We live in the city and enjoy the convenience brought by the development of city. We are independent, strong and down-to-earth yet a little lonely. With the rise of loneliness economy, more and more urban people try to live in harmony with loneliness, enjoy loneliness, and pursue the comfortable, quiet, modern, practical and high-quality economic concept. Inspired by this trend, men's business knitwear uses soft but cold pastel colors, neat cutting, precise silhouette and detail, and high-quality yarns to bring a brand-new young urban business style.

As the free and natural lifestyle gains popularity. BoBos blend bourgeois qualities with Bohemian freewill and artistic aesthetics, bringing a perfect holiday for S/S 2021. We will go back to the 1970s and recall the good old days. We not only prefer the retro 70s styles, but also celebrate the 70s environmental life concept. We become gardeners of the earth, and create a beautiful holiday.

Y2K is the aesthetic culture at the turn of the century in 2000. The vision and worry of the new century and the panic caused by Y2K bug bring about mixed styling. 2021 rejuvenates fashion, which stimulates the return of millennial street aesthetics. With economic downturn and confusion about future, and with 90s rave and homogeneous wave, the Millennials and Gen Z turn to nostalgia and simulation technology for authenticity. They fancy about carpe diem. People set up Y2K Aesthetic groups on social platforms like Instagram to share design, music and films, creating a psychedelic millennial vibe for S/S 2021 with Utopian technology. Y2K aesthetic of optimistic future and electronic technology is spiritual sustenance for modern people.

Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.

The coming era of "Intelligent Manufacturing" will bring subversive changes to people's life, and these changes will also be reflected in colors of the fashion industry first, including: dynamic and bold classic blue has a weaker influence; blue tones dominated by cold futuristic style become more and more influential; clear and modern blue heaven is hopeful to attract more consumers. Blue Heaven (Pantone 17-4023TPG is the recommended color in "Futuristic Geek", the S/S 2021 theme trend of POP.)

In A/W 19/20, decadent chocolate becomes the perfect substitution of black and dark blue, telling the story of the mysterious dark forest. With the rise of foreign religious culture, when the Virgin Mary blends with the dark, the winter secret with chocolate torte as the main dark color begins. The mixed art has a strong visual charm, and the classic design and mix & match make the suit & tie street fashion. The versatile deep mahogany replaces the mysterious chocolate torte successfully, brings a calm and mature visual feel, becomes the representative color of A/W 20/21, starts a transboundary conversation between retro classic and modern art, and creates a statement-making new style of mix & match.

In the world of color, red is the oldest color of great research value. In the world of fashion, red has always been the dominant color. In S/S 2021, different from warm red in previous seasons, red turns towards finer cold purplish tones, endowing consumers with passionate and confident temperament.

In the social turmoil of the 1980s, people were eager to break the shackle, express themselves, and find identity. A group of enthusiasts for Ralph Lauren launched a lo-Life subculture movement. And lo-life becomes the epitome of 80s retro sports. Now they are also seeking identity, and gender fluidity has become the new label. They get beloved 80s retro sports more refined. With the resurgence of team sports such as tennis and volleyball, the group becomes a new way for young people to seek a sense of belonging and to healthily socialize.

What is Reversed Future? Literally, it means looking back at how people thought about the future in the past. Flying car, airship, laser cannon, floating city, pipeline transportation, conquering several planets, personal submarine and personal robot... All these imaginative visions were once thought by people in the past to be what life should be in the future. With the support of modern tech, early futurism still has unrealized ideas, adding appeal to "the future that never happened", and enhancing the S/S 2021 retro futuristic aesthetics through virtual technology and brilliant colors. Digital space reverses the future, taking us back to a new world that "never happened."

For modern young people, the exquisite afternoon tea, relaxing parties or short trips are their favorite ways to relax and socialize at the weekend. In order to create a vibrant atmosphere, bright colors and contrasting colors become the main tones of this season. As purple keeps on prevailing, it is still the key color for S/S, but will be brighter and more pleasing. Purple, fresh romantic golden lime, pure jacaranda and shell pink become featured colors.

Neoclassicism emerged in the 18th-century France and became a dominant aesthetic in imperial art during the Napoleonic era. Neoclassicism revives classics, elegant and sentimental. It beautifies reality into a classical ideal through arts. Nowadays, as retro style, health and environmental concepts prevail, people take healthy and natural culture as the model and pursue classical and harmonious forms. So designers use time-tested elements. The most significant change in clothing is the return of simplicity and classical fashion, emphasizing realistic values through elegant and rational design.

In A/W 19/20, we think about the meaning of life, and words such as nature, ecology and quality are increasingly amplified. The tranquil avocado green carries the healthy and natural lifestyle, brings us to return back to the nature, and makes us feel the life to discover the life attitude of LOHAS philosophy. Clay green from the original natural ecosystem has a pure and natural neutral temperament and two seemingly antagonistic characteristics of toughness and leisure, becoming an important trendy color for A/W 20/21. The quiet naturalism creates a short dream time. It is close to nature to feel the tranquil beauty of the ecosystem. Clay green explains the charm of natural ecosystem and shows the original beauty of nature.

As free and natural lifestyle gains popularity, BoBos blend bourgeois qualities with Bohemian freewill and artistic aesthetics, bringing a perfect holiday for S/S 2021. We will go back to the 1970s and recall the good old days. We not only prefer retro the 70s styles, but also celebrate the 70s environmental life concept. We become gardeners of the earth, and create a beautiful holiday.

With the awakening of women's self-consciousness and the change of social status, modern women can accumulate wealth by themselves instead of relying on men. They are aware of the importance of economic and ideological independence. Like enchanting roses, women are attractive yet thorny. The free will, wild vitality and tough quality shine out in history, exuding the natural beauty, which contributes to a more delicate, sensual and feminine style.

Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.

The forecast for the S/S 2021 is based on future visions in next decades. Many visions become real with the support of technologies. And some visions become the charming future that never happened. Many contemporary art imitations of early futurism are known as retro futurism which combines retro style and technical futuristic style to bring a retro and sci-fi feeling. Flowing colors and lights can be used to strengthen the retro and sci-fi visual impact.

We walk through the busy streets, pass the familiar coffee shop downstairs, visit the exhibition of Vincent van Duysen, wear basic clothes and live in a comfortable and warm house. In such a relaxed day, we enjoy the city life, feeling down-to-earth yet a little lonely. Seemingly absent, but we are determined to find ourselves - be social men, also sober urban bystanders.

People escape from the pressure of the city and embark on a journey to the distance, in order to find a new blend of youth and nature. As Fernando Pessoa said in The Book of Disquiet, I am willing to live a different life in the distant land. They roam freely in the boundless sky, and search for the comfortable place in the bottom of heart. Each departure is to meet a better self. The outdoor world becomes a desirable place of the soul whether because of the original intention of human, or the call of the nature. They embrace the nature, immerse in the weekend time, perceive the connection between man and nature, and live a different life to interpret the casual outdoor style and reshape self.

With the advances of science and technology and the construction of smart cities, the lifestyle of people will be greatly changed. Under this trend, a group of geeks pursuing innovation, technology and fashion forms the futuristic geek aesthetics which takes environmentally-friendly and energy-saving parametric design as the philosophy and the futuristic minimalism as the style.

With the rapid development of current technology, the boundary between reality and virtuality is increasingly blurred. Decadent aesthetics is created by the mixing of elements such as street, function and the virtual world, and it brings an opportunity for the technical street fashion in future city. Mysterious dark grey purple is gradually replaced by appealing grape juice which becomes the representative color of futuristic rebellious colors in A/W 20/21. And the following is dynamic and energetic bold colors beyond reality, finally showing the unique street fashion aesthetics.

Plastic-free Coast, one of S/S 2020 color trend themes released by POP in December 2018, starts from protecting marine life. The ocean is the birthplace of life, but now we dump plastic in it. To protect the ocean is to save life. According to the UN's latest statistics, the annual output of plastic reaches more than 0.3 billion tons, and half of it is disposable. If we don't take action now, there will be more plastic than fish by 2050. We call for a plastic-free coast and a clean sea.