"Dopamine" is originally a neurotransmitter that is released in large quantities in the brain when people experience pleasure. From the perspective of color psychology, high saturation color combinations can create a pleasant mood and stimulate the brain to release more dopamine, making people feel happy. The current trend of "dopamine dressing" refers to a style of dressing that creates a sense of pleasure through clothing combinations. By pairing knitwear with harmonious and pleasing colors, one can seek coordination and balance in vibrant and bright colors.

The spring/summer 2023 is a paradise of technology, with popular colors including Paradise Green, Orchid Hush, Romantic Peachskin, Kelp Forest, Chinese Red, and dopamine tones. Among these colors, Paradise Green represents a futuristic sense of technology; Orchid Hush brings a psychedelic and gentle youthful temperament; Peachskin interprets a gentle and elegant style for men; Kelp Forest, with its natural plant-like tones, showcases a retro vibe; Chinese Red embodies the rise of national culture; and dopamine color showcases the positive and optimistic life attitude of young people. These colors allow us to be passionate and dazzling in this season, belonging to the positive and confident colors that represent spring/summer.

Recently, the trendy dopamine dressing style has become a hot topic in the fashion industry. This style is characterized by bright colors and unique designs that aim to stimulate dopamine secretion in the brain and create a positive and energetic feeling. As the impact of the pandemic subsides, consumers are in urgent need of positive and joyful emotional impacts, and the demand for bold and vibrant colors has returned. The dopamine dressing style perfectly meets this demand and confirms the dopamine color trend forecast previously released by POP Fashion.

Deed tries to convey minority vanguards’ pursuit of the Faustian spirit, which is an experimental spirit that explores the unknowns by bold destruction and recreation. They insist on looking at things from a dialectical and remoulding perspective. Psychedelic and complicated virtual vision is combined with the wrapping and twining of the second skin to express the spirit that pursues liberty. With visual illusions and sensory color schemes, the consumers of Deed are full of hope for a future era of science and technology, and they are exploring the value of life and their individual personality.

Retro Time conveys the spiritual expression of Gen Z consumers' nostalgic emotions and awakens the memory of the golden age via scene replays. Discovering the oasis that we desire for, an escapist journey is started in the high summer. With the use of joyous tones, new elements are joined by the old to present a retro vacation style. Retro Time hopes to create a relaxing and carefree mini-vacation atmosphere for the busy teenagers in city. A self-healing summer rhapsody reminds us of the passion and romance in summer, and re-interprets the highlights of that classic, golden age.

The colors in the theme Animism are sourced from the nature. The minimalist and gentle spectrum soothes the mentality. Vegetarians who pursue the zero-carbon lifestyle explore the beauty of nature in an experimental spirit and advocate the multi-domain circulatory system. They are chasing for F.I.R.E.(Financial Independence & Retire Early) and balanced Ayurveda. They are artistic wanderers, who consume in the art scenes with an identity of VIC. Culture, experience, and value are their favourite targets for investment. Pursuing tactility and durability, joyous sense of humor and sensitiveness break the conventions of art, fashion, and life.

POP Fashion released the Spring/Summer 2023 color trend ‘Metaverse’ in January 2022. The palette of Metaverse is grouped by futuristic and scientific colors to underline the distorted digital visual effect, which brings newness and also practicality. Neutral gray and black explore the practical application of trendy colors. Saturated electronic colors are decorated for a futuristic approach. The color scheme fusing blues and greens is extremely dreamy and distorted, while the lustrous, metallic touch of purple combines digital virtuality with the real world and endows avant-garde street fashion with powerful expressions.

Metaverse, the ultimate ideology of internet, bridges the spirits and continues human's dimensional utopia from a diverse perspective. People desire for a sympathy mind from the others, but they can not run away from Tower of Babel's curse in the end. The contradictory builds an uncrossable wall between people, yet Metaverse provides us with a possibility to think on the opposite side and understand this uncontinuity from another visual dimension, which breaks the boundary between virtual fashion and the real one.

Multifaceted Player is a Spring/Summer 2023 theme trend released by POP Fashion in November 2021. The palette of Multifaceted Player shows eye-catching color blocking and low-brightness colors with fluorescents. Saturated red is joined by pale coffee for a classic and dynamic useful color scheme; deep blue, pale coffee, and vital green complete the popular color matching; gray-infused purple is complemented by fluorescent green to reveal a rhythmic and novelty palette.

During the pursuit of light, the light with temperature affects emotions. The color language of halo explores the mental experiences as ‘awareness’ and ‘perception’ with an experimental mind. Artistic wanderers in cities subvert the common rules of art, fashion, and life through their senses of humor and playfulness. Dopamine palette establishes a positive mental tone. Uncertain economics and fragile humanity raise concerns about the future, thus people want to live in nature for spiritual calmness.

Open the album of memories, pick up the beautiful memory fragments of the past, awaken the old time with a new visual language, back to the present. Hedonism is a true portrayal of the inner world of urban youth. Retro Time carries the eternal topic of freedom and vitality, playing a summer rhapsody, or recalling the passion and romance of California beaches, or wandering between suburbs and cities to enjoy the life. Everywhere is a re-interpretation of classic memories.

Grayish pastels are evolved to have mineral textures in Spring/Summer 2023 to satisfy people’s appetite for classic gentle hues. Comfy high-quality underwear/loungewear displays women’s confidence and focuses on the self-pleasing experience.

Traditional Aesthetic -- The Color Trend for Chinoiserie Womenswear

Healing candy tones can soothe one’s inner blank and anxiety, and bring warmth and vitality. Girlish hues such as Pearl Blush(PANTONE 12-1207TPG), Egret(PANTONE 11-0103TPG), Cyclamen(PANTONE 16-3118TPG), Sky Blue(PANTONE 14-4318TPG) and Lavender(PANTONE 15-3817TPG) finish a candy-tone colorway. Saturated green and fluorescent red are also added to attract more young consumers.

Influenced by diversified cultural impacts and fusions, the young generation now has a clear recognition about themselves and their relationship with the world. We can see their independent ideas and evolved aesthetics. Restless minds are settled down by the updating living conditions. Spiritual sublimation enriches one’s thinking and promotes the awareness toward cultural heritage.

Bright Moment could be the material cultures in humans’ history, the legendary achievements of athletes, and even the emerging e-sports competitions. Epidemic situation leads to the awareness toward health and the rapid development of workout industry. The sport spirits of Beijing Winter Olympics encouraged people to challenge limits in multiple dimensions.

The colors of Natural Spectrum come from Mysticism. Natural lights can be either healing or punchy in different situations and times. Interstellar elements are mainly presented on outdoor performance wear, while natural, ethereal colors develop fairy sophisticated womenswear. Brighter warms are injected into the fresh palette to show the positive mood of summer, endowing urban people with a comfortable, immersive experience.

The clean Ocean Wave is sourced from the natural power. The changing, rolling ripples also reflect the healing color of sky, which allows urban people to enjoy the pleasant of nature. Ocean Wave is applied as the main tone to explore the diversity and practicality of color. The transparent and lustrous textures will bring different presentations.

Pink Carnation sends out the fragrance of blooming flowers. This warm and romantic color develops going-out wear for toddlers in spring and summer.

Retro Time delivers new-era kids’ emotional expressions toward the old times. Various throwback moments and scenes are reproduced to recollect the golden age and start an escapist journey in summer. Joyful colors and classic elements are fused to reinterpret a vacation style that combines current age with the past. Retro Time hopes to offer a time filter to children to create a romantic atmosphere and hold a self-healing party, enjoying the passion of sunny beaches and the peacefulness in forests.

Metaverse gives a futuristic sci-fi palette which accents the visual effects of materials and digital abstract. Neutral tones are widely used to explore the practical color trend. Blue and green are fused for a fantastic feeling. The purple hue of metallic color simulates the imagination about material contrasts and mixes the virtual space with the reality. Chic elements are also injected into kidswear design to strengthen the color fluidity.