In the third quarter of 2023, Citrus, Liberty, Deep Teal, Emperador, Roasted Russet, and White Sand are all highly regarded popular colors. Among these colors, Citrus exudes the passionate flame of young and old souls with a bold tone; The mysterious, noble, and sci-fi release of Liberty brings special colors in autumn and winter; Combining retro style and modern style with Deep Teal, showcasing youthfulness; Emperador exudes a restrained and calm demeanor, conveying a noble and elegant aura; Roasted Russet is extremely inclusive, not only can you see the retro charm, but you can also find a more casual and comfortable street color sense from it; White Sand adds a hint of introverted temperament to the white with a slightly cold gray fog color. Six colors showcased their unique charm in the third quarter. The following content is the new product series and window display of major brands to confirm the accuracy of POP's color trend content.

There is an inseparable connection between architecture, fashion, and the human body. In recent times, architecture and space have played an increasingly important role in fashion design and marketing. Fashion brands and designers use architectural spaces to showcase their cultural values. The theme "Spatio-Temporal Circle" represents the aesthetics of space and architecture, the fusion of culture and history, and also reflects deeper philosophical thinking. It prompts us to contemplate the concept of time, the relationship between the body and space, and the multidimensionality of fashion. It even stimulates the audience to engage in profound reflections on fashion, society, history, and culture, thereby establishing a strong cultural value for the brand and expanding its influence.

Released by POP in January 2023, one of the color trends for the 2024 Spring/Summer season is "Visualized Space." The colors under the theme of Imaginary Space are inspired by the concept of a high-quality and luxurious lifestyle. The entire theme is based on a natural blue-brown color palette, with low-saturation colors added as accents. It seamlessly combines urban chic sophistication with artistic natural elements, aiming to explore the diversity and practicality of color combinations and bring a fresh design concept to commuter fashion.

In today's fast-paced life, the concept of "wandering adventures" offers a unique way of traveling that focuses on returning to the essence of life and seeking a balance between our inner and outer selves during the journey of life. This beauty is understated and tranquil, contrasting with the dynamic beauty that arises during the journey itself. It emphasizes exploring our true nature, pursuing inner balance, and fostering personal growth. It involves accepting the ebb and flow of life, reevaluating our relationship with life and others, and ultimately embracing a more fulfilling and enriching lifestyle. It emphasizes a shared concern for both reason and emotions, leading to a life filled with a rich sense of quality.

The cold colors of the urban environment, gray-toned buildings, fast-moving subways, and crowded strangers are a portrait of urban commuters' exhaustion, as if their souls have been numbed and devoid of vitality. This topic mainly explores the color matching trends for the 24/25 autumn and winter seasons, with office workers as the main consumer group, emphasizing the importance of the five senses to future consumption. It also uses irony to encourage and empathize with the pressures of contemporary workplaces. As consumers continue to speak out in the digital age, it is expected that "resistance culture" will become stronger in the next 5-10 years, redefining the value of life and turning towards a slow and minimalist consumption that emphasizes durability, protection, and functionality.

Lagom is a mega A/W 23/24 theme trend released by POP Fashion in June 2022. The palette of Lagom comes from the balanced life. Neutral base is joined by technical blue and green to discover the diversity and practicality of colorway. The new releases of fashion brands in this season have proved the accuracy of this trend report.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

The nostalgic mood of Emperador may let us smell the long-lasting fragrance of coffee, and deliver a noble and elegant temperament. Leather, fur, warm knit and fuzzy wool are the main fabrics. Distressing techniques interpret the mood of Emperador.

During the pursuit of light, the light with temperature affects emotions. The color language of halo explores the mental experiences as ‘awareness’ and ‘perception’ with an experimental mind. Artistic wanderers in cities subvert the common rules of art, fashion, and life through their senses of humor and playfulness. Dopamine palette establishes a positive mental tone. Uncertain economics and fragile humanity raise concerns about the future, thus people want to live in nature for spiritual calmness.

