Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2020-09-14 270838
Dior Blue -- The Color Trend for Womenswear
"Of all colors, only navy has a similar texture to black", Mr. Dior wrote in The Little Dictionary of Fashion. Dior S/S 2020 ready-to-wear show is also covered by blue. Blue Quartz is deep and mystical. Classic Blue is a calm and confident tone, revealing elegance in simplicity. This calm basic tone can be used singly or with various colors. Elevated Classic Blue displays the feminine, leisure-luxe and noble side of ladies.
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2019-11-12 325267
Plastic-free Coast- The Confirmation of Womenswear Theme Colors
Plastic-free Coast, one of S/S 2020 color trend themes released by POP in December 2018, starts from protecting marine life. The ocean is the birthplace of life, but now we dump plastic in it. To protect the ocean is to save life. According to the UN's latest statistics, the annual output of plastic reaches more than 0.3 billion tons, and half of it is disposable. If we don't take action now, there will be more plastic than fish by 2050. We call for a plastic-free coast and a clean sea.
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2019-11-06 174981
Hydrogen Energy- The Confirmation of Womenswear Theme Colors
Hydrogen energy, one of S/S 2020 color trend themes released by POP in December 2018, starts from the 2020 Tokyo Olympic Games which take sports to the spotlight again. As the brand-new sport lifestyle becomes closer to our life, sportswear is indispensable in the fashion world. Circular economy gets attention, and hydrogen energy becomes a new concept after the idea of carbon-free energy. This healthy and dynamic state like hydrogen energy drives the "relaxed sport style".
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2019-10-31 232421
Hydrogen Energy- The Confirmation of Menswear Theme Colors
The 2020 Tokyo Olympic Games take sports to the spotlight again. As the brand-new sport lifestyle becomes closer to our life, sportswear is indispensable in the fashion world. Circular economy gets attention, and hydrogen energy becomes a new concept after the idea of carbon-free energy. This healthy and dynamic state like hydrogen energy drives the" relaxed sport style".
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2019-10-24 204426
MAKE KOL- The Confirmation of Menswear Theme Colors
Generation Z and the network society grow together. With the increasingly digitized lifestyle , virtual Internet celebrities with millions of fans rise. Virtual Internet celebrities depend on the existence of the network, which in a sense isolates the real communication between people, and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.
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2019-10-24 206313
Mood Industry- The Confirmation of Womenswear Theme Color Trends
Mood Industry is one of the color trend themes for S/S 2020 released by POP in December 2018. Starting from the rapid development of science and technology currently, people begin to explore the industrialization of emotional intelligence. We firmly believe that intelligent machines and software will stimulate "affective revolution" in 2020. Changeable moods will be collected, recorded, even diagnosed and cured. Industrial products can capture our expressions and sounds, and thus make responses. We give technology "wisdom" as well as "emotion".
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2019-10-16 216504
MAKE KOL- The Confirmation of Womenswear Theme Colors
MAKE KOL is one of color trend themes for S/S 2020 released by POP in December 2018. From the perspective of the common growth of generation Z and the network society, it pays attention to the increasingly digitized lifestyle and the rise of virtual Internet celebrities with millions of fans. Through interpreting virtual Internet celebrities that depend on the existence of the network, it points out that the S/S 2020 trend in a sense isolates the real communication between people and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.
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2019-09-23 196508
Plastic-Free Coast -- The Confirmation of Menswear Theme Colors
Ocean is the birthplace of life, but now we dump plastic in it. To protect ocean is to save life. According to UN's latest statistics, the annual output of plastic reaches to cover 300 million tons, and half of it is disposables. If we don't take action now, there will be more plastic than fish in 2050. We call for a plastic-free coast and a clean ocean. Ocean becomes the important trend for S/ S 2020 menswear weeks. Bodega blue and sandy brown are key colors.
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2019-07-26 195953
Potter's Clay -- Color Trend for Kidswear
For S/S 2020, potter's clay provides a natural and deep feel, enlivening the S/S palette.
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2019-07-02 329299
Energy Blue -- Theme Color Trend for Womenswear
Active energy blue starts to gain traction, and continues into S/S 2020 in a large scale for a light and smart sport look. Fashion and active dressing is emphasized. Key items include active sets, tight tops and sun-proof garments.
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2019-06-28 314504
Industrial Khaki -- Theme Color Trend for Womenswear
For S/S 2020, industrial influences are added into trench coats. Minimalism and neat details are key. Deconstructed skirts and contrasting panelled shirts emphasize Mood Industry.
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2019-06-28 288915
Infinity Blue -- Color Evolution for Menswear
With the rising of minimalism and dressy styling, intelligent technology drives the exploration of emotions according to POP's Mood Industry reports. Flue fog evolved into infinity blue.
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2019-05-09 463189
Chambray Blue -- S/S 2020 Theme Color Trend for Womenswear
Planktons is chambray blue, charming and mysterious.
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2019-05-07 458627
Aerobic Green -- 2020 S/S Color Trend for Womenswear
Celebrities at home and abroad wore aerobic green items. Zhou Dongyu, Dilraba and Elle Fanning interpreted a vivid and fresh style, while Victoria Beckham and Gigi Hadid exuded an elegant touch.
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2019-05-07 259738
Super Pink -- S/S 2020 Theme Color Trend for Womenswear
Super pink gains traction on online platforms like Instagram, and it shows an avant-garde and neon feel.
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2019-04-19 267905
Brook Green -- S/S 2020 Single Color Trend for Boys
Brook Green -- S/S 2020 Single Color Trend for Boys
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2019-04-17 248863
Firefly Green -- S/S 2020 Theme Color Trend for Womenswear
Firelfy-like green implies the emerging age of KOL.
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2019-04-16 387036
Aegean Sea Pink -- S/S 2020 Theme Color Trend for Womenswear
The Aegean beach is covered with a pink layer of coral substances. The clean blue ocean is dreamy.
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2019-04-09 345236
Cantaloupe -- S/S 2020 Color Trend for Girls
Cantaloupe -- S/S 2020 Color Trend for Girls
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2019-03-28 306355
Tender Shoots -- S/S 2020 Color Trend for Menswear
Compared with sharp green, tender shoots is more impressive and suitable for summer.
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2019-03-11 228447
Drama Yellow
The key trendy color in next season is drama yellow. Unlike solar power, it is bolder and brighter with a digital feel.
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2019-02-18 492333
Dresden Blue -- 2020 S/S Color Trend for Women's Suits
Dresden Blue -- 2020 S/S Color Trend for Women's Suits
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2019-02-14 155651
Urban Charm -- 2020 S/S Design&Development of Women's Underwear
Limoges, evergreen and black play important roles in this season. Dark natural tones are original. The metallic lustre of fabrics increase brightness, which is suitable for luxury underwear and fashionable outer underwear.