alga expresses the most rebellious ideas of plants. The world today seems to be breaking down and being reorganized. The grass-root class comes together for changes that institutions or governments cannot make, and we are beginning to explore the revival of localism in this globalized world and its significance for the future.

A/W 21/22 Theme Forecast

We escape from the pressure of city, embark on a journey to the distance, and find a blend of youth and nature. We roam freely under the sky and enjoy the warm sunshine. The soft halo carries a languid feel, shining out everywhere. Let's breathe and experience the beauty of sunshine. Dandelion is like the color of sunshine, gentle and beautiful.

Embrace nature, enjoy relaxed weekends and feel the nature. The outdoor world becomes a desirable spiritual place. Lush and serene forests extend green to the sky. Primitive plants show the vastness of nature. Dragonfly brings us reverie when walking in the woods. Inspired by the culture of Yama, this theme shows Dragonfly can well combine outdoors with fashion through various designs, and interprets a casual outdoor style with a brand-new life attitude.

Currently vintage is everywhere, fashionistas also add many antique clothing and accessories to their wardrobes. Thus many private libraries gain much attention. Leighton House Museum, a private noble old house in central London, houses Victorian antiques and Raphael paintings. The Islamic style hall and retro elements depict a striking picture and inspire designers.

COVID-19 changes our life, and we have to stay at home most of the day currently. Comfort of loungewear and utility of daily clothing are combined to create items fit for both indoors and outdoors, which is a key point of loungewear. And household exercise will possibly blend sport elements with loungewear. Relaxing and comfortable soft tones and vibrant hue will become two mainstreams of loungewear.

The ecological damage and global climate change have an increasing devastating impact. Currently, simple and smart life concept is a must. The original state advocates comfort and beauty of a simplified life. The laissez-faire liberalism is replaced by the refined restrictionism. This trend influences the color evolution of the simple & sophisticated style, and natural original colors are prevailing.

In S/S 2021, color is not restricted to season any more. Dim street light illumines lonely pedestrians. Navy Blazer in the gloom seems to tell the story of city. Deep tone gives a more melancholy hue.

Grunge was originally a musical style originating in the late 1980s and early 1990s. It was a combination of heavy metal and punk music. At that time, financial crisis and economic recession led bandsmen to embrace durable denim pieces, resulting in a decadent and casual style. With the return of retro trend, neo-grunge style is back. Denim items in this season employ magnified and exaggerated design techniques to add a modern sloppy style, showing the collision of various prints and messy colors in a nostalgic way.

Orange Rust is a full earth tone, quite neutral. For girls' casual overcoats, the wool and fur can well show the inclusiveness of Orange Rust. It can be used as a core color or a fashionable color, bringing warmth and novelty for A/W 21/22.

Romantic sand pink at sunset witnesses the beautiful encounter of lonely people in the noisy city. Art and culture influence the modern urban life. And this greyish Evening Sand becomes soft and elegant, enhances the appeal and adds a young feeling to men's business leisure style.

With the popularity of digital appearance, technical and functional denim becomes an important direction of this theme. The soft focus filter drives the development of pattern and brings a new look for denim. Abstract digital print and ecological camouflage will occupy a place with a brand-new look. Outdoor protective details will be an important direction of this theme and become the necessary series for S/S 2021 denim.

The Color Trend for A/W 21/22 Women's Puffa Jackets

When globalization falters, the pandemic has exacerbated global disorder. It affects not only our economy and politics, but also our culture and arts, which inspires a new spirit of speculation and the theme of the times. The artistic moment of mankind returns to the ultimate proposition of "love and death". Existentialism, the Renaissance and horror aesthetics are under heated discussion again. Besides, the relationship between human and space has become an important issue in ecological design. At present, the rise of mass culture and new media make a violent collision; digital technology has brought a revolutionary breakthrough for the art ecology; the ACG era leads us into a comprehensive and updated dimensional universe. Non-binary gender conveys the new spirit of contemporary Orlando, and continues to attract the attention of Gen Z. People critically consider the symbiotic relationship between pop stars and pop culture. Classic culture will reinterpret the everlasting charm of nostalgia. Asian people are rising, conveying the Asian power. Here we extract eight key words of art & culture for A/W 21/22, and find the trend of constructing a new history from the gap between man and the outer space.

Environmental certification reflects a rethinking of fabric and washing trends that will drive the development of modern denim casual wear in S/S 2021. Water pollution and textile waste have been two major challenges for denim production. With a stronger environmental protection awareness in this season, the denim industry recycles and reuses to reduce waste and water consumption, and also increases the use of sustainable recycled materials. Upgrading the practical design is also a direction of this theme. Denim transformation and environmental protection usher in business opportunities. Deconstruction replaces discard to define the aesthetics of recycling.

As "restraint" is increasingly prevailing, simple design will grow in A/W 21/22. Home exercising, the horror style, Bauhaus minimalism, outdoor modular design and dystopia will run through the A/W 21/22 sport market. A single color and small-scale color decorations are used, breaking the restrictions of season and fashion trends. Inspired by Stone Island and the collaboration collection of ROKSANDA x lululemon, warm or cold tones are complementary to neutral colors, presenting a bolder autumn palette. In the new season, color is closely tied to the fabric quality. More accurate quantification of color through fabric to clothing is our appeal for sustainability in the sportswear market. Colors fit for the whole year are explored.

Currently, we are facing a climate crisis, economic turbulence and political turmoil. And the global outbreak of novel coronavirus worsens the panic. In the face of huge unpredictability, rational consumption is unprecedented high, and the market tends to be conservative, thus the demand for classic, durability and practicality is enlarged. Under this circumstance, neutral colors become core colors in the future, because they are steady, inclusive and transseasonal. With the rising trend of telecommuting, comfortable and multi-occasion clothing will prevail. Driven by sustainability, warm neutral colors and natural unbleached original colors will become the focus. Economic turbulence inspires crisis awareness. Classic achromatic tones have the everlasting charm, and meet consumers' demand for a sense of stability. At the same time, the expression and venting of people's fear of death increase the application of neutral dark colors, so combining with the vintage trend to fight against the anxiety will attract more consumers. In A/W 21/22, neutral colors will cover the market with different feelings and become core tones with a huge commercial value.

With the return of Bohemian style, the lifestyle of pursuing freedom and close to nature is becoming more and more popular, bringing an eternal holiday for S/S 2021. Eternal Holiday brings lots of prints and fresh gorgeous color match, reinterpreting holiday looks of denim items. Denim fabric creates an exotic folk vibe for holiday denim through natural dyestuff and hand-sewn details. Modern tropical prints and blurred patterns are quite novel.