Open the album of memories, pick up the beautiful memory fragments of the past, awaken the old time with a new visual language, back to the present. Hedonism is a true portrayal of the inner world of urban youth. Retro Time carries the eternal topic of freedom and vitality, playing a summer rhapsody, or recalling the passion and romance of California beaches, or wandering between suburbs and cities to enjoy the life. Everywhere is a re-interpretation of classic memories.

Daily tactility leads us to discover every touchable and transient moments. The moments that are frozen in the visual images are introduced into daily lives through scientific touches to enjoy the convenient living at home. As a connecting space between indoor and outdoor, balcony is where we feel the natural green fields and peaceful minds. The artistic spirit in the lively atmosphere allows us to imagine and taste the essence of life during the lounge time.

The lively Deep Teal is suitable for natural and digital palettes. As an attractive color in A/W 23/24, Deep Teal can be presented in different collections and themes. The application on sophisticated streetwear makes us think of the ‘80s sport elements and also keeps the modern digitalization. This eye-catching and versatile green hue can be both used in large scales and in details.

The palette in A/W 23/24 combines healing tones with vigorous ones to show the contrast between peacefulness and vibrant energy. In an environment full of contradictions, consumers are shifting freely among intense hues and expressing themselves. Natural elements are showed in a more abstract way in the new season. The processes and structures in the natural ecology are magnified to present a fantastic world. In the Bionic Fables, human technologies and ecological system are interacted to give birth to digitalized plants.

The colors of Natural Spectrum come from Mysticism. Natural lights can be either healing or punchy in different situations and times. Interstellar elements are mainly presented on outdoor performance wear, while natural, ethereal colors develop fairy sophisticated womenswear. Brighter warms are injected into the fresh palette to show the positive mood of summer, endowing urban people with a comfortable, immersive experience.

The clean Ocean Wave is sourced from the natural power. The changing, rolling ripples also reflect the healing color of sky, which allows urban people to enjoy the pleasant of nature. Ocean Wave is applied as the main tone to explore the diversity and practicality of color. The transparent and lustrous textures will bring different presentations.

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.

Flame Orange is the core color for A/W 22/23. Inspired by the campaign of Bottega Veneta, auspicious orange was joined by a green hue to present a festive mood. The use on lustrous leather, mohair knit, and soft blend reflects delicate and luxurious textures. Knitwear, leather coat, and overcoat are the products to watch.

The core color in A/W 22/23, Mellow Yellow is sourced from the natural world. Inspired by chalky minerals, cotton-linen, and soft chiffon, the hue of Mellow Yellow accents the textures and exudes an understated yet high-class quality. Suitable fabrics: leather, worsted, woolen Relevant for: knitwear, leather coat, overcoat

The colors in the theme Animism are sourced from the nature. The minimalist and gentle spectrum soothes the mentality. Vegetarians who pursue the zero-carbon lifestyle explore the beauty of nature in an experimental spirit and advocate the multi-domain circulatory system. They are chasing for F.I.R.E.(Financial Independence & Retire Early) and balanced Ayurveda. They are artistic wanderers, who consume in the art scenes with an identity of VIC. Culture, experience, and value are their favourite targets for investment. Pursuing tactility and durability, joyous sense of humor and sensitiveness break the conventions of art, fashion, and life.

Animism draws color inspiration from all the living beings in the natural world. Everything is growing wildly for revival. From the very beginning of a day, the color shift in the sky chants the most beautiful rhyme; the charming landscapes in the spring reflect the purest hues; inspired by our daily lives, things are fused as one to provide great liveliness.

Under the theme background of constructing positive psychological model, Sunlit City describes the optimism of urban people. When all the past experiences are turned to be gentle, the real power reveals in our hearts. People try to cover everything in daily life through their free and positive perceptual awareness. Practical neutral colors with charming calmness reflect the steadiness of urban elites. The slightly lustrous Metal(PANTONE 14-4503 TPG) has been evolved into a pragmatic color of Sunlit City